ITEM
3. KEY INFORMATION
|
B. |
Capitalization and Indebtedness |
Not
applicable.
|
C. |
Reasons for the Offer
and Use of Proceeds |
Not
applicable.
Summary
of Risk Factors
An
investment in our securities involves significant risks. Below is a summary of material risks that we face, organized under relevant
headings. These risks are discussed fully in “Item 3. Key Information—D. Risk Factors.”
Risks
Factors Relating to Our Business and Industry
|
● |
We may fail to retain our
existing users, keep them engaged or further grow our user base. |
|
● |
Our revenue growth is primarily
dependent on paying users and revenue per paying user. If we fail to continue to grow or maintain our paying user base or fail to
continue to increase revenue per paying user, our live streaming revenue may not increase, which may materially and adversely affect
our results of operations and financial condition. |
|
● |
We rely on a single monetization
model. |
|
● |
We may fail to offer attractive
content on our platforms. |
|
● |
Failure to attract, cultivate,
and retain top broadcasters may materially and negatively affect our user engagement and thus our business and operations. |
|
● |
If we fail to implement
an effective revenue sharing fee policy, we may lose our broadcasters and our results of operations and financial condition may be
materially and negatively affected. |
|
● |
We partner with various
talent agencies to manage our broadcasters. If we are not able to maintain our relationship with talent agencies, our operations
may be materially and adversely affected. |
|
● |
We may fail to successfully
implement our monetization strategies. |
|
● |
Our business depends on
a strong brand, and any failure to maintain, protect, and enhance our brand would hurt our ability to retain or expand our user base,
or our ability to increase their level of engagement. |
|
● |
Our core values of focusing
on user experience and user satisfaction first and acting for the long-term may conflict with the short-term operating results of
our business. |
|
● |
If we fail to obtain or
maintain the required licenses and approvals or if we fail to comply with laws and regulations applicable to our industry, our business,
results of operations, and financial condition may be materially and adversely affected. |
|
● |
We may be subject to intellectual
property infringement claims or other allegations by third parties for information or content displayed on, retrieved from or linked
to our platforms, or distributed to our users, or for proprietary information appropriated by former employees, which may materially
and adversely affect our business, financial condition and prospects. |
|
● |
Unauthorized use of our
intellectual property and the expenses incurred in protecting our intellectual property rights may materially and adversely affect
our business. |
|
● |
Our content monitoring
system may not be effective in preventing misconduct by our users and misuse of our platforms. |
|
● |
We may be held liable for
information or content displayed on, retrieved from or linked to our platforms, or distributed to our users if such content is deemed
to violate any PRC laws or regulations, and PRC authorities may impose legal sanctions on us. |
|
● |
The complexity, uncertainties,
and changes in PRC regulation of the Internet industry and companies may materially and adversely affect our business and financial
condition. |
|
● |
Concerns about the collection,
use, and disclosure of personal data and other privacy-related and security matters could deter customers and users from using our
services and adversely affect our reputation and business. |
|
● |
Continuing efforts of our
executive officers, key employees, and qualified personnel are essential to our business and the loss of their services may adversely
and negatively impact our business and results of operations. |
|
● |
We are subject to risks
relating to litigation. |
|
● |
The appointed Temporary
Receiver of Link Motion Inc. (f/k/a NQ Mobile Inc.) may bring an action to restore Link Motion Inc.’s senior position in the
Showself businesses, which may result in claims against us. |
|
● |
Contractual disputes with
our talent agencies may harm our reputation, and may be costly or time-consuming to resolve. |
|
● |
Key performance metrics
used by us, such as QAUs, paying users, ARPPU and paying ratio, may overstate the number of our active and paying users, which may
lead to an inaccurate interpretation of our revenue metrics and our business operations by our management and by investors, and may
even misleadingly affect management’s business judgment of our operations. |
|
● |
Restrictions on virtual
currency may adversely affect our revenues. |
|
● |
Our results of operations
are subject to quarterly fluctuations due to seasonality. |
|
● |
We do not currently have
business insurance to cover our main assets and business. Any uninsured occurrence of business disruption, litigation, or natural
disaster could expose us to significant costs, which could have an adverse effect on our results of operations. |
|
● |
Failure to achieve and
maintain effective internal and disclosure controls in accordance with Section 404 of the Sarbanes-Oxley Act of 2002 could have a
material adverse effect on our business and share price. |
|
● |
COVID-19 pandemic may have
an adverse impact on our results of operations and financial condition for the fiscal year 2023. |
Risks
Related to Our Corporate Structure
We
and the VIEs are also subject to risks and uncertainties related to our corporate structure, including, but not limited to, the following:
|
● |
We conduct our business
through the VIEs by means of contractual arrangements. PRC laws and regulations governing our businesses and the validity of certain
of our contractual arrangements are uncertain. If the PRC courts or administrative authorities determine that these contractual arrangements
do not comply with applicable regulations, we could be subject to severe penalties and our business could be adversely affected.
In addition, changes in such PRC laws and regulations may materially and adversely affect our business. |
|
● |
Substantial uncertainties
exist with respect to whether the foreign investor’s controlling PRC onshore variable interest entities via contractual arrangements
will be recognized as “foreign investment” and how it may impact the viability of our current corporate structure and
operations. Also, our VIE structure may be inquired or challenged by relevant PRC governmental authorities when SHC issues additional
securities for future financing in a public market under certain PRC laws and rules. |
|
● |
We depend upon the contractual
arrangements in conducting our business in China, which may not be as effective as direct ownership in providing operational control. |
|
● |
We may lose the ability
to use and enjoy assets held by the VIEs that are important to our business if the VIEs declare bankruptcy or become subject to a
dissolution or liquidation proceeding. |
|
● |
Contractual arrangements
may be subject to scrutiny by the PRC tax authorities. A finding that we owe additional taxes could negatively affect our financial
condition and the value of your investment. |
|
● |
We may rely on dividends
paid by our PRC subsidiaries to fund cash and financing requirements. Any limitation on the ability of our PRC subsidiaries to pay
dividends to us could have a material adverse effect on our ability to conduct our business and to pay dividends to holders of our
Class A ordinary shares. |
Risks
Related to Doing Business in China
Our
WFOEs and the VIEs are based in China and have the majority of the operations in China, so we and the VIEs face risks and uncertainties
related to doing business in China in general, including, but not limited to, the following:
|
● |
Uncertainties in the interpretation
and enforcement of PRC laws and regulations could limit the legal protections available to you and us. |
|
● |
Regulation and censorship
of information disseminated over the mobile and Internet in China may adversely affect our business and subject us to liability for
streaming content or content posted on our platforms. |
|
● |
Adverse changes in global
or China’s economic, political or social conditions or government policies could have a material adverse effect on our business,
results of operations and financial condition. |
|
● |
The PRC government’s
significant oversight over our business operation could result in a material adverse change in the operations of the VIEs and our
company as a whole and the value of our Class A ordinary shares. |
|
● |
Rules and regulations in
China can change quickly with little or no advance notice and their interpretation and the implementation involve uncertainty, which
could materially and adversely affect the operations of the VIEs and our company as a whole and the value of our securities. |
|
● |
Our shares may be delisted
and prohibited from being traded under the Holding Foreign Companies Accountable Act if the PCAOB is unable to inspect our auditors
for two consecutive years. The delisting and the cessation of trading of our shares, or the threat of their being delisted and prohibited
from being traded, may materially and adversely affect the value of your investment. |
|
● |
The filling requirements
of the CSRC will be required in connection with an offering under PRC rules, regulations or policies, and, if required, we shall
further obtain approval or confirmation from other PRC governmental authorities with respect to future offering, and we cannot predict
how soon we will be able to complete such filings in CSRC or whether obtain such approvals from other PRC governmental authorities. |
|
● |
The VIEs may be subject
to a variety of laws and other obligations regarding cybersecurity and data protection, and any failure to comply with applicable
laws and obligations could have a material and adverse effect on the business, financial condition and results of operations of the
VIEs and our company, and future offerings in a public market as a whole. |
|
● |
It may be difficult for
overseas shareholders and/or regulators to conduct investigation or collect evidence within China. |
|
● |
Failure to comply with
laws and regulations applicable to our business in China could subject us to fines and penalties and could also cause us to lose
customers or otherwise harm our business. |
|
● |
We may rely on dividends
and other distributions on equity paid by our Chinese subsidiaries to fund any cash and financing requirements we may have, and any
limitation on the ability of our Chinese subsidiaries to make payments to us could have a material and adverse effect on our ability
to conduct our business. |
|
● |
Uncertainties exist with
respect to the interpretation and implementation of Anti-Monopoly Guidelines for Internet Platforms and how it may impact the business
operations of the VIEs. |
|
● |
The recent joint statement
by the SEC, proposed rule changes submitted by NASDAQ, and an act passed by the U.S. Senate and the U.S. House of Representatives,
all call for additional and more stringent criteria to be applied to emerging market companies. These developments could add uncertainties
to our future offerings, business operations share price and reputation. |
|
● |
Currently, there is no
law or regulation specifically governing virtual asset property rights and therefore it is not clear what liabilities, if any, live
streaming platform operators may have for virtual assets. |
|
● |
Under the PRC enterprise
income tax law, we may be classified as a PRC “resident enterprise,” which could result in unfavorable tax consequences
to us and our shareholders and have a material adverse effect on our results of operations and the value of your investment. |
|
● |
PRC regulations relating
to offshore investment activities by PRC residents may limit the ability of WXBJ and WXZJ (our indirect wholly-owned subsidiaries
in China) to increase our registered capital or distribute profits to us or otherwise expose us to liability and penalties under
PRC law. |
|
● |
Governmental control of
currency conversion may limit our ability to utilize our revenues effectively and affect the value of your investment. |
Risks
related to Investment in our Class A Ordinary Shares
|
● |
We are an “emerging
growth company” and the reduced disclosure requirements applicable to emerging growth companies may make our securities less
attractive to investors. |
|
● |
Heshine will control the
outcome of our shareholder actions. |
|
● |
We are a “controlled
company” within the meaning of the Nasdaq Stock Market Rules and, as a result, may rely on exemptions from certain corporate
governance requirements that provide protection to shareholders of other companies. |
|
● |
Our dual-class share structure
with different voting rights and conversion of certain ordinary shares will limit your ability to influence corporate matters and
could discourage others from pursuing any change of control transactions that holders of ordinary shares may view as beneficial. |
|
● |
Fluctuations in exchange
rates could have a material adverse effect on our results of operations and the value of your investment. |
|
● |
Certain provisions of the
Fourth Amended and Restated Memorandum and Articles of Association may be deemed to have an antitakeover effect. |
|
● |
We are a foreign private
issuer within the meaning of the rules under the Exchange Act, and as such we are exempt from certain provisions applicable to U.S.
domestic public companies. |
|
● |
NASDAQ may apply additional
and more stringent criteria for our continued listing. |
Risks
Factors Relating to Our Business and Industry
We
may fail to retain our existing users, keep them engaged or further grow our user base.
Our
revenue primarily derives from live streaming services, and therefore our ability to maintain and increase the size of our user base
and user engagement level is critical to our success. If our user base becomes smaller or our users become less active, it is possible
that there would be less spending on the virtual gifts on our platforms. Smaller user base or lower user engagement would make it difficult
to retain top broadcasters. Consequently, our financial condition would suffer a decline in revenue, and our business and results of
operations will be materially and adversely impacted.
To
continue to maintain and improve our existing user base and user engagement, we must ensure that we adequately and timely identify and
respond to changes in user preferences, attract and retain enough popular broadcasters, and offer new and attractive features and content.
There is no guarantee that we could meet all of these goals. A number of factors could negatively affect user growth, and engagement,
including if:
|
● |
we fail to deliver our
services or address users’ requests in a rapid and reliable manner and therefore the user experience is adversely affected; |
|
● |
we fail to innovate the
content on our platforms that keeps users interested and engaged; |
|
● |
we fail to retain popular
broadcasters who are able to keep users engaged; |
|
● |
we are unable to combat
spam on or inappropriate or abusive use of our platforms, which may lead to negative public perception of us and our brand; |
|
● |
we fail to address users’
concerns related to privacy and communication, safety, security or other factors; |
|
● |
there are adverse changes
in our services; and |
|
● |
the growth of the number
of mobile users in China does not continue to increase. |
Our
revenue growth is primarily dependent on paying users and revenue per paying user. If we fail to continue to grow or maintain our paying
user base or fail to continue to increase revenue per paying user, our live streaming revenue may not increase, which may materially
and adversely affect our results of operations and financial condition.
Whether
we can continue to increase our paying ratio amongst our users or revenue per paying user depends on many factors, and many of them are
out of our control. We expect that our business will continue to be heavily dependent on revenue collected from paying users in the near
future. Any decline in the number of paying users or revenue per paying user may materially and adversely affect our results of operations
and financial condition.
We
rely on a single monetization model.
Mobile
live streaming platforms use three basic categories of revenue sharing models to monetize their live streaming operations: gift model,
advertise model, and shopping model. We currently mainly use the gift model, generating our revenue from virtual gifts purchased by our
users. Although we intend to diversify our revenue sharing models, such as by generating revenue from advertisement, there is no guarantee
we will succeed. Therefore, decreases in revenues generated from the gift model will materially and adversely affect our business, results
of operations and financial condition.
We
may fail to offer attractive content on our platforms.
High
quality live streaming content is important for us to attract, maintain and increase our user base and user engagement. Our content library
is constantly evolving and growing. However, if we fail to expand and diversify our content offerings, identify trending and popular
genres, or maintain the quality of our content, we may experience decreasing viewership and user engagement, which may materially and
adversely affect our financial conditions and results of operations.
In
addition, we largely rely on our broadcasters to create high-quality and fun live streaming content. We have in place a comprehensive
incentive mechanism to encourage broadcasters and talent agencies to supply content that is attractive to viewers. Also, talent agencies
cooperating with us may guide or influence broadcasters to develop content that is well received by viewers. However, if we fail to identify
the latest trends and timely guide broadcasters and talent agencies accordingly, our viewer number may decline and our results of operations
and financial condition may be materially and adversely affected.
Failure
to attract, cultivate, and retain top broadcasters may materially and negatively affect our user engagement and thus our business and
operations.
The
majority of our revenue is from sale of virtual gifts to users. The charisma and the high-quality content of top broadcasters are primary
contributors to user stickiness, and is difficult to be replicated by other less popular broadcasters.
Although
we have made efforts to support top broadcasters in order to retain them, there is no guarantee that they will choose to stay with us.
Top broadcasters tend to receive more offers with attractive terms than the other broadcasters and some of them may choose to move to
other platforms. Their departure may cause a corresponding decline in our user base.
Sometimes
we may face legal disputes with competing platforms from which we attract some top broadcasters. Although we are not the primary target
of these legal disputes, broadcasters involved may be subject to fines or even injunctions, which may render our investment in recruiting
them meaningless. Conversely, some of our top broadcasters have left our platforms for competing platforms despite still being in a contractual
relationship with us, which have raised legal disputes. Even if we prevail in all such legal disputes, the departures of any top broadcaster
may still have a negative impact on our user engagement and reputation. To retain top broadcasters, we must devise better compensation
schemes, improve our monetization capabilities, and help the top broadcasters reach a wider audience. Although we strive to improve in
these respects, there is no guarantee that the broadcasters will not leave our platforms.
In
terms of broadcaster cultivation, we cannot guarantee that the performance metrics we use to track promising broadcasters will enable
us to identify future top broadcasters. Some of the broadcasters we identify as promising may turn out to be underperforming, and we
may also fail to spot truly promising broadcasters in the early stages of their career. In addition to a waste of resources, either one
of these scenarios could prevent us from cultivating top broadcasters, which could weaken our core competitive strength against competing
platforms and thus cause an outflow of users to those platforms.
If
we fail to implement an effective revenue sharing fee policy, we may lose our broadcasters and our results of operations and financial
condition may be materially and negatively affected.
We
pay revenue sharing fees to the broadcasters and talent agencies as compensation, which are determined based on a percentage of revenue
from virtual gift sales that are attributed to the broadcasters’ live streaming performance. Failure to implement a satisfactory
revenue sharing fee policy may result in undesired departures of broadcasters. For example, in 2018 we lowered our revenue sharing percentage
for our broadcasters, resulting in departures of a large number of our broadcasters from our platforms. As a result, our revenue was
adversely affected. Since then, we adjusted our revenue sharing fee policy to increase the sharing percentage for broadcasters. However,
there is no guarantee that our current and future revenue sharing fee policy will keep our broadcasters satisfied over an extended period
of time.
We
partner with various talent agencies to manage our broadcasters. If we are not able to maintain our relationship with talent agencies,
our operations may be materially and adversely affected.
We
work with talent agencies to manage and organize broadcasters on our platforms. Cooperation with talent agencies increases our operational
efficiency in terms of discovering, supporting, and managing broadcasters in a more organized and structured manner, and turning amateur
broadcasters into full-time broadcasters. If we fail to maintain our relationship with many of the talent agencies we are currently working
with, we may not be able to retain or attract broadcasters.
Failure
to effectively manage our growth and control our periodic spending to maintain such growth may materially and adversely affect our brand,
and our business and results of operations may be materially and adversely affected.
Our
rapid growth has placed, and continues to place, a significant strain on our management and resources. We may need to establish and expand
our capacities in all aspects of our business, such as operations, research and development, sales and marketing, and general administration,
in order to meet the increasing needs from a rapidly evolving market. We cannot assure you that our current level of growth will be sustainable.
We believe that our continued growth will depend on our ability to attract and retain viewers and top broadcasters, to develop an infrastructure
to service and support an expanding body of viewers and broadcasters, to explore new monetization avenues, and to convert non-paying
users to paying users and increase user engagement levels. We cannot assure you that we will be successful in any of the above.
We
expect our costs and expenses to continue to increase in the future as we anticipate that we will need to continue to implement, from
time to time, a variety of new and upgraded operational, informational and financial systems, procedures and controls on an as-needed
basis, including the continued improvement of our accounting and other internal management systems. We will also need to expand, train,
manage and motivate our workforce and manage our relationships with viewers, talent agencies, broadcasters, and other business partners.
All of these endeavors involve risks and will require substantial management efforts and skills and significant additional expenditures.
We expect to continue to invest in our infrastructure in order to provide our services rapidly and reliably to viewers and broadcasters.
Continued growth could end up straining our ability to maintain reliable service levels for all of our viewers and broadcasters, to develop
and improve our operational, financial, legal and management controls, and to enhance our reporting systems and procedures. Managing
our growth will require significant expenditures and the allocation of valuable management resources. If we fail to achieve the necessary
level of efficiency in our organization as we grow, our business, results of operations, and financial condition could be harmed.
We
may fail to successfully implement our monetization strategies.
Our
streaming platforms are free to access, and we generate revenues primarily from live streaming and sales of virtual gifts. As a result,
our revenue is affected by our ability to increase user engagement and convert non-paying users into paying users, which in turn depends
on our ability to retain quality broadcasters, innovate attractive content, and offer virtual gifts and other services. If we are not
successful in enhancing our ability to monetize our existing services or developing new approaches to monetization, we may not be able
to maintain or increase our revenues and profits or recover any associated costs. We monitor market developments and may adjust our monetization
strategies accordingly from time to time, which may result in decreases of our overall revenue or revenue contributions from some monetization
channels. In addition, we may in the future introduce new services to diversify our revenue streams, including services with which we
have little or no prior development or operating experience. If these new or enhanced services fail to engage customers or platform partners,
we may fail to generate sufficient revenues to justify our investments, and our business and operating results and financial condition
may suffer as a result.
Our
past growth may not be indicative of our future performance due to our limited operation history with a relatively new business model
in a relatively new market.
We
commenced business operations in 2012 and has experienced growth in the number of active and paying users and total revenue since 2014
(despite a decline in 2018 due to our lowering our revenue sharing percentage for our broadcasters). However, our past growth may not
be indicative of our future performance, as the markets for our live streaming platforms and the related products and services are relatively
new and rapidly developing. We must adapt ourselves to overcome challenges in a constantly evolving new market, especially in terms of
converting non-paying users to paying users, maintaining a stable paying user base and attracting new paying users. Our business plan
relies heavily upon an expanding user base and the resulting increased revenue from live streaming, as well as our ability to explore
other monetization avenues. However, our past experience and performance would not guarantee any future success if we are not able to
adapt rapidly to the evolving market.
As
live streaming industry in China is relatively young, there are few proven methods of projecting user demand or available industry standards
on which we can rely. Currently we derive our revenue primarily from sales of virtual gifts on our platforms. Although we intend to expand
our monetization avenue, we cannot assure you that our attempts to monetize our viewers and broadcasters will continue to be successful,
profitable or accepted, and therefore the income potential of our business is difficult to gauge.
Our
growth prospects should be considered in light of the risks and uncertainties that fast-growing early-stage companies with limited operating
histories in evolving industries may encounter, including, among others, risks and uncertainties regarding our ability to:
|
● |
develop new virtual gifts
that are appealing to users; |
|
● |
attract, retain, and cultivate
quality broadcasters; |
|
● |
maintain stable relationships
with talent agencies; and |
|
● |
expand to new geographic
markets with a suitable environment for the development of live-streaming business. |
Addressing
these risks and uncertainties will require significant capital expenditures and allocation of valuable management and employee resources.
If we fail to successfully address any of the above risks and uncertainties, the size of our user base, our revenue and operating margin
may decline.
We
mainly compete with other established entertainment live streaming platforms. If we are unable to compete effectively, our business and
operating results may be materially and adversely affected.
Since
running a successful live streaming platform requires capital outlay and a large team of quality broadcasters who remain in short supply
due to the fact that most have signed contracts with existing platforms, there are high entry barriers for the entertainment live streaming
industry. As a result, our major competitors are streaming platforms with an established presence in the industry. We must compete with
these established players for user traffic and quality broadcasters and the competition remains intense.
In
order to remain competitive, we may be required to spend additional resources, which may adversely affect our profitability. We believe
that our ability to compete effectively depends upon many factors both within and beyond our control, including:
|
● |
the popularity, usefulness,
ease of use, performance and reliability of our services compared to those of our competitors, and our research and development abilities
compared to our competitors; |
|
● |
our ability to timely respond
to and adapt to industry trends, market development and users’ preferences; |
|
● |
our brand recognition in
the market; |
|
● |
changes mandated by legislation,
regulations or government policies, some of which may have a disproportionate effect on us; and |
|
● |
acquisitions or consolidation
within the industry, which may result in more formidable competitors. |
Furthermore,
if we involved in disputes with any of our competitors that result in negative publicity to us, such disputes, regardless of their veracity
or outcome, may harm our reputation or brand image and in turn lead to reduced number of viewers and broadcasters. Our competitors may
unilaterally decide to adopt a wide range of measures targeted at us, including approaching our top broadcasters or attacking our platforms.
Any legal proceedings or measures we take in response to competition and disputes with our competitors may be expensive, time-consuming,
and disruptive to our operations and divert our management’s attention.
If
we fail to compete effectively against other entertainment medium, our results of operations and financial condition may be materially
and adversely affected.
Our
users have a vast array of entertainment choices. Other forms of entertainment, such as traditional PC and console games, online video
services, social media, as well as more traditional mediums such as television, movies, and sports events, are much more well-established
in mature markets and may be perceived by users to offer greater variety, affordability, interactivity, and enjoyment. Our platforms
compete against these other forms of entertainment for discretionary time and spending of our users. If we are unable to sustain sufficient
interest of users in our platforms in comparison to other forms of entertainment, including new forms of entertainment that may emerge
in the future, our business model may no longer be viable.
We
may fail to expand our business into overseas markets successfully.
Our
business objective includes expanding our business into overseas markets in Southeast Asia, the Middle East and South America. As we
continue to expand our international footprint, it will be increasingly susceptible to the risks associated with international operations.
We have a limited operating history outside of China and the ability to manage our international operations successfully requires significant
resources and management attention and is subject to particular challenges of supporting a rapidly growing business in an environment
of diverse cultures, languages, customs, legal systems, alternative dispute systems and economic, political and regulatory systems. In
addition, we expect to incur significant costs associated with expanding our international operations, including hiring personnel internationally.
The risks and challenges associated with doing business internationally and our international expansion include:
|
● |
uncertain political and
economic climates; |
|
● |
lack of familiarity and
burdens of complying with foreign laws, accounting and legal standards, regulatory requirements, tariffs and other barriers; |
|
● |
unexpected changes in regulatory
requirements, taxes, tariffs, export quotas, custom duties or other trade restrictions; |
|
● |
lack of experience in connection
with the localization of our applications, including translation into foreign languages and adaptation for local practices, and associated
expenses and regulatory requirements; |
|
● |
difficulties in adapting
to differing technology standards; |
|
● |
difficulties in managing
and staffing international operations, including differing legal and cultural expectations for employee relationships and increased
travel, infrastructure and legal compliance costs associated with international operations; |
|
● |
fluctuations in exchange
rates that may increase the volatility of our foreign-based revenue and expenses; |
|
● |
potentially adverse tax
consequences, including the complexities of foreign value-added tax, goods and services tax and other transactional taxes; |
|
● |
difficulties in managing
and adapting to differing cultures and customs; |
|
● |
data privacy laws which
require that customer data be stored and processed in a designated territory subject to laws different than China; |
|
● |
new and different sources
of competition as well as laws and business practices favoring local competitors and local employees; |
|
● |
increased financial accounting
and reporting burdens and complexities; and |
|
● |
restrictions on the repatriation
of earnings. |
Our
business depends on a strong brand, and any failure to maintain, protect, and enhance our brand would hurt our ability to retain or expand
our user base, or our ability to increase their level of engagement.
