LONDON, March 30, 2021
/PRNewswire/ -- Qualtrics (Nasdaq: XM), the world's No. 1
Experience Management (XM) Platform and creator of the XM category,
today released a new study into corporate social responsibility and
its impact on overall UK employee engagement. Learnings from the
report include how CSR has become more important to employees since
the start of 2020, the importance of consulting employees before
launching an initiative, and the top 5 CSR initiatives employees
would like their organisation to invest in.
The study examined more than 500 full-time employees in the UK
to uncover the impact of COVID-19 on people's attitudes towards CSR
and their company's position in the community.
Key Takeaways:
- 59% of employees are more likely to be engaged at work if their
company participates in corporate social responsibility and/or
charity initiatives; an 11 point increase from 2020
- 49% of organisations launched a CSR initiative related to
COVID-19 during 2020
- 72% of employees rated their company's COVID-19 CSR initiatives
'effective'
- 82% of employees who have the opportunity to take part in CSR
initiatives consider themselves proud of their company
- "Reducing carbon footprint" is the number 1 initiative UK
employees would like their organisation to focus on
"2020 was the year many people started caring more about their
employer's reputation and its response to crises that affect
society as a whole - whether it be COVID-19 or climate change,"
said Sally Winston, Solutions
Strategy EMEA. "But what the data tells us is that organisations
that consult their employees on CSR - and allow them to get
involved in any activities - are the ones that are more likely to
see higher engagement and retention."
Qualtrics EmployeeXM™ is used by organisations around the world
to identify what their people need, and what actions they can take
to improve the everyday experience to improve the bottom line. In
2020, Qualtrics EmployeeXM was recognised in "The Forrester New
Wave™: EX Management Platforms for Large Enterprises" report as a
leader in Employee Experience Management. Qualtrics is the only
Leader who received a Differentiated rating in seven of ten
criteria, including vision, market approach, customisation, and
others.
The power of purpose: how corporate social responsibility (CSR)
influenced employee engagement in 2020 can be downloaded here.
About Qualtrics
Qualtrics, the world's No. 1
Experience Management (XM) platform and creator of the XM category,
is changing the way organisations manage and improve the four core
experiences of business––customer, employee, product, and brand.
Over 13,000 organisations around the world are using Qualtrics to
listen, understand, and take action on experience data
(X-data™)––the beliefs, emotions, and intentions that tell you why
things are happening, and what to do about it. The Qualtrics XM
Platform™ is a system of action that helps businesses attract
customers who stay longer and buy more, engage employees who build
a positive culture, develop breakthrough products people love, and
build a brand people are passionate about. To learn more, please
visit qualtrics.com.
Contact: press@qualtrics.com
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