EV Technology Group Commences Construction on Moke Flagship - Set to Open in Summer 2022
13 April 2022 - 1:56PM
EV Technology Group Ltd.’s wholly owned subsidiary, Moke France
SAS, announces today that it has commenced construction on a Moke
flagship store in St Tropez, France.
The construction of this flagship fits with EV Technology
Group’s strategy of electrifying iconic brands: carefully selecting
legendary cars and bringing them forward with an electric twist.
Moke, the heritage car created by Austin Mini’s designer, Sir Alec
Issogonis, began its rise to cult status in the 1960’s when the
likes of Brigitte Bardot and Alain Delon drove it along the French
Riviera coastline.
“Saint-Tropez has a strong resonance in the worldwide collective
imagery, and Moke is almost the official car for local owners going
to the beach,” said Moke France CEO Willy Gruyelle. “By opening
Casa Moke, a house that feels like home where we will invite
customers to experience the Moke art-de-vivre, we celebrate our
history in an authentic and meaningful way.”
In the spirit of authenticity, Moke France partnered with local
architect, Olivia Siri, who trained with Nicolas Laisné before
coming back to her roots. The project is all about a celebration of
the Mediterranean sense of relaxed elegance, and Casa Moke will be
a place to gather, learn about the new electric Moke, and share the
open to life vision that has been enshrined in the Moke brand DNA
since 1964.
“Casa Moke is a way for the brand to exist locally with a
genuine resonance, but it is part of Moke’s strategy to talk with
only one voice,” said Willy Gruyelle. “With such a legacy, it’s
vital to maintain consistent brand equity through all our channels
and to showcase it in the best way.”
Moke France aims to complete construction before Summer 2022,
when the high season starts in Saint-Tropez, and will be welcoming
guests for both rental and purchase experiences. Casa Moke
represents the brand’s first direct-to-consumer foray into
France.
About Moke International and Moke FranceMoke
International is the official Moke manufacturer based in the United
Kingdom. Moke France handles the exclusive distribution of the new
electric Moke in France and will focus on reviving the brand with a
focus on heritage and customer satisfaction.
About EV Technology GroupEV Technology Group
was founded in 2021 with a mission of electrifying iconic driving
experiences. We believe that as we are making the transition to
electric, what got lost is that people drive cars for reasons other
than going from A to B. EV Technology Group capitalises on this
opportunity by acquiring and operating iconic brands that bring
back the joy of motoring in an electric age.
For further information contact:EV Technology Group Ltd.Wouter
Witvoet, CEO and Chairman of the BoardPhone: +41782008566Email:
wouter@evtgroup.com
Forward-Looking Information
This news release contains forward-looking
statements including, but not limited to, statements about the
Company’s strategies, expectations, planned operations or future
actions; the opening of a flagship store in St. Tropez, France; and
the anticipated demands or interest in the company’s products.
Often, but not always, these Forward-looking Statements can be
identified by the use of words such as “estimated”, “potential”,
“open”, “future”, “assumed”, “projected”, “used”, “detailed”, “has
been”, “gain”, “planned”, “reflecting”, “will”, “containing”,
“remaining”, “to be”, or statements that events, “could” or
“should” occur or be achieved and similar expressions, including
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actual results, performance or achievements of the Company to be
materially different from any results, performance or achievements
expressed or implied by the Forward-looking Statements, including
those factors discussed under “Risk Factors” in the Filing
Statement. Although the Company has attempted to identify important
factors that could cause actual actions, events or results to
differ materially from those described in Forward-looking
Statements, there may be other factors that cause actions, events
or results to differ from those anticipated, estimated or
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actual results, performance or achievements to differ materially
from the results discussed or implied in the forward-looking
statements. These factors should be considered carefully and
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this news release are based upon what management believes to be
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