We
operate six platforms under the brands “Showself” (秀色直播),“Lehai”(乐嗨)
and “Haixiu” (嗨秀), BeeLive Chinese (“MiFeng” 蜜疯直播), BeeLive International
and Hongle.tv(“Hongle”红人直播). Our business and financial performance is highly dependent on the
strength and the market perception of our brands and services. A well-recognized brand is critical to increasing our user base and, in
turn, facilitating our efforts to monetize our services and enhancing our attractiveness to users. From time to time, we conduct marketing
activities across various media to enhance our brand image and to guide public perception of our brands and services. In order to create
and maintain brand awareness and brand loyalty, to influence public perception and to retain existing and attract new mobile users, customers
and platform partners, we may need to substantially increase our marketing expenditures. Since we operate in a highly competitive market,
brand maintenance and enhancement directly affect our ability to maintain our market position. In addition, we must exercise strict quality
control of our platforms to ensure that our brand image is not tarnished by substandard products or services. Any misuse of our platforms
and any governmental adverse actions against our platforms may harm our brand and reputation.
We
must also find ways to distinguish our platforms from those of our competitors. If for any reason we are unable to maintain and enhance
our brand recognition, or if we incur excessive expenses in this effort, our business, results of operations, and prospects may be materially
and adversely affected.
Our
core values of focusing on user experience and user satisfaction first and acting for the long-term may conflict with the short-term
operating results of our business.
At
this time we are mainly focusing on user experience and satisfaction, which we believe is essential to our success and serves the best,
long-term interests of our company and our shareholders. We may adopt strategies that we think will benefit our users, even if such strategies
may negatively impact our operating results in the short-term. We believe that a high quality user experience on our platforms helps
us expand and maintain our current user base and create better monetizing potential in the long-term.
If
we fail to obtain or maintain the required licenses and approvals or if we fail to comply with laws and regulations applicable to our
industry, our business, results of operations, and financial condition may be materially and adversely affected.
In
order to conduct and develop business in China, we have obtained the following valid licenses through our PRC variable interest entities:
ICP License for provision of Internet information services, Internet Culture Operation License for online performance and music, entertainment
and game product provision, Commercial Performance License for providing streamer agency services and License for producing radio and
television program.
However,
the Internet industry is highly regulated in China. Due to the uncertainties of interpretation and implementation of existing and future
laws and regulations, the licenses we currently hold may be deemed insufficient by governmental authorities. In addition, as all licenses
are subject to periodic renewal, even though we have successfully renewed such licenses in the past, there is no guarantee that we will
be able to continue to do so in the future. These uncertainties may in the future restrain our ability to expand our business scope and
may subject us to fines or other regulatory actions by relevant regulators if our practice is deemed as violating relevant laws and regulations.
As we develop and expand our business scope, we may need to obtain additional qualifications, permits, approvals, or licenses. Moreover,
we may be required to obtain additional licenses or approvals if the PRC government adopts more stringent policies or regulations for
our industry. If we fail to obtain, hold, or maintain any of the required licenses or permits or fail to make the necessary filings on
time or at all, we may be subject to various penalties, such as confiscation of the net revenues that have been generated through the
deemed unlicensed activities, the imposition of fines, and the discontinuation or restriction of our operations. Any such penalties may
disrupt our operations and materially and adversely affect our results of operations and financial condition.
We
may be subject to intellectual property infringement claims or other allegations by third parties for information or content displayed
on, retrieved from or linked to our platforms, or distributed to our users, or for proprietary information appropriated by former employees,
which may materially and adversely affect our business, financial condition and prospects.
Companies
in the Internet, technology, and media industries are frequently involved in intellectual property infringement litigation. In China,
the validity, enforceability, and scope of protection of intellectual property rights in Internet-related industries, especially in the
evolving live streaming industry, are uncertain. We have been and may in the future be subject to intellectual property infringement
claims or other allegations by third parties for information or content displayed on, retrieved from or linked to, recorded, stored or
make accessible on our platforms, or otherwise distributed to our users, including in connection with the music, movies, video and games
played, recorded or make accessible on our platforms during streaming. For example, we face, from time to time, allegations that we have
featured pirated or illegally downloaded music and movies on our platforms, and that we have infringed on the trademarks and copyrights
of third parties, including our competitors, or allegations that we are involved in unfair trade practices. As we face increasing competition
and as litigation becomes a more common method for resolving commercial disputes in China, we face a higher risk of being the subject
of intellectual property infringement claims or other legal proceedings.
We
permit broadcasters to upload text and graphics to our platforms and permit our users to share them. Our platforms also permit broadcasters
or users to choose their username and profile photo. Under relevant PRC laws and regulations, online service providers, which provide
storage space for users to upload content or links to other services or content, could be held liable for copyright infringement under
various circumstances, including situations where the online service provider knows or should reasonably have known that the relevant
content uploaded or linked to on our platforms infringes upon the copyright of others and the online service provider failed to take
necessary actions to prevent such infringement.
We
have implemented internal control measures to ensure that the design of our platforms and the content that is streamed on our platforms
does not infringe on valid intellectual properties, such as patents and copyrights held by third parties. We also license certain intellectual
properties from third parties to implement certain functions available on our platforms.
Some
of our employees were previously employed at other competing companies, including our current and potential competitors. To the extent
that these employees are involved in the development of content or technology similar to ours at their former employers, we may become
subject to claims that such employees or we may have appropriated proprietary information or intellectual properties of the former employers
of our employees. If we fail to successfully defend such claims, our results of operations may be materially and adversely affected.
Defending
claims is costly and can impose a significant burden on our management and employees, and there can be no assurances that favorable final
outcomes will be obtained in all cases. Such claims, even if they do not result in liability, may harm our reputation. Any resulting
liability or expenses, or changes required to our platforms to reduce the risk of future liability, may have a material adverse effect
on our business, financial condition and prospects.
Unauthorized
use of our intellectual property and the expenses incurred in protecting our intellectual property rights may materially and adversely
affect our business.
We
consider our copyrights, trademarks, and other intellectual properties to be critical to our success, and rely on a combination of trademark
and copyright laws, trade secrets protection, restrictions on disclosure and other agreements that restrict the use of our intellectual
property to protect these rights. Although we enter into confidentiality agreements and intellectual property ownership agreements with
our employees, these confidentiality agreements could be breached and we might not have adequate remedies for any breach. As a result,
our proprietary technology, know-how or other intellectual property could otherwise become known to third parties. In addition, third
parties may independently discover trade secrets and proprietary information, limiting our ability to assert any trade secret rights
against such parties.
The
measures we use to protect our proprietary rights may not be adequate to prevent the infringement or misappropriation of our intellectual
property. In addition, we cannot assure you that any of our trademark applications will ultimately proceed to registration or will result
in registration with adequate scope for our business. Some of our pending applications or registrations may be successfully challenged
or invalidated by others. If our trademark applications are not successful, we may have to use different marks for affected products
or services, or seek to enter into arrangements with any third parties who may have prior registrations, applications, or rights, which
might not be available on commercially reasonable terms, if at all.
Enforcement
of intellectual property laws in China has historically been lacking, primarily because of ambiguities in the laws and difficulties in
enforcement. Accordingly, intellectual property rights protection in China may not be as effective as in other jurisdictions with a more
developed legal framework regulating intellectual property rights. Policing unauthorized use of our proprietary technology, trademarks,
and other intellectual property is difficult and expensive, and litigation may be necessary in the future to enforce our intellectual
property rights. Future litigation could result in substantial costs and diversion of our resources, and could disrupt our business,
as well as materially adversely affect our results of operations and financial condition.
Some
of our products and services contain open source software, which may pose a particular risk to our proprietary software, products, and
services in a manner that negatively affects our business.
We
use open source software in some of our products and services and will continue to use open source software in the future. There is a
risk that open source software licenses could be construed in a manner that imposes unanticipated conditions or restrictions on our ability
to provide or distribute our products or services. Additionally, we may face claims from third parties claiming ownership of, or demanding
release of, the open source software or derivative works that we have developed using such software. These claims could result in litigation
and could require us to make our software source code freely available, purchase a costly license, or cease offering the implicated products
or services unless and until we can re-engineer them to avoid infringement. This re-engineering process could require significant additional
research and development resources, and we may not be able to complete it successfully.
Furthermore,
because any software source code we contribute to open source projects is publicly available, our ability to protect our intellectual
property rights with respect to such software source code may be limited or lost entirely. As a result, we may be unable to prevent our
competitors or others from using such software source code contributed by us.
Our
content monitoring system may not be effective in preventing misconduct by our users and misuse of our platforms.
We
operate entertainment live streaming platforms that provide real-time streaming and interactions. Because we do not have full control
over how and what broadcasters or viewers will use our platforms to communicate, our platforms may be misused by individuals or groups
of individuals to engage in immoral, disrespectful, fraudulent or illegal activities. We have implemented control procedures to detect
and block illegal or inappropriate content and illegal or fraudulent activities conducted through the misuse of our platforms, but such
procedures may not prevent all such content from being broadcasted or posted or activities from being carried out. Moreover, real time
streaming renders it harder for us to filter illegal or inappropriate speeches, conduct, and behavior from our platforms prior to airing.
As a result, we may face civil lawsuits or other actions initiated by the affected viewer, or governmental or regulatory actions against
us. In response to allegations of illegal or inappropriate activities conducted through our platforms, PRC government authorities may
intervene and hold us liable for non-compliance with PRC laws and regulations concerning the dissemination of information on the Internet
and subject us to administrative penalties or other sanctions, such as requiring us to restrict or discontinue some of the features and
services provided on our websites and mobile applications, or even revoke our licenses or permits to provide Internet content services.
We endeavor to ensure all broadcasters are in compliance with relevant regulations, but we cannot guarantee that all broadcasters will
comply with all PRC laws and regulations. Therefore, our live streaming service may be subject to investigations or subsequent penalties
if content displayed on our platforms is deemed to be illegal or inappropriate under PRC laws and regulations.
As
of the date of this annual report, our platform “Showself” (秀色直播) has, since our operation commencement
in 2014, received 7 administrative penalties from Beijing Cultural Market Administrative Enforcement Department, all of which are minor
penalties of fine, for the inappropriate conducts of broadcasters. The other 2 platforms of our, “Haixiu” (嗨秀秀场)
and “Lehai” (乐嗨秀场), each received 2 administrative penalties, respectively, from the same Department
for the same reason. Beelive Chinese version (“Mifeng” 蜜疯直播) received 2 administrative penalty
from Beijing Cultural Market Administrative Enforcement Department and 1 administrative penalty from Beijing Haidian Security Bureau.
Hongle.tv (“Hongle” 红人直播) received 2 administrative penalties from Beijing Cultural Market Administrative
Enforcement Department and 1 administrative penalty from Beijing Municipal Tax Bureau. All above mentioned defects have been timely remedied
by the platforms and all remedial measures have been reported to the Department for its review and approval.
We
may be held liable for information or content displayed on, retrieved from or linked to our platforms, or distributed to our users if
such content is deemed to violate any PRC laws or regulations, and PRC authorities may impose legal sanctions on us.
Our
users are able to exchange information, generate content and engage in various other online activities on our live streaming platforms.
We require our broadcasters and users to agree to our terms of use upon account registration. The terms of use set out types of content
strictly prohibited on our platforms. However, signing the terms of use does not guarantee the broadcasters and users will comply with
these terms.
In
addition, because a majority of the video and audio communications on our platforms is conducted in real time, the content generated
by our broadcasters and users on air cannot be filtered before they are streamed on our platforms. Therefore, users may engage in illegal
conversations or activities, including the publishing of inappropriate or illegal content on our platforms that may be unlawful under
PRC laws and regulations.
Although
we have also developed a robust content monitoring system and use our best efforts to monitor content on our platforms, we cannot detect
every incident of inappropriate content on our platforms due to the immense quantity of user-generated content. As such, government authorities
may hold us liable for inappropriate or illegal content on our platforms and may subject us to fines or other disciplinary actions, including
in serious cases suspension or revocation of the licenses necessary to operate our platforms, if we are deemed to have facilitated the
appearance of inappropriate content placed by third parties on our platforms under PRC laws and regulations.
Application
stores may temporarily take down our applications if the content was deemed to violate relevant PRC laws or regulations.
Meanwhile,
we may face claims for defamation, libel, negligence, copyright, patent or trademark infringement, other unlawful activities or other
theories and claims based on the nature and content of the information delivered on or otherwise accessed through our platforms. Defending
any such actions could be costly and require significant time and attention of the management and other resources, which would materially
and adversely affect our business.
The
complexity, uncertainties, and changes in PRC regulation of the Internet industry and companies may materially and adversely affect our
business and financial condition.
The
Internet industry is highly regulated in China, including foreign ownership of, and the licensing and permit requirements pertaining
to, companies in the Internet industry. These Internet-related laws and regulations are relatively new and evolving, and their interpretation
and enforcement involve significant uncertainty. As a result, sometimes it may be difficult to evaluate the legal risks involved in certain
actions or omissions. Issues, risks, and uncertainties relating to PRC regulation of the Internet business include, but are not limited
to, the following:
|
● |
There
are uncertainties relating to the regulation of the Internet business in China, including evolving licensing practices and the requirement
for real-name registrations. Permits, licenses, or operations at some of our subsidiaries and PRC variable interest entity levels
may be subject to challenge. We may not be able to timely obtain or maintain all the required licenses or approvals, permits, or
to complete filing, registration or other formalities necessary for our present or future operations, and we may not be able to renew
certain permits or licenses or renew certain filing or registration or other formalities. In addition, although we are not currently
required by PRC law to ask all users for their real name and personal information when they register for a user account, PRC regulators
could require us to implement compulsory real-name registration for all users on our platforms in the future. In late 2011, for example,
the Beijing municipal government required micro bloggers in China to implement real-name registration for all of their registered
users. If we are required to implement real-name registration for users on our platforms, we may lose a large number of registered
user accounts for various reasons, including, for example, because users may not be able to maintain multiple accounts and some users
may dislike giving out their private information. |
|
● |
New
regulatory agencies may be established under the evolving PRC regulatory system for the Internet industry. Such new agencies may
issue new policies or new interpretations of existing laws and regulations. We are unable to determine what policies may be issued
by any such new agencies in the future or how existing laws, regulations, and policies will be interpreted by such new agencies. |
|
● |
New
laws, regulations or policies may be promulgated or announced that will regulate Internet activities, including online video and
online advertising businesses. If these new laws, regulations, or policies are promulgated, additional licenses may be required for
our operations. |
|
● |
The
interpretation and application of existing PRC laws, regulations, and policies and possible new laws, regulations, or policies relating
to the Internet industry have created substantial uncertainties regarding the legality of existing and future foreign investments
in, and the businesses and activities of, Internet businesses in China. There are also risks that we may be found to violate the
existing or future laws and regulations given the uncertainty and complexity of China’s regulation of Internet business. |
Increases
in the costs of content on our platforms may have an adverse effect on our business, results of operations, and financial condition.
To
maintain and increase user base and user paying ratio, we must continue offering attractive and engaging content on our platforms. We
provide such content mainly through our broadcasters. In order to attract and retain top broadcasters, we need to have an attractive
revenue sharing policy and provide marketing resources to support them. If competitor platforms offer higher compensation, our costs
to retain our broadcasters may increase. As our business and user base further expand, we also need to continue updating and producing
content and activities to meet the more diversified interest of a larger user group. We also need to innovate the content on our platforms
to capture and follow the market trends, resulting in higher costs of the contents on our platforms. If we are not able to continue to
retain our broadcasters and produce high quality content on our platforms at commercially acceptable costs, our business, financial condition,
and results of operations would be adversely impacted.
Our
failure to anticipate or successfully implement new technologies could render our proprietary technologies or platforms unattractive
or obsolete, and reduce our revenues and market share.
Our
technological capabilities and infrastructure underlying our live streaming platforms are critical to our success. The Internet industry
is subject to rapid technological changes and innovation. We need to anticipate the emergence of new technologies and assess their market
acceptance. We also need to invest significant resources, including financial resources, in research and development to keep pace with
technological advances in order to make our development capabilities, our platforms and our services competitive in the market. However,
development activities are inherently uncertain, and we might encounter practical difficulties in commercializing our development results.
Our significant expenditures on research and development may not generate corresponding benefits. Given the fast pace with which the
Internet technology has been and will continue to be developed, we may not be able to timely upgrade our streaming technology, our engines
or the software framework for our platforms’ development in an efficient and cost-effective manner, or at all. New technologies
in programming or operations could render our technologies, our platforms or products or services that we are developing or expect to
develop in the future obsolete or unattractive, thereby limiting our ability to recover related product development costs, outsourcing
costs and licensing fees, which could result in a decline in our revenues and market share.
The
proper functioning of our platforms is essential to our business. Any disruption to our IT systems could materially affect our ability
to maintain the satisfactory performance of our platforms.
Disruptive
and malfunctioned platforms will drive away frustrated users of ours and reduce our user base. Smooth and proper functioning of our platforms
relies on our IT systems. However, our technology or infrastructure may not function properly at all times. Any system interruptions
caused by telecommunications failures, computer viruses, hacking or other attempts to harm our systems could result in the unavailability
or slowdown of our platforms and limit the attractiveness of content provided on our platforms. Our servers may also be vulnerable to
computer viruses, physical or electronic break-ins and similar disruptions, which could lead to system interruptions, website or mobile
app slowdown or unavailability or loss of data. Any of such occurrences could cause severe disruption to our daily operations. As a result,
our business and results of operations may be materially and adversely affected and our market share could decline.
Any
compromise to the cyber security of our platforms could materially and adversely affect our business, reputation, and results of operations.
On
November 7, 2016, the Standing Committee of the National People’s Congress released the PRC Cyber Security Law, which took effect
on June 1, 2017. The PRC Cyber Security Law requires network operators to fulfill certain obligations to safeguard security in the cyberspace
and enhance network information management.
Our
products and services are generally provided through the Internet and involve the storage and transmission of users’ information.
Any security breach would expose us to a risk of loss of information and result in litigation and potential liability. As the techniques
used to obtain unauthorized access, disable or degrade Internet services or sabotage operating systems change frequently and often are
not recognized until launched against a target, we may not be able to anticipate such techniques or implement adequate preventative measures.
Upon a security breach, our technical team will be notified immediately and coordinate with the local support staff to diagnose and solve
the technical problems. As of the date of this annual report, we have not experienced any material incidents of security breach.
Despite
the security measures we have implemented, our facilities, systems, procedures, and those of our third-party providers, may be vulnerable
to security breaches, act of vandalism, software viruses, misplaced or lost data, programming or human errors or other similar events
which may disrupt our delivery of services or expose the confidential information of our users and others. If an actual or perceived
breach of our security occurs, the market perception of the effectiveness of our security measures could be harmed, and we may lose current
and potential users and be exposed to legal and financial risks, including legal claims, regulatory fines and penalties, which in turn
could adversely affect our business, reputation, and results of operations.
Concerns
about the collection, use, and disclosure of personal data and other privacy-related and security matters could deter customers and users
from using our services and adversely affect our reputation and business.
Concerns
about our practices with regard to the collection, use, or disclosure of personal information or other privacy-related and security matters,
even if unfounded, could damage our reputation and operations. The PRC Constitution, the PRC Criminal Law, the General Principles of
the PRC Civil Law and the PRC Cyber Security Law protect individual privacy in general, which require certain authorization or consent
from Internet users prior to collection, use, or disclosure of their personal data and also protection of the security of the personal
data of such users. In particular, Amendment 7 to the PRC Criminal Law prohibits institutions, companies, and their employees in the
telecommunications and other industries from selling or otherwise illegally disclosing a citizen’s personal information obtained
during the course of performing duties or providing services. Our internal policy requires our employees to protect the personal data
of our users, and employees who violate such policy are subject to disciplinary actions, including dismissal. While we strive to comply
with all applicable data protection laws and regulations, as well as our own privacy policies, any failure or perceived failure to comply
may result in proceedings or actions against us by government entities or private individuals, which could have an adverse effect on
our business. Moreover, failure or perceived failure to comply with applicable laws and regulations related to the collection, use, or
sharing of personal information or other privacy-related and security matters could result in a loss of confidence in us by customers
and users, which could adversely affect our business, results of operations and financial condition.
Our
operations depend on the performance of the Internet infrastructure and fixed telecommunications networks in China, which may experience
unexpected system failure, interruption, inadequacy, or security breaches.
Almost
all access to the Internet in China is maintained through state-owned telecommunication operators under the administrative control and
regulatory supervision of the Ministry of Industry and Information Technology, or the MIIT. Moreover, we primarily rely on a limited
number of telecommunication service providers to provide us with data communications capacity through local telecommunications lines
and Internet data centers to host our servers. We have limited access to alternative networks or services in the event of disruptions,
failures or other problems with China’s Internet infrastructure or the fixed telecommunications networks provided by telecommunication
service providers. Web traffic in China has experienced significant growth during the past few years. Effective bandwidth and server
storage at Internet data centers in large cities such as Beijing are scarce. With the expansion of our business, we may be required to
upgrade our technology and infrastructure to keep up with the increasing traffic on our platforms. We cannot assure you that the Internet
infrastructure and the fixed telecommunications networks in China can support the demands associated with the continued growth in Internet
usage. If we cannot increase our capacity to deliver our online services, we may not be able to satisfy the increases in traffic we anticipate
from our expanding user base, and the adoption of our services may be hindered, which could adversely impact our business and profitability.
In
addition, we have no control over the costs of the services provided by telecommunication service providers. If the prices we pay for
telecommunications and Internet services rise significantly, our results of operations may be materially and adversely affected. Furthermore,
if Internet access fees or other charges to Internet users increase, some users may be prevented from accessing the mobile Internet and
thus cause the growth of mobile Internet users to decelerate. Such deceleration may adversely affect our ability to continue to expand
our user base.
We
use third-party services and technologies in connection with our business, and any disruption to the provision of these services and
technologies to us could result in adverse publicity and a slowdown in the growth of our users, which could materially and adversely
affect our business, results of operations, and financial condition.
Our
business depends upon services and software provided by third parties. For example, our user data is encrypted and saved on the storage
cloud provided by a third-party cloud services company. We are relying on the security measures of such third party cloud services company
for data protection, and our disaster recovery system to minimize the possibility of data loss or breach ability. If such third-party
cloud services company has a system disruption and is not able to recover quickly, our business and operations may be adversely affected.
Our
overall network relies on broadband connections provided by third-party operators and we expect this dependence on third parties to continue.
The networks maintained and services provided by such third parties are vulnerable to damage or interruption, which could impact our
results of operations. See “—Our operations depend on the performance of the Internet infrastructure and fixed telecommunications
networks in China, which may experience unexpected system failure, interruption, inadequacy or security breaches.”
We
also sell a significant portion of our products and services through third-party online payment systems. If any of these third-party
online payment systems suffers security breaches, users may lose confidence in such payment systems and refrain from purchasing our virtual
gifts online, in which case our results of operations would be negatively impacted.
We
exercise no control over the third parties with whom we have business arrangements. For some of services and technologies such as online
payment systems, we rely on a limited number of third-party providers with limited access to alternative networks or services in the
event of disruptions, failures, or other problems. If such third parties increase their prices, fail to provide their services effectively,
terminate their service or agreements, or discontinue their relationships with us, we could suffer service interruptions, reduced revenues
or increased costs, any of which may have a material adverse effect on our business, results of operations, and financial condition.
User
growth and engagement depend upon effective interoperation with operating systems, networks, mobile devices, and standards that we do
not control.
We
offer access to our platforms across a variety of PC and mobile operating systems and devices. We are dependent on the interoperability
of our services with popular mobile devices and mobile operating systems that we do not control, such as Windows, Android, and iOS. Any
such operating systems or devices that decide to degrade the functionality of our services or give preferential treatment to competitive
services could adversely affect usage of our services. In order to deliver high quality services, it is important that our services work
well across a range of mobile operating systems, networks, mobile devices, and standards that we do not control. We may not be successful
in developing relationships with key participants in the mobile industry or in developing services that operate effectively with these
operating systems, networks, devices and standards. Any difficulties for users and broadcasters in accessing and using our platforms
would harm our user growth and user engagement and in turn would adversely affect our results of operations and financial condition.
We
rely on our mobile application and PC application to provide services to our users and broadcasters which, if inaccessible, may have
material adverse impact on our business and results of operations.
We
rely on third-party mobile application and PC application distribution channels such as Apple’s App Store, various Android application
stores, and websites to distribute our applications to users and broadcasters. We expect a substantial number of downloads of our mobile
applications and PC applications will continue to be derived from these distribution channels. The promotion, distribution, and operation
of our applications are subject to such distribution platforms’ standard terms and policies for application developers, and such
distribution channels have discretion to determine whether we comply with their terms and policies. If any of such distribution channels
determines to take down our applications or terminate the relationship with us, our business, results of operations, and financial condition
may be materially and adversely affected.
Continuing
efforts of our executive officers, key employees, and qualified personnel are essential to our business and the loss of their services
may adversely and negatively impact our business and results of operations.
