Consumer Packaged Goods Industry Veterans with
Successful Track Records of Growth
Greg Christenson Appointed as Executive Vice
President and Chief Financial Officer
Craig Shiesley Appointed as Chief Operating
Officer and President, North America
Amplify Snack Brands, Inc. (“Amplify” or the “Company”)
(NYSE:BETR), a leading marketer and manufacturer of branded
better-for-you snack food products, today announced the
appointments of two consumer packaged goods industry veterans with
proven track records of growth. Greg Christenson joins Amplify as
Executive Vice President and Chief Financial Officer and Craig
Shiesley joins as Chief Operating Officer and President, North
America, effective September 12, 2017. Mr. Christenson brings prior
experience as a public company CFO and is a seasoned executive with
extensive experience delivering growth and profitability,
maximizing shareholder value and developing and executing on
corporate strategy at leading growth oriented organizations
including DanoneWave (formerly WhiteWave Foods), Oberto Brands, and
Kraft Foods. Mr. Shiesley is a seasoned 25-year international
consumer packaged goods executive with strong experience in
marketing, innovation, general management and international
expansion across several categories, and has been responsible for
successfully leading operating teams to deliver against aggressive
growth agendas on global brands at both DanoneWave and S.C.
Johnson.
“We are very excited to welcome Greg and Craig to our team. Both
bring an extensive depth of experience across high growth oriented
international consumer products companies,” commented Tom Ennis,
Amplify’s President and Chief Executive Officer. “Greg is a well
regarded public company financial executive with significant
leadership experience managing all financial and accounting
functions, driving business performance. He will be a strong asset
to our team and a fantastic business partner. Craig is a talented
international CPG executive with a successful track record of
transforming categories and creating large scale better-for-you
brands across multiple sales channels and geographies, and we look
forward to his strategic contributions as we build upon our growth
potential globally. I am particularly excited about their
experience at WhiteWave, where they grew a business that was at a
similar stage in the development curve to Amplify. I am confident
they will help us execute on our long-term plan of growing into a
multi-billion dollar global better-for-you snack food company.”
As previously announced, in an effort to optimize Amplify’s new
global organization, Brian Goldberg, Amplify’s Chief Financial
Officer, will transition into the newly created role of Chief
Strategy Officer and Executive Vice President Corporate
Development, primarily focused on corporate strategy, strategic
partnerships, merger and acquisition execution and integration, as
well as other global corporate development initiatives.
Mr. Ennis continued, “Brian’s contributions have been invaluable
to Amplify, particularly as we transitioned from a private to
public company and completed strategic brand acquisitions to build
our leading international product portfolio. We look forward to
Brian transitioning into this important new strategic role, where
his deep financial expertise and operational track record has
prepared him to help us accelerate the execution of our strategic
plan.”
Mr. Christenson joins Amplify from DanoneWave where he most
recently served as Chief Financial Officer of WhiteWave, with
responsibility for all public company financial and accounting
aspects. He previously served as Chief Financial Officer, America
Foods and Beverages and Senior Vice President of WhiteWave. While
at WhiteWave, he was integral in driving sustained growth in the
business, including the acquisition and integration of six
companies, selling the company to Danone, generating continued
profit improvements, and leading the development and strengthening
of its finance, accounting and IT functions. Prior to joining
WhiteWave, Mr. Christenson was Chief Financial Officer and Vice
President of Oberto Brands from 2011 to June 2013 where he worked
with Mr. Ennis and was responsible for the finance, accounting, IT,
procurement and risk management functions. Before that he spent 14
years at Kraft Foods in several financial leadership roles of
expanding responsibility across several business units and
functions as well as a number of corporate roles. He spent the
first seven years of his career in public accounting. Mr.
Christenson holds a Master of Business Administration in Finance
from Northeastern University and Bachelor of Science in Accounting
from Providence College.
Mr. Shiesley also joins Amplify from DanoneWave where he held
several positions including most recently as President of Vega® and
the Performance Nutrition Division. He led the integration of Vega
Nutritionals, one of WhiteWave’s most important acquisitions, in
the U.S. and Canada, doubling topline sales and profit since the
acquisition, built new capabilities in Innovation, Sales,
Operations and IT to scale the business, and enabled the first
global expansion of the brand with the launch of Vega in the United
Kingdom. Prior to Vega®, Mr. Shiesley also served as President of
Plant-Based Foods and Beverages, Yogurt and Canada at DanoneWave.
