Logiq Partners with Peer39 to Bring Advanced Pre-Bid Keyword, Contextual & Brand Safety Solutions to E-Commerce Marketing
13 Juli 2021 - 3:21PM
InvestorsHub NewsWire
Logiq Partners with Peer39 to
Bring Advanced Pre-Bid Keyword, Contextual & Brand Safety
Solutions to E-Commerce Marketing
New York, NY -- July 13, 2021 -- InvestorsHub NewsWire --
Logiq, Inc. (NEO:
LGIQ) (OTCQX:
LGIQ), a global provider of award-winning e-commerce and
fintech solutions, has partnered with Peer39 to provide small and
medium-sized brands (SMBs), and the agencies that serve them, with
the industry’s largest and most scaled pre-bid keyword, contextual
and brand safety solutions for modern marketers. Integrated within
Logiq’s Digital
Marketing platform, Logiq’s clients will have direct access to
Peer39’s industry-leading capabilities within a single
experience.
With the continued evolution of regulation and media platform
policies for how third-party data and cookies can be utilized by
online marketers, contextual targeting is experiencing a “renaissance” with its prominence into a marketer’s
digital advertising campaigns. Today’s natural language processors
can scan a page of written content and immediately relay to a
marketer the nuances and sentiment on the page to inform whether or
not to bid for an ad placement.
Peer39 provides marketers the ability to assess, in real-time,
context of media on webpages, mobile apps and other forms of
digital content. The contextual offering can be targeted or avoided
based on IAB’s standard contextual taxonomy and Peer39’s
proprietary categories, as well as with custom keyword categories
tailored to a marketer’s unique campaign and customer acquisition
goals. Additionally, Peer39 offers other innovative solutions such
as:
- Targeting and avoidance based on-page signals (such as likes,
comments, social media activity, the number of ads on a page, and
the presence of video), all helping advertisers understand and
leverage the holistic quality of the environment their message is
delivered within.
- Context in mobile App and Mobile Web environments.
- Contextual targeting for OTT-CTV campaigns.
- Targeting based on the local weather conditions of the
user.
- Identifying whether or not a publisher’s webpage content has a
positive or negative sentiment.
- Brand suitability controls that enable marketers to target
media around content that is aligned to their specific risk
profile, thus avoiding hazardous content that may be too violent or
mature for their targeted consumers, along with the ability to
implement industry-specific brand safety categories to avoid
negative content.
Through this partnership, Logiq will make these Peer39 controls
available within the Logiq Digital Marketing platform. Within a
single sign-in experience, Logiq clients will be able to access and
leverage these Peer39 capabilities directly into their digital
marketing campaigns and measure results straight from their Logiq
dashboard and reports.
“We are very excited to be a Logiq strategic partner,” said Alex
White, chief operating officer of Peer39. “E-commerce advertisers'
needs are unique, and they benefit from more in-depth contextual
insights. The ability to customize and scale digital campaigns in
the right context, based on unique and customized needs, gives
e-commerce marketers a valuable tool to add to their multi-channel
advertising strategies. Customized contextual targeting provides
the depth these advertisers need to target users based on any
product in every aisle of their virtual stores.”
Manny Puentes, president of Logiq Digital Marketing, commented:
“This partnership marks a great first step of many we will have
with Peer39. Their customized contextual targeting, local weather
signals, and brand suitability controls, all can be leveraged
throughout our Logiq Digital Marketing platform. Our clients can
take these signals and customize their bidding algorithm to provide
even more precision and transparency to when and how much they will
bid for an advertising opportunity. This will give our clients an
even greater advantage to successfully compete for more consumers
online.”
The capabilities of this partnership are expected to launch mid Q3
of 2021 and Logiq is already working with clients to onboard these
features into their upcoming marketing campaigns. For more
information or speak with a Logiq representative, please contact us
here.
About Peer39
Peer39 is an independent data company that provides the largest
data set available in the digital advertising ecosystem. Every day,
the industry's leading brands, agencies, and publishers trust
Peer39's AI-powered semantic analysis engine to provide a holistic
understanding of page content, meaning, and sentiment. Peer39 does
this by analyzing the relationship between words on a page, the
content of a video, or in an app, ensuring appropriate
classification. As people's time and attention become more
fragmented, Peer39 believes that to succeed, you need as much
contextual understanding of your audience as possible. We believe
that it's as much about the digital environment as it is about the
physical environment. Only then can you deliver the right ad to the
right user in the right context. For more information, visit
www.peer39.com.