Our
future success depends substantially on the continued efforts of our executive officers and key employees. If one or more of our executive
officers or key employees were unable or unwilling to continue their services with us, we might not be able to replace them easily, in
a timely manner, or at all. Since live streaming industry is characterized by high demand and intense competition for talent, we cannot
assure you that we will be able to attract or retain qualified staffs or other highly skilled employees. In addition, as we are relatively
young, our ability to train and integrate new employees into our operations may not meet the growing demands of our business, which may
materially and adversely affect our ability to grow our business and hence our results of operations.
If
any of our executive officers or key employees joins a competitor or forms a competing company, we may lose users, know-how and key professionals
and staff members. Each of our executive officers and key employees has entered into an employment agreement and a non-compete agreement
with us. However, certain provisions under the non-compete agreement may be deemed invalid or unenforceable under PRC law. If any dispute
arises between our executive officers and key employees and us, we cannot assure you that we would be able to enforce these non-compete
agreements in China, where these executive officers reside, in light of uncertainties with China’s legal system.
We
are subject to risks relating to litigation.
We
have been involved in and may be subject to litigation and claims of various types, including litigation alleging infringement of intellectual
property rights and unfair competition, claims and disputes involving broadcasters, customers, our employees and suppliers. Litigation
is expensive, subjects us to the risk of significant damages, requires significant management time and attention and could have a material
and adverse effect on our business, results of operations, and financial condition.
We
may be the subject of allegations, harassing, or other detrimental conduct by third parties, which could harm our reputation and cause
it to lose market share, users, and customers.
We
have been subject to allegations by third parties, negative Internet postings and other adverse public exposure on our business, operations
and staff compensation. We may also become the target of harassment or other detrimental conduct by third parties or disgruntled former
or current employees. Such conduct may include complaints, anonymous or otherwise, to regulatory agencies, media or other organizations.
We may be subject to government or regulatory investigation or other proceedings as a result of such third-party conduct and may be required
to spend significant time and incur substantial costs to address such third-party conduct, and there is no assurance that we will be
able to conclusively refute each of the allegations within a reasonable period of time or at a commercially reasonable cost, or at all.
Additionally, allegations, directly or indirectly against us, may be posted on the Internet, including social media platforms by anyone,
whether or not related to us, on an anonymous basis. Any negative publicity on us or our management can be quickly and widely disseminated.
Social media platforms and devices immediately publish the content of their subscribers and participants post, often without filters
or checks on the accuracy of the content posted. Information posted may be inaccurate and adverse to us, and it may harm our reputation,
business or prospects. The harm may be immediate without affording us an opportunity for redress or correction. Our reputation may be
negatively affected as a result of the public dissemination of negative and potentially false information about our business and operations,
which in turn may cause us to lose market share, users or customers.
The
appointed Temporary Receiver of Link Motion Inc. (f/k/a NQ Mobile Inc.) may bring an action to restore Link Motion Inc.’s senior
position in the Showself businesses, which may result in claims against us.
On
December 13, 2018, a shareholder plaintiff filed a derivative lawsuit on behalf of, and against Link Motion Inc. (“LKM”)
and three individual defendants, including the chairman of the board of directors of LKM, in the United States District Court for Southern
District of New York. In this lawsuit, the shareholder plaintiff alleged certain wrongdoing by the individual defendants in connection
with the sales of LKM’s corporation assets, including the sale of a 65% equity interest in the Showself businesses (currently is
conducted via Zhihui Qiyuan) to Tongfang Investment Fund Series SPC (“TF”) pursuant to a share purchase agreement dated as
of March 30, 2017. On February 1, 2019, the court issued a Preliminary Injunction Order which preliminarily enjoins the defendants to
take corrective action as necessary to restore LKM’s senior position in the underlying assets of the Showself businesses and appointed
a temporary receiver for LKM during the pendency of this action. The temporary receiver has certain statutory powers and specified delineated
powers, including but not limited to, commence, continue and/or control any action on behalf of LKM in the U.S., the PRC, or elsewhere.
It is possible that we could be sued in connection with these ongoing proceedings, which could be costly to defend, and a judgment against
us could result in significant damages. As of the date of this annual report and to our knowledge, the temporary receiver has yet brought
any claims in any jurisdiction to restore LKM’s 65% equity interest in the Showself businesses. However we cannot guarantee that
such claims will not be brought in the future.
Negative
publicity may materially and adversely affect our brand, reputation, business, and growth prospects.
Negative
publicity involving us, our broadcasters, our users, our management, our live streaming platforms, or our business model may materially
and adversely harm our brand and our business. We cannot assure you that we will be able to defuse negative publicity about us, our management
and/or our services to the satisfaction of our investors, users and broadcasters, customers and platform partners. There has been negative
publicity about us and the misuse of our services, which has adversely affected our brand, public image, and reputation. Such negative
publicity, especially when it is directly addressed against us, may also require us to engage in defensive media campaigns. This may
cause us to increase our marketing expenses and divert our management’s attention and may adversely impact our business and results
of operations.
Contractual
disputes with our talent agencies may harm our reputation, and may be costly or time-consuming to resolve.
We
enter into contractual arrangements with talent agencies. Pursuant to these contracts, talent agencies are responsible for recruiting
and training broadcasters and providing content for our platforms. We share with the talent agencies a certain percentage of the revenue
generated by the broadcasters they manage. Talent agencies will in turn enter into compensation arrangement with the broadcasters they
manage. From time to time, there may be contractual disputes between broadcasters and talent agencies, and/or between talent agencies
and us. Any such disputes may not only be costly and time-consuming to solve, but may also be detrimental to the quality of the content
produced by the broadcasters, or even causing broadcasters to leave our platforms.
We
enter into exclusivity agreements with certain of our top broadcasters, pursuant to which such top broadcasters agree not to work for
other live streaming platforms in exchange for additional support and resources from us. Although these top broadcasters are required
to pay a certain amount of fees if they breach the exclusivity agreements, we cannot guarantee that such exclusivity agreements will
be an effective measure to deter these top broadcasters from leaving our platforms.
Key
performance metrics used by us, such as QAUs, paying users, ARPPU and paying ratio, may overstate the number of our active and paying
users, which may lead to an inaccurate interpretation of our revenue metrics and our business operations by our management and by investors,
and may even misleadingly affect management’s business judgment of our operations.
For
performance tracking purposes, we monitor metrics such as the number of registered user accounts, active users, and paying users. We
calculate certain operating metrics in the following ways: (a) the number of registered users, which refers to the number of users that
has registered and logged onto our platforms at least once since registration; (b) the number of active users, which refers to the number
of users that has visited our platforms through PC or mobile app at least once in a given period; (c) the number of paying users, which
refers to the number of users that has purchased virtual currencies on our platforms at least once in a given period. The actual number
of individual users, however, is likely to be lower than that of registered users, active users, and paying users potentially significantly,
due to various reasons such as fraudulent representation or improper registration. Some of the user accounts may also be created for
specific purposes such as to increase virtual gifting for certain performers in various contests, but the number of registered users,
active users, and paying users do not exclude user accounts created for such purposes. We have limited ability to validate or confirm
the accuracy of information provided during the user registration process to ascertain whether a new user account created was actually
created by an existing user who is registering duplicative accounts. The respective number of our registered users, active users, and
paying users may overstate the number of individuals who register on our platforms, sign onto our platforms, purchase virtual gifts or
other products and services on our platforms, which may lead to an inaccurate interpretation of our operating metrics. Additionally,
a user needs to register a separate account for each our platform to access such platform. When calculating our total numbers of QAUS
as a whole, a user with multiple accounts with us may be counted more than once and such numbers may be higher than the actual numbers
of users. Additionally, we are able to measure unique users only to the extent that these users are registered using the same identification
method. Since we allow a user to register an account on our platforms with the user’s mobile number, Wechat account or QQ account,
our ability to identify unique users is limited.
If
the tracked growth in the number of our registered users, active users, and paying users is higher than the actual growth in the number
of individuals registered, active, or paying users, our user engagement level, sales, and business may not grow as quickly as we expect.
In addition, such overstatement may cause inaccurate evaluation of our operations by our management and by investors, which may also
materially and adversely affect our business and results of operations.
The
security of operations of, and fees charged by, third-party online payment platforms may have a material adverse effect on our business
and results of operations.
Currently,
we use third-party online payment platforms, such as China UnionPay, WeChat Pay, and Alipay, to receive a large part of the cash proceeds
from sales of our products and services through direct purchases on our platforms. Any scheduled or unscheduled interruption in the ability
of our users to use these and other online payment platforms could adversely affect our payment collection, and in turn, our revenue.
In addition, in online payment transactions, secure transmission of user information, such as debit and credit card numbers and expiration
dates, personal information and billing addresses, over public networks, is essential to user privacy protection and maintaining their
confidence in our platforms.
We
do not have control over the security measures of our third-party payment platforms, and their security measures may not be adequate
at present or may not be adequate with the expected increased usage of online payment platforms. We could be exposed to litigation and
possible liability if online transaction safety of our users is compromised in transactions involving payments for our products and services,
which could harm our reputation and our ability to attract users and may materially adversely affect our business. We also rely on the
stability of such payment transmissions to ensure the continued payment services provided to our users. If any of these third-party online
payment platforms fails to process or ensure the security of users’ payments for any reason, our reputation will be damaged and
we may lose our paying users and discourage the potential purchases, which in turn, will materially and adversely affect our business,
financial condition, and prospects.
Our
users may suffer third-party fraud when purchasing our virtual currency and we may suffer fraud when selling virtual currency to users.
We
offer our users multiple options to purchase our virtual currency. Users can purchase these virtual currencies directly on web streaming
portal, or make in-app purchases using third-party payment channels including China Union Pay, WeChat pay, Alipay and Apple’s App
Store. Users can also purchase virtual currencies through third-party sales agencies officially authorized by us. Other than the above-mentioned
purchase channels, there are no other means to purchase our virtual currency. However, from time to time, certain third parties fraudulently
claim that they are sales agencies authorized by us and users can purchase our virtual currency through them. If our users choose to
purchase our virtual currency from such unauthorized third parties, they may suffer losses from such fraudulent activities by third parties.
Although we are not directly responsible for the losses in such case, our user experience may be adversely affected and users may choose
to leave our platforms as a result. Such fraudulent activities by third parties might also generate negative publicity, disputes, or
even legal claims. The measures we take in response to such negative publicity, disputes, or legal claims may be expensive, time consuming,
and disruptive to our operations and divert our management’s attention.
Additionally,
there is a risk that even our duly authorized third-party sales agencies may fail to deliver virtual currencies to users after users
make payment. In this case, we are responsible to deliver such virtual currencies to users. We may in turn demand payment from the authorized
third-party sale agencies but there is no guarantee that we may recover the full payment.
Restrictions
on virtual currency may adversely affect our revenues.
Due
to the relatively short history of virtual currencies in China, the regulatory framework governing the industry is still under development.
On June 4, 2009, the Ministry of Culture and the Ministry of Commerce jointly issued Notice on the Strengthening of the Administration
of Online Game Virtual Currency (the “Virtual Currency Notice”), which defines what a virtual currency is and requires that
entities obtain the approval from the competent culture administrative department before issuing virtual currency and engaging in transactions
using virtual currencies in connection with online games. The Virtual Currency Notice regulates that virtual currency may only be used
to purchase services and products provided by the online service provider that issues the virtual currency, and also prohibit businesses
that issue online game virtual currency from issuing virtual currency to game players through means other than purchases with legal currency,
and from setting game features that involve the direct payment of cash or virtual currency by players for the chance to win virtual gifts
or virtual currency based on random selection through a lucky draw, wager, or lottery. These restrictions on virtual currency may result
in lower sales of online virtual currency.
Currently,
the PRC government has not promulgated any specific rules, laws, or regulations to directly regulate virtual currencies, except for the
above-mentioned Virtual Currency Notice. Although the term “virtual currency” is widely used in live streaming industry,
we believe that the “virtual currency” used in our live streaming communities does not fall into a “virtual currency”
as defined under the Virtual Currency Notice, and we are not subject to any online game virtual currency laws or regulations for our
live streaming business. We have obtained the approval from the competent culture administrative department for issuing a virtual currency
for online games (which is set forth in the Internet Culture Operation Licenses that we have acquired). So far, we have not issued any
virtual currency for online games as defined under the Virtual Currency Notice. However, due to the uncertainties of the interpretation
and implementation of the law and regulation, we cannot assure you that the PRC regulatory authorities will not take a different view,
in which case we may be required to obtain additional approvals or licenses or change our current business model and may be subject to
fines or other penalties, which could adversely affect our business.
Our
results of operations are subject to quarterly fluctuations due to seasonality.
We
experience seasonality in our business, reflecting seasonal fluctuations in Internet usage. For example, the number of active users tends
to be higher during the last quarter of the year while lower near Chinese New Year season. Furthermore, the number of paying users of
our online live streaming platforms correlate with our marketing campaigns and promotional activities, which may coincide with popular
western or Chinese festivals. As a result, comparing our operating results on a period-to-period basis may not be meaningful.
We
do not currently have business insurance to cover our main assets and business. Any uninsured occurrence of business disruption, litigation,
or natural disaster could expose us to significant costs, which could have an adverse effect on our results of operations.
We
currently do not have any business liability or disruption insurance to cover our operations. Any uninsured occurrence of business disruption,
litigation, or natural disaster, or significant damages to our uninsured equipment or facilities could disrupt our business operations,
requiring us to incur substantial costs and divert our resources, which could have an adverse effect on our results of operations and
financial condition.
Failure
to achieve and maintain effective internal and disclosure controls in accordance with Section 404 of the Sarbanes-Oxley Act of 2002 could
have a material adverse effect on our business and share price.
Effective
internal and disclosure controls are necessary for us to provide reliable financial reports and effectively prevent fraud and to operate
successfully as a public company. If we cannot provide reliable financial reports or prevent fraud, our reputation and operating results
would be harmed. Our management has performed an evaluation of the effectiveness of our disclosure controls and procedures (as defined
in Rule 13a-15(e) under the Exchange Act) as of the end of the period covered by this report, as required by Rule 13a-15(b) under the
Exchange Act.
The
requirements of Section 404 of the Sarbanes-Oxley Act are ongoing and also apply to future years. We expect that our internal control
over financial reporting will continue to evolve as we continue in our efforts to transform our business. Although we are committed to
continue to improve our internal control processes and we will continue to diligently and vigorously review our internal control over
financial reporting in order to ensure compliance with the Section 404 requirements, any control system, regardless of how well designed,
operated and evaluated, can provide only reasonable, not absolute, assurance that its objectives will be met. In addition, successful
remediation of the control deficiencies identified as of December 31, 2022 is dependent on our ability to hire and retain qualified employees
and consultants. Therefore, we cannot be certain that in the future additional material weakness or significant deficiencies will not
exist or otherwise be discovered. See “Item 15-Controls and Procedures.”
We
continue to grant share-based awards in the future, which may result in increased share-based compensation expenses and have an adverse
effect on our future profit. Exercise of the options or restricted shares granted will increase the number of our shares in circulation,
which may adversely affect the market price of our shares.
We
adopted an equity incentive plan on February 8, 2021, or the “2021 Plan”, for the purpose of providing additional
incentives to employees, directors and consultants and to promote the success of the Company’s business. The maximum aggregate
number of Class A ordinary shares we are authorized to issue pursuant to all awards under the 2021 Share Incentive Plan is 3,000,000
Class A ordinary shares. As of the date of this annual report, total of 2,115,283 restricted share units have been granted under 2021
Pan. As a result, our expenses associated with share-based compensation may increase, which may have an adverse effect on our results
of operations. Furthermore, exercise of the awards granted under the 2021 Plan by our employees will increase the number of our shares
in circulation, which may have an adverse impact on our share price.
Non-compliance
on the part of our employees or third parties involved in our business could adversely affect our business.
Our
compliance controls, policies, and procedures may not protect us from acts committed by our employees, agents, contractors, or collaborators
that violate the laws or regulations of the jurisdictions in which we operate, which may adversely affect our business.
In
addition, our business partners or other third parties involved in our business through our business partners (such as contractors, talent
agencies, or other third parties entered into business relationship with our third- party business partners) may be subject to regulatory
penalties or punishments because of their regulatory compliance failures, which may, directly or indirectly, disrupt our business. When
we enter into a business relationship with a third party partner, we cannot be certain whether such third party business partner has
infringed or will infringe any other third parties’ legal rights or violate any regulatory requirements or rule out the likelihood
of incurring any liabilities imposed on us due to any regulatory failures by such third party business partner. In addition, for those
third parties actively involved in our business through our business partners, we cannot assure you that our business partners will be
able to supervise and administrate those third parties. The legal liabilities and regulatory actions on our business partners or other
third parties involved in our business may affect our business activities and reputation and in turn, our results of operations.
We
may not be able to ensure compliance with United States economic sanctions laws.
The
U.S. Department of the Treasury’s Office of Foreign Assets Control, or OFAC, administers laws and regulations that generally prohibit
U.S. persons and, in some instances, foreign entities owned or controlled by U.S. persons, from conducting activities or transacting
business with certain countries, governments, entities or individuals that are targets of U.S. economic sanctions. We do not and will
not use any of our funds for any activities or business with any country, government, entity, or individual in violation of U.S. economic
sanctions.
While
we believe that we have been, and that we continue to be, in compliance with applicable U.S. economic sanctions, our current safeguards
may fail to prevent broadcasters and users located in countries that are targets of U.S. economic sanctions from accessing our platforms.
Non-compliance with applicable U.S. economic sanctions could subject us to adverse media coverage, investigations, and severe administrative,
civil and possibly criminal sanctions, expenses related to remedial measures, and legal expenses, which could materially adversely affect
our business, results of operations, financial condition and reputation.
Spammers
and malicious software and applications may affect user experience, which could reduce our ability to attract users and materially and
adversely affect our business, results of operations, and financial condition.
Spammers
may use our streaming platforms to send spam messages to users, which may affect user experience. As a result, users may reduce using
our products and services or stop using them altogether. In spamming activities, spammers typically create multiple user accounts for
the purpose of sending a high volume of repetitive messages. Although we attempt to identify and delete accounts created for spamming
purposes, we may not be able to effectively eliminate all spam messages from our platforms in a timely fashion. Any spamming activities
could have a material and adverse effect on our business, results of operations, and financial condition.
In
addition, malicious software and applications may interrupt the operations of our websites, our PC clients or mobile apps and pass on
such malware to our users which could adversely hinder user experience. Although we have been successfully blocking these attacks in
the past, we cannot guarantee that this will always be the case, and in the incident if users experience a malware attack by using our
platforms, users may associate the malware with our websites, our PC clients or mobile apps, and our reputation, business, and results
of operations would be materially and adversely affected.
Our
leased property interests may be defective and our right to lease the properties affected by such defects may be challenged, which could
adversely affect our business.
Under
PRC laws, all lease agreements are required to be registered with local housing authorities. We lease several premises in China. We cannot
assure whether or not all landlords of these premises have registered the relevant lease agreements with the government authorities,
or have completed registration of their ownership rights to the premises. Furthermore, we cannot assure that some of the premises do
not have a defective title. We may be subject to monetary fines due to failure by the landlords to complete the required registrations.
We
may also be forced to relocate our operations if the landlords do not obtain valid title to or complete the required registrations with
local housing authorities in a timely manner or at all. We might not be able to locate desirable alternative sites for our operations
in a timely and cost-effective manner which may adversely affect our business.
Future
strategic alliances or acquisitions may have a material and adverse effect on our business, reputation, and results of operations.
We
may enter into strategic alliances, including joint ventures or minority equity investments, with various third parties to further our
business purpose from time to time. These alliances could subject us to a number of risks, including risks associated with sharing proprietary
information, non-performance by the third party and increased expenses in establishing new strategic alliances, any of which
may materially and adversely affect our business. We may have limited ability to monitor or control the actions of these third parties
and, to the extent any of these strategic third parties suffers negative publicity or harm to their reputation from events relating to
their business, we may also suffer negative publicity or harm to our reputation by virtue of our association with any such third party.
In
addition, when appropriate opportunities arise, we may acquire additional assets, products, technologies or businesses that are complementary
to our existing business. In addition to possible shareholders’ approval, we may also have to complete filings and obtain approvals
and licenses from relevant government authorities for the acquisitions and to comply with any applicable PRC laws and regulations, including
the filling with CSRC if we issue additional securities for the acquisitions, which could result in increased delay and costs, and may
derail our business strategy if it fails to do so. Furthermore, past and future acquisitions and the subsequent integration of new assets
and businesses into our own require significant attention from our management and could result in a diversion of resources from our existing
business, which in turn could have an adverse effect on our business operations. Acquired assets or businesses may not generate the expected
financial results. Acquisitions could result in the use of substantial amounts of cash, potentially dilutive issuances of equity securities,
the occurrence of significant goodwill impairment charges, amortization expenses for other intangible assets and exposure to potential
unknown liabilities of the acquired business. Moreover, the costs of identifying and consummating acquisitions may be significant.
COVID-19
pandemic may have an adverse impact on our results of operations and financial condition for the fiscal year 2023.
In
December 2019, a novel strain of coronavirus (COVID-19) surfaced. COVID-19 has spread rapidly to many parts of the PRC and other parts
of the world in the first half of 2020, which has caused significant volatility in the PRC and international markets. After the initial
outbreak of COVID-19, from time to time, some instances of COVID-19 infections have emerged in various regions of China, including the
infections caused by the Omicron variants in 2022. For example, a wave of infections caused by the Omicron variants emerged in Shanghai
in 2022, and a series of restrictions and quarantines were implemented to contain the spread. Our Beijing and Hangzhou office did not
work at full capacity for approximately two months when these restrictive measures are in force, which negatively affected our operational
and financial results. Many of the restrictive measures previously adopted by the PRC governments at various levels to control the spread
of the COVID-19 virus have been revoked or replaced with more flexible measures since December 2022. While the revocation or replacement
of the restrictive measures to contain the COVID-19 pandemic could have a positive impact on our normal operations, the extent of the
impact on our future financial results will be dependent on future developments such as the length and severity of the crisis, the potential
resurgence of the crisis, future government actions in response to the crisis and the overall impact of the COVID-19 pandemic on the
global economy and capital markets, among many other factors, all of which still remain uncertain and unpredictable. Given this uncertainty,
we are currently unable to quantify the expected impact of the COVID-19 pandemic on its future operations, financial condition, liquidity
and results of operations if the current situation continues, and therefore we cannot guarantee that COVID-19 will not adversely impact
our results of operations and financial condition for the fiscal year 2023.
Risk
Factors Relating to Our Corporate Structure
We
conduct our business through the VIEs by means of contractual arrangements. PRC laws and regulations governing our businesses and the
validity of certain of our contractual arrangements are uncertain. If the PRC courts or administrative authorities determine that
these contractual arrangements do not comply with applicable regulations, we could be subject to severe penalties and our business could
be adversely affected. In addition, changes in such PRC laws and regulations may materially and adversely affect our business.
Current
PRC laws and regulations place certain restrictions and conditions on foreign ownership of certain areas of businesses and accordingly
to comply with PRC laws and regulations, we conduct such business activities through the VIEs in China. For more detailed discussions,
see “--Substantial uncertainties exist with respect to whether the foreign investor’s controlling PRC onshore variable
interest entities via contractual arrangements will be recognized as foreign investment and how it may impact the viability of our current
corporate structure and operations.”
WXBJ
has entered into contractual arrangements with the Zhihui Qiyuan VIEs and their respective shareholders, and WXZJ has entered into contractual
arrangements with the Siixang Qiyuan VIEs and their respective shareholders. Such contractual arrangements enable us to exercise effective
control over, receive substantially all of the economic benefits of, and have an exclusive option to purchase all or part of the equity
interest and assets in the VIEs when and to the extent permitted by PRC law. We have evaluated the guidance in FASB ASC 810 and concluded
that we are the primary beneficiary of the VIEs because of these contractual arrangements. Accordingly, under U.S. GAAP, the financial
statements of the VIEs are consolidated as part of our financial statements.
However,
Scienjoy Holding Corporation is a British Virgin Islands holding company with no equity ownership in the VIEs and we conduct our operations
in China through (i) our PRC subsidiaries and (ii) the VIEs with which we have maintained contractual arrangements. Investors in our
Class A Ordinary Shares thus are not purchasing equity interest in our consolidated affiliated entities in China but instead are purchasing
equity interest in a British Virgin Islands holding company. If the PRC government deems that our contractual arrangements with the VIEs
do not comply with PRC regulatory restrictions on foreign investment in the relevant industries, or if these regulations or the interpretation
of existing regulations change or are interpreted differently in the future, we and the VIEs could be subject to severe penalties or
be forced to relinquish our interests in those operations. Our holding company in the British Virgin Islands, the VIEs, and investors
of Scienjoy Holding Corporation face uncertainty about potential future actions by the PRC government that could affect the enforceability
of the contractual arrangements with the VIEs and, consequently, significantly affect the financial performance of the VIEs and our company
as a group.
