Leading Organizations Choose Qualtrics to Boost Employee Engagement, Retention and Loyalty in Challenging Times
30 Januar 2023 - 10:05PM
Business Wire
Qualtrics (Nasdaq: XM), the leader and creator of the experience
management category, today announced that hundreds of organizations
worldwide, including BMW Group, KFC, Kyndryl and Qualcomm,
selected its employee experience solutions in the fourth quarter of
2022 as companies look to attract and retain the best talent,
increase employee engagement and improve productivity.
“Heading into an increasingly challenging economic climate,
organizations know they’ll need to make difficult decisions to
propel the business forward, while also keeping a focus on
retaining their best talent,” said Brad Anderson, Qualtrics
president of products and engineering. “Qualtrics EmployeeXM™
enables leaders to understand how employees are feeling and
thinking, which is critical for taking swift, informed actions to
boost company culture and help their workforce feel supported and
engaged.”
As many organizations face shrinking budgets, leaders should
have a grasp of which experiences will most impact their employees’
engagement and productivity. Qualtrics’ Employee Experience Trends
Report for 2023 shows that when employees have good work-life
balance, 63% are willing to go above and beyond for their company.
By contrast, only 29% of employees with a poor work-life balance
would do the same. Broken processes are also impeding on worker
productivity, as 65% of workers say work processes enable them to
be productive, down from 68% a year ago.
As leaders look to retain talent across the organization, it’s
critical to understand how the pandemic impacted career
expectations and aspirations across generations. Overall, Qualtrics
research shows 35% of employees have decreased their career
ambitions over the past three years. However, younger
workers—Generation Z and young millennials (18-34 years old)—are
growing more ambitious, with 35% reporting higher career goals than
they had pre-pandemic. The largest motivating factor for young
workers to do their best at work is earning money, whereas older
workers are more motivated by personal pride in their work.
Highlights from the fourth quarter include the following
organizations choosing Qualtrics to better understand peoples’
emotion, effort and intent to create more personal and empathetic
experiences:
Qualtrics expanded its 5-year partnership with the BMW
Group in the quarter. The BMW Group is focused on
customer-centric innovation and we’re proud to be their Experience
Management partner. We’re working with the BMW Group to manage
every aspect of the customer experience feedback—from how people
can build and order their vehicles online, to test drives at the
dealerships to service and issues management for owners. Qualtrics
helps enable the BMW Group to bring all of this experience data
together on a single platform to create a seamless experience
across all of their channels, identify product issues faster and
intervene in the moment. This will help the BMW Group deliver more
connected, holistic and personal experiences—building deeper
relationships with their customers at every turn.
The leaders of fast-expanding KFC chose Qualtrics as a
global partner in the quarter, investing in Qualtrics Employee and
CustomerXM™. KFC has more than 27,000 restaurants in 150 countries,
so the factors of speed, taste and accuracy are everything. At a
time when frontline employees are in short supply, KFC can use
Qualtrics Discover, Engage and Social Connect to rapidly collect
and analyze millions of data points so that they can take actions
that make a difference to their customers.
In its first year as a publicly-traded company,
Kyndryl—the world’s largest IT services firm—harnessed the
unique capabilities of Qualtrics EmployeeXM in Q4 as it built its
culture of empathy and inclusivity for its 90,000 employees. By
benchmarking key engagement indicators against industry peers,
Kyndryl has been able to watch a cultural transformation spread
across the organization, impacting the way employees work together
and serve customers. With its continued commitment to becoming the
employer of choice and focus on empowering managers and employees
in 2023, the company can ensure that its culture, The Kyndryl Way,
powers progress for its customers and the careers of its
people.
Qualcomm is intensely focused on making the right
investments in 2023, and they standardized on Qualtrics EmployeeXM,
replacing various standalone engagement systems. With Qualtrics,
Qualcomm will be able to look at employee feedback holistically
across the organization to identify high-impact actions that will
build confidence in the future of the company and improve employee
engagement and retention.
State Employees’ Credit Union (SECU), an 85-year-old
North Carolina financial institution with more than 7,500
employees, chose Qualtrics EmployeeXM to transform its employee
culture under new leadership, including a new CEO and Chief Culture
Officer. The credit union is quickly modernizing its mobile and
digital offerings for members, and the leaders believe that it must
modernize internally, as well. SECU will use Qualtrics’ EX solution
to build strong employee experience and DEI programs that make it a
destination employer in the state of North Carolina.
Australia's largest retail drinks network and portfolio of
licensed hotels Endeavour Group added new functionalities to
its EmployeeXM platform to help the company build manager
effectiveness, improve the onboarding experience for new team
members, and provide a positive, safe, and inclusive workplace for
its 30,000 employees. Adding to the company's engagement program,
Endeavour will capture regular feedback throughout the employee
lifecycle to understand what moments are having the biggest impact
on employee experience, and what meaningful actions can be taken to
improve the experiences for employees and customers.
About Qualtrics
Qualtrics, the leader and creator of the experience management
category, is changing the way organizations manage and improve the
four core experiences of business—customer, employee, product and
brand. Over 18,750 organizations around the world use Qualtrics to
listen, understand and take action on experience data (X-data™)—the
beliefs, emotions and intentions that tell you why things are
happening, and what to do about it. The Qualtrics XM Platform™ is a
system of action that helps businesses attract customers who stay
longer and buy more, engage employees who build a positive culture,
develop breakthrough products people love and build a brand people
are passionate about. To learn more, please visit
qualtrics.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20230130005638/en/
Sarah Stoddard press@qualtrics.com
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