About Logiq
Logiq Inc. is a U.S.-based leading global provider of e-commerce
and fintech business enablement solutions. Its DataLogiq business
provides a data-driven, end-to-end e-commerce marketing solution.
Its AI-powered LogiqX™ data engine delivers valuable consumer
insights that enhance the ROI of online marketing spend. The
company’s Fixel technology offers simplified online marketing with
critical privacy features.
In its AppLogiq business, Logiq’s platform-as-a-service, branded as
CreateAPP™, enables small- and medium-sized businesses worldwide to
easily create and deploy a native mobile app for their business
without technical knowledge or background. CreateAPP™ empowers
businesses to reach more customers, increase sales, manage
logistics, and promote their products and services in an easy,
affordable, and highly efficient way. CreateAPP™ is offered in 14
languages across 10 countries and three continents, including some
of the fastest-growing emerging markets in Southeast Asia. The
company’s PayLogiq, branded as AtozPay™ in Indonesia, offers mobile
payments, and GoLogiq, branded as AtozGo™ in Indonesia, offers
hyper-local food delivery services. Connect with Logiq: Website |
LinkedIn |
Twitter|
Facebook.
Important Cautions Regarding Forward-Looking
Statements
This press release contains certain forward-looking statements and
information, as defined within the meaning of Section 27A of the
Securities Act of 1933 and Section 21E of the Securities Exchange
Act of 1934, and is subject to the Safe Harbor created by those
sections. This press release also contains forward-looking
statements and forward-looking information within the meaning of
Canadian securities legislation that relate to Logiq’s current
expectations and views of future events. Any statements that
express, or involve discussions as to, expectations, beliefs,
plans, objectives, assumptions or future events or performance
(often, but not always, through the use of words or phrases such as
"will likely result", "are expected to", "expects", "will
continue", "is anticipated", "anticipates", "believes",
"estimated", "intends", "plans", "forecast", "projection",
"strategy", "objective" and "outlook") are not historical facts and
may be forward-looking statements and may involve estimates,
assumptions and uncertainties which could cause actual results or
outcomes to differ materially from those expressed in such
forward-looking statements. No assurance can be given that these
expectations will prove to be correct and such forward-looking
statements included in this press release should not be unduly
relied upon.
These statements speak only as of the date of this press release.
Forward-looking statements are based on a number of assumptions and
are subject to a number of risks and uncertainties, many of which
are beyond Logiq’s control, which could cause actual results and
events to differ materially from those that are disclosed in or
implied by such forward-looking statements. In particular and
without limitation, this press release contains forward-looking
statements regarding our products and services, the use and/or
ongoing demand for our products and services, expectations
regarding our revenue and the revenue generation potential of our
products and services, our partnerships and strategic alliances,
the impact of global pandemics (including COVID-19) on the demand
for our products and services, industry trends, overall market
growth rates, our growth strategies, the continued growth of the
addressable markets for our products and solutions, our business
plans and strategies, our competitive position in our industry, and
other risks described in the Company’s prior press releases and in
its filings with the Securities and Exchange Commission (SEC)
including its Annual Report on Form 10-K and any subsequent public
filings, and filings made pursuant to Canadian securities
legislation that are available on www.sedar.com, including under
the heading "Risk Factors" in the Company's Canadian
Prospectus.
Logiq undertakes no obligation to update or revise any
forward-looking statements, whether as a result of new information,
future events or otherwise, except as may be required by law. New
factors emerge from time to time, and it is not possible for Logiq
to predict all of them, or assess the impact of each such factor or
the extent to which any factor, or combination of factors, may
cause results to differ materially from those contained in any
forward-looking statement. Any forward-looking statements contained
in this press release are expressly qualified in their entirety by
this cautionary statement.
Company Contact
Brent Suen, President
Logiq, Inc.
Email
contact
Media & Investor Contact
Ronald Both or Grant Stude
CMA Investor & Media Relations
Tel (949) 432-7566
Email
contact
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