On
February 17, 2023, the CSRC issued the Trial Administrative Measures of Overseas Securities Offering and Listing by Domestic Enterprises,
or the Trial Measures, which will become effective on March 31, 2023. On the same date, the CSRC circulated Supporting Guidance Rules
No. 1 through No. 5, Notes on the Trial Measures, Notice on Administration Arrangements for the Filing of Overseas Listings by Domestic
Enterprises and relevant CSRC Answers to Reporter Questions, or collectively, the Guidance Rules and Notice, on CSRC’s official
website. The Trial Measures, together with the Guidance Rules and Notice, reiterate the basic principles of the Draft Administrative
Provisions and Draft Filing Measures and impose substantially the same requirements for the overseas securities offering and listing
by domestic enterprises. The Trial Measures grant the CSRC the authority to regulate the overseas offering and listing of PRC companies
with VIE structures and allow filings by VIE-structured companies insofar as they comply with the relevant regulations. PRC companies
that are already listed on overseas exchanges by or before March 31, 2023 are not required to make any filings with CSRC unless they
raise additional equity financing, in which case CSRC may also consult with certain PRC governmental authorities that regulate the PRC
companies’ business operations, or ask the Company to obtain approvals or confirmation from such authorities in advance.
There
still remain substantial uncertainties regarding the interpretation and application of PRC laws and regulations, including, but not limited
to, the laws and regulations governing our and the VIEs’ business, or the enforcement and performance of our contractual arrangements
with the VIEs and their shareholders. These laws and regulations may be subject to change, and their official interpretation and enforcement
may involve substantial uncertainty. New laws and regulations that affect existing and proposed future businesses may also be applied
retroactively. Due to the uncertainty and complexity of the regulatory environment, we cannot assure you that we and the VIEs would always
be in full compliance with applicable laws and regulations, the violation of which may have adverse effect on our and the VIEs’
business and our reputation.
Although
we believe we, our PRC subsidiaries and the VIEs are not in violation of current PRC laws and regulations, we cannot assure you that
the PRC government would agree that our contractual arrangements comply with PRC licensing, registration or other regulatory requirements,
with existing policies or with requirements or policies that may be adopted in the future. If the PRC government determines that we or
the VIEs do not comply with applicable law, it could revoke the VIEs’ business and operating licenses, require the VIEs to discontinue
or restrict the VIEs’ operations, restrict the VIEs’ right to collect revenues, block the VIEs’ websites, require the
VIEs to restructure our operations, impose additional conditions or requirements with which the VIEs may not be able to comply, impose
restrictions on the VIEs’ business operations or on their customers, or take other regulatory or enforcement actions against the
VIEs that could be harmful to their business. Any of these or similar occurrences could significantly disrupt our or the VIEs’
business operations or restrict the VIEs from conducting a substantial portion of their business operations, which could materially and
adversely affect the VIEs’ business, financial condition and results of operations. If any of these occurrences results in our
inability to direct the activities of any of the VIEs that most significantly impact its economic performance, and/or our failure to
receive the economic benefits from any of the VIEs, we may not be able to consolidate these entities in our consolidated financial statements
in accordance with U.S. GAAP. In addition, our shares may decline in value or become worthless if we are unable to assert our contractual
control rights over the assets of our PRC subsidiaries that conduct a significant part of our operations.
Substantial
uncertainties exist with respect to whether the foreign investor’s controlling PRC onshore variable interest entities via contractual
arrangements will be recognized as “foreign investment” and how it may impact the viability of our current corporate structure
and operations.
On
March 15, 2019, the National People’s Congress of the PRC adopted the PRC Foreign Investment Law, which took force on January 1,
2020, and replaced three existing laws regulating foreign investment in China, namely the PRC Equity Joint Venture Law, the PRC Cooperative
Joint Venture Law and Wholly Foreign-owned Enterprise Law, together with their implementation rules and ancillary regulations. The PRC
Foreign Investment Law defines the “foreign investment” as the investment activities in China conducted directly or indirectly
by foreign investors in the following manners: (i) the foreign investor, by itself or together with other investors establishes a foreign-invested
enterprise in China; (ii) the foreign investor acquires shares, equities, asset tranches, or similar rights and interests of enterprises
in China; (iii) the foreign investor, by itself or together with other investors, invests and establishes new projects in China; (iv)
the foreign investor invests through other approaches as stipulated by laws, administrative regulations or otherwise regulated by the
State Council. The PRC Foreign Investment Law keeps silent on how to define and regulate the “variable interest entities,”
while adding a catch-all clause that “other approaches as stipulated by laws, administrative regulations or otherwise regulated
by the State Council” can fall into the concept of “foreign investment,” which leaves uncertainty as to whether the
foreign investor’s controlling PRC onshore variable interest entities via contractual arrangements will be recognized as “foreign
investment.” Pursuant to the PRC Foreign Investment Law, PRC governmental authorities will regulate foreign investment by applying
the principle of pre-entry national treatment together with a “negative list,” which will be promulgated by or promulgated
with approval by the State Council or its authorized governmental department such as Ministry of Commerce. Foreign investors are prohibited
from making any investments in the industries which are listed as “prohibited” in such negative list; and, after satisfying
certain additional requirements and conditions as set forth in the “negative list,” are allowed to make investments in the
industries which are listed as “restricted” in such negative list. For any foreign investor that fails to comply with the
negative list, the competent authorities are entitled to ban its investment activities, require such investor to take measures to correct
its non-compliance and impose other penalties.
The
latest version of the “negative list,” namely, the Special Management Measures (Negative List) for the Access of Foreign
Investment (2021), which became effective on January 1, 2022, provides that foreign investment is prohibited in providing the Internet
content service, Internet audio-visual program services and online culture activities that we conduct through our consolidated variable
interest entities. These operations are subject to foreign investment restrictions/prohibitions set forth in the Special Administrative
Measures (Negative List) for the Access of Foreign Investment (2021) issued by the Ministry of Commerce.
The
PRC Foreign Investment Law leaves leeway for future laws, administrative regulations or provisions of the State Council and its departments
to provide for contractual arrangements as a form of foreign investment. It is therefore uncertain whether our corporate structure will
be seen as violating foreign investment rules as we are currently using the contractual arrangements to operate certain businesses in
which foreign investors are currently prohibited from or restricted to investing. Furthermore, if future laws, administrative regulations
or provisions of the State Council and its departments mandate further actions to be taken by companies with respect to existing contractual
arrangements, we may face substantial uncertainties as to whether we can complete such actions in a timely manner, or at all. If we fail
to take appropriate and timely measures to comply with any of these or similar regulatory compliance requirements, our current corporate
structure, corporate governance and business operations could be materially and adversely affected.
We
depend upon the contractual arrangements in conducting our business in China, which may not be as effective as direct ownership in providing
operational control.
We
are a holding company incorporated in the British Virgin Islands. As a holding company with no material operations of our own, we conduct
a substantial majority of our operations through the VIEs in China. We entered into the VIE agreements with Zhihui Qiyuan VIEs on January
29, 2019 and entered into the VIE agreements with Sixiang Qiyuan VIEs on June 1, 2022. We generate most of our revenue from operations
of the VIEs. Our shares (include Class A ordinary shares and Class A Preferred shares) offered in this offering are shares of our offshore
holding company instead of shares of the VIEs or our PRC subsidiaries. we rely on contractual arrangements by and among WXBJ, the Zhihui
Qiyuan VIEs and their shareholders and the contractual arrangements by and among WXZJ, the Sixiang Qiyuan VIEs and their shareholders
for our business operations, and these contractual arrangements may not be as effective as direct ownership in providing us with control
over the VIEs. We rely on the performance by the VIEs and their shareholders of their obligations under the contracts to receive substantially
all of the economic benefits from the VIEs’ operations and be the primary beneficiary of the VIEs for accounting purposes. The
shareholders of the VIEs may not act in the best interests of our company or may not perform their obligations under these contracts.
Such risks exist throughout the period in which we intend to operate certain portion of our business through the contractual arrangements
with the VIEs.
Any
failure by the VIEs or their shareholders to perform their obligations under our contractual arrangements with them would have a material
adverse effect on our business. If the VIEs or their shareholders fail to perform their respective obligations under the contractual
arrangements, we may have to incur substantial costs and expend additional resources to enforce such arrangements. We may also have to
rely on legal remedies under PRC law, including seeking specific performance or injunctive relief, and claiming damages. The legal environment
in the PRC is not as developed as in some other jurisdictions, such as the United States. As a result, uncertainties in the PRC legal
system could limit our ability, as a British Virgin Islands holding company, to enforce these contractual arrangements and doing so may
be quite costly, and these contractual arrangements have not been tested in a court of law.
The
shareholders of the VIEs may have potential conflicts of interest with us, which may materially and adversely affect our business and
financial condition. The shareholders of the VIEs may breach, or cause the VIEs to breach, or refuse to renew, the existing contractual
arrangements we have with them and the VIEs, which would have a material adverse effect on our ability to effectively control the VIEs
and receive economic benefits from them. If we cannot resolve any conflict of interest or dispute between us and these shareholders,
we would have to rely on legal proceedings, which could result in disruption of our business and subject us to substantial uncertainty
as to the outcome of any such legal proceedings.
If
the PRC government deems that the agreements that establish the structure for operating our businesses in China do not comply with PRC
regulations on foreign investment in Internet and other related businesses, or if these regulations or their interpretation change in
the future, we could be subject to severe penalties or be forced to relinquish our interests in those operations, and may need to reorganize
our current corporate structure to comply with PRC laws and regulations. In addition, if SHC issues new securities for future financing,
the Company shall disclose the whole corporate structure including VIEs to CSRC and may be inquired by CSRC about the background of such
structure.
PRC
laws and regulations impose certain restrictions or prohibitions on foreign ownership of companies that engage in Internet and other
related businesses (usually defined as “value-added telecommunication business” under relevant PRC authorities), including
the provision of Internet content and online service operations, which fell under the catalogue of negative list published and updated
by PRC Ministry of Commerce from time to time. Specifically, foreign ownership is prohibited in industries of online audio and video
program services and Internet cultural business (excluding music), foreign ownership of an Internet content provider may not exceed 50%,
and the major foreign investor is required to have a record of good performance and operating experience in managing value-added telecommunications
business. We are a company registered in the British Virgin Islands and WXBJ and WXZJ (our indirect wholly-owned subsidiaries in China)
are foreign-invested enterprises (or called “wholly foreign-owned enterprises”, the “WFOEs”) under PRC laws and
regulations. To comply with PRC laws and regulations, we have to conduct our business in China mainly through WXBJ, WXZJ, Zhihui Qiyuan
VIEs, and Sixiang Qiyuan VIEs and their respective subsidiaries, based on a series of contractual arrangements by and among WXBJ, Zhihui
Qiyuan, and its registered shareholders and a series of contractual arrangements by and among WXZJ, Sixiang Qiyuan, and their respective
subsidiaries. As a result of these contractual arrangements, we exert control over the VIEs (namely, Zhihui Qiyuan VIEs and Sixiang Qiyuan
VIEs) and consolidate their financial results in our financial statements under U.S. GAAP. The VIEs (namely, Zhihui Qiyuan VIEs and Sixiang
Qiyuan VIEs) hold the licenses, approvals, and key assets that are essential for our operations.
In
the opinion of our PRC counsel, Beijing Feng Yu Law Firm (北京锋昱律师事务所) (“Feng
Yu Law Firm”), based on its understanding of the relevant PRC laws and regulations, each of the contracts among WXBJ, Zhihui Qiyuan
and its registered shareholders is valid, binding, and enforceable in accordance with its terms, each of the contracts among WXZJ, Sixiang
Qiyuan and its registered shareholders is valid, binding, and enforceable in accordance with its terms. However, we have been further
advised by our PRC counsel that there are substantial uncertainties regarding the interpretation and application of current or future
relevant PRC laws and regulations. Thus, the PRC government may ultimately take a view contrary to the opinion of our PRC counsel. In
addition, PRC government authorities may deem that foreign ownership is directly or indirectly involved in each of the VIEs’ shareholding
structure. If the WFOEs and its subsidiaries and the VIEs are found in violation of any PRC laws or regulations, or if the contractual
arrangements among WXBJ, Zhihui Qiyuan and its registered shareholders or the contractual arrangements among WXZJ, Sixiang Qiyuan and
its registered shareholders are determined as illegal or invalid by the PRC court, arbitral tribunal or regulatory authorities, the relevant
governmental authorities would have broad discretion in dealing with such violation, including, without limitation:
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revoking the business licenses
and/or operating licenses of such entities; |
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levying fines on our related
PRC companies; |
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confiscating any of our
income that they deem to be obtained through illegal operations; |
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discontinuing or placing
restrictions or onerous conditions on our operations conducted by our related PRC companies; |
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placing restrictions on
our right to collect revenues; |
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shutting down our servers
or blocking our app/websites; |
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requiring
us to change our corporate structure and contractual arrangements;
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rejecting our future offerings
in the public market; |
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imposing additional conditions
or requirements with which we may not be able to comply; or |
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taking other regulatory
or enforcement actions against us that could be harmful to our business. |
The
imposition of any of these penalties may result in a material and adverse effect on our ability to conduct our business operations and
future financing. In addition, if the imposition of any of these penalties causes us to lose the rights to direct the activities of our
consolidated affiliated entities or the right to receive their economic benefits, we would no longer be able to consolidate their financial
results.
We
may lose the ability to use and enjoy assets held by the VIEs that are important to our business if the VIEs declare bankruptcy or become
subject to a dissolution or liquidation proceeding.
The
VIEs hold certain assets that are important to our operations, including the ICP License, SP License, the Internet Culture Operation
Permit, the Commercial Performance License, and Radio and Television Program Production and Operating Permit. Under our contractual arrangements,
the shareholders of the VIEs may not voluntarily liquidate the VIEs or approve them to sell, transfer, mortgage, or dispose of their
assets or legal or beneficial interests in the business in any manner without our prior consent. However, in the event that the shareholders
breach this obligation and voluntarily liquidate the VIEs, or the VIEs declare bankruptcy, or all or part of their assets become
subject to liens or rights of third-party creditors, we may be unable to continue some or all of our business activities, which could
materially and adversely affect our business, results of operations, and financial condition. Furthermore, if the VIEs undergo a
voluntary or involuntary liquidation proceeding, their shareholders or unrelated third-party creditors may claim rights to some or all
of its assets, hindering our ability to operate our business, which could materially and adversely affect our business, financial condition,
and results of operations.
Contractual
arrangements may be subject to scrutiny by the PRC tax authorities. A finding that we owe additional taxes could negatively affect our
financial condition and the value of your investment.
Pursuant
to applicable PRC laws and regulations, arrangements and transactions among related parties may be subject to audit or challenge by PRC
tax authorities. We may be subject to adverse tax consequences if the PRC tax authorities determine that the contractual arrangements
among WXBJ, Zhihui Qiyuan, and its registered shareholders or the contractual arrangements among WXZJ, Sixiang Qiyuan, and its registered
shareholders are not on an arm’s length basis and therefore constitute favorable transfer pricing. As a result, the PRC tax authorities
could require that VIEs adjust their taxable income upward for PRC tax purposes. Such an adjustment could increase VIEs’ tax expenses
without reducing the tax expenses of WXBJ and/or WXZJ, subject the VIEs to late payment fees and other penalties for under-payment of
taxes, and result in the loss of any preferential tax treatment WXBJ and/or WXZJ may have. As a result, our consolidated results of operations
may be adversely affected.
We
may rely on dividends paid by our PRC subsidiaries to fund cash and financing requirements. Any limitation on the ability of our PRC
subsidiaries to pay dividends to us could have a material adverse effect on our ability to conduct our business and to pay dividends
to holders of our ordinary shares.
We
and our Hong Kong subsidiary are holding companies, and we may rely on dividends to be paid by our PRC subsidiaries for our cash and
financing requirements, including the funds necessary to pay dividends and other cash distributions to the holders of the ordinary shares
and pay back any debt it may incur. If our PRC subsidiaries incur debt on their own behalf in the future, the instruments governing the
debt may restrict their ability to pay dividends or make other distributions to us.
Under
PRC laws and regulations, a wholly foreign-owned enterprise in China, such as WXBJ or WXZJ, may pay dividends only out of its accumulated
profits as determined in accordance with PRC accounting standards and regulations. In addition, according to current effective PRC laws
and regulations regarding foreign investment which may be updated following the effectiveness of PRC Foreign Investment Law, a wholly
foreign-owned enterprise is required to set aside at least 10% of its after-tax profits each year, after making up previous years’
accumulated losses, if any, to fund certain statutory reserve funds, until the aggregate amount of such fund reaches 50% of its registered
capital. At the discretion of the board of directors of the wholly foreign-owned enterprise, it may allocate a portion of its after-tax
profits based on PRC accounting standards to staff welfare and bonus funds. These reserve funds and staff welfare and bonus funds are
not distributable as cash dividends. Any limitation on the ability of our PRC subsidiaries to pay dividends or make other distributions
to us could materially and adversely limit our ability to grow, make investments or acquisitions that could be beneficial to our business,
pay dividends, or otherwise fund and conduct our business.
If
the custodians or authorized persons of our controlling non-tangible assets, including chops and seals, fail to fulfill their responsibilities,
or misappropriate or misuse these assets, our business and operations may be materially and adversely affected.
In
China, a company chop or seal serves as the legal representation of the company towards third parties even when unaccompanied by a signature.
Each legally registered company in China is required to maintain a company chop, which must be registered with the local Public Security
Bureau. In addition to this mandatory company chop, companies may have several other chops which can be used for specific purposes. The
chops of our PRC subsidiaries and the VIEs are generally held securely by the personnel designated or approved by us in accordance with
our internal control procedures. To the extent those chops are not kept safe, are stolen, or are used by unauthorized persons or for
unauthorized purposes, the corporate governance of these entities could be severely and adversely compromised and those corporate entities
may be bound to abide by the terms of any documents so chopped, even if they were chopped by an individual who lacked the requisite power
and authority to do so. If any of our authorized personnel obtains, misuses, or misappropriates our chops for whatever reason, we could
experience disruptions in our operations. We may also have to take corporate or legal action, which could require significant time and
resources to resolve while distracting management from our operations. Any of the foregoing could adversely affect our business and results
of operations.
Risk
Factors Relating to Doing Business in China
Uncertainties
in the interpretation and enforcement of PRC laws and regulations could limit the legal protections available to you and us.
The
PRC legal system is based on written statutes where prior court decisions have limited value as precedents. Our PRC subsidiaries and
the VIEs, in particular WXBJ and WXZJ, two wholly foreign-owned enterprises, are subject to laws and regulations applicable to foreign-invested
enterprises as well as various Chinese laws and regulations generally applicable to companies incorporated in China. However, since these
laws and regulations are relatively new and the PRC legal system continues to rapidly evolve, the interpretations of many laws, regulations,
and rules are not always uniform, and enforcement of these laws, regulations, and rules involves uncertainties.
From
time to time, we may have to resort to administrative and court proceedings to enforce our legal rights. However, since PRC administrative
and court authorities have significant discretion in interpreting and implementing statutory and contractual terms, it may be more difficult
to evaluate the outcome of administrative and court proceedings and the level of legal protection we may receive. Furthermore, the PRC
legal system is based in part on government policies and internal rules that may have retroactive effect. As a result, we may not be
aware of our violation of these policies and rules until sometime after the violation. Such uncertainties, including uncertainty over
the scope and effect of our contractual, property (including intellectual property) and procedural rights, could materially and adversely
affect our business and impede our ability to continue our operations.
Regulation
and censorship of information disseminated over the mobile and Internet in China may adversely affect our business and subject us to
liability for streaming content or content posted on our platforms.
Internet
companies in China are subject to a variety of existing and new rules, regulations, policies, and license and permit requirements. In
connection with enforcing these rules, regulations, policies, and requirements, relevant government authorities may suspend services
by, or revoke licenses of, any Internet or mobile content service provider that is deemed to provide illicit content online or on mobile
devices, and such activities may be intensified in connection with any ongoing government campaigns to eliminate prohibited content online.
For example, in 2016, the Office of the Anti-Pornography and Illegal Publications Working Group, the Cyberspace Administration of China,
the Ministry of Industry and Information Technology, the Ministry of Culture and the Ministry of Public Security jointly launched a “Clean
Up the Internet 2016” campaign. Based on publicly available information, the campaign aims to eliminate pornographic information
and content in the Internet information services industry by, among other things, holding liable individuals and corporate entities that
facilitate the distribution of pornographic information and content. Publicly traded Chinese Internet companies voluntarily initiated
self-investigations to filter and remove content from their websites and cloud servers.
We
endeavor to eliminate illicit content from our platforms. We have made substantial investments in resources to monitor content that broadcasters
generate on our platforms and the way in which our users engage with each other through our platforms. We use a variety of methods to
ensure our platforms remain a healthy and positive experience for our users. Although we employ these methods to filter content posted
on our platforms, we cannot be sure that our internal content control efforts will be sufficient to remove all content that may be viewed
as indecent or otherwise non-compliant with PRC law and regulations. Government standards and interpretations as to what constitutes
illicit online content or behavior are subject to interpretation and may change in a manner that could render our current monitoring
efforts insufficient. The Chinese government has wide discretion in regulating online activities and, irrespective of our efforts to
control the content on our platforms, government campaigns and other actions to reduce illicit content and activities could subject us
to negative press or regulatory challenges and sanctions, including fines, suspension or revocation of our licenses to operate in China
or a suspension or ban on our mobile or online platform, including suspension or closure of one or more parts of or our entire business.
Further, our senior management could be held criminally liable if we are deemed to be profiting from illicit content on our platforms.
Although our business and operations have not been materially and adversely affected by government campaigns or any other regulatory
actions in the past, there is no assurance that our business and operations will be immune from government actions or sanctions in the
future. If government actions or sanctions are brought against us, or if there are widespread rumors that government actions or sanctions
have been brought against us, our reputation could be harmed and we may lose users and customers. As a result, our revenues and results
of operations may be materially and adversely affected and the value of our Class A Ordinary Shares could be dramatically reduced.
Adverse
Changes in China’s political, economic social conditions or government policies could have a material adverse effect on the overall
economic growth of China, which could materially and adversely affect the growth of the business and operations of the VIES and our PRC
subsidiaries.
The
Chinese economy differs from the economies of most developed countries in many respects, including the level of government involvement,
level of development, growth rate, control of foreign exchange and allocation of resources. Although the Chinese government has implemented
measures emphasizing the utilization of market forces for economic reform, the reduction of state ownership of productive assets, and
the establishment of improved corporate governance in business enterprises, a substantial portion of productive assets in China is still
owned by the government. In addition, the Chinese government continues to play a significant role in regulating industry development
by imposing industrial policies.
The
Chinese government also exercises significant control over China’s economic growth through allocating resources, controlling payment
of foreign currency-denominated obligations, setting monetary policy, and providing preferential treatment to particular industries or
companies.
While
the Chinese economy has experienced significant growth over the past decades, growth has been uneven, both geographically and among various
sectors of the economy. Any adverse changes in economic conditions in China, in the policies of the Chinese government or in the laws
and regulations in China could have a material adverse effect on the overall economic growth of China. Such developments could adversely
affect the future business and operating results and the competitive position of the VIEs and our PRC subsidiaries. The Chinese government
has implemented various measures to encourage economic growth and guide the allocation of resources. Some of these measures may benefit
the overall Chinese economy but may have a negative effect on the VIEs and our PRC subsidiaries. In addition, in the past the Chinese
government has implemented certain measures, including interest rate adjustment, to control the pace of economic growth. These measures
may cause decreased economic activity in China, which may adversely affect the future business and operating results of the VIEs and
our PRC subsidiaries.
The
PRC government’s significant oversight over our business operation could result in a material adverse change in the operations
of the VIEs and our company as a whole and the value of our Class A ordinary shares.
We
conduct our business in China primarily through our PRC subsidiaries (including WFOEs) and the VIEs, which are subject to Chinese government’s
significant oversight and discretion. The Chinese government may intervene or influence the current and future operations of our PRC
subsidiaries and the VIEs at any time, or may exert more control over offerings conducted overseas and/or foreign investment in issuers
likes ourselves, which could result in a material change in our operations and the value of our securities.
In
the event that the Chinese government exert more oversight and control over offerings that are conducted overseas and foreign investment
in China-based issuers, relevant Chinese regulatory authorities could disallow contractual arrangement under the VIE agreements and hinder
our ability to exert contractual control over or consolidate the VIEs under US. GAAP. the VIEs, which would likely result in a material
change in operations and/or value of the Company’s securities, including that it could cause the value of such securities to significantly
decline or become worthless.
Rules
and regulations in China can change quickly with little or no advance notice and their interpretation and the implementation involve
uncertainty, which could materially and adversely affect the operations of the VIEs and our company as a whole and the value of our securities.
The
PRC government may take a series of regulatory actions and statements to regulate business operations in China from time to time with
little advance notice, including cracking down on illegal activities in the securities market, enhancing supervision over China-based
companies listed overseas using variable interest entity structures which has been implemented by CSRC, adopting new measures to extend
the scope of cybersecurity reviews, and expanding the efforts in anti-monopoly enforcement. On July 6, 2021, the General Office of the
Communist Party of China Central Committee and the General Office of the State Council jointly issued an announcement to crack down on
illegal activities in the securities market and promote the high-quality development of the capital market, which, among other things,
requires the relevant governmental authorities to strengthen cross-border oversight of law-enforcement and judicial cooperation, to enhance
supervision over China-based companies listed overseas, and to establish and improve the system of extraterritorial application of the
PRC securities laws. On December 28, 2021, the Cyberspace Administration of China (“CAC”) and certain other governmental
authorities issued the Measures of Cybersecurity Review (effective as of February 15, 2022), requiring that cyberspace operators with
personal information of more than 1 million users who want to list abroad to file a cybersecurity review with the Office of Cybersecurity
Review. Furthermore, on February 17, 2023, the CSRC issued Trial Administrative Measures of Overseas Securities Offering and Listing
by Domestic Enterprises (effective as of March 31, 2023), requiring the company that directly or indirectly go to public offering overseas
shall make filing with the CSRC within three days after its completion of offering. These new laws and regulations can be complex and
stringent, and many are subject to change and uncertain interpretation, which could result in claims, change to the data and other business
practices of the VIEs and our company, regulatory investigations, penalties, increased cost of operations, or declines in user growth
or engagement, or otherwise affect the business of the VIEs. As of the date of this annual report, we have not received any inquiry or
notice or any objections to this annual report from CSRC, the CAC or any other PRC governmental authorities that have jurisdiction over
our operations. However, given the current regulatory environment in China, there remains uncertainty regarding the interpretation and
enforcement of the laws of China. Any future quick changes of the laws and rules with little or no advice notice and the uncertainty
resulted therefrom could materially and adversely disrupt and affect the operation and future financing of our PRC subsidiaries, the
VIEs and our company.
