UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 6-K

REPORT OF FOREIGN PRIVATE ISSUER
PURSUANT TO RULE 13a-16 OR 15d-16
UNDER THE SECURITIES EXCHANGE ACT OF 1934

For the month of December 2023

Commission file number: 001-39477

GLOBAL BLUE GROUP HOLDING AG

(Translation of registrant’s name into English)


Zürichstrasse 38, 8306 Brüttisellen, Switzerland
+41 22 363 77 40
(Address of principal executive office)


Indicate by check mark whether the registrant files or will file annual reports under cover Form 20-F or Form 40-F.

Form 20-F ☒
Form 40-F






INFORMATION CONTAINED IN THIS REPORT ON FORM 6-K

On December 7, 2023, Global Blue Group Holding AG (the "Company") issued a press release, attached as exhibit 99.1 to this Form 6-K, providing a business update on the continued overall recovery of Tax Free Shopping in Continental Europe, and Asia Pacific.





INCORPORATION BY REFERENCE

This Report on Form 6-K and the exhibits hereto shall be deemed to be incorporated by reference into the registration statements on Form F-3 (Nos. 333-259200, 333-267850, and 333-274233) and Form S-8 (No. 333-260108) of the Company and the prospectuses incorporated therein, and to be a part thereof from the date on which this report is filed, to the extent not superseded by documents or reports subsequently filed or furnished.





EXHIBIT INDEX









SIGNATURE

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
                    
         
Date: December 7, 2023


GLOBAL BLUE GROUP HOLDING AG
             
By:         /s/ Jacques Stern
Name:         Jacques Stern
Title:         Chief Executive Officer

1 GLOBAL BLUE RELEASES THE MONTHLY TAX FREE SHOPPING BUSINESS UPDATE FOR NOVEMBER 2023 Signy, Switzerland, December 7, 2023 New data from Global Blue reveals that the global dynamic recovery for Tax Free Shopping has remained stable across Continental Europe, with a continued acceleration in Asia Pacific. Globally, issued Sales in Store like-for-like recovery reached 127%1 in November versus 123%1 in October and Q3 ’23. A solid recovery in Continental Europe In Continental Europe, the recovery remains solid reaching 118%1 in November vs. 115%1 in October and 119%1 in Q3 ’23, despite the events in Palestine. This solid performance is mainly due to an increase in Gulf Cooperation Council and Mainland Chinese shopper activity. Excluding Mainland Chinese and Russian shoppers, the recovery in November would have reached 150%1 vs. 154%1 in October and 157%1 in Q3 ‘23. Regarding origin markets, Gulf Cooperation Council shoppers have maintained a strong level of recovery, benefitting from Saudi Arabian shoppers’ half-term school vacation effect. The recovery reached 257%1 in November vs. 241%1 in October and 200%1 in Q3 ’23. Conversely, the recovery for US residents has slightly softened, reaching 235%1 in November vs. 260%1 in October and 258%1 in Q3 ‘23. In terms of destination markets, November has maintained a stable recovery across most destinations with Switzerland at 144%1, France at 139%1, Spain at 137%1, Greece at 135%1, and Italy at 123%1. Asia Pacific recovery continues to propel In Asia Pacific, the recovery rate continues to accelerate, reaching 152%1 in November vs. 147%1 in October and 134%1 in Q3 ‘23. While Mainland Chinese shopper recovery remains stable, other Asian nationalities have driven this acceleration. When excluding Mainland Chinese shoppers (who represented 55% of Sales in Store in the region in 2019), the recovery would have reached 202%1 in November vs. 189%1 in October and 169%1 in Q3 ‘23. In terms of origin markets, residents from Hong Kong and Taiwan and North East Asia continue to drive the strong recovery in Asia Pacific. The recovery for Hong Kong and Taiwan travelers remains significantly high, reaching 554%1 in November, in line with October and