Under his leadership the Plant-Based Division more than doubled in
size to a $1 billion business platform driven by the transformation
of the Silk® brand from what was formerly a soymilk business into a
broader plant-based nutrition platform with the launch of Almond
and Coconut Milks, expansion into yogurts and other nondairy
category adjacencies, in addition to successfully integrating the
So Delicious® brand into the Plant-Based business platform. Prior
to DanoneWave, he spent 17 years at S.C. Johnson in various
International, Innovation and Brand Management roles leading their
portfolio of leading brands across several categories. Mr. Shiesley
holds a Bachelor of Science in Business Management and Finance from
Cornell University.
About Amplify Snack Brands, Inc.
Headquartered in Austin, Texas, Amplify Snack Brands is a high
growth snack food company focused on developing and marketing
products that appeal to consumers’ growing preference for
Better-For-You (BFY) snacks. Our brands SkinnyPop®, Tyrrells®,
Paqui®, Oatmega®, Lisa’s® Chips, The Wholesome Food Company™, and
Thomas Chipman™ embody our BFY mission of “snacking without
compromise” and have amassed a loyal customer base across a wide
range of food distribution channels in the United States, United
Kingdom, Canada, Europe and Australia. For additional information,
please visit: http://amplifysnackbrands.com.
Forward-Looking Statements
This press release contains certain forward-looking statements
regarding our company and our business. Forward-looking statements
generally relate to future events or our future financial or
operating performance. In some cases, you can identify
forward-looking statements because they contain words such as
“may”, “will”, “should”, “expects”, “plans”, “anticipates”,
“could”, “intends”, “target”, “projects”, “contemplates”,
“believes”, “estimates”, “predicts”, “potential” or “continue” or
the negative of these words or other similar terms or expressions
that concern our expectations, strategy, plans or intentions.
Forward-looking statements are subject to known and unknown risks
and uncertainties and are based on potentially inaccurate
assumptions that could cause actual results to differ materially
from those expected or implied by the forward-looking statements.
If any such risks or uncertainties materialize or if any of the
assumptions prove incorrect, our results could differ materially
from the results expressed or implied by the forward-looking
statements we make.
The important factors that could cause actual results to differ
materially from those in any forward-looking statements include,
but are not limited to, the following: (i) changes in consumer
preferences and discretionary spending may have a material adverse
effect on our brand loyalty, net sales, results of operations and
financial condition, (ii) we rely on sales to a limited number of
distributors and retailers for the substantial majority of our net
sales, and the loss of one or more such distributors or retailers
may harm our business, (iii) sales of a limited number of SkinnyPop
products and flavors contributed all of our historical
profitability and cash flow and a reduction in the sale of our
SkinnyPop products would have a material adverse effect on our
ability to remain profitable and achieve future growth, and (iv)
our ability to successfully integrate the Tyrrells business and our
other recent acquisitions with our existing operations.
Further information on these and other factors that could affect
our company and our business and the forward-looking statements in
this press release are included in our Annual Report on Form 10-K
for the year ended December 31, 2016 and our Quarterly Reports on
Form 10-Q, as filed with the Securities and Exchange Commission
(“SEC”) and in other filings we will make with the SEC from time to
time, particularly under the caption Risk Factors.
You should not place undue reliance upon forward-looking
statements as predictions of future events. Amplify has based the
forward-looking statements contained in this press release on its
current expectations and projections about future events and trends
that it believes may affect its business, financial condition,
results of operations and prospects. The forward-looking statements
made in this press release relate only to events as of the date on
which the statements are made. Amplify undertakes no obligation to
publicly update or revise any forward-looking statements, whether
as a result of new information, future events or otherwise, except
as may be required by law.
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version on businesswire.com: http://www.businesswire.com/news/home/20170912005582/en/
Amplify Snack Brands, Inc.Josh Gittler,
512-640-8377jgittler@amplifysnacks.comorICRKatie Turner,
646-277-1228katie.turner@icrinc.com
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