Our
shares may be delisted and prohibited from being traded under the Holding Foreign Companies Accountable Act if the PCAOB is unable to
inspect our auditors for two consecutive years. The delisting and the cessation of trading of our shares, or the threat of their being
delisted and prohibited from being traded, may materially and adversely affect the value of your investment.
The
Holding Foreign Companies Accountable Act, or the HFCA Act, was enacted on December 18, 2020. The HFCA Act states if the SEC determines
that a company has filed audit reports issued by a registered public accounting firm that has not been subject to inspection by the PCAOB
for three consecutive years beginning in 2021, the SEC shall prohibit such shares from being traded on a national securities exchange
or in the over-the-counter trading market in the U.S.
On
March 24, 2021, the SEC adopted interim final rules relating to the implementation of certain disclosure and documentation requirements
of the HFCA Act. A company will be required to comply with these rules if the SEC identifies it as having a “non-inspection”
year under a process to be subsequently established by the SEC. The SEC is assessing how to implement other requirements of the HFCA
Act, including the listing and trading prohibition requirements described above.
On
June 22, 2021, the U.S. Senate passed a bill which, if passed by the U.S. House of Representatives and signed into law, would reduce
the number of consecutive non-inspection years required for triggering the prohibitions under the HFCA Act from three years to two.
On
November 5, 2021, the SEC approved Rule 6100 adopted by the PCAOB to establish a framework for the PCAOB’s determinations under
the HFCA Act that the PCAOB is unable to inspect or investigate completely registered public accounting firms located in a foreign jurisdiction
because of a position taken by an authority in that jurisdiction.
On
December 2, 2021, the SEC issued amendments to finalize the interim final rules previously adopted in March 2021 to implement the submission
and disclosure requirements in the HFCA Act, which require us to identify in our annual report on Form 20-F, (1) the auditors that provided
opinions to the financial statements presented in the annual report, (2) the location where the auditors’ report was issued, and
(3) the PCAOB ID number of the audit firm or branch that performed the audit work. If the SEC determines that we have three consecutive
non-inspection years, the SEC will issue stop order to prohibit the trading of our shares.
On
December 16, 2021, the PCAOB issued a Determination Report which reported that the PCAOB is unable to inspect or investigate completely
registered public accounting firms headquartered in: (1) mainland China of the People’s Republic of China, because of a position
taken by one or more authorities in mainland China; and (2) Hong Kong, a Special Administrative Region of the PRC, because of a position
taken by one or more authorities in Hong Kong.
On
August 26, 2022, the PCAOB signed a Statement of Protocol with the China Securities Regulatory Commission and the Ministry of Finance
of the People’s Republic of China, taking the first step toward opening access for the PCAOB to inspect and investigate registered public
accounting firms headquartered in mainland China and Hong Kong. The Statement of Protocol gives the PCAOB sole discretion to select the
firms, audit engagements and potential violations it inspects and investigates and puts in place procedures for PCAOB inspectors and
investigators to view complete audit work papers with all information included and for the PCAOB to retain information as needed. In
addition, the Statement of Protocol grants the PCAOB direct access to interview and take testimony from all personnel associated with
the audits the PCAOB inspects or investigates. While significant, the Statement of Protocol is only a first step. Uncertainties still
exist as to whether and how this new Statement of Protocol will be implemented. The PCAOB is required to reassess its determinations
by the end of 2022 and there are uncertainties whether the PCAOB will determine it is still unable to inspect or investigate completely
registered public accounting firms in mainland China and Hong Kong.
On
December 15, 2022, the PCAOB announced that it was able to secure complete access to inspect and investigate PCAOB-registered public
accounting firms headquartered in mainland China and Hong Kong completely in 2022. The PCAOB Board vacated its previous 2021 determinations
that the PCAOB was unable to inspect or investigate completely registered public accounting firms headquartered in mainland China and
Hong Kong. However, whether the PCAOB will continue to be able to satisfactorily conduct inspections of PCAOB-registered public accounting
firms headquartered in mainland China and Hong Kong is subject to uncertainties and depends on a number of factors out of our and our
auditor’s control. The PCAOB continues to demand complete access in mainland China and Hong Kong moving forward and is making plans
to resume regular inspections in early 2023 and beyond, as well as to continue pursuing ongoing investigations and initiate new investigations
as needed. The PCAOB has also indicated that it will act immediately to consider the need to issue new determinations with the HFCAA
if needed.
On
December 29, 2022, the Consolidated Appropriations Act, 2023 was signed into law, which, among other things, amended the HFCAA to reduce
the number of consecutive years an issuer can be identified as a Commission-Identified Issuer before the Securities and Exchange Commission
must impose an initial trading prohibition on the issuer’s securities from three years to two years. Therefore, once an issuer
is identified as a Commission-Identified Issuer for two consecutive years, the Securities and Exchange Commission is required under the
HCFAA to prohibit the trading of the issuer’s securities on a national securities exchange and in the over-the-counter market.
Our
former auditor, Friedman LLP, as an auditor of companies that are traded publicly in the United States and a firm registered with the
PCAOB, is subject to laws in the United States pursuant to which the PCAOB conducts regular inspections to assess their compliance with
the applicable professional standards. We are not aware of any reasons to believe or conclude that Friedman LLP would not permit an inspection
by the PCAOB or that it may not be subject to such inspection. However, given the recent developments, we cannot assure you whether PCAOB
or regulatory authorities would apply additional and more stringent criteria to us after considering the effectiveness of our auditor’s
audit procedures and quality control procedures, adequacy of personnel and training, or sufficiency of resources, geographic reach or
experience as it relates to the audit of our financial statements. Our shares could still be delisted and prohibited from being
traded over-the-counter under the HFCA Act PCAOB determines in the future that it is unable to fully inspect or investigate our
auditor which has a presence in China.
Our
current auditor, OneStop Assurance PAC, as an auditor of companies that are traded publicly in the United States and a firm registered
with the PCAOB, is subject to laws in the United States pursuant to which the PCAOB conducts regular inspections to assess their compliance
with the applicable professional standards. We are not aware of any reasons to believe or conclude that OneStop Assurance PAC would not
permit an inspection by the PCAOB or that it may not be subject to such inspection. However, given the recent developments, we cannot
assure you whether PCAOB or regulatory authorities would apply additional and more stringent criteria to us after considering the effectiveness
of our auditor’s audit procedures and quality control procedures, adequacy of personnel and training, or sufficiency of resources,
geographic reach or experience as it relates to the audit of our financial statements. Our shares could still be delisted and prohibited
from being traded over-the-counter under the HFCA Act PCAOB determines in the future that it is unable to fully inspect or investigate
our auditor which has a presence in China.
Furthermore,
there is no guarantee that future audit reports will be prepared by auditors that are completely inspected by the PCAOB, and, as such,
future investors may be deprived of such inspections, which could result in limitations or restrictions to SHC’s access of the
U.S. capital markets.
The
filling of the CSRC will be required and approval and/or other requirements from other PRC governmental authorities may be required in
connection with an offering under PRC rules, regulations or policies, and, if required, we cannot predict whether or how soon we will
be able to complete such filing or obtain such approval.
On
February 17, 2023, the CSRC issued the Trial Administrative Measures of Overseas Securities Offering and Listing by Domestic Enterprises,
or the Trial Measures, which will become effective on March 31, 2023. On the same date, the CSRC circulated Supporting Guidance Rules
No. 1 through No. 5, Notes on the Trial Measures, Notice on Administration Arrangements for the Filing of Overseas Listings by Domestic
Enterprises and relevant CSRC Answers to Reporter Questions, or collectively, the Guidance Rules and Notice, on CSRC’s official
website. The Trial Measures, together with the Guidance Rules and Notice, reiterate the basic principles of the Draft Administrative
Provisions and Draft Filing Measures and impose substantially the same requirements for the overseas securities offering and listing
by domestic enterprises. Under the Trial Measures and the Guidance Rules and Notice, domestic enterprises conducting overseas securities
offering and listing, either directly or indirectly, shall complete filings with the CSRC pursuant to the Trial Measures’ requirements
within three working days following the submission of an application for initial public offering or listing. Starting from March 31,
2023, enterprises that have been listed overseas or satisfy all of the following conditions shall be deemed as “Grandfathered Issuers”
and are not required to complete the overseas listing filing immediately, but shall complete filings as required if they conduct refinancing
or are involved in other circumstances that require filing with the CSRC: (i) the application for indirect overseas offering or listing
shall have been approved by the relevant overseas regulatory authority or stock exchange prior to March 31, 2023 (as the SEC does not
approve or disapprove of an offering, this requirement is interpreted to be the SEC’s declaration of the registration statement
to be effective with respect to this offering), (ii) the enterprise is not required to reapply for the approval of the relevant overseas
regulatory authority or stock exchange, and (iii) such overseas securities offering or listing shall be completed before September 30,
2023. Starting from March 31, 2023, domestic enterprises that have submitted valid applications for overseas offerings and listing but
have not obtained the approval from relevant overseas regulatory authority or overseas stock exchange shall complete filings with the
CSRC prior to their overseas offering and listings.
Our
PRC counsel, has advised us that, we will not be required to submit an application to the CSRC for the approval regarding the Company’s
listing shares on Nasdaq because the Company has already been listed before March 31, 2023. However, if the Company issues additional
securities for refinancing or acquisition of domestic assets, or go listing in other public markets, it shall make filling with the CSRC
within three days after completion of such offering, and may be subject to pre-examination, confirmation or approval from the competent
PRC authorities governing our business operation in China, such as MIIT and CAC.
In
addition, the Regulations on Mergers and Acquisitions of Domestic Enterprises by Foreign Investors, or the M&A Rules, purport to
require offshore special purpose vehicles that are controlled by PRC companies or individuals and that have been formed for the purpose
of seeking a public listing on an overseas stock exchange through acquisitions of PRC domestic companies or assets to obtain CSRC approval
prior to publicly listing their securities on an overseas stock exchange. The interpretation and application of the regulations remain
unclear, and whether such M&A Rules will be abolished entirely by the authorities, or particularly, replaced partially by new regulations
such as the Trial Measures. If a governmental approval is still required, it is uncertain how long it will take for us to obtain such
approval, and, even if we obtain such approval, the approval could be rescinded. Any failure to obtain or a delay in obtaining the requisite
governmental approval or filings for an offering, or a rescission of such CSRC approval or filing if obtained by us, may subject us to
sanctions imposed by the relevant PRC regulatory authority, which could include fines and penalties on our and the VIEs’ operations
in China, restrictions or limitations on our ability to pay dividends outside of China, and other forms of sanctions that may materially
and adversely affect our business, financial condition, and results of operations.
Our
PRC counsel, has advised us that, based on its understanding of the M&A Rules, we will not be required to submit an additional application
to the CSRC for the approval under the M&A Rules for an offering. However, our PRC counsel has further advised us that there remains
some uncertainty as to how the M&A Rules will be interpreted or implemented in the context of an overseas offering, especially by
such governmental authorities other than CSRC, and its opinions summarized above are subject to any new laws, rules and regulations or
detailed implementations and interpretations in any form relating to the M&A Rules, if any. We cannot assure you that relevant PRC
governmental authorities, including the CSRC, would reach the same conclusion as our PRC counsel, and hence, we may face regulatory actions
or other sanctions from them. Furthermore, relevant PRC governmental authorities promulgated the Opinions on Strictly Cracking Down Illegal
Securities Activities, which provided that the administration and supervision of overseas-listed China-based companies will be strengthened,
and the special provisions of the State Council on overseas issuance and listing of shares by such companies will be revised, clarifying
the responsibilities of domestic industry competent authorities and regulatory authorities. However, the Opinions on Strictly Cracking
Down Illegal Securities Activities only provides principle rules, leaving uncertainties regarding the interpretation and implementation
of these opinions. It is possible that any new rules or regulations may impose additional requirements on us. In addition, on December
28, 2021, the Cyberspace Administration of China (“CAC”) and certain other governmental authorities issued the Measures of
Cybersecurity Review (effective as of February 15, 2022), according to which, among others, operators of “critical information
infrastructure” or data processors holding over one million users’ personal information shall apply to the Cybersecurity
Review Office for a cybersecurity review before any listing on a foreign stock exchange. If it is determined in the future that CAC approval
or other procedural requirements from any other governmental authorities are required to be met for and prior to an additional offering,
it is uncertain whether we can or how long it will take us to obtain such approval or complete such procedures and any such approval
could be rescinded. Any failure to obtain or delay in obtaining such approval or completing such procedures for an offering, or a rescission
of any such approval, could subject us to sanctions by the relevant PRC governmental authorities. The governmental authorities may impose
restrictions and penalties on our operations in China, such as the suspension of our apps and services, revocation of our licenses, or
shutting down part or all of our operations, limit our ability to pay dividends outside of China, delay or restrict the repatriation
of the proceeds from an offering into China or take other actions that could have a material adverse effect on our business, financial
condition, results of operations and prospects, as well as the trading price of our Class A ordinary shares. The PRC governmental authorities
may also take actions requiring us, or making it advisable for us, to halt an offering before settlement and delivery of the Class A
ordinary shares offered hereby. Consequently, if you engage in market trading or other activities in anticipation of and prior to settlement
and delivery, you do so at the risk that settlement and delivery may not occur. In addition, if the PRC governmental authorities later
promulgate new rules or explanations requiring that we obtain their approvals for filings, registrations or other kinds of authorizations
for an offering, we cannot assure you that we can obtain the approval, authorizations, or complete required procedures or other requirements
in a timely manner, or at all, or obtain a waiver of the requisite requirements if and when procedures are established to obtain such
a waiver.
The
VIEs may be subject to a variety of laws and other obligations regarding cybersecurity and data protection, and any failure to comply
with applicable laws and obligations could have a material and adverse effect on the business, financial condition and results of operations
of the VIEs and our company as a whole.
The
VIEs are subject to a variety of laws and other obligations regarding cybersecurity and data protection, and any failure to comply with
applicable laws and obligations could have a material and adverse effect on our business, financial condition and results of operations.
We may be subject to various risks and costs associated with the collection, use, sharing, retention, security, and transfer of confidential
and private information, such as personal information and other data. This data is wide ranging and relates to our employees, users,
anchors, contractors and other counterparties and third parties.
On
June 10, 2021, the Standing Committee of the National People’s Congress of China promulgated the Data Security Law which shall
take effect on September 1, 2021. The Data Security Law provides for data security and privacy obligations of entities and individuals
carrying out data activities, prohibits entities and individuals in China from providing any foreign judicial or law enforcement authority
with any data stored in China without approval from the competent PRC authority, and sets forth the legal liabilities of entities and
individuals found to be in violation of their data protection obligations, including rectification order, warning, fines of up to RMB10
million, suspension of relevant business, and revocation of business permits or licenses.
On
August 20, 2021, the Standing Committee of the National People’s Congress adopted the Personal Information Security Law, which
shall come into force as of November 1, 2021. The Personal Information Protection Law includes the basic rules for personal information
processing, the rules for cross-border provision of personal information, the rights of individuals in personal information processing
activities, the obligations of personal information processors, and the legal responsibilities for illegal collection, processing, and
use of personal information.
On
December 28, 2021, the CAC and twelve other PRC regulatory authorities jointly revised and issued the Cyber Security Review Measures
(“the Review Measures”), which became effective on February 15, 2022. The Review Measures provides, among others, (i) the
purchase of cyber products and services by critical information infrastructure operators (the “CIIOs”) and the network platform
operators (the “Network Platform Operators”) which engage in data processing activities that affects or may affect national
security shall be subject to the cybersecurity review by the Cybersecurity Review Office, the department which is responsible for the
implementation of cybersecurity review under the CAC; and (ii) the Network Platform Operators with personal information data of more
than one million users that seek for listing in a foreign country are obliged to apply for a cybersecurity review by the Cybersecurity
Review Office. On November 14, 2021, the CAC published the Regulations on the Administration of Network Data Security (Draft for Comment)
to open for public consultation, which stipulates that if a data processor proposes to be listed abroad or provide personal information
outside the territory of PRC, it shall be subject to certain security assessment and filing requirements in CAC or competent authorities.
As advised by our PRC legal counsel, we believe that we and our PRC subsidiaries and the VIEs are not required to apply for a cyber security
review with CAC, since we listed our Ordinary Shares on the Nasdaq before the effective date of the Review Measures, and our PRC subsidiaries
and the VIEs as the “network platform operators” will not be subject to CAC’s review or approval regarding data cyber
security under other current-effective CAC rules, since that, (A) all of collection and processing of any personal information or other
data in the ordinary course of business are conducted by our PRC subsidiaries and the VIEs within the territory of PRC, (B) none of our
PRC subsidiaries or the VIEs provides any personal information or operational data outside the territory of PRC, (C) such personal information
or operational data handled by our PRC subsidiaries and the VIEs will not be construed as important data threatening China’s national
security, and (D) none of our PRC subsidiaries or the VIEs will fell under the “critical information infrastructure operators”,
which are subject to direct and more strict regulatory supervision under CAC rules. However, the Review Measures do not provide any explanation
or interpretation of “overseas listing” or “affect or may affect national security,” and Chinese government may
have broad discretion in interpreting and enforcing these laws and regulations, which may also require the Company to make filings or
obtain approval from CAC or other competent authorities with respect to its further offerings in overseas public markets. We cannot predict
the impact of the review measures, if any, at this stage, and we will closely monitor and assess the statutory developments in this regard.
On
July 7, 2022, the CAC promulgated the Measures on Security Assessment of Cross-border Data Transfer, which became effective on September
1, 2022. The data export measures require that any data processor who processes or exports personal information exceeding a certain volume
threshold pursuant to the measures shall apply for a security assessment by the CAC before transferring any personal information abroad,
including the following circumstances: (i) important data will be provided overseas by any data processor; (ii) personal information
will be provided overseas by any operator of critical information infrastructure or any data processor who processes the personal information
of more than 1,000,000 individuals; (iii) personal information will be provided overseas by any data processor who has provided the personal
information of more than 100,000 individuals in aggregate or has provided the sensitive personal information of more than 10,000 individuals
in aggregate since January 1, 2021; and (iv) other circumstances where the security assessment is required as prescribed by the CAC.
A data processor shall, before applying for the security assessment of an outbound data transfer, conduct a self-assessment of the risks
involved in the outbound data transfer. The security assessment of a cross-border data transfer shall focus on assessing the risks that
may be brought about by the cross-border data transfer concerning national security, public interests, or the lawful rights and interests
of individuals or organizations.
The
VIEs do not collect, process or use personal information of entities or individuals other than what is necessary for our business and
do not disseminate such information. Although we believe the VIEs currently are not required to obtain clearance from the Cyberspace
Administration of China under the Measures for Cybersecurity Review or the Opinions on Strictly Cracking Down on Illegal Securities Activities,
we face uncertainties as to the interpretation or implementation of such regulations or rules, and if required, whether such clearance
can be timely obtained, or at all.
Compliance
with the PRC Cybersecurity Law, the PRC National Security Law, the Data Security Law, the Personal Information Protection Law, the Cybersecurity
Review Measures, as well as additional laws and regulations that PRC regulatory bodies may enact in the future, including data security
and personal information protection laws, may result in additional expenses to us and subject us to negative publicity, which could harm
our reputation among users and negatively affect the trading price of our shares in the future. There are also uncertainties with respect
to how the PRC Cybersecurity Law, the PRC National Security Law and the Data Security Law will be implemented and interpreted in practice.
PRC regulators, including the Ministry of Public Security, the MIIT, the SAMR and the Cyberspace Administration of China, have been increasingly
focused on regulation in the areas of data security and data protection, including for mobile apps, and are enhancing the protection
of privacy and data security by rule-making and enforcement actions at central and local levels. We expect that these areas will receive
greater and continued attention and scrutiny from regulators and the public going forward, which could increase our compliance costs
and subject us to heightened risks and challenges associated with data security and protection. If we are unable to manage these risks,
we could become subject to penalties, including fines, suspension of business, prohibition against new user registration (even for a
short period of time) and revocation of required licenses, and our reputation and results of operations could be materially and adversely
affected.
It
may be difficult for overseas shareholders and/or regulators to conduct investigation or collect evidence within China.
Shareholder
claims or regulatory investigation that are common in the United States generally are difficult to pursue as a matter of law or practicality
in China. For example, in China, there are significant legal and other obstacles to providing information needed for regulatory investigations
or litigation initiated outside China. Although the authorities in China may establish a regulatory cooperation mechanism with the securities
regulatory authorities of another country or region to implement cross-border supervision and administration, such cooperation with the
securities regulatory authorities in the Unities States may not be efficient in the absence of mutual and practical cooperation mechanism.
Furthermore, according to Article 177 of the PRC Securities Law, or Article 177, which became effective in March 2020, no overseas securities
regulator is allowed to directly conduct investigation or evidence collection activities within the territory of the PRC. While detailed
interpretation of or implementation rules under Article 177 have yet to be promulgated, the inability for an overseas securities regulator,
such as the Department of Justice, the SEC, the PCAOB and other authorities, to directly conduct investigation or evidence collection
activities within China may further increase difficulties faced by you in protecting your interests.
In
the event that the U.S. regulators carry out investigation on us and there is a need to conduct investigation or collect evidence within
the territory of the PRC, the U.S. regulators may not be able to carry out such investigation or evidence collection directly in the
PRC under the PRC laws. The U.S. regulators may consider cross-border cooperation with securities regulatory authority of the PRC by
way of judicial assistance, diplomatic channels or regulatory cooperation mechanism established with the securities regulatory authority
of the PRC.
Failure
to comply with laws and regulations applicable to our business in China could subject us to fines and penalties and could also cause
us to lose customers or otherwise harm our business.
Our
PRC subsidiaries and the VIEs in China are subject to regulation by various governmental agencies in China, including agencies responsible
for monitoring and enforcing compliance with various legal obligations, such as value-added telecommunication laws and regulations, privacy
and data protection-related laws and regulations, intellectual property laws, employment and labor laws, workplace safety, consumer protection
laws, governmental trade laws, import and export controls, anti-corruption and anti-bribery laws, and tax laws and regulations. These
laws and regulations impose added costs on our business. Noncompliance with applicable regulations or requirements could subject our
PRC subsidiaries and the VIEs to:
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temporary or permanent debarment from sales to public
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If
any governmental sanctions are imposed, or if our PRC subsidiaries or the VIEs do not prevail in any possible civil or criminal litigation,
the business, results of operations, and financial condition of our PRC subsidiaries and the VIEs could be adversely affected. In addition,
responding to any action will likely result in a significant diversion of our management’s attention and resources and an increase
in professional fees. Enforcement actions and sanctions could materially harm the business, results of operations, and financial condition
of our PRC subsidiaries and the VIEs.
Additionally,
companies in the technology industry have recently experienced increased regulatory scrutiny. Any similar reviews by regulatory agencies
or legislatures may result in substantial regulatory fines, changes to the business practices of our PRC subsidiaries and the VIEs, and
other penalties, which could negatively affect the business and results of operations of our PRC subsidiaries and the VIEs.
Changes
in social, political, and regulatory conditions or in laws and policies governing a wide range of topics may cause our PRC subsidiaries
and the VIEs to change their business practices. Further, the expansion by our PRC subsidiaries and the VIEs into a variety of new fields
also could raise a number of new regulatory issues. These factors could negatively affect the business and results of operations of our
PRC subsidiaries and the VIEs in material ways.
We
may rely on dividends and other distributions on equity paid by our Chinese subsidiaries to fund any cash and financing requirements
we may have, and any limitation on the ability of our Chinese subsidiaries to make payments to us could have a material and adverse effect
on our ability to conduct our business.
Scienjoy
Holding Corporation, the British Virgin Islands holding company, may rely on dividend payments from our PRC subsidiaries for cash and
financing requirements we may have, including the funds necessary to pay dividends and other cash distributions to our shareholders or
to service any debt we may incur. Our WFOEs receive payments from the VIEs pursuant to the VIE agreements. Our WFOEs also receive payments
from their PRC operating subsidiaries. WFOEs may make distribution of such payments to Scienjoy International Limited, our Hong Kong
subsidiary, then further distribute the funds to Scienjoy Holding Corporation through its fully owned subsidiary, Scienjoy Inc. If any
of our PRC subsidiaries or the VIEs incur debt on its own behalf in the future, the instruments governing the debt may restrict its ability
to pay dividends or make other distributions to us.
