LifeLock Named a Top Trusted Website by the Online Trust Alliance
14 Juni 2016 - 3:00PM
Business Wire
LifeLock named in 2016 Online Trust Honor Roll
and recognized for excellence in consumer protection, data
security, and responsible privacy practices
LifeLock, Inc., (NYSE: LOCK) today announced it has been named
to the Online Trust Alliance (OTA) 2016 Online Trust Honor
Roll for its leadership in security, privacy and consumer
protection.
“For the internet to thrive, users must trust that their
information will be secure and privacy respected. Companies like
LifeLock that see security as a long-term and ongoing investment
are leading the way and strengthening trust with consumers,” said
Craig Spiezle, chief executive officer and executive director of
OTA. “Not only did LifeLock score in the top five percent of all
consumer services sites we assessed, the company also topped the
list in the identity protection category.”
OTA, a 501(c)(3) nonprofit organization that works
collaboratively with industry leaders to enhance online trust,
completed comprehensive audits analyzing nearly 1,000 domains and
privacy policies, including approximately 100,000 web pages and
more than 500 million emails for this report. The composite
analysis included nearly 50 metrics focusing on site and server
security; domain, brand, email and consumer protection; and privacy
policy and practices. In addition to the in-depth analysis of their
web sites, Domain Name Systems, outbound emails and public records
were analyzed for recent data breach incidents. Key sectors audited
include the Internet Retailer Top 500, FDIC 100, Top 100 Consumer
Services, Top 100 Media / Content sites, as well as OTA members and
consumer facing US government sites.
Analysis of the Honor Roll list shows that company size and
sales are not true measures of the level of security and privacy a
company implements. “All companies are equally evaluated by the
same criterion regardless of size. We have seen large e-retailers
with significant sales fail to make the Honor Roll; conversely we
have seen small to mid-size companies taking top grades,” said
Spiezle.
“We’re honored to be recognized in the Online Trust Alliance
Honor Roll for the second year in a row,” said Neil Daswani, chief
information security officer at LifeLock. “Through its benchmarking
work, the OTA is helping security leaders like LifeLock
continuously focus on enhanced protection of the data we have. We
support its mission to make the internet a safer place by driving
the adoption of security best practices industrywide.”
Now in its eighth year, the Online Trust Audit and Honor Roll is
an independent online trust benchmark study. Started in 2008 as an
effort to drive adoption of best practices, its objectives are
to:
- Recognize leadership and commitment to
best practices which aid in the protection of online trust and
confidence in online services.
- Enable businesses to enhance their
security, data protection and privacy practices.
- Move from compliance to stewardship,
demonstrating support of meaningful self-regulation.
- Promote security & privacy as part
of a company’s brand promise and value proposition.
To learn more, attend the webinar on June 28th at 8 AM or 4 PM
Pacific Time. Register here.
To review the full 2016 Honor Roll report, please download a
free copy at: https://otalliance.org/HonorRoll
About the Online Trust Alliance (OTA)
The Online Trust Alliance (OTA) is a non-profit with the mission
to enhance online trust and user empowerment while promoting
innovation and the vitality of the Internet. Its goal is to help
educate businesses, policy makers and stakeholders while developing
and advancing best practices and tools to enhance the protection of
users' security, privacy and identity. OTA supports collaborative
public-private partnerships, benchmark reporting, and meaningful
self-regulation and data stewardship. Its members and supporters
include leaders spanning the public policy, technology, ecommerce,
social networking, mobile, email and interactive marketing,
financial, service provider, government agency and industry
organization sectors. https://otalliance.org
About LifeLock
LifeLock, Inc. (NYSE:LOCK) is a leading provider of proactive
identity theft protection services for consumers and consumer risk
management services for enterprises. LifeLock’s threat detection,
proactive identity alerts, and comprehensive remediation services
help provide peace of mind for consumers amid the growing threat of
identity theft. Leveraging unique data, science and patented
technology from ID Analytics, Inc., a wholly-owned subsidiary,
LifeLock offers identity theft protection that goes significantly
beyond credit monitoring. As part of its commitment to help fight
identity theft, LifeLock works to train law enforcement and
partners with a variety of non-profit organizations to help
consumers establish positive habits to combat this threat.
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LifeLockBecca Youngs, 415-767-7788media@lifelock.com
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