Qualtrics X4™ Kicks Off in Salt Lake City
07 März 2023 - 3:00PM
Business Wire
10,000 attendees to gather at the Salt Palace
in Salt Lake City
X4’s mainstage program kicks off Wednesday,
March 8 at 9 a.m. MT with a keynote from Qualtrics CEO Zig
Serafin
Celebrity headliner speakers include actor and
entrepreneur Ryan Reynolds; entrepreneur and lifestyle company
founder Martha Stewart; girls' education activist Malala Yousafzai;
NASA engineer-turned-YouTube-sensation Mark Rober; and HGTV stars
Chip and Joanna Gaines
QUALTRICS X4 – Qualtrics (Nasdaq: XM), the leader and
creator of the experience management category, today announced the
official kickoff of X4™: The Experience Management Summit. After a
three-year hiatus, the world’s largest gathering of experience
management (XM) professionals is back live March 7-9 at the Salt
Palace Convention Center in Salt Lake City. The X4 mainstage
program will kick off Wednesday, March 8 at 9 a.m. MT with a
keynote from Qualtrics CEO Zig Serafin.
X4 by the Numbers
- 10,000 attendees
- 52 countries and 25 industries represented
- 2 main stage keynotes
- 6 celebrity headline speakers
- 7 product keynotes
- 4 industry keynotes
- 120+ breakout sessions
- 64 hours of content
- 17 sponsors
- 255 local suppliers hired
Making Business More Human on the Mainstage
Joining Serafin on the mainstage keynote lineup are Qualtrics
Founder and Utah Jazz Owner Ryan Smith, Delta CEO Ed Bastian,
Accenture Chief Marketing & Communications Officer Jill Kramer,
EY Head of Americas Innovation Practice Cheryl Grise and Society
for Human Resource Management (SHRM) CEO Johnny Taylor. These
leaders will share their strategies for making business more human,
inspiring X4 attendees with their unique stories of adopting
experience management to listen, understand and execute in new and
memorable ways that drive business results. The importance of
understanding human behavior and delivering breakthrough
experiences that delight will also be a key theme delivered by the
celebrity headliners.
Six Celebrity Headliners
- Ryan Reynolds, legendary actor and entrepreneur, will speak
about why creating authentic human connections is good
business.
- Martha Stewart, entrepreneur and founder of the first
multi-channel lifestyle company, Martha Stewart Living Omnimedia,
will discuss building a resilient brand through the good, the bad
and the amazing.
- Malala Yousafzai, girls’ education activist, the youngest Nobel
Peace Prize laureate and founder of Malala Fund, will speak on
International Women’s Day about dismantling inequality and the
power of developing women leaders.
- Mark Rober, YouTuber, engineer, inventor and educator known for
his YouTube videos on popular science and engineering builds, will
discuss creating content for the next generation, sharing his
journey from NASA to glitter bombs to 3 billion views on
YouTube.
- Chip and Joanna Gaines, HGTV stars of “Fixer Upper” and
founders of lifestyle brand Magnolia, will speak about their
passion for delivering experiences that connect with customers on a
human level.
120+ Breakout Sessions and 80 Customer Speakers Across Key
Industries and Experience Management Tracks
X4 will feature over 120 breakout sessions across eight
dedicated breakout tracks covering key buyers: Customer Care,
Customer Research & Insights, Digital Experience and Employee
Experience as well as key industries: Education, Government,
Healthcare and Financial Services. Sessions will feature
world-class thought leadership from the XM Institute and Qualtrics
subject matter experts. Product demos, roadmap sessions and an
expert-staffed help desk will also be available for X4
attendees.
Eighty customer speakers from leading brands across industries
will share how they use experience management to deliver
breakthrough experiences, including: AARP, Adidas, Airbnb, Blue
Cross Blue Shield, BMO, Coca-Cola, Crayola, Dish, Fresenius Medical
Care, Intermountain Healthcare, KFC, Kroger, Liquid Death,
L.L.Bean, M&T Bank, Porsche, ServiceNow, Shake Shack,
Southwest, StockX, Trinity Health, US Air Force and Vera
Bradley.
5 For The Fight Night: An Epic Dance Off in Support of Cancer
Research and The Killers Live in Concert
Launched at the Qualtrics X4 Summit in 2016, 5 For The Fight is
a nonprofit organization crowdfunding for cancer research that gets
its name because it invites everyone to give $5 for the fight
against cancer. Qualtrics will host 5 For The Fight Night on
Wednesday, March 8 to celebrate cancer survivors and researchers in
support of the fight against cancer. Hosted by professional
ballroom dancer, choreographer, actor, singer and Dancing With the
Stars judge Derek Hough, 5 For The Fight Night will feature
street-style rap and dance performers.
Chart-topping band The Killers will close out X4 with a special
performance.
Growing Qualtrics Partner Ecosystem Brings Co-Innovation With
Category Leaders
The Qualtrics Partner Network extends the power of the XM
Platform to help customers of all sizes and industries create
breakthrough experiences and drive business results. The top
sponsors of X4 2023:
Diamond Sponsors Inspire From the Main Stage
- Accenture: Accenture Chief Marketing &
Communications Officer Jill Kramer will take the main stage for a
keynote discussing how companies can create the best versions of
themselves through brand love—what it is, why you need it and how
to build and achieve it for brands, clients and customers.
- EY: EY Head of Americas Innovation Practice Cheryl Grise
will take the main stage for a keynote exploring how societal
change can drive the next business shift. In honor of International
Women’s Day, EY Talent Leader, Executive Functions, Penny Stoker
will share how employee experiences can help build a better working
world.
Platinum Sponsors Bring Experience Management to Life
- Amazon Web Services (AWS): AWS will deliver a session on
enabling frictionless and personalized banking, and will
participate in a panel centered around how contact center leaders
are rethinking operational models to make customer care a key value
driver.
- commonFont: commonFont will deliver a session on
evolving loyalty metrics in the contact center and beyond, and will
participate in a panel that explores practical ways of cultivating
emotional connections with customers, influencing organizational
change and optimizing the end-to-end customer experience.
- Deloitte: Deloitte will deliver a panel discussion on
how experience management can be used to power personalization and
a breakout session focused on bringing the concept of experience
orchestration to life.
- SAP: SAP will deliver a panel discussion on the business
imperative for diversity, equity and inclusion.
- Walker: Walker will deliver a session on creating more
human customer experiences to feature outstanding examples from
companies in technology, healthcare and entertainment.
For more, follow the event hashtag, #QualtricsX4, and visit
www.qualtrics.com/x4summit.
About Qualtrics
Qualtrics, the leader and creator of the experience management
category, is a cloud-native software provider that helps
organizations quickly identify and resolve points of friction
across all digital and human touchpoints in their business – so
they can retain their best customers and employees, protect their
revenue, and drive profitability. More than 18,750 organizations
around the world use Qualtrics’s advanced AI to listen, understand,
and take action. Qualtrics uses its vast universe of experience
data to form the largest database of human sentiment in the world.
Qualtrics is co-headquartered in Provo, Utah and Seattle, and
operates out of 28 offices globally. To learn more, please visit
qualtrics.com.
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Geraldine Lim press@qualtrics.com 951-318-3494
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