ATLANTA, March 20, 2012 /PRNewswire/ -- Kenneth F.
Martino Jr., chief executive officer of Broadspire, is leaving to
accept a leadership position with another organization, Crawford
& Company (NYSE: CRDA; CRDB), the world's largest independent
provider of claims management solutions, announced today. Martino's
new position, which is not with a competitor, is based in
Connecticut, where his family has
continued to live since he became CEO of Atlanta-based Broadspire.
Effective immediately, Danielle
Lisenbey, chief operating officer of Broadspire's
industry-leading medical services, succeeds Martino as CEO and
becomes a member of Crawford's
Global Executive Management team, reporting to President and CEO
Jeffrey T. Bowman. The current
Broadspire senior leadership team reports to her. Broadspire is
Crawford's provider of workers
compensation, liability claim and medical management TPA
services.
"Ken has made significant contributions to Broadspire since he
joined the organization in 2007," said Bowman. "Despite the
difficult environment the recent recession created in the workers
compensation industry, he and his team have improved Broadspire's
technology and analytics, created unique new products, increased
client satisfaction and retention and captured new business. On
behalf of our entire executive team, I thank Ken for Broadspire's
accomplishments under his direction and wish him well in his new
endeavor."
"At the same time, I am very confident that the organization
will continue to evolve under Danielle's leadership," Bowman said.
"Her medical management operations have produced outstanding
results for clients and contributed significantly to our revenues.
We expect that she will use those same skills to lead the entire
Broadspire organization to further operational excellence and
financial improvement in 2012."
As chief operating officer for medical management services,
Lisenbey has been responsible for the operation of all of
Broadspire's medical and case management services. She has driven
the continued development and delivery of products and services
that have generated cost containment results typically 10 to 15
percent better than those produced by other TPAs and medical
management companies.
New service offerings created during her tenure include: the
BOLD® Network, a unique, state-stratified, multi-tiered approach to
a preferred provider organization (PPO) strategy; a durable medical
equipment (DME) formulary that applies the cost management
principles of a pharmacy formulary to medical equipment; and a new
chronic pain protocol, a multidisciplinary approach to addressing
the complex chronic pain conditions that drive the duration of
workers compensation and disability claims.
In 2011, Broadspire's case management services were recognized
nationally with publisher Dorland Health's Silver Crown award for
innovative services to the mature case management market and the
Platinum Award for overall case management services. Lisenbey was
named a Workers' Compensation Notable Person by the LexisNexis
Workers' Compensation Law Community for 2010.
Lisenbey's career with Broadspire and its predecessor companies
began in 1991 as an operations supervisor for the medical bill
review unit. She was named vice president of medical bill review
operations in 2006 and promoted to her current position one year
later.
Lisenbey holds a bachelor's degree in industrial engineering and
technology from Western Illinois
University. She is a member of The Society of Manufacturing
Engineers and The National Association of Women Executives and a
representative to the National Association of Insurance Women.
About Broadspire
Broadspire (www.choosebroadspire.com), a leading
international third party administrator, provides risk management
solutions designed to help clients improve their financial results.
Broadspire offers casualty claim and medical management services to
assist large organizations in achieving their unique goals,
increasing employee productivity and reducing the cost of risk
through professional expertise, technology and data analytics. As a
Crawford Company, Broadspire is based in Atlanta, Ga., with 85 locations throughout
the United States. Services are
offered by Crawford & Company under the Broadspire brand in
Europe (www.Broadspire.eu),
including the United Kingdom
(www.BroadspireTPA.co.uk).
About Crawford
Based in Atlanta, Ga.,
Crawford & Company (www.crawfordandcompany.com) is the world's
largest independent provider of claims management solutions to the
risk management and insurance industry as well as self-insured
entities, with an expansive global network serving clients in more
than 70 countries. The Crawford System of Claims Solutions(SM)
offers comprehensive, integrated claims services, business process
outsourcing and consulting services for major product lines
including property and casualty claims management, workers
compensation claims and medical management, and legal settlement
administration. The Company's shares are traded on the NYSE under
the symbols CRDA and CRDB.
SOURCE Crawford & Company