According
to the Foreign Investment Law of the People’s Republic of China and its implementing rules, which jointly established the legal
framework for the administration of foreign-invested companies, a foreign investor may, in accordance with other applicable laws, freely
transfer into or out of China its contributions, profits, capital earnings, income from asset disposal, intellectual property rights,
royalties acquired, compensation or indemnity legally obtained, and income from liquidation, made or derived within the territory of
China in RMB or any foreign currency, and any entity or individual shall not illegally restrict such transfer in terms of the currency,
amount and frequency. According to the Company Law of the People’s Republic of China and other Chinese laws and regulations, our
PRC subsidiaries may pay dividends only out of their respective accumulated profits as determined in accordance with Chinese accounting
standards and regulations. In addition, each of our PRC subsidiaries is required to set aside at least 10% of its accumulated after-tax
profits, if any, each year to fund a certain statutory reserve fund, until the aggregate amount of such fund reaches 50% of its registered
capital. Where the statutory reserve fund is insufficient to cover any loss a PRC subsidiary incurred in the previous financial year,
its current financial year’s accumulated after-tax profits shall first be used to cover the loss before any statutory reserve fund
is drawn therefrom. Such statutory reserve funds and the accumulated after-tax profits that are used for covering the loss cannot be
distributed to us as dividends. At their discretion, our PRC subsidiaries may allocate a portion of their after-tax profits based on
Chinese accounting standards to a discretionary reserve fund.
Our
PRC subsidiaries and the VIEs receive substantially all of their revenue in Renminbi. Renminbi is not freely convertible into other currencies.
As result, any restriction on currency exchange may limit the ability of our PRC subsidiaries to use their potential future Renminbi
revenues to pay dividends to us. The Chinese government imposes controls on the convertibility of Renminbi into foreign currencies and,
in certain cases, the remittance of currency out of China. Shortages in availability of foreign currency may then restrict the ability
of our PRC subsidiaries to remit sufficient foreign currency to our offshore entities for our offshore entities to pay dividends or make
other payments or otherwise to satisfy our foreign-currency-denominated obligations. The Renminbi is currently convertible under the
“current account,” which includes dividends, trade and service-related foreign exchange transactions, but not under the “capital
account,” which includes foreign direct investment and foreign currency debt. Currently, our PRC subsidiaries may purchase foreign
currency for settlement of “current account transactions,” including payment of dividends to us, without the approval of
SAFE by complying with certain procedural requirements. However, the relevant Chinese governmental authorities may limit or eliminate
our ability to purchase foreign currencies in the future for current account transactions. The Chinese government may continue to strengthen
its capital controls, and additional restrictions and substantial vetting processes may be instituted by SAFE for cross-border transactions
falling under both the current account and the capital account. Any existing and future restrictions on currency exchange may limit our
ability to utilize revenue generated in renminbi to fund our business activities outside of China or pay dividends in foreign currencies
to holders of our securities. Foreign exchange transactions under the capital account remain subject to limitations and require approvals
from, or registration with, SAFE and other relevant Chinese governmental authorities. This could affect our ability to obtain foreign
currency through debt or equity financing for our subsidiaries.
In
response to the persistent capital outflow in China and renminbi’s depreciation against the U.S. dollar in the fourth quarter of
2016, the People’s Bank of China (“PBOC”) and the SAFE have promulgated a series of capital controls in early 2017,
including stricter vetting procedures for domestic companies to remit foreign currency for overseas investments, dividends payments and
shareholder loan repayments.
The
Chinese government may continue to strengthen its capital controls, and more restrictions and substantial vetting processes may be put
forward by SAFE for cross-border transactions falling under both the current account and the capital account. Any limitation on the ability
of our Chinese subsidiaries to pay dividends or make other kinds of payments to us could materially and adversely limit our ability to
grow, make investments or acquisitions that could be beneficial to our business, pay dividends or otherwise fund and conduct our business.
Uncertainties
exist with respect to the interpretation and implementation of Anti-Monopoly Guidelines for Internet Platforms and how it may impact
the business operations of the VIEs.
In
February 2021, the Anti-Monopoly Guidelines for Internet Platforms was promulgated by the Anti-monopoly Commission of the PRC State Council.
The Anti-Monopoly Guidelines for Internet Platforms is consistent with the Anti-Monopoly Law of PRC and prohibits monopoly agreements,
abuse of dominant position and concentration of undertakings that may have the effect of eliminating or restricting competitions in the
field of platform economy. More specifically, the Anti-Monopoly Guidelines for Internet Platforms outlines certain practices that may,
if without justifiable reasons, constitute abuse of dominant position, including without limitation, tailored pricing using big data
and analytics, actions or arrangements seen as exclusivity arrangements, using technology means to block competitors’ interface,
using bundled services to sell services or products, and compulsory collection of user data. Besides, Anti-Monopoly Guidelines for Internet
Platforms expressly states that concentration involving VIEs will also be subject to antitrust filing requirements.
In
April 2021, the State Administration for Market Regulation (the “SAMR”), together with certain other PRC government authorities
convened an administrative guidance meeting, focusing on unfair competition acts in community group buying, self-inspection and rectification
by major internet companies of possible violations of anti-monopoly, anti-unfair competition, tax and other related laws and regulations,
and requesting such companies to comply with relevant laws and regulations strictly and be subject to public supervision. In addition,
many internet companies, including the over 30 companies which attended such administrative guidance meeting, are required to conduct
a comprehensive self-inspection and make necessary rectification accordingly. The SAMR has stated it will organize and conduct inspections
on the companies’ rectification results. If the companies are found to conduct illegal activities, more severe penalties are expected
to be imposed on them in accordance with the laws.
On
June 24, 2022, the Standing Committee of the National People’s Congress promulgated the Decision on Revising the Anti-monopoly Law, which
took effect on August 1, 2022. The revised Anti-Monopoly Law provides, among others, that business operators shall not abuse data, algorithms,
technology, capital advantages and platform rules to conduct monopoly activities. The revised Anti-Monopoly Law also requires relevant
government authorities to strengthen the examination of undertaking concentration in important areas and establish the hierarchical review
system of undertaking concentration, and enhances penalties for the violation of the regulations regarding undertaking concentration
and other monopoly activities.
Since
the Anti-Monopoly Guidelines for Internet Platforms are relatively new, uncertainties still exist in relation to its interpretation and
implementation, although we and the VIEs do not believe we or the VIEs engage in any foregoing situations, we cannot assure you that
our business operations will comply with such regulation in all respects, and any failure or perceived failure by us to comply with such
regulation may result in governmental investigations, fines and/or other sanctions on us.
The
recent joint statement by the SEC, proposed rule changes submitted by NASDAQ, and an act passed by the U.S. Senate and the U.S. House
of Representatives, all call for additional and more stringent criteria to be applied to emerging market companies. These developments
could add uncertainties to our future offerings, business operations share price and reputation.
U.S.
public companies that have substantially all of their operations in China have been the subject of intense scrutiny, criticism and negative
publicity by investors, financial commentators and regulatory agencies, such as the SEC. Much of the scrutiny, criticism and negative
publicity has centered on financial and accounting irregularities and mistakes, a lack of effective internal controls over financial
accounting, inadequate corporate governance policies or a lack of adherence thereto and, in many cases, allegations of fraud.
On
December 7, 2018, the SEC and the PCAOB issued a joint statement highlighting continued challenges faced by the U.S. regulators in their
oversight of financial statement audits of U.S.-listed companies with significant operations in China. On April 21, 2020, SEC Chairman
Jay Clayton and PCAOB Chairman William D. Duhnke III, along with other senior SEC staff, released a joint statement highlighting the
risks associated with investing in companies based in or have substantial operations in emerging markets including China, reiterating
past SEC and PCAOB statements on matters including the difficulty associated with inspecting accounting firms and audit work papers in
China and higher risks of fraud in emerging markets and the difficulty of bringing and enforcing SEC, Department of Justice and other
U.S. regulatory actions, including in instances of fraud, in emerging markets generally.
On
May 20, 2020, the U.S. Senate passed the Holding Foreign Companies Accountable Act requiring a foreign company to certify it is not owned
or controlled by a foreign government if the PCAOB is unable to audit specified reports because the company uses a foreign auditor not
subject to PCAOB inspection. If the PCAOB is unable to inspect the company’s auditors for three consecutive years, the issuer’s
securities are prohibited to trade on a national exchange. On December 2, 2020, the U.S. House of Representatives approved the Holding
Foreign Companies Accountable Act.
On
May 18, 2021, NASDAQ filed three proposals with the SEC to (i) apply minimum offering size requirement for companies primarily operating
in a “Restrictive Market,” (ii) prohibit Restrictive Market companies from directly listing on NASDAQ Capital Market, and
only permit them to list on NASDAQ Global Select or NASDAQ Global Market in connection with a direct listing and (iii) apply additional
and more stringent criteria to an applicant or listed company based on the qualifications of the company’s auditors.
On
October 4, 2021, the SEC approved NASDAQ’s revised proposals for the rule changes. As a result of such scrutiny, criticism
and negative publicity, the publicly traded stock of many U.S. listed Chinese companies sharply decreased in value and, in some
cases, has become virtually worthless. Many of these companies are now subject to shareholder lawsuits and SEC enforcement actions and
are conducting internal and external investigations into the allegations. It is not clear what effect this sector-wide scrutiny,
criticism and negative publicity will have on us, our business and our share price. If we become the subject of any unfavorable allegations,
whether such allegations are proven to be true or untrue, we will have to expend significant resources to investigate such allegations
and/or defend our Company. This situation will be costly and time consuming and distract our management from developing our growth. If
such allegations are not proven to be groundless, we and our operating subsidiary’s business operations will be severely affected
and you could sustain a significant decline in the value of our Class A ordinary share.
You
may experience difficulties in effecting service of legal process, enforcing foreign judgments or bringing actions against us or our
management named in the prospectus based on foreign laws, and therefore you may not be afforded the same protection as provided
to investors in U.S. domestic companies.
We
are an exempted company incorporated under the laws of the British Virgin Islands and conduct most of our revenue-generating operations
in mainland China. In addition, certain of our executive officers and directors are PRC nationals and reside within China for
a significant portion of the time. All or a substantial portion of the assets of these persons are also located outside the United
States. As a result, it may be difficult or impossible for you to bring an action against us or against these individuals in the United
States in the event that you believe that your rights have been infringed under the U.S. federal securities laws or otherwise. Even if
you are successful in bringing an action of this kind, the laws of the British Virgin Islands and of China may render you unable to enforce
a judgment against us, our assets, our directors and officers or their assets. Therefore, you may not be able to enjoy the same protection
provided by various U.S. authorities as it is provided to investors in U.S. domestic companies. For more information regarding the relevant
laws of the British Virgin Islands and China.
Currently,
there is no law or regulation specifically governing virtual asset property rights and therefore it is not clear what liabilities, if
any, live streaming platform operators may have for virtual assets.
While
participating on our platforms, our users acquire, purchase, and accumulate some virtual assets, such as gifts or certain status. Such
virtual assets can be important to users and have monetary value and, in some cases, are sold for actual money. In practice, virtual
assets can be lost for various reasons, often through other users’ unauthorized use of another user account and occasionally through
data loss caused by delay of network service, network crash, or hacking activities. Currently, there is no PRC law or regulation specifically
governing virtual asset property rights. As a result, there is uncertainty as to who the legal owner of virtual assets is, whether and
how the ownership of virtual assets is protected by law, and whether an operator of live streaming platform such as us would have any
liability, whether in contract, tort or otherwise, to users or other interested parties, for loss of such virtual assets. Based on recent
PRC court judgments, the courts have typically held online platform operators liable for losses of virtual assets by platform users and
ordered online platform operators to return the lost virtual items to users or pay damages and losses. In case of a loss of virtual assets,
we may be sued by our users and held liable for damages, which may negatively affect our reputation and business, results of operations,
and financial condition.
Under
the PRC enterprise income tax law, we may be classified as a PRC “resident enterprise,” which could result in unfavorable
tax consequences to us and our shareholders and have a material adverse effect on our results of operations and the value of your investment.
Under
the PRC enterprise income tax law that became effective on January 1, 2008 and other related rules and regulations published by PRC State
Taxation Administration, an enterprise established outside the PRC with “de facto management bodies” within the PRC is considered
a “resident enterprise” for PRC enterprise income tax purposes and is generally subject to a uniform 25% enterprise income
tax rate on our worldwide income. On April 22, 2009, the State Taxation Administration, or the SAT, issued the Circular Regarding the
Determination of Chinese-Controlled Overseas Incorporated Enterprises as PRC Tax Resident Enterprise on the Basis of De Facto Management
Bodies, or SAT Circular 82, which provides certain specific criteria for determining whether the “de facto management body”
of a PRC-controlled enterprise that is incorporated offshore is located in China. Further to SAT Circular 82, on August 3, 2011, the
State Taxation Administration issued the Administrative Measures of Enterprise Income Tax of Chinese-Controlled Offshore Incorporated
Resident Enterprises (Trial), or SAT Bulletin 45, which became effective on September 1, 2011, to provide more guidance on the implementation
of SAT Circular 82.
According
to SAT Circular 82, an offshore incorporated enterprise controlled by a PRC enterprise or a PRC enterprise group will be considered a
PRC tax resident enterprise by virtue of having our “de facto management body” in China and will be subject to PRC enterprise
income tax on our worldwide income only if all of the following conditions are met: (a) the senior management and core management departments
in charge of our daily operations function have their presence mainly in the PRC; (b) our financial and human resources decisions are
subject to determination or approval by persons or bodies in the PRC; (c) our major assets, accounting books, company seals, and minutes
and files of our board and shareholders’ meetings are located or kept in the PRC; and (d) not less than half of the enterprise’s
directors or senior management with voting rights habitually reside in the PRC. SAT Bulletin 45 provides further rules on residence status
determination, post-determination administration as well as competent tax authorities procedures.
Although
SAT Circular 82 and SAT Bulletin 45 apply only to offshore incorporated enterprises controlled by PRC enterprises or PRC enterprise group
and not those controlled by PRC individuals or foreigners, the determination criteria set forth therein may reflect SAT’s general
position on how the term “de facto management body” could be applied in determining the tax resident status of offshore enterprises,
regardless of whether they are controlled by PRC enterprises, individuals, or foreigners.
We
do not meet all of the conditions set forth in SAT Circular 82. Therefore, we believe that we should not be treated as a “resident
enterprise” for PRC tax purposes even if the standards for “de facto management body” prescribed in the SAT Circular
82 applied to us. For example, our minutes and files of the resolutions of our board of directors and the resolutions of our shareholders
are maintained outside the PRC.
However,
it is possible that the PRC tax authorities may take a different view. If the PRC tax authorities determine that we or any Hong Kong
subsidiary is a PRC resident enterprise for PRC enterprise income tax purposes, our world-wide income could be subject to PRC tax at
a rate of 25%, which could reduce our net income. In addition, we will also be subject to PRC enterprise income tax reporting obligations.
Although dividends paid by one PRC tax resident to another PRC tax resident should qualify as “tax-exempt income” under the
enterprise income tax law, we cannot assure you that dividends paid by our PRC subsidiary to us or any of our Hong Kong subsidiaries
will not be subject to a 10% withholding tax if we or our Hong Kong subsidiary were treated as a PRC resident enterprise. The PRC foreign
exchange control authorities, which enforce the withholding tax on dividends, and the PRC tax authorities have not yet issued guidance
with respect to the processing of outbound remittances to entities that are treated as resident enterprises for PRC enterprise income
tax purposes.
If
we are treated as a resident enterprise, non-PRC resident shareholders may also be subject to PRC withholding tax on dividends paid by
us and PRC tax on gains realized on the sale or other disposition of our Class A ordinary shares, if such income is sourced from within
the PRC. The tax would be imposed at the rate of 10% in the case of non-PRC resident enterprise shareholders and 20% in the case of non-PRC
resident individual holders. In the case of dividends, we would be required to withhold the tax at source. Any PRC tax liability may
be reduced under applicable tax treaties or similar arrangements, but it is unclear whether a non-PRC shareholders company would be able
to claim the benefits of any tax treaties between their country of tax residence and the PRC in the event that we are treated as a PRC
resident enterprise. Although we are incorporated in the British Virgin Islands, it remains unclear whether dividends received and gains
realized by our non-PRC resident shareholders will be regarded as income from sources within the PRC if we are classified as a PRC resident
enterprise. Any such tax will reduce the returns on your investment in us.
There
are uncertainties with respect to indirect transfers of PRC taxable properties outside a public stock exchange.
We
face uncertainties on the reporting and consequences on private equity financing transactions, private share transfers and share exchange
involving the transfer of shares in our company by non-resident investors. According to the Notice on Several Issues Concerning Enterprise
Income Tax for Indirect Share Transfer by Non-PRC Resident Enterprises, issued by the State Taxation Administration on February 3, 2015,
or SAT Circular 7, an “indirect transfer” of assets of a PRC resident enterprise, including a transfer of equity interests
in a non-PRC holding company of a PRC resident enterprise, by non-PRC resident enterprises may be re-characterized and treated as a direct
transfer of PRC taxable properties, if such transaction lacks reasonable commercial purpose and was undertaken for the purpose of reducing,
avoiding or deferring PRC enterprise income tax. As a result, gains derived from such indirect transfer may be subject to PRC enterprise
income tax, and tax filing or withholding obligations may be triggered, depending on the nature of the PRC taxable properties being transferred.
According to SAT Circular 7, “PRC taxable properties” include assets of a PRC establishment or place of business, real properties
in the PRC, and equity investments in PRC resident enterprises, in respect of which gains from their transfer by a direct holder, being
a non-PRC resident enterprise, would be subject to PRC enterprise income taxes. When determining if there is a “reasonable commercial
purpose” of the transaction arrangement, features to be taken into consideration include: whether the main value of the equity
interest of the relevant offshore enterprise derives from PRC taxable properties; whether the assets of the relevant offshore enterprise
mainly consists of direct or indirect investment in China or if its income mainly derives from China; whether the offshore enterprise
and its subsidiaries directly or indirectly holding PRC taxable properties have a real commercial nature which is evidenced by their
actual function and risk exposure; the duration of existence of the business model and organizational structure; the replicability of
the transaction by direct transfer of PRC taxable properties; and the tax situation of such indirect transfer outside China and its applicable
tax treaties or similar arrangements. In respect of an indirect offshore transfer of assets of a PRC establishment or place of business
of a foreign enterprise, the resulting gain is to be included with the annual enterprise filing of the PRC establishment or place of
business being transferred, and would consequently be subject to PRC enterprise income tax at a rate of 25%. Where the underlying transfer
relates to PRC real properties or to equity investments in a PRC resident enterprise, which is not related to a PRC establishment or
place of business of a non-resident enterprise, a PRC enterprise income tax at 10% would apply, subject to available preferential tax
treatment under applicable tax treaties or similar arrangements, and the party who is obligated to make the transfer payments has the
withholding obligation. Where the payer fails to withhold any or sufficient tax, the transferor shall declare and pay such tax to the
competent tax authority by itself within the statutory time limit. Late payment of applicable tax will subject the transferor to default
interest. Currently, SAT Circular 7 does not apply to the sale of shares by investors through a public stock exchange where such shares
were acquired in a transaction on a public stock exchange.
We
cannot assure you that the PRC tax authorities will not, at their discretion, adjust any capital gains and impose tax return filing and
withholding or tax payment obligations and associated penalties with respect to any internal restructuring, and our PRC subsidiary may
be requested to assist in the filing. Any PRC tax imposed on a transfer of our Class A ordinary shares not through a public stock exchange,
or any adjustment of such gains would cause us to incur additional costs and may have a negative impact on the value of your investment
in us.
Implementation
of the labor laws and regulations in China may adversely affect our business and results of operations.
Pursuant
to the labor contract law that took effect in January 2008, its implementation rules that took effect in September 2008 and its amendment
that took effect in July 2013, employers are subject to stricter requirements in terms of signing labor contracts, minimum wages, paying
remuneration, determining the term of employees’ probation and unilaterally terminating labor contracts. Due to lack of detailed
interpretative rules and uniform implementation practices and broad discretion of the local competent authorities, it is uncertain as
to how the labor contract law and its implementation rules will affect our current employment policies and practices. Our employment
policies and practices may violate the labor contract law or its implementation rules, and we may thus be subject to related penalties,
fines, or legal fees. Compliance with the labor contract law and its implementation rules may increase our operating expenses, in particular
its personnel expenses. In the event that we decide to terminate some of its employees or otherwise change its employment or labor practices,
the labor contract law and its implementation rules may limit its ability to affect those changes in a desirable or cost-effective manner,
which could adversely affect our business and results of operations. On October 28, 2010, the Standing Committee of the National People’s
Congress promulgated the PRC Social Insurance Law, or the Social Insurance Law, which became effective on July 1, 2011. According to
the Social Insurance Law and related rules and regulations, employees must participate in pension insurance, work-related injury insurance,
medical insurance, unemployment insurance, and maternity insurance and the employers must, together with their employees or separately,
pay the social insurance premiums for their employees. If the company has not fully paid such social insurance based on employee’s
actual salaries, it may face relevant authorities’ investigation and examination, and subject to penalties or fines.
We
expect our labor costs to increase due to the implementation of these laws and regulations, as updated from time to time. As the interpretation
and implementation of these laws and regulations are still evolving and become stricter, PRC tax authorities, for example, may become
the governmental agencies for collection and examination of each company’s withholding and payment of social insurance after 2019
according to related rules and policies. We cannot assure you that our employment practice will at all times be deemed in full compliance
with labor-related laws and regulations in China, which may subject us to labor disputes or government investigations. If our PRC subsidiaries
are deemed to have violated relevant labor laws and regulations, they can be required to provide additional compensation to their employees
and our business, results of operations, and financial condition could be materially and adversely affected.
Further,
labor disputes, work stoppages or slowdowns at our company or any of our third-party service providers could significantly disrupt our
daily operation or our expansion plans and have a material adverse effect on our business.
PRC
regulations relating to offshore investment activities by PRC residents may limit the ability of WXBJ and WXZJ (our indirect wholly-owned
subsidiaries in China) to increase our registered capital or distribute profits to us or otherwise expose us to liability and penalties
under PRC law.
The
State Administration of Foreign Exchange (SAFE) promulgated the Circular on Relevant Issues Relating to Domestic Resident’s Investment
and Financing and Roundtrip Investment through Special Purpose Vehicles, or SAFE Circular 37, in July 2014 and related rules and regulations
that require PRC residents or entities to register with SAFE or its local branch in connection with their establishment or control of
an offshore entity established for the purpose of overseas investment or financing. In addition, such PRC residents or entities must
update their SAFE registrations when the offshore special purpose vehicle undergoes material events relating to any change of basic information
(including change of such PRC citizens or residents, name, and operation term), increases or decreases in investment amount, transfers
or exchanges of shares, or mergers or divisions. According to the Notice on Further Simplifying and Improving Policies for the Foreign
Exchange Administration of Direct Investment released on February 13, 2015 and amended on December 30, 2019 by the SAFE, local banks
will examine and handle foreign exchange registration for overseas direct investment, including the initial foreign exchange registration
and amendment registration, under SAFE Circular 37 from June 1, 2015.
If
our shareholders or beneficial owners who are PRC residents or entities (as applicable) do not complete their registration with the local
SAFE branches, our PRC subsidiaries (in particular, the WFOEs) may be prohibited from distributing their profits and proceeds from any
reduction in capital, share transfer or liquidation to us, and we may be restricted in our ability to contribute additional capital to
our PRC subsidiaries (in particular, the WFOEs). Moreover, failure to comply with the SAFE registration described above could result
in liability under PRC laws for evasion of applicable foreign exchange restrictions. However, we may not at all times be fully aware
or informed of the identities of all our shareholders or beneficial owners that are required to make such registrations, and we cannot
compel our beneficial owners to comply with SAFE registration requirements. As a result, we cannot assure you that all of our shareholders
or beneficial owners who are PRC residents or entities have complied with, and will in the future make or obtain any applicable registrations
or approvals required by SAFE regulations. Failure by such shareholders or beneficial owners to comply with SAFE regulations, or failure
by us to amend the foreign exchange registrations of our PRC subsidiaries (in particular, the WFOEs), could subject us to fines or legal
sanctions, restrict our overseas or cross-border investment activities, limit our subsidiaries’ ability to make distributions or
pay dividends or affect our ownership structure, which could adversely affect our business and prospects.
PRC
regulation of direct investment and loans by offshore holding companies to PRC entities may delay or limit us to make additional capital
contributions or loans to our PRC subsidiaries.
We
are an offshore holding company conducting our operations in China through our PRC subsidiaries and the VIEs. We may make loans to our
PRC subsidiary and the VIEs or it may make additional capital contributions to our PRC subsidiaries.
Any
capital contributions or loans that we, as an offshore entity, make to our PRC subsidiaries (in particular, the WFOEs), are subject to
PRC regulations. For example, none of our loans to a PRC subsidiary (in particular, the WFOEs) can exceed the difference between our
total amount of investment and our registered capital approved under relevant PRC laws, or certain amount calculated based on elements
including capital or net assets and the cross-border financing leverage ratio and the loans must be registered with the local branch
of SAFE and the competent departments of State Development and Reform Commission in case of any external debts of more than one year.
Our capital contributions to our PRC subsidiaries (in particular, the WFOEs) must be approved by or filed with the MOFCOM, SAFE, or their
respective local counterpart.