 
2 vs. 448%1 in Q3 ‘23. Following closely behind are North East Asia travelers, with a recovery rate of 336%1 in November vs. 276%1 in October and 203%1 in Q3 ‘23. Mainland Chinese shoppers have also remained strong, with a recovery rate reaching 102%1 in November vs.109%1 in October and 105%1 in Q3 ‘23. When examining destination markets, Japan continues to progress in Asia Pacific, reaching 220%1 in November, followed by South Korea at 114%1. Worldwide recovery of Mainland Chinese shoppers In November, the worldwide Sales in Store like-for-like recovery of Mainland China shoppers reached 82%1 in November vs. 74%1 in October and 54%1 in Q2’23. In Asia Pacific, the pace of the recovery has slightly slowed down, reaching 102%1 in November vs. 109%1 in October and 105%1 in Q3 ’23. This was driven by a continued low return of Chinese shoppers (42%), mainly due to limited air capacity recovery to Japan (42%2), which was, however, compensated by a significant increase in the average spend per shopper (143%3) vs. 2019. In Continental Europe, while the recovery remains constrained due to the lead time required for visa issuance and the absence of group travel, the Sales in Store like-for-like recovery of Mainland China shoppers has accelerated, reaching 65%1 in November vs. 52%1 in October vs. 45%1 in Q3 ’23. This performance was driven by an acceleration in both the return of Chinese shoppers (44%), and in air capacity recovery (71%2) and an increase in average spend per shopper 48%3. APPENDIX YTD Data Issued SIS L/L recovery1 (in % of 2019) November 2023 October 2023 Q3 2023 Q2 2023 Q1 2023 Q4 2022 Q3 2022 Continental Europe 118% 115% 119% 121% 109% 104% 101% Asia Pacific 152% 147% 134% 111% 87% 80% 51% TOTAL 127% 123% 123% 118% 101% 97% 89% 1 Recovery rate is equal to 2023 Issued Sales in Store divided by 2019 Issued Sales in Store, like-for-like (i.e.: at constant merchant scope and exchange rates). 2 Air capacity: ForwardKeys data platform – November 2023 3 Mainland Chinese shoppers increase of average spend per international shopper versus 2019

 
3 Glossary - Gulf Cooperation Council countries include: Kuwait, Qatar, Saudi Arabia, United Arab Emirates, Bahrain, Oman - South East Asia includes: Indonesia, Thailand, Cambodia, Philippines, Vietnam, Malaysia, Singapore - North East Asia includes: Japan, South Korea MEDIA CONTACTS Virginie Alem – SVP Marketing & Communications Mail: valem@globalblue.com INVESTOR RELATIONS CONTACTS Frances Gibbons – Head of Investor Relations Mob: +44 (0)7815 034 212 Mail: fgibbons@globalblue.com ABOUT GLOBAL BLUE Globa l Blue pioneered the concept of Tax Free Shopping 40 years ago. Through continuous innovation, we have become the leading strategic technology and payments par tner, empowering retai lers to improve their per formance and shoppers to enhance their experience. Globa l Blue offers innovative solutions in three different fie lds: • Tax Free Shopping: Helping retai lers at over 300,000 points of sale to e ffic ient ly manage 35 mil l i on Tax Free Shopping transactions a year, thanks to i ts fu l ly in tegrated in -house technology plat form. Meanwhi le , i ts industry -leading digi tal Tax Free shopper so lutions create a better , more seamless customer experience . • Payment services: Providing a ful l suite of foreign exchange and Payment technology solutions that a l low acquirers, hote ls, and retai lers to offer value -added services and improve the cus tomer experience during 31 mi l l ion payment transactions a year at 130,000 points of interaction . • Complementary Reta ilTech: Offer ing new technology so lutions to retai lers, including digi tal receipts and eCommerce returns , that can be eas i ly integrated with their core systems and al low them to optimize and digita l ize their processes throughout the omni -channe l customer journey, both in -store and online. In addi t ion, our data and advisory serv ices offer a strategic advisory to help retai lers identify opportunit ies for growth, whi le our shopper exper ience and engagement solut ions provide data -dr i ven solutions to increase footfal l, convert footfa ll to revenue and enhance performance. For more in formation, vis i t https://www.globalblue.com/about -us/media Global Blue Monthly Speaker Notes Data, November 2023, Source: Global Blue

 
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