Qualtrics XM Institute Research Highlights the Growing Strategic Importance of HR
08 März 2023 - 3:00PM
Business Wire
As organizations adapt to uncertainty, nearly
3/4 of HR and People leaders say senior executives have increased
their focus on the employee experience
QUALTRICS X4 – The global disruptions of the past few
years and rapid transformation of our relationship with our work
has elevated the demand for a consistent approach to improving
employee experiences, according to new data from XM Institute at
Qualtrics (Nasdaq: XM). The research shows that companies are
incorporating this focus on meeting employee needs into their
corporate strategy to better prepare for future events, but
highlights additional opportunities to improve the employee
experience.
A global study of HR leaders in nine countries sought to
understand what they are prioritizing to meet employee expectations
and invest in their success, what obstacles they expect to face,
and how COVID impacted their company strategy.
Growing strategic importance of the employee
experience
The impact of pandemic-induced changes also highlighted the
importance of the employee experience in an organization's
sustainable growth and success. For example, ineffective systems
and work processes were exacerbated by the pandemic and were a
primary driver of employee burnout. About three-quarters (74%) of
HR leaders said their teams are more involved in their company’s
strategic planning now than they were before COVID, and a similar
percentage (72%) say their company’s senior executives are now more
focused on the employee experience than prior to the pandemic.
The COVID pandemic forced leaders to quickly shift their
businesses operations to engage with employees and customers in
different ways, including a nearly overnight move to remote work
for office-based employees, and increasing focus on e-commerce and
digital services for their customers. However, while these changes
met the immediate needs of businesses, they were not always suited
to be long-term solutions. The majority of HR leaders (87%) say
it’s very or extremely important for their organizations to improve
their ability to adapt to unexpected events. A previous study of IT
leaders saw similar results, highlighting an opportunity for senior
leaders to prepare a cohesive, company-wide plan for adapting to
increasingly rapid change into the future.
“The disruption of the past few years drove home how critical HR
and People leaders are for keeping a business running. They provide
stability and support that employees need in times of uncertainty,”
said Cecelia Herbert, Principal Catalyst and Dr of Organizational
Psychology at XM Institute. “In 2023, HR leaders and organizational
executives appear to have a renewed focus on strategic employee
experience management, in an effort to adapt to rapid change and
realize the value that comes from becoming a more human-centric
enterprise.”
The study results showed that efforts to measure employee
sentiment are evolving. Engagement has long been a key metric for
understanding employee experiences, but a larger share of leaders
now say they track well-being (66% do so), inclusion (55%) and
whether employees’ experience meets their expectations (55%) rather
than simple engagement (47%).
This research also reveals some common pitfalls in employee
experience.
- Insights gleaned from employee listening must be met with
action. The majority of HR leaders believe that the frequency
of employee listening will increase over the next few years, but
when asked about the effectiveness of those efforts, there’s a gap
between executives and employees. While 83% of HR leaders say their
organization effectively uses insights from employee feedback to
improve experiences, less than half (49%) of employees say they
have seen positive changes as a result of employee surveys.
- Change is a constant as companies adapt to shifting
macro conditions, and even though the majority of leaders say their
organizations need to improve their ability to adapt, only 25% of
them list change management as a focus area for their organization.
It is the least common priority for leaders in 2023.
- Managers aren’t getting the support they need to lead
their teams as well as continue their own development. Managers
play a key role in keeping employees engaged and focused, but just
35% of HR leaders say manager enablement is a priority this year.
Additionally, managers may be missing important feedback on their
leadership skills as 360 development is the least common tool for
employee feedback.
- Employee-focused priorities without processes to accomplish
them can create experience gaps. Training and development is a
top focus area for HR leaders, which aligns with previous research
showing that growth and development is a key driver of employee
engagement1. Talent attraction and hiring is another top priority,
but only 41% of HR leaders cite employee onboarding as a priority,
which could lead new employees to have worse experiences.
Methodology This study was conducted in December 2022 and
January 2023 from more than 900 HR leaders across nine countries
including Chief HR Officer, Chief People Officer, or senior leaders
within the HR function such as directors, from companies with at
least 1,000 employees.
Read more from XM Institute:
https://www.xminstitute.com/research/global-hr-executives-xm/
About XM Institute Qualtrics XM Institute is the world’s
premier resource for experience management professionals. Led by
industry visionary Bruce Temkin, XM Institute’s faculty researches
trends and emerging practices in how organizations interact with
their key stakeholders, including suppliers, employees, customers
and partners. XM Institute also leads XM Pros Network, a thriving
global community of more than 6,000 XM leaders who participate in
an ongoing calendar of monthly events. The Institute maintains the
XM Professionals Certification, the gold standard credential in the
field. To access the latest XM content or for more information
about XM Institute, please visit xminstitute.com.
About Qualtrics Qualtrics, the leader and creator of the
experience management category, is a cloud-native software provider
that helps organizations quickly identify and resolve points of
friction across all digital and human touchpoints in their business
– so they can retain their best customers and employees, protect
their revenue, and drive profitability. More than 18,750
organizations around the world use Qualtrics’s advanced AI to
listen, understand, and take action. Qualtrics uses its vast
universe of experience data to form the largest database of human
sentiment in the world. Qualtrics is co-headquartered in Provo,
Utah and Seattle, and operates out of 28 offices globally. To learn
more, please visit qualtrics.com.
____________________
1
2023 Qualtrics Employee
Experience Trends Report
View source
version on businesswire.com: https://www.businesswire.com/news/home/20230308005345/en/
Lauren Braun, Qualtrics press@qualtrics.com
Qualtrics (NASDAQ:XM)
Historical Stock Chart
Von Jun 2024 bis Jul 2024
Qualtrics (NASDAQ:XM)
Historical Stock Chart
Von Jul 2023 bis Jul 2024