On
March 30, 2015, SAFE issued the Circular on the Reforming of the Management Method of the Settlement of Foreign Currency Capital of Foreign-Invested
Enterprises, or SAFE Circular 19, which took effect on June 1, 2015 and was amended on December 30, 2019. Under SAFE Circular 19, a foreign-invested
enterprise, within the scope of business, may choose to convert its registered capital from foreign currency to RMB on a discretionary
basis, and the RMB capital so converted can be used for equity investments within PRC, provided that such usage shall fall into the scope
of business of the foreign-invested enterprise, which will be regarded as the reinvestment of foreign-invested enterprise.
In
light of the various requirements imposed by PRC regulations on loans to and direct investment in PRC entities by offshore holding companies,
we cannot assure you that we will be able to complete the necessary registration or obtain the necessary approval on a timely basis,
or at all. If we fail to complete the necessary registration or obtain the necessary approval, our ability to make loans or equity contributions
to our PRC subsidiaries (in particular, the WFOEs) may be negatively affected, which could adversely affect the liquidity of our PRC
subsidiaries and their ability to fund their working capital and expansion projects and meet their obligations and commitments.
Governmental
control of currency conversion may limit our ability to utilize our revenues effectively and affect the value of your investment.
The
PRC government imposes control on the convertibility of the RMB into foreign currencies and, in certain cases, the remittance of currency
out of China. We receive substantially all of our revenues in RMB. Under existing PRC foreign exchange regulations, payments of current
account items, including profit distributions, interest payments, and trade and service-related foreign exchange transactions, can be
made in foreign currencies without prior SAFE approval by complying with certain procedural requirements, but may be subject to internal
rules of related PRC subsidiary’s bank (in particular, the WFOEs’ capital funds account open in bank), which is also under
the monitor of SAFE. Therefore, our PRC subsidiaries (in particular, the WFOEs) is able to pay dividends in foreign currencies to us
without prior approval from SAFE, but should still comply with bank’s related rules. However, approval from or registration with
appropriate government authorities (including formalities in the bank) is required where RMB is to be converted into foreign currency
and remitted out of China to pay capital expenses such as the repayment of loans denominated in foreign currencies. The PRC government
may also at its discretion restrict access to foreign currencies for current account transactions in the future. If the foreign exchange
control system prevents us from obtaining sufficient foreign currencies to satisfy our foreign currency demands, we may not be able to
pay dividends in foreign currencies to our shareholders.
Failure
to comply with PRC regulations regarding the registration requirements for employee stock ownership plans or share option plans may subject
the PRC plan participants or us to fines and other legal or administrative sanctions.
Pursuant
to SAFE Circular 37, PRC residents who participate in share incentive plans in overseas non-publicly-listed companies may submit applications
to SAFE or its local branches for the foreign exchange registration with respect to offshore special purpose companies. In the meantime,
our directors, executive officers, and other employees who are PRC citizens or who are non-PRC residents residing in PRC for a continuous
period of not less than one year, subject to limited exceptions, and who have been granted incentive share awards by us, may follow the
Circular on Issues Concerning the Foreign Exchange Administration for Domestic Individuals Participating in Stock Incentive Plan of Overseas
Publicly-Listed Company, or the SAFE Circular 7, promulgated by the SAFE in 2012. Pursuant to the SAFE Circular 7, PRC citizens and non-PRC
citizens who reside in China for a continuous period of not less than one year who participate in any stock incentive plan of an overseas
publicly listed company, subject to a few exceptions, are required to register with SAFE through a domestic qualified agent, which could
be the PRC subsidiaries of such overseas listed company, and complete certain other procedures. In addition, an overseas entrusted institution
must be retained to handle matters in connection with the exercise or sale of stock options and the purchase or sale of shares and interests.
We and our executive officers and other employees who are PRC citizens or who reside in the PRC for a continuous period of not less than
one year and who have been granted options will be subject to these regulations upon consummation of the Business Combination. Failure
to complete the SAFE registrations may subject them to fines and legal sanctions, and may also limit our ability to contribute additional
capital into our PRC subsidiaries and limit our PRC subsidiaries’ ability to distribute dividends to us. We also face regulatory
uncertainties that could restrict our ability to adopt additional incentive plans for our directors, executive officers, and employees
under PRC law.
A
slowdown of the Chinese economy or adverse changes in the economic and political policies of the PRC and the effects of COVID-19 government
could negatively impact China’s overall economic growth, which could materially adversely affect our business.
We
are a holding company and substantially all of our operations are conducted in the PRC. Although the PRC economy has grown in recent years,
the pace of growth has slowed, and even that rate of growth may not continue. The annual rate of growth in the PRC declined from 6.9%
in 2015 to 6.7% in 2016, 6.8% in 2017 and 6.6% in 2018. The annual rate of growth further declined to 6.1% in 2019, the lowest since
1990. The annual rate of growth was 2.3% in 2020. Although the growth reached 8.1% in 2021, the growth rate of the first three quarters
of 2022 declined to 3.0%. A slowdown in overall economic growth, an economic downturn or recession, the effects of COVID-19 or other
adverse economic developments in the PRC may materially reduce the demand for the Group’s products and may have a material and
adverse effect on its business.
China’s
economy differs from the economies of most other countries in many respects, including the amount of government involvement in the economy,
the general level of economic development, growth rates and government control of foreign exchange and the allocation of resources. While
the PRC economy has grown significantly over the past few decades, this growth has remained uneven across different periods, regions
and economic sectors.
The
PRC government also exercises significant control over China’s economic growth by allocating resources, controlling the payment
of foreign currency-denominated obligations, setting monetary policy and providing preferential treatment to particular industries or
companies. Any actions and policies adopted by the PRC government could negatively impact the Chinese economy or the economy of the region
our serves, which could materially adversely affect our business.
Substantial
uncertainties and restrictions with respect to the political and economic policies of the PRC government and PRC laws and regulations
could have a significant impact upon the business we may be able to conduct in the PRC and accordingly on the results of its operations
and financial condition.
Our
business operations may be adversely affected by the current and future political environment in the PRC. The Chinese government
exerts substantial influence and control over the manner in which we must conduct our business activities. Our ability to operate in
China may be adversely affected by changes in Chinese laws and regulations. Under the current government leadership, the government of
the PRC has been pursuing economic reform policies that encourage private economic activities and greater economic decentralization.
However, the government of the PRC may not continue to pursue these policies, or may significantly alter these policies from time to
time without notice. The Chinese economy differs from the economies of most developed countries in many respects, including the level
of government involvement, level of development, growth rate, control of foreign exchange and allocation of resources. Although the Chinese
government has implemented measures emphasizing the utilization of market forces for economic reform, the reduction of state ownership
of productive assets, and the establishment of improved corporate governance in business enterprises, a substantial portion of productive
assets in China is still owned by the government. In addition, the Chinese government continues to play a significant role in regulating
industry development by imposing industrial policies. The Chinese government also exercises significant control over China’s economic
growth through allocating resources, controlling payment of foreign currency-denominated obligations, setting monetary policy, and providing
preferential treatment to particular industries or companies.
There
are substantial uncertainties regarding the interpretation and application of PRC laws and regulations, including, but not limited to,
the laws and regulations governing our business, or the enforcement and performance of our arrangements with borrowers in the event of
the imposition of statutory liens, death, bankruptcy or criminal proceedings. Only after 1979 did the Chinese government begin to promulgate
a comprehensive system of laws that regulate economic affairs in general, deal with economic matters such as foreign investment, corporate
organization and governance, commerce, taxation and trade, as well as encourage foreign investment in China. Although the influence of
the law has been increasing, China has not developed a fully integrated legal system and recently enacted laws and regulations may not
sufficiently cover all aspects of economic activities in China. Also, because these laws and regulations are relatively new, and because
of the limited volume of published cases and their lack of force as precedents, interpretation and enforcement of these laws and regulations
involve significant uncertainties. New laws and regulations that affect existing and proposed future businesses may also be applied retroactively.
In addition, there have been constant changes and amendments of laws and regulations over the past 40 years in order to keep up
with the rapidly changing society and economy in China. Because government agencies and courts provide interpretations of laws and regulations
and decide contractual disputes and issues, their inexperience in adjudicating new business and new polices or regulations in certain
less developed areas causes uncertainty and may affect our business. Consequently, we cannot predict the future direction of Chinese
legislative activities with respect to either businesses with foreign investment or the effectiveness on enforcement of laws and regulations
in China. The uncertainties, including new laws and regulations and changes of existing laws, as well as judicial interpretation by inexperienced
officials in the agencies and courts in certain areas, may cause possible problems to foreign investors.
Fluctuations
in the foreign currency exchange rate between U.S. Dollars and Renminbi could adversely affect our financial condition.
Our
business is conducted in the PRC, our books and records are maintained in RMB, which is the currency of the PRC, and the financial statements
that we file with the SEC and provide to our shareholders are presented in U.S. Dollars. Changes in the exchange rate between the RMB
and dollar affect the value of our assets and the results of our operations in U.S. Dollars. The value of the RMB against the U.S. Dollar
and other currencies may fluctuate and is affected by, among other things, changes in the PRC’s political and economic conditions
and perceived changes in the economy of the PRC and the United States. Any significant revaluation of the RMB may materially and adversely
affect our cash flows, revenue and financial condition. Further, our shares offered by this prospectus are offered in U.S. Dollars, and
we will need to convert the net proceeds we receive into RMB in order to use the funds for our business. Changes in the conversion rate
between the U.S. Dollar and the RMB will affect that amount of proceeds we will have available for our business.
Future
inflation in China may inhibit economic activity and adversely affect our operations.
The
Chinese economy has experienced periods of rapid expansion in recent years which can lead to high rates of inflation or deflation.
This has caused the PRC government to, from time to time, enact various corrective measures designed to restrict the availability of
credit or regulate growth and contain inflation. High inflation may in the future cause the PRC government to once again impose controls
on credit and/or prices, or to take other action, which could inhibit economic activity in China. Any action on the part of the PRC government
that seeks to control credit and/or prices may adversely affect our business operations.
Risks
Relating to Our Class A Ordinary Shares.
NASDAQ
may apply additional and more stringent criteria for our continued listing.
NASDAQ
Listing Rule 5101 provides NASDAQ with broad discretionary authority over the continued listing of securities in NASDAQ and NASDAQ may
use such discretion to deny apply additional or more stringent criteria for the continued listing of particular securities, or suspend
or delist particular securities based on any event, condition, or circumstance that exists or occurs that makes continued listing of
the securities on NASDAQ inadvisable or unwarranted in the opinion of NASDAQ, even though the securities meet all enumerated criteria
for continued listing on NASDAQ. In addition, NASDAQ has used its discretion to deny continued listing or to apply additional and more
stringent criteria in the instances, including but not limited to where the company engaged an auditor that has not been subject to an
inspection by PCAOB, an auditor that PCAOB cannot inspect, or an auditor that has not demonstrated sufficient resources, geographic reach,
or experience to adequately perform the company’s audit. For the aforementioned concerns, we may be subject to the additional and
more stringent criteria of NASDAQ for our continued listing.
We
are an “emerging growth company” and the reduced disclosure requirements applicable to emerging growth companies may make
our securities less attractive to investors.
We
are an “emerging growth company,” as defined in the JOBS Act. We may remain an “emerging growth company” until
the fiscal year ended February 8, 2024. However, if our non-convertible debt issued within a three-year period exceeds $1.0 billion or
an annual revenue exceeds $1.235 billion, or the market value of its Class A ordinary shares that are held by non-affiliates exceeds
$700 million on the last day of the second fiscal quarter of any given fiscal year, we would cease to be an emerging growth company as
of the following fiscal year. As an emerging growth company, we are not required to comply with the auditor attestation requirements
of section 404 of the Sarbanes-Oxley Act, have reduced disclosure obligations regarding executive compensation in our periodic reports
and proxy statements, and are exempt from the requirements of holding a nonbinding advisory vote on executive compensation and shareholder
approval of any golden parachute payments not previously approved. Additionally, as an emerging growth company, we have elected to delay
the adoption of new or revised accounting standards that have different effective dates for public and private companies until those
standards apply to private companies. As such, our financial statements may not be comparable to companies that comply with public company
effective dates. As a result, potential investors may be less likely to invest in our securities.
Heshine
will control the outcome of our shareholder actions.
As
of April 18, 2023, Heshine holds 5,032,208 shares of Class A ordinary shares and 2,925,058 shares of Class B shares. Assuming none of
the outstanding warrants has been exercised, holds 51.22% of our aggregate voting power. Heshine’s voting power gives it the power
to control actions that require shareholder approval under British Virgin Islands law, our memorandum and articles of association and
Nasdaq requirements, including the election and removal of a majority of our board of directors, approval of significant mergers and
acquisitions and other business combinations, and changes to our memorandum and articles of association.
Heshine’s
control may cause transactions to occur that might not be beneficial to direct or indirect holders of our Class A ordinary shares and
may prevent transactions that would be beneficial to you. For example, Heshine’s voting control may prevent a transaction involving
a change of control of us, including transactions in which you as a holder of our Class A ordinary shares might otherwise receive a premium
for your securities over the then-current market price. In addition, Heshine is not prohibited from selling a controlling interest in
us to a third party and may do so without your approval and without providing for a purchase of your Class A ordinary shares. If Heshine
is acquired or otherwise undergoes a change of control, any acquirer or successor will be entitled to exercise the voting control and
contractual rights of Heshine, and may do so in a manner that could vary significantly from that of Heshine.
We
are a “controlled company” within the meaning of the Nasdaq Stock Market Rules and, as a result, may rely on exemptions from
certain corporate governance requirements that provide protection to shareholders of other companies.
Assuming
none of the outstanding warrants has been exercised, we are a “controlled company’’ as defined under the Nasdaq Stock
Market Rules because Heshine controls more than 50% of our voting rights. For so long as we remain a controlled company under that definition,
we are permitted to elect to rely, and will rely, on certain exemptions from corporate governance rules, including:
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an exemption from the rule
that a majority of our board of directors must be independent directors; |
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an exemption from the rule
that the compensation of our chief executive officer must be determined or recommended solely by independent directors; and |
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an exemption from the rule
that our director nominees must be selected or recommended solely by independent directors. |
As
a result, you will not have the same protection afforded to shareholders of companies that are subject to these corporate governance
requirements.
Our
dual-class share structure with different voting rights and conversion of certain ordinary shares will limit your ability to influence
corporate matters and could discourage others from pursuing any change of control transactions that holders of Class A ordinary shares
may view as beneficial.
We
are a Foreign Private Issuer and we have adopted a dual-class share structure, which includes Class A ordinary shares with one vote per
share and Class B ordinary shares with ten votes per share. Currently Heshine holds 5,032,208 Class A ordinary shares and 2,925,058 Class
B ordinary shares, which accounts for 51.22 % voting power of all issued and outstanding ordinary shares. Consequently, Heshine has considerable
influence over matters such as decisions regarding mergers, consolidations and the sale of all or substantially all of our assets, election
of directors and other significant corporate actions. Heshine may also take actions that are not in the best interest of the Company
or the Company’s other shareholders. In addition to limiting your ability to influence corporate matters, this concentration of
ownership may discourage, delay or prevent a change in control of the Company, which could have the effect of depriving the Company’s
other shareholders of the opportunity to receive a premium for their shares as part of a sale of the Company and may reduce the price
of our Class A ordinary shares.
Our
dual-class structure of ordinary shares may adversely affect the trading market for our Class A ordinary shares.
In
2017, S&P Dow Jones and FTSE Russell have announced changes to their eligibility criteria for inclusion of shares of public companies
on certain indices, including the S&P 500, to exclude companies with multiple classes of shares and companies whose public shareholders
hold no more than 5% of total voting power from being added to such indices. In addition, several shareholder advisory firms have announced
their opposition to the use of multiple class structures. As a result, the dual class structure of our ordinary shares may prevent the
inclusion of our ordinary shares in such indices and may cause shareholder advisory firms to publish negative commentary about our corporate
governance practices or otherwise seek to cause us to change our capital structure. Any such exclusion from indices could result in a
less active trading market for our Class A ordinary shares. Any actions or publications by shareholder advisory firms critical of our
corporate governance practices or capital structure could also adversely affect the value of our Class A ordinary shares.
Fluctuations
in exchange rates could have a material adverse effect on our results of operations and the value of your investment.
The
value of the RMB against the U.S. dollar and other currencies is affected by changes in China’s political and economic conditions
and by China’s foreign exchange policies, among other things. In July 2005, the PRC government changed its decades-old policy of
pegging the value of the RMB to the U.S. dollar, and the RMB appreciated more than 20% against the U.S. dollar over the following three
years. Between July 2008 and June 2010, this appreciation halted and the exchange rate between the RMB and the U.S. dollar remained within
a narrow band. Since June 2010, the RMB has fluctuated against the U.S. dollar, at times significantly and unpredictably. On November
30, 2015, the Executive Board of the International Monetary Fund (IMF) completed the regular five-year review of the basket of currencies
that make up the Special Drawing Right, or the SDR, and decided that with effect from October 1, 2016, RMB is determined to be a freely
usable currency and will be included in the SDR basket as a fifth currency, along with the U.S. dollar, the Euro, the Japanese yen and
the British pound. In the fourth quarter of 2016, the RMB has depreciated significantly in the backdrop of a surging U.S. dollar and
persistent capital outflows of China. With the development of the foreign exchange market and progress towards interest rate liberalization
and RMB internationalization, the PRC government may in the future announce further changes to the exchange rate system and we cannot
assure you that the RMB will not appreciate or depreciate significantly in value against the U.S. dollar in the future. It is difficult
to predict how market forces or PRC or U.S. government policies may impact the exchange rate between the RMB and the U.S. dollar in the
future.
There
remains significant international pressure on the Chinese government to adopt a flexible currency policy to allow the RMB to appreciate
against the U.S. dollar, especially under the current circumstance of the Sino-US trade conflicts. Significant revaluation of the RMB
may have a material adverse effect on your investment. Substantially all of our revenues and costs are denominated in RMB. Any significant
revaluation of RMB may materially and adversely affect our revenues, earnings, and financial position. To the extent that we need to
convert U.S. dollars into RMB for capital expenditures and working capital and other business purposes, appreciation of the RMB against
the U.S. dollar would have an adverse effect on the RMB amount we would receive from the conversion. Conversely, a significant depreciation
of the RMB against the U.S. dollar may significantly reduce the U.S. dollar equivalent of our earnings or the US dollar amount available
to us.
Very
limited hedging options are available in China to reduce our exposure to exchange rate fluctuations. To date, we have not entered into
any hedging transactions in an effort to reduce our exposure to foreign currency exchange risk. While we may decide to enter into hedging
transactions in the future, the availability and effectiveness of these hedges may be limited and we may not be able to adequately hedge
our exposure or at all. In addition, our currency exchange losses may be magnified by PRC exchange control regulations that restrict
our ability to convert RMB into foreign currency.
Certain
provisions of the Fourth Amended and Restated Memorandum and Articles of Association may be deemed to have an antitakeover effect.
The
Fourth Amended and Restated Memorandum and Articles of Association may have the effect of delaying, deferring or preventing or rendering
more difficult a change in control of the Company that a shareholder might consider in his or her best interest, including the following:
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Poison Pill Defenses. Under
the Companies Law of British Virgin Islands there are no provisions that specifically prevent the issuance of preferred shares or
any such other ‘poison pill’ measures. Our Fourth Amended and Restated Memorandum and Articles of Association also do
not contain any express prohibitions on the issuance of any preferred shares. Therefore, the directors without the approval of the
holders of Class A ordinary shares may issue preferred shares that have characteristics that may be deemed to be anti-takeover. Additionally,
such a designation of shares may be used in connection with plans that are poison pill plans. |
We
are a foreign private issuer within the meaning of the rules under the Exchange Act, and as such we are exempt from certain provisions
applicable to U.S. domestic public companies.
On
June 30, 2020, we have made the determination that we qualify as a foreign private issuer under the Exchange Act and filed Form 8-K on
July 1, 2020 to announce our determination. Effective immediately after the filing of this Form 8-K, we began reporting under the Exchange
Act as a foreign private issuer. As a foreign private issuer, we are exempt from certain provisions of the securities rules and regulations
in the United States that are applicable to U.S. domestic issuers, including:
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● |
the rules under the Exchange
Act requiring the filing with the SEC of quarterly reports on Form 10-Q or current reports on Form 8-K; |
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the sections of the Exchange
Act regulating the solicitation of proxies, consents, or authorizations in respect of a security registered under the Exchange Act; |
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the sections of the Exchange
Act requiring insiders to file public reports of their stock ownership and trading activities and liability for insiders who profit
from trades made in a short period of time; and |
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the selective disclosure
rules by issuers of material nonpublic information under Regulation FD. |
We
are required to file an annual report on Form 20-F within four months of the end of each fiscal year. Press releases relating to financial
results and material events will also be furnished to the SEC on Form 6-K. However, the information we are required to file with
or furnish to the SEC will be less extensive and less timely compared to that required to be filed with the SEC by U.S. domestic issuers.
As a result, you may not be afforded the same protections or information that would be made available to you were you investing in a
U.S. domestic issuer.
We
may be subject to additional reporting requirements if we lose our status as a foreign private issuer.
If
we lose our status as a foreign private issuer at some future time, then we will no longer be exempt from such rules and, among other
things, will be required to file periodic reports and financial statements as if we were a company incorporated in the United States.
The costs incurred in fulfilling these additional regulatory requirements could be substantial.
As
a company incorporated in the British Virgin Islands, we are permitted to adopt certain home country practices in relation to corporate
governance matters that differ significantly from NASDAQ corporate governance listing standards; these practices may afford less protection
to shareholders than they would enjoy if we complied fully with NASDAQ corporate governance listing standards.
As
a BVI company listed on NASDAQ, we are subject to NASDAQ corporate governance listing standards. However, NASDAQ rules permit a foreign
private issuer like us to follow the corporate governance practices of its home country. Certain corporate governance practices in the
British Virgin Islands, which is our home country, may differ significantly from NASDAQ corporate governance listing standards. For example,
neither the BVI Business Companies Act, 2004 (as amended) of the British Virgin Islands nor our memorandum and articles of association
requires a majority of our directors to be independent and we could include non-independent directors as members of our compensation
committee and nominating committee, and our independent directors would not necessarily hold regularly scheduled meetings at which only
independent directors are present. To the extent we choose to follow home country practice in the future, our shareholders may be afforded
less protection than they otherwise would under NASDAQ corporate governance listing standards applicable to U.S. domestic issuers.
U.S.
holders of Class A ordinary shares may suffer adverse tax consequences if we were characterized as a passive foreign investment company.
Based
on the current composition of our gross income and assets and on reasonable assumptions and projections, we believe we should not be
treated as a passive foreign investment company (a “PFIC”), for U.S. federal income tax purposes for 2022. However, there
can be no assurance that this will be the case in 2022 or in future taxable years. If we were characterized as a PFIC, U.S. holders of
the Class A ordinary shares may suffer adverse tax consequences such as (i) having gains realized on the sale of the Class A ordinary
shares treated as ordinary income rather than capital gain, not qualifying for the preferential rate otherwise applicable to dividends
received in respect of the Class A ordinary shares by individuals who are U.S. holders, and (ii) having interest charges apply to certain
distributions by us and upon certain sales of the Class A ordinary shares.
ITEM
4. INFORMATION ON THE COMPANY
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A. |
History and Development
of the Company |
We
were originally a blank check company, known as Wealthbridge Acquisition Limited (“Wealthbridge”), incorporated in the British
Virgin Islands on May 2, 2018 with limited liability (meaning our public shareholders have no liability, as shareholders of the Company,
for the liabilities of the Company over and above the amount paid for their shares) to serve as a vehicle to effect a merger, share exchange,
asset acquisition, share purchase, recapitalization, reorganization or similar business combination with one or more target businesses.
On May 7, 2020, we consummated the Business Combination contemplated by the Share Exchange Agreement with Lavacano and WBY, pursuant
to which we acquired 100% the issued and outstanding equity interests of Scienjoy Inc. and changed our name to Scienjoy Holding Corporation.
Our
principal executive offices are located at RM 1118, 11th Floor, Building 3, No. 99 Wangzhou Rd., Liangzhu St, Yuhang District, Hangzhou,
Zhejiang Province, China, 311113. Our telephone number at this address is (86) 571 8858 6668. Our registered office in the British Virgin
Islands is located at Wickhams Cay II, Road Town, Tortola, VG 1110, British Virgin Islands. Our agent for service of process in the United
States is Cogency Global Inc., located at 122 East 42nd Street, 18th Floor, New York. Our website is http://www.scienjoy.com.
The information on our websites should not be deemed to be part of this annual report. The SEC also maintains a website at http://www.sec.gov
that contains reports, proxy, and information statements, and other information regarding registration that make electronic fillings
with the SEC using the EDGAR system.
History
of Scienjoy Inc.
Scienjoy
Inc. is a holding company incorporated under the laws of the Cayman Islands on February 23, 2017 with authorized shares of 500,000,000
shares at a par value of $0.0001.
Scienjoy
Inc., through its subsidiaries and variable interest entities, is principally engaged in operating its own live streaming platforms in
the People’s Republic of China (the “PRC”). In 2014, Scienjoy Inc.’s first live streaming APP Showself Live Streaming
was launched. Scienjoy Inc. subsequently launched “Lehai” in 2015 and “Haixiu” in 2016.
Reorganization
of Scienjoy Inc.
