Women reveal they've wasted hundreds of
dollars, ignore more than a third of their clothes in new survey
asking how they feel about their wardrobes
QUINCY,
Mass., June 11, 2024 /PRNewswire/ -- J.Jill,
Inc. (NYSE:JILL), a premier omnichannel retailer and national
lifestyle brand, is launching a "You Choose" trade-in experience
that encourages women to trade in gently worn clothing from their
closets for J.Jill fabrics and styles that are better suited to
their dynamic lifestyles. Beginning June
11, shoppers can sign up for the opportunity to participate
in the "You Choose" trade-in experience to receive a special gift
from J.Jill and a $100 gift card
(while supplies last) in exchange for a gently worn piece of
work-appropriate clothing that no longer feels true to them. The
gently worn items will be donated to nonprofit organization
Bottomless Closet through J.Jill's Compassion Fund program.
The struggle over liking what's in their closets is real. Women
ages 40-65 reported having not worn 36% of their clothing in the
past two years and almost 25% said they have wasted more than
$500 on those unworn clothes,
according to a new survey conducted by Wakefield Research and
commissioned by J.Jill. Even with a closet full of clothes, nearly
9 in 10 women acknowledge they always end up wearing the same
items. J.Jill aims to have women fill their closets with more
quality and versatile pieces that they will love to wear, such as
luxurious pima and Supima tops, sundresses and linen suits in
inclusive sizes XS-4X, regular, petite and tall. Here's how the You
Choose trade-in works:
- Shoppers can visit jjillyouchoose.com, sign up for the You
Choose experience and follow a few prompts to receive their special
gift from J.Jill for their trade-in. You Choose is available on a
first-come, first-serve basis while supplies last.
- Shoppers who sign up will receive a $100 J.Jill gift card,
an on-trend necklace ($39 retail),
and a prepaid mailing envelope to send in their gently worn piece
of work-appropriate clothing.
- J.Jill will donate the customer's gently worn piece to
Bottomless Closet, a foundation focused on helping empower women in
need to enter the workforce and achieve success. Bottomless Closet
is a partner organization of the J.Jill Compassion Fund, which
empowers and supports women who are underserved by partnering with
community-based organizations.
"We seek to inspire women to build that one wardrobe that is
true to them. Every piece of clothing we design is created with
quality and long-lasting fabrics that help women fill their closets
with pieces that serve their complete lifestyle," Elliot Staples, Senior Vice President Creative
Director of J.Jill, said. "The You Choose experience is that spark
of inspiration to help women test out something new and find
inspiration and excitement in a closet that fulfills the
versatility, comfort and style that she deserves."
According to the survey, 72% of women don't feel confident when
they open their closet to choose something to wear. When it comes
to shopping for new clothes, women said comfort, fit and fabric
quality are most important. Almost 80% prefer versatile pieces that
can work for multiple occasions over a closet full of trendy
clothing to fit their every mood. About one-third cited versatility
among the top three factors they consider.
The You Choose experience is part of the brand's latest
milestone campaign, One Wardrobe, No Limits, which provides both
existing and new customers with a fabric-first approach
underscoring J.Jill's commitment to quality and complementing
customers' every endeavor. J.Jill is on a mission to help more
women break away from the feeling that pieces of clothing are
strictly for work or weekends, and that some pieces prioritize
comfort while others prioritize style. One Wardrobe, No Limits
emphasizes having a wardrobe filled with versatile styles that
allow the J.Jill customer to take on the totality of every day.
For more information on the You Choose trade-in, visit
jjillyouchoose.com. For more information on J.Jill, visit
jjill.com.
About J.Jill, Inc.
J.Jill is a national lifestyle
brand that provides apparel, footwear and accessories designed to
help its customers move through a full life with ease. The brand
represents an easy, thoughtful, and inspired style that celebrates
the totality of all women and designs its products with its core
brand ethos in mind: keep it simple and make it matter. J.Jill
offers a high touch customer experience through over 200 stores
nationwide and a robust ecommerce platform. J.Jill is headquartered
outside Boston. For more
information, please visit www.jjill.com or
http://investors.jjill.com. The information included on our
websites is not incorporated by reference herein.
About the Survey
The J.Jill survey was conducted by
Wakefield Research among 1,000 nationally representative U.S. women
ages 40-65 March 4-11, 2024, using an
email invitation and an online survey. This data has been weighted
to ensure accurate representation.
Consumer Media:
Régine Labossière
Carmichael Lynch Relate
regine.labossiere@clynch.com
Brand Media:
Eileen Cawley
J.Jill
Eileen.Cawley@jjill.com
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SOURCE J.Jill