Taboola Drives AI-Powered Personalization for Top Publishers, Driving Over 15% Increase in Visits Per Month, Nearly 10% Increase in Pageviews Per Visit with Homepage for You; More Than 3,500 Journalists Leverage Taboola Newsroom
17 Mai 2023 - 3:00PM
Taboola (Nasdaq: TBLA), a global leader in powering recommendations
for the open web, today announced a new milestone for Homepage For
You, its publisher platform offering that adds Artificial
Intelligence (AI) to power editorial recommendations on publisher
homepages. Homepage For You is part of Taboola Newsroom, a
real-time analytics platform that provides unique insights, sourced
from Taboola’s dataset of nearly 600 million daily active users,
which inform how to create more engaging content and discover new
coverage areas that drive loyal readership.
According to Reuters Institute, media companies are integrating
AI to deliver improved personalization, with nearly 40% indicating
that they are testing out different technologies to do so.
Personalization has become the standard in content, and readers
have grown accustomed to fresh and relevant content every single
visit. Personalization is valuable for publishers, as it can help
them win coveted user attention and use it to build loyalty and
grow their businesses.
Through Newsroom and Homepage For You, Taboola is bringing its
AI capabilities to help over 3,500 premium editors and journalists
personalize their sites, improve overall engagement and build
lasting loyalty through homepages, section fronts and app
homescreens. This enables publishers to maximize the value of this
critical real estate — where they reach their super users and those
with the highest potential of becoming super users — all while
maintaining strict control with highly customizable tools, matching
their design with a flexible and dynamic integration, saving
editorial time and generating incremental revenue from increased
site engagement, new subscriptions and premium ad placements.
Leading global publishers including McClatchy, Le Télégramme,
NDTV, The Independent and others are among Taboola partners
leveraging Homepage For You. These sites have seen over 15% of an
increase in visits per month, nearly 10% of an increase in
pageviews per visit and personalized content resulting in between
30-50% of an increase in click-through rate (CTR) vs. curated
content in the same position.
Homepage For You is part of Taboola’s comprehensive publisher
offerings, which have generated more than $2.5 billion for
publishers from 2020 through 2023.
Supporting quotes
“Newsroom’s simple, graphical interface has been one of the main
reasons why the platform was adopted so quickly by the editorial
team at Le Télégramme. It’s very easy to monitor audience growth in
real-time and check both traffic sources and engagement metrics,”
said Gilles Danet, Head of Digital and Innovation at Le Télégramme.
“While the editor’s decision is final, Newsroom data is a key
feature of editorial meetings, informing journalists on article
performance to ensure an opportunity is never missed.”
“Taboola's Homepage for You allowed us to strike the right
balance between journalistic curation and content personalization.
Our experience with the product has shown impressive results, which
led us to use it on additional platforms and within more content
sections,” said Dror Amir, CPO at ynet.
“There’s no ‘one size fits all’ approach to audience engagement,
and Taboola’s ability to power key areas of our homepage and other
sections of our site, their huge amounts of readership data that
provide actionable insights, and their valued partnership in
working side-by-side with our own editorial team are the unique
building blocks in our shared success,” said Christian Broughton,
Managing Director, The Independent.
“We’re seeing personalization deliver clear value to publishers
across the world,” said Adam Singolda, CEO at Taboola. “For
publishers, the most loyal readers are those who visit a homepage
directly–they do it often and trust editors to showcase content
that is relevant to their interests. Homepage for You combines the
best of Taboola’s advanced AI with readership insights sourced from
nearly 600 million daily active users to give readers a truly
personalized experience–one that makes them keep coming back.”
About TaboolaTaboola powers recommendations for
the open web, helping people discover things they may like.
The company’s platform, powered by artificial intelligence, is
used by digital properties, including websites, devices and mobile
apps, to drive monetization and user engagement. Taboola has
long-term partnerships with some of the top digital properties in
the world, including CNBC, BBC, NBC News, Business Insider, The
Independent and El Mundo.
More than 15,000 advertisers use Taboola to reach nearly 600
million daily active users in a brand-safe environment. Following
the acquisition of Connexity in 2021, Taboola is a leader in
powering e-commerce recommendations, driving more than 1 million
monthly transactions. Leading brands including Walmart, Macy’s,
Wayfair, Skechers and eBay are among key customers.
Learn more at www.taboola.com and follow @taboola on
Twitter.
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Press Contact:
Dave Struzzi
dave.s@taboola.com
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