Yahoo Properties Worldwide are Now Available through Taboola; Advertisers Now Have Unrivaled Reach Through One Platform
04 Oktober 2023 - 3:01PM
Taboola (Nasdaq: TBLA), a global leader in powering recommendations
for the open web, today announced its advertiser clients can now
start running native advertising on Yahoo’s premier digital
properties globally, in more than a dozen markets worldwide,
through the Taboola advertising platform.
Starting today, advertisers can access Yahoo’s large portfolio
of sites, supported by Taboola, including Yahoo Finance, Yahoo
Mail, Yahoo News and Yahoo Sports, which reach hundreds of millions
of monthly active users worldwide. Advertisers can now seamlessly
run desktop, mobile web and mobile app campaigns alongside Yahoo’s
trusted editorial environments and popular email platform.
Today’s news is a significant first milestone in Taboola’s
previously announced 30-year strategic partnership with Yahoo,
which makes Taboola the exclusive native advertising partner across
all of Yahoo’s digital properties, which will also be available to
buy through the Yahoo DSP. Yahoo will continue to maintain a number
of managed clients buying native advertising across its owned and
operated properties as well. Future partnership milestones will
focus on technical and data integrations designed to deliver new
ways for advertisers to identify and target audiences more
effectively and engage them more deeply.
Coupled with Taboola’s reach among 9,000+ publisher partners,
including CBSi, CNBC, BBC, and The Independent, its partnership
with Yahoo gives brands massive scale to reach hundreds of millions
of consumers worldwide.
“We’ve seen great results for advertisers on Yahoo international
markets, and I’m excited to share that we're taking a meaningful
step forward to make Yahoo now available globally. With Yahoo,
we’re supercharging advertisers’ ability to connect with millions
of consumers around the world each day,” said Adam Singolda, CEO at
Taboola. “This adds significantly to Taboola’s existing worldwide
footprint and gives advertisers greater reach, better campaign
performance, and a strong local team that can support advertiser
success.”
“We are excited about this next phase in our strategic
partnership with Taboola,” said Elizabeth Herbst-Brady, Chief
Revenue Officer at Yahoo. “This collaboration sets us apart in the
market, helping us drive long-term growth in native advertising
while enhancing the experiences of users, advertisers, and
publishers.”
About TaboolaTaboola powers recommendations for
the open web, helping people discover things they may like.
The company’s platform, powered by artificial intelligence, is
used by digital properties, including websites, devices and mobile
apps, to drive monetization and user engagement. Taboola has
long-term partnerships with some of the top digital properties in
the world, including CNBC, BBC, NBC News, Business Insider, The
Independent and El Mundo.
More than 15,000 advertisers use Taboola to reach nearly 600
million daily active users in a brand-safe environment. Following
the acquisition of Connexity in 2021, Taboola is a leader in
powering e-commerce recommendations, driving more than 1 million
monthly transactions. Leading brands including Walmart, Macy’s,
Skechers and eBay are among key customers.
Learn more at www.taboola.com and follow @taboola on
Twitter.
Disclaimer - Forward-Looking StatementsTaboola
(the “Company”) may, in this communication, make certain statements
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number of factors could cause actual results to differ materially
from the plans, objectives, expectations, estimates and intentions
expressed in such forward-looking statements, including the risks
set forth in the Company’s Annual Report on Form 10-K for the year
ended December 31, 2022 under Part 1, Item 1A “Risk Factors” and
our subsequent filings with the Securities and Exchange Commission.
The Company cautions readers not to place undue reliance upon any
forward-looking statements, which speak only as of the date made.
The Company does not undertake or accept any obligation or
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forward-looking statements to reflect any change in its
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Contact
Dave Struzzi
dave.s@taboola.com
Taboola com (NASDAQ:TBLA)
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