Prime Hospitality Corp. Launches Corporate Preferred Rate Program
08 September 2004 - 9:33PM
PR Newswire (US)
Prime Hospitality Corp. Launches Corporate Preferred Rate Program
FAIRFIELD, N.J., Sept. 8 /PRNewswire-FirstCall/ -- Prime
Hospitality Corp. (NYSE:PDQ) announced today that it has introduced
a new corporate rate program for small and medium-sized companies.
Called Prime Preferred, this program gives members guaranteed
discounted rates at all AmeriSuites and Wellesley Inns &
Suites, nationwide -- with last room availability. To qualify,
organizations must use a minimum of three different AmeriSuites
and/or Wellesley Inns & Suites per year and a minimum of 250
suite/room nights per year. There are no restrictions on company
size, dollars spent or per-person hotel stays. Most important,
membership is assigned based on nationwide volume, not by city. "We
designed Prime Preferred specifically for companies that may not be
large enough or book enough rooms on an annual basis to qualify for
other national programs," said Bryan Hayes, Prime's Senior Vice
President of Operations. "These mid-market companies form an
important part of our customer base and we wanted to find a way to
better meet their needs." Since the Prime Preferred program is
exclusive to AmeriSuites and Wellesley Inns & Suites, members
can also choose to participate in Prime Rewards, the frequent
traveler program that lets guests earn both airline mileage AND
hotel points for their stays at any Prime Hospitality hotel. Prime
Hospitality Corp., one of the nation's premiere lodging companies,
owns, manages, develops and franchises more than 240 hotels
throughout North America. The Company owns and operates three
proprietary brands, AmeriSuites(R) (all suites), PRIME Hotels &
Resorts(R) (full-service) and Wellesley Inns & Suites(R)
(limited service). Also within Prime's portfolio are owned and/or
managed hotels operated under franchise agreements with national
hotel chains including Hilton, Sheraton, Hampton, and Holiday Inn.
Prime can be accessed over the Internet at
http://www.primehospitality.com/. DATASOURCE: Prime Hospitality
Corp. CONTACT: Jeremy Zuck of Prime Hospitality Corp.,
+1-973-882-7662, Web site: http://www.primehospitality.com/ Company
News On-Call: http://www.prnewswire.com/comp/155593.html
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