Growth-stage start-up to receive $500,000 investment from Amcor
ZURICH, July 13,
2023 /PRNewswire/ -- Amcor (NYSE:AMCR, ASX:AMC), a
global leader in developing and producing responsible packaging
solutions, today announced its latest Amcor Lift-Off winner is
artificial intelligence (AI)-generated waste analytics company,
Greyparrot. The growth-stage start-up will receive a
$500,000 investment and access to
Amcor's world-class capabilities in sustainability and packaging to
help scale its innovative AI-powered waste recognition system in
support of a circular economy.
Greyparrot deploys cutting-edge AI computer vision systems in
resource recovery facilities, which monitor and sort through large
waste flows at scale. The data, which is provided to waste
managers, producers and regulators, provides critical insights that
enable improved sorting, recycling rates and accountability
throughout the waste value chain.
Amcor's Vice President of Corporate Venturing and Open
Innovation, Frank Lehmann, said,
"Amcor's Lift-Off program has established partnerships with a
number of companies that are at the forefront of new technology
that will drive sustainability in a variety of ways." He added,
"We're excited by Greyparrot's technology to deliver valuable
information on the life cycle of packaging and other waste and get
a clearer understanding of the waste value chain and how we can
improve."
Mikela Druckman, co-founder and
CEO of Greyparrot, added, "Data is vital in the effort to close the
loop on circularity, from improving resource recovery to informing
packaging design and regulation. Through the support of Amcor and
its Lift-Off program, we're one step closer to digitizing the waste
sector, and we're excited to be entering into a new partnership
with one of the most impactful organizations in the waste value
chain."
Amcor's Lift-Off program provides a platform for early- and
growth-stage start-ups to present their innovative ideas within one
of six focus areas: alternative barriers; smart and connected
packaging; new business models; biomaterials; fiber; and,
recycling. All entries are assessed on the merit of their
technology, business model, and scalability, as well as how well
they fit within Amcor's existing operations. Greyparrot marks the
fourth Lift-Off winner since the program's inception in 2022.
Learn more about Amcor's Lift-Off program and Amcor's corporate
venturing. To learn more about Greyparrot, visit
www.greyparrot.ai.
About Amcor
Amcor is a global leader in developing and producing responsible
packaging solutions for food, beverage, pharmaceutical, medical,
home and personal-care, and other products. Amcor works with
leading companies around the world to protect their products and
the people who rely on them, differentiate brands, and improve
supply chains through a range of flexible and rigid packaging,
specialty cartons, closures, and services. The company is focused
on making packaging that is increasingly lighter weight, recyclable
and reusable, and made using an increasing amount of recycled
content. In fiscal year 2022, 44,000 Amcor people generated
$15 billion in annual sales from
operations that span 220 locations in 43 countries. NYSE: AMCR;
ASX: AMC
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SOURCE Amcor