FRF The Fortegra Group Inc

Fortegra Financial Corporation (NYSE: FRF) today announced it has acquired Pacific Benefits Group Northwest, LLC (PBG), a leading U.S. independent insurance agency.

PBG markets and sells health, accident, critical illness and life insurance policies to more than 7,000 customers in the U.S. PBG represents over 25 of the top U.S. insurance companies offering a broad mix of health coverage products, including medical, dental, accident, critical illness, guaranteed issue medical, life and disability insurance. Since its founding in 1997, PBG has built a strong technological platform, including a proprietary customer relationship management system that enables target product distribution to customers. Headquartered in Beaverton, OR, PBG has 48 full and part time employees and is licensed as an agent in 42 states.

"Pacific Benefits Group is a great strategic fit for Fortegra, bringing a unique set of assets that we believe will help drive continued growth for our company," said Rick Kahlbaugh, Chief Executive Officer of Fortegra. "PBG's outbound call center expertise can add value to all Fortegra business lines and provides Fortegra direct access to end users. With its specialized customer relationship management system, outbound sales platform, successful leadership, and ability to sell all Fortegra products, we are confident that PBG is an acquisition that will deliver value to our shareholders."

The transaction closed effective October 3, 2011. The terms of the transaction were not disclosed.

About Fortegra Financial Corporation Fortegra Financial Corporation is an insurance services company that provides distribution and administration services and insurance-related products to insurance companies, insurance brokers and agents and other financial services companies in the United States. It sells services and products directly to businesses rather than directly to consumers. Fortegra's brands include Life of the South, Consecta, Bliss & Glennon and eReinsure.

Contacts: Stephanie Gannon 904-352-2759 investor.relations@fortegra.com Fern Lazar 212-867-1762 flazar@lazarpartners.com