Europe Turns to U.S. Expertise as Vonage UK Selects California's inQ to Heighten The Vonage Online Shopping Experience
28 November 2007 - 4:00AM
PR Newswire (US)
AGOURA HILLS, Calif., and LONDON, Nov. 27 /PRNewswire/ -- In a
reversal of the typical American outsourcing story in which
U.S.-based organizations look overseas to find solutions, Vonage
UK, the pioneering internet phone company, announced today a major
deal with ChatCommerce expert inQ in California to re- create a
high quality in-store shopping experience online and boost sales.
When inQ's ChatCommerce services are operational, visitors to the
Vonage site (http://www.vonage.co.uk/) will be able to take part in
live online 'chats' with real Vonage representatives. Certain
visitors to the Vonage site (http://www.vonage.co.uk/) will be
identified by a set of predetermined rules (for example those who
spend too long on a page or jump back and forth between two/three
pages) and automatically contacted by a Vonage representative in
the form of a pop up 'chat' box. Rules will be constantly monitored
and optimized and the result for the Vonage customer will be a high
quality, personalized sales experience just as they would get in a
shop. All aspects of the ChatCommerce service will be managed under
one roof by inQ: the software, web analytics and live agents who
provide the human touch. This will lead to more accountability for
Vonage and a more responsive and efficient experience for their
online customers. Vonage UK Marketing Director Vincent Potier said,
"At Vonage we pride ourselves on innovation and delivering
excellence across online responsiveness, quality control and
customer experience. So when we discovered fellow internet
trailblazer, inQ, we seized the opportunity to bring their new
ground-breaking technology and approach to the UK." Potier added,
"We believe the partnership will bring the human touch to our
customers' experience, give them the assistance they need to make
the right purchase and ultimately lead to a dramatic uplift in our
sales. We are yet again leading the way with this fully integrated
approach to ChatCommerce and suspect many more will follow in our
footsteps." inQ CEO Bernard Louvat said: "We have made great
strides in the European markets and are excited to have Vonage UK
as one of the first clients. We share a passion for innovation and
we look forward to sharing our expertise to help Vonage leverage
the online channel to increase sales and lower its cost per
acquisition." The terms of the work agreement have not been
publicized, but inQ traditionally works on a pay-for-performance
basis. About Vonage UK Vonage UK is a subsidiary of Vonage Holdings
Corp., traded on the NYSE under the symbol VG. Vonage is a pioneer
in the Internet phone industry. In the UK, the award winning
Vonage(R) service is sold on the Vonage UK website and through
national retailers PC World, Currys, Currys Digital, Comet, and
Staples. For more information about Vonage's services and products,
please visit http://www.vonage.co.uk/. Vonage(R) is a registered
trademark of Vonage Marketing, a subsidiary of Vonage Holdings
Corp. Last month Vonage announced it had appointed Profero
Performance as its digital agency. In addition, in October,
Ambition Communications became its new PR agency signifying a new
era in Vonage marketing activity. About inQ inQ is the world leader
in outsourced live chat solutions. Its live chat solution humanizes
the online experience by engaging with targeted online shoppers and
replicates a quality in-store experience. By utilizing
state-of-the-art proprietary technology as well as trained and
experienced online sales representatives, inQ offers solutions that
are completely customized to meet its client's specific needs and
that can increase clients' overall online revenue as much as 30% in
90 days. inQ works with companies in the telecom, cable, retail,
travel, media, and financial services industries. More information
can be found by visiting http://www.inq.com/. DATASOURCE: inQ;
Vonage UK CONTACT: Media, Michael Krems of KremsPR,
+1-805-496-8166, cell, +1-650-759-7133, , for inQ Web site:
http://www.inq.com/ http://www.vonage.co.uk/
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