On
January 1, 2018, Tongfang Investment Fund Series SPC (“TF”) completed the acquisition of a 65% equity interest in Sixiang
Times (Beijing) Technology Co., Ltd (“Sixiang Times”) from NQ Mobile Inc., Ltd. Through the acquisition of Sixiang Times,
TF acquired a controlling position in Holgus Sixiang Information Technology Co., Ltd (“Holgus X”), Kashgar Sixiang Times
Internet Technology Co., Ltd (“Kashgar Times”), Beijing Sixiang Shiguang Technology Co., Ltd. (“SG”), Hai Xiu
(Beijing) Technology Co., Ltd (“HX”) and Beijing Le Hai Technology Co., Ltd (“LH”).
On
May 18, 2017, Scienjoy Inc. established its wholly owned subsidiary in Hong Kong, Scienjoy International Limited (“Scienjoy HK”),
as a holding company holding all of the outstanding shares of Sixiang Wuxian (Beijing) Technology Co., Ltd (“WXBJ”) which
was established in PRC on October 17, 2017 under the laws of the People’s Republic of China as a holding company holding all of
the equity interest of Sixiang Zhihui (Beijing) Technology Co., Ltd. (“ZH”), which was incorporated on July 5,2018.
Scienjoy
Inc. established ZH (through WXBJ), as a holding company for purpose of holding all of the outstanding equity interest of Holgus X and
Kashgar Times, as follows:
On
July 18, 2018, Sixiang Times and ZH executed an equity transfer agreement with Sixiang Times. Pursuant to the agreement, 100% equity
interest in Holgus X was transferred to ZH.
On
July 24, 2018, Sixiang Times and ZH executed an equity transfer agreement. Pursuant to the agreement, 100% equity interest in Kashgar
Times was transferred to ZH. In consideration of the transfer, Scienjoy Inc. paid RMB10,000,000 to the former shareholders of Kashgar
Times.
On
November 16, 2018, Sixiang Times and other minority shareholders respectively entered into certain equity transfer agreements with Sixiang
Huizhi (Beijing) Technology Culture Co., Ltd. (“HZ”) and Tianjin Sihui Peiying Technology Co., Ltd. (“SY”), and
transferred 100% of the equity interest in SG to HZ, and transferred 100% of the equity interest in HX and LH to HZ and SY. Both HZ and
SY were ultimately controlled by TF.
On
January 28, 2019, HZ and SY executed equity transfer agreement with Zhihui Qiyuan. Pursuant to the agreement, 100% of the equity interest
in SG, HX and LH was transferred to Zhihui Qiyuan, which is ultimately controlled by TF. In consideration of the transfer, Scienjoy Inc.
paid RMB 32,000,000 to HZ and SY.
On
January 29, 2019, Scienjoy Inc., through WXBJ, entered into a series of contractual arrangements (“VIE Agreements”) with
Zhihui Qiyuan and its registered shareholders, and in substance obtained control over all equity shares, risks and rewards of SG, HX
and LH through Zhihui Qiyuan. For a description of the VIE agreements pursuant to which Scienjoy Inc. and its subsidiaries were established
as a primary beneficiary of Zhihui Qiyuan, see “Item 4. Information on the Company—C. Organizational Structure—Contracts
that give the Company effective control of the VIEs.”
On
January 10, 2020, SG consummated the acquisition of the 100% equity interest in Lixiaozhi (Chongqing) Internet Technology Co., Ltd. (“LXZ”)
from its original shareholder for a cash consideration of RMB200 (US$28). We believe the acquisition of LXZ helps to enrich our product
line, expand our user base and capitalize on the growth potential in the live streaming market.
On
May 7, 2020, the Business Combination was consummated. Following our Business Combination, we changed our name from “Wealthbridge
Acquisition Limited” to “Scienjoy Holding Corporation” and continued the listing of our Ordinary Shares on NASDAQ under
the symbol “SJ”. Our Public Warrants are traded on over the counter market under the symbol “SJOYW”.
On
July 23, 2020, we established Kashgar Sixiang Lehong Information Technology Co., Ltd. (“Kashgar Lehong”) through ZH. The
setting up of such company is for the purpose of analyzing the possibility of tax planning in such region.
On
August 10, 2020, we signed an Equity Acquisition Framework Agreement (the “BeeLive Acquisition Agreement”) with Sciscape
International Limited, Tianjin Guangju Dingfei Technology Co., Ltd., Cosmic Soar Limited and Tianjin Guangju Dingsheng Technology Co.,
Ltd.. Pursuant to the BeeLive Acquisition Agreement, we, through Scienjoy Inc., acquired 100% of the equity interest in Sciscape International
Limited which holds the platform BeeLive International and, through Zhihui Qiyuan (the VIE entity), acquired 100% of the equity interest
in Tianjin Guangju Dingfei Technology Co., Ltd. which holds BeeLive Chinese (MiFeng). Pursuant to the Agreement, the Company is required
to pay (i) a cash consideration of RMB50.0 million and (ii) RMB250.0 million in Class A ordinary shares (approximately 5.4 million Class
A ordinary shares) to be issued by the Company. 30% of share consideration payments are subject to certain performance conditions and
requirements over the following three years. On August 21, 2020, all target shares were transferred to the parties designated in BeeLive
Acquisition Agreement. On September 10, 2020, we paid a cash consideration of RMB50.0 million to Tianjin Guangju Dingsheng Technology
Co., Ltd. and issued 3,786,719 Class A Ordinary Shares to Cosmic Soar Limited. Tianjin Guangju Dingfei Technology Co., Ltd. subsequently
changed its name to Sixiang Mifeng (Tianjin) Technology Co. and Sciscape International Limited changed its name to Scienjoy BeeLive Limited.
BeeLive is a global live streaming platform that initially launched in China in November 2016. Since the second half of 2019, BeeLive
began expanding into international markets. To date, BeeLive International offers Arabic language live streaming product in the Middle
East and Thai language live streaming product in Southeast Asia.
In
December 2020, we have set up two new subsidiary companies, Holgus Sixiang HaoHan Internet Technology Co.,Ltd. and Sixiang ZhiHui (HaiNan)
Technology Co,. Ltd., and in March 2021, QY has set up a new subsidiary named ZhiHui QiYuan (HaiNan) Investment Co., Ltd. for general
corporate purpose.
On
March 2, 2021, QY established a wholly owned subsidiary Zhihui QiYuan(HaiNan) Investment Co,. Ltd (“QYHN”) in Hainan, PRC
to provide information technology service.
In
September 2021, SG set up three subsidiaries, SH, SHWL and HYHF in an effort to enrich the product lines and expand the user base.
On
December 29, 2021, Beijing local time, SHC entered into an Equity Acquisition Framework Agreement (the “Framework Agreement”)
with Golden Shield Enterprises Limited (“Golden Shield”), Beijing Weiliantong Technology Co., Ltd. (“Weiliantong”,
together with Golden Shield, the “Target Companies”, and each a “Target Company”), Tianjin Yieryi Technology
Co., Ltd. (“Yieryi”), Wolter Global Investment Limited (“Wolter Global”, together with Yieryi, the “Sellers”,
and each a “Seller”) and Qingdao Weilaijin Industry Investment Fund Partnership (Limited Partnership) (“Weilaijin”),
which is one of the shareholders of Yieryi. Pursuant to the Framework Agreement, SHC, or its affiliates designated by SHC, will acquire
all of the outstanding equity interests of (i) Weiliantong from Yieryi and (ii) Golden Shield from Wolter Global (the “Hongle Acquisition”).
Yieryi and Wolter Global are under common control. The transactions contemplated under the Framework Agreement have closed on January
1, 2022 (the “Closing”).
Upon
the closing of transactions contemplated in the Framework Agreement, SHC acquired 100% of the issued and outstanding securities of Weiliantong
and Golden Shield for an aggregate consideration of RMB280 million (approximately US$43.8 million), including RMB100 million (approximately
US$15.6 million) in cash and RMB180 million (approximately US$28.2 million) in our Class A ordinary shares. The cash consideration includes
RMB13.8 million (approximately US$2.2 million) cash to Yieryi and repayment of (i) the outstanding loans of Yieryi in an aggregate amount
of RMB77.4 million (approximately US$12.1 million) and (ii) a third-party loan incurred by Weiliantong in an amount of RMB8.8 million
(approximately US$1.4 million). The shares consideration consists of RMB20.8 million (approximately US$3.3 million) in our Class A ordinary
shares to be issued to Weilaijin (the “Weilaijin Share Consideration”), a shareholder of Yieryi, and RMB159.2 million (approximately
US$24.9 million) in our Class A ordinary shares to be issued to Wolter Global (the “Wolter Global Share Consideration”).
In
January 2022, we have set up a new subsidiary company, Sixiang Zhihui (Zhejiang) Culture Technology Co., Ltd. (“ZHZJ”) for
general corporate purpose.
In
January 2022, SG consummated the acquisition of the 100% equity interest in Chuangda Zhihui (Beijing) Technology Co., Ltd. (“CDZH”)
and its wholly owned subsidiary, Beijing Huayi Dongchen Technology Co., Ltd. (“HYDC”) from its original shareholders for
a cash consideration of RMB100,000 (US$15,692). We believe the acquisition of CDZH and HYDC will help to enrich the product lines, expand
the user base and commercialize the growth potential in the live streaming market.
On
April 7, 2022, Sixiang Qiyuan (Hangzhou) Culture Technology Co., Ltd. (“QYHZ”) and
its several wholly owned subsidiaries were set up in Zhejiang, PRC to provide information technology services.
On
April 28, 2022, we have set up a new subsidiary company, Sixiang Wuxian (Zhejiang) Culture Technology Co., Ltd. (“WXZJ”)
for general corporate purpose.
On
June 1, 2022, we through our wholly-owned subsidiary, WXZJ, entered into a series of contractual
arrangements with Sixiang Qiyuan (Hangzhou) Culture Technology Co., Ltd. and its shareholders, thereby in substance obtained control
over all equity shares, risks and economic benefits of Xiuli (Zhejiang) Culture Technology Co., Ltd., Leku (Zhejiang) Culture Technology
Co., Ltd., Haifan (Zhejiang) Culture Technology Co., Ltd., Xiangfeng (Zhejiang) Culture Technology Co., Ltd. and Hongren (Zhejiang) Culture
Technology Co., Ltd. The Company will commence its operations in Hangzhou after effecting the agreements under VIE contractual arrangement.
On
May 23, 2022, we changed our address of principal place of business to RM 1118, 11th Floor, Building 3, No. 99 Wangzhou Rd., Liangzhu
St., Yuhang District, Hangzhou, Zhejiang Province, 311113, China.
On
June 30, 2022, WXBJ incorporated a wholly owned subsidiary Sixiang Yingyue (Shanghai) Technology Co., Ltd. (“SXYY”),
in Shanghai, PRC to provide information technology service.
In
July 2022, LXZ was deregistered for general corporate purpose.
On
December 31, 2022, SHWL and SH were sold to certain third parties for a nominal consideration because SHWL and SH have not commenced
any operation since their incorporation.
Adoption
of Dual-class Structure and Authorization of Class A Preferred Shares
On
November 8, 2021, at 10:00 a.m. local time in Beijing, China we held our 2021 annual general meeting of shareholders (the “AGM”)
at which the shareholders’ resolutions approved: (i) the adoption of a dual-class share structure, pursuant to which the Company’s
authorized share capital shall be re-classified and re-designed into Class A ordinary shares and Class B ordinary shares, with each Class
A ordinary share being entitled to one (1) vote and each Class B ordinary share being entitled to ten (10) votes at a meeting of the
shareholders or on any resolution of shareholders; and (ii) the authorization to the Company to issue up to 50,000,000 Class A Preferred
Shares with such designations, powers, preferences and relative, participation, optional and other rights, if any, and such qualifications,
limitations and restrictions as the directors may determine among other matters.
Mission
We
are committed to establishing a mobile entertainment social community where users can enjoy interactive mobile live streaming and asynchronous
social connection.
Overview
We
are a leading provider of mobile live streaming platforms in China and focuses on interactive show live streaming from broadcasters to
users. We have 154,192 active show broadcasters for the year ended December 31, 2022. We had over 300 million registered users by the
end of December 31, 2022, increased from 267.0 million registered users for the year ended December 31, 2021. For the year ended December
31, 2022, the number of paying users was approximately 702,372, decreased 16.4% from 840,640 paying users in fiscal 2021. Before the
BeeLive Acquisition, we operated primarily on three platforms (Showself Live Streaming, Lehai Live Streaming and Haixiu Live Streaming).
Through the BeeLive Acquisition, we added two additional platforms (BeeLive Chinese (MiFeng) and BeeLive International) to our businesses.
Through the Hongle Acquisition, we added one additional platform (Hongle.tv) to our businesses. All our platforms are using our own mobile
applications, and have created a vibrant, interactive, and close community.
We
operate a mobile live streaming business by which it provides live streaming entertainment from professional “broadcasters”
to the end-users, allowing for operation of live social video communities. Using our mobile applications, users can select broadcasters
and enter real time video rooms to interact with them. In addition to the real-time interaction, users can also view photos posted by
broadcasters in their personal pages, leave comments, and engage in private chats with broadcasters when such broadcasters are not streaming.
In addition, users can also play simple, fun games using virtual currencies within the video rooms while watching live streaming of a
broadcaster.
While
users have free access to all real time video rooms, revenue is primarily generated through sales of our virtual currency. Users can
purchase virtual currency on our platforms and can use such virtual currency to buy virtual items for broadcasters to show their support.
We share revenues generated on the platforms with talents agencies, which in turn share revenues with broadcasters. Under the leadership
of our experienced management team, we continue to invest in technology advancement and industry collaboration to expand its user base
and improve its content. We are dedicated to achieving sustainable development and transforming the industry through its bold and creative
live streaming philosophy.
We
have achieved significant growth since our inception. The number of registered users of the Company’s platforms at year end has
increased from 170.7 million in 2018 to over 300 million in 2022. The platforms’ annual ARPPU was RMB 1,963 and RMB2,725 for the
years ended December 31, 2021 and 2022, respectively.
Our
Competitive Strengths
We
believe the following competitive strengths contribute to our success and differentiate us from our competitors:
Multi-Platform
Live Streaming
Starting
in 2014 with the launch of the Showself Live Streaming platform, our user base has grown into one of the largest in China, and now we
are one of the leading show live streaming providers in China. We believe our show live streaming products satisfy users’ psychological
needs and decrease users’ stress, loneliness, depression, frustration etc. in the real life.
Our
user traffic and revenue spread across multiple products supported by multiple mobile applications. We believe this multi-product approach
increases our competitiveness by allowing us to target different sections of the population simultaneously more effectively, achieve
better traffic matching between users and broadcasters, extend the retention of broadcasters and users on our platforms, and benefit
from user traffic acquisition while mitigating risks of focusing on a single platform. We believe that our already established position
across multiple platforms provides us with the ability to compete effectively for users and a base from which we can expand, either into
additional show live streaming platforms or into other sections of the live streaming market.
As
a pioneer in the live streaming market, we developed our own set of end-to-end (broadcaster-to-user) mobile video solutions. Many of
the systems and technologies we have developed, including, among others, our mobile-compatible animation engine technology, event-driven
asynchronous business processing mechanism, linearly expanding deployment of its servers, modular service development and assembly, high-throughput
parallel messaging service clusters and spam filtering based on machine learning, provide us with competitive advantages. We believe
our existing systems and technologies, supported by its continuing efforts in technology innovation, including with regard to augmented
reality/virtual reality (“AR/VR”), artificial intelligence (“AI”), big data technology, machine learning and
physics engine technology, provide us with the necessary technical skills to compete and expand in this rapidly changing industry.
Innovative
Product Features and Operating Philosophy
Our
product offerings include numerous innovative features designed to improve user experience, increase user-stickiness, and enhance its
monetization ability. These include, among others:
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gamified product and operating
philosophy that enable users to enjoy the exciting alternative life in the mobile live streaming virtual world. In this virtual world,
users can enjoy the real interactive activities with broadcasters and also build their virtual life. |
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a range of online games
for users to play while watching streaming. These include simple, fun games like pet run, crazy racing and gold egg smashing. Users
pay virtual currency to play games for a chance to hit a virtual currency jackpot or win virtual goods that they can then send to
broadcasters who can then monetize the goods. These games enhance user engagement during live streaming and encourage and facilitate
the use of virtual currency and virtual goods. |
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both real-time streaming
and asynchronous social functions. Users of our platforms can communicate with broadcasters and other users not only when broadcasters
are streaming, but also afterwards through sending private texts and photos, and commenting on photos posted on the personal pages
of specific broadcasters. This allows users to interact with broadcasters and their communities any time they wish. |
Strong
Data Analytics Capabilities
The
ability to understand market traffic and pair users with suitable broadcasters and activities is key to driving user stickiness and monetization
in the mobile live streaming industry. We are able to use analytics-driven operational capabilities to understand individual user behavior
and larger industry trends. This allows us to better guide individual users to appropriate broadcasters, adjust the platform interface
to guide user traffic throughout the broadcasters while maintaining user experience, and analyze traffic on other sites such as network
alliances to select the best methods and targets for traffic acquisition. Our data insights and strong technological capabilities enable
us to innovate and optimize products on an ongoing basis and allow us to precisely operate Our platforms based on large quantities of
statistics collected and analyzed.
Experienced
Management Team and Professional Staff with Strong Operational Capabilities
Our
senior management team has extensive experience working with the mobile Internet, in related computer-technology industries, big data
analysis, and cutting-edge technologies. Members of our senior management team have experience of over 20 years in various segments of
the technology, business operation, and Internet industries. Under the leadership of its senior management members, we have successfully
identified trends in mobile streaming and timely seized opportunities for growth and innovation.
Our
management team has extensive experience and skill in research and development, quality control, and Internet infrastructure and operations.
We believe that as mobile streaming matures, strong operational and execution capabilities will become increasingly important to remaining
competitive and our strong team with years of relevant experience will provide us with a competitive advantage.
Our
Strategies
Our
business objective is to further strengthen our position in the mobile show live streaming industry and to leverage our existing position
to expand its business into other related industries in China and oversea markets. Looking forward, we will seek to make use of “live+”,
explore entertainment online-merge-offline (OMO) models, integrate resources across the industry value chain, and build an ecosystem
of mobile live streaming, all to meet the diverse needs of users. We intend to implement the following strategies:
Provide
More Engaging and Professional Content
We
will keep introducing more engaging content to retain users and further boost users’ willingness to purchase virtual goods. Although
most broadcasters working in the live streaming industry provide various entertainments for users, the content provided is generally
not as professional as traditional performers. Therefore, there is still an opportunity for us to cooperate with more traditional artists
and to train our broadcasters to produce a more professional product.
Further
Expand Our Mobile Live Streaming Business in China and Overseas
We
intend to update our mobile applications to allow for easier content creation and sharing by our users. We believe that the convenience
offered will continue to improve user stickiness and develop into a destination for social interactions. Meanwhile, our multiple platforms
can serve a broad range of potential end markets. We plan to integrate our registered user accounts across multiple mobile applications
into a unified account system. We believe this will lead to a virtuous cycle: the resulting higher user engagement level would provide
us with more opportunities to cross-promote its products and gather incremental user data for further product optimization and development.
We
have plans to expand our business globally. We have obtained considerable experience in mobile live streaming industry and plans to promote
its mobile live streaming platform in Southeast Asia, Middle East and South America. On August 10, 2020, we signed an Equity Acquisition
Framework Agreement (the “BeeLive Acquisition Agreement”) with Sciscape International Limited, Tianjin Guangju Dingfei Technology
Co., Ltd., Cosmic Soar Limited and Tianjin Guangju Dingsheng Technology Co., Ltd.. Pursuant to the BeeLive Acquisition Agreement, we,
through Scienjoy Inc., acquired 100% of the equity interest in Sciscape International Limited which holds the platform BeeLive International
and, through Zhihui Qiyuan (the VIE entity), acquired 100% of the equity interest in Tianjin Guangju Dingfei Technology Co., Ltd. which
holds BeeLive Chinese (MiFeng). Pursuant to the Agreement, the Company is required to pay (i) a cash consideration of RMB50.0 million
and (ii) RMB250.0 million in Class A ordinary shares (approximately 5.4 million Class A ordinary shares) to be issued by the Company.
30% of share consideration payments are subject to certain performance conditions and requirements over the following three years. On
August 21, 2020, all target shares were transferred to the parties designated in BeeLive Acquisition Agreement. On September 10, 2020,
we paid a cash consideration of RMB50.0 million to Tianjin Guangju Dingsheng Technology Co., Ltd. and issued 3,786,719 Class A Ordinary
Shares to Cosmic Soar Limited. Tianjin Guangju Dingfei Technology Co., Ltd. subsequently changed its name to Sixiang Mifeng (Tianjin)
Technology Co. and Sciscape International Limited changed its name to Scienjoy BeeLive Limited. BeeLive is a global live streaming
platform that initially launched in China in November 2016. Since the second half of 2019, BeeLive began expanding into international
markets. To date, BeeLive International offers Arabic language live streaming product in the Middle East and Thai language live streaming
product in Southeast Asia.
On
December 29, 2021, Beijing local time, SHC entered into an Equity Acquisition Framework Agreement (the “Framework Agreement”)
with Golden Shield Enterprises Limited (“Golden Shield”), Beijing Weiliantong Technology Co., Ltd. (“Weiliantong”,
together with Golden Shield, the “Target Companies”, and each a “Target Company”), Tianjin Yieryi Technology
Co., Ltd. (“Yieryi”), Wolter Global Investment Limited (“Wolter Global”, together with Yieryi, the “Sellers”,
and each a “Seller”) and Qingdao Weilaijin Industry Investment Fund Partnership (Limited Partnership) (“Weilaijin”),
which is one of the shareholders of Yieryi. Pursuant to the Framework Agreement, SHC, or its affiliates designated by SHC, will acquire
all of the outstanding equity interests of (i) Weiliantong from Yieryi and (ii) Golden Shield from Wolter Global (the “Hongle Acquisition”).
Yieryi and Wolter Global are under common control. The transactions contemplated under the Framework Agreement have closed on January
1, 2022 (the “Closing”).
Upon
the closing of transactions contemplated in the Framework Agreement, SHC acquired 100% of the issued and outstanding securities of Weiliantong
and Golden Shield for an aggregate consideration of RMB280 million (approximately US$43.8 million), including RMB100 million (approximately
US$15.6 million) in cash and RMB180 million (approximately US$28.2 million) in our Class A ordinary shares. The cash consideration includes
RMB13.8 million (approximately US$2.2 million) cash to Yieryi and repayment of (i) the outstanding loans of Yieryi in an aggregate amount
of RMB77.4 million (approximately US$12.1 million) and (ii) a third-party loan incurred by Weiliantong in an amount of RMB8.8 million
(approximately US$1.4 million). The shares consideration consists of RMB20.8 million (approximately US$3.3 million) in our Class A ordinary
shares to be issued to Weilaijin (the “Weilaijin Share Consideration”), a shareholder of Yieryi, and RMB159.2 million (approximately
US$24.9 million) in our Class A ordinary shares to be issued to Wolter Global (the “Wolter Global Share Consideration”).
Hongle.tv
is a similar mobile apps to our existing four platforms, “Showself” (秀色直播), “Lehai”(乐嗨),
“Haixiu” (嗨秀), and BeeLive Chinese (“MiFeng” 蜜疯直播). Such platforms
are launched in China in Chinese language. The only differences as compared to the four said platforms are that 1) The said four platform
are viewed on the mobile apps with broadcasters occupying half of the screen at the top while comments and social chat at the bottom
while in Hongle.tv, broadcasters occupying the full page of the screen; 2) The said four platforms are targeted at general public while
Hongle.tv is focused on younger generations especially university students.
Diversify
the Live Streaming Business
After
years of development in the field of live video broadcasting, we have rich experience in technology, research and development, product
promotion, and other aspects of live streaming platforms operations. Since its formation, we have focused on operating show live streaming
platforms. Going forward, in addition to continuing to establish its position in this segment, we plan to leverage its relevant expertise
to expand its business into undeveloped areas based on its current user base, broadcasters, and partners.
First,
we would like to develop our advertising business model by providing the market with comprehensive advertising proposals, combining traditional
banners and video commercials with operative events and virtual items. We plan to acquire new media advertising companies or teams to
promote our advertising business which focuses on brands suitable for our user profiles.
Secondly,
we would like to provide value-added services for our broadcasters and users. Since the inception of our business, we have partnered
with approximately 300,000 broadcasters. Many of these broadcasters desire to improve their physical looks. We find it a good business
opportunity to provide a fee-based platform which will refer broadcasters to appropriate appearance enhancement hospitals. In addition,
since we have a large number of users who live in lower tier cities and have demands in various professional area, such as investment,
high-end tourism, children’s international education and healthcare. We can build a sustainable referral business for our users
as well.
Thirdly,
we would like to build up our ecommerce business, which will be combined with our existing live streaming business. In this new business
model, our broadcasters may introduce to their viewers the products sold on our platforms. We possess comprehensive live streaming technologies,
including artificial intelligence and big data, and believe we have technical capacity and expertise to combine ecommerce business with
our live streaming business. To achieve this we have plans to strategically partner with suitable ecommerce platforms and jointly build
up our ecommerce business based on our current technologies, broadcasters’ network and users base.
Explore
Technology Services Business
Our
income has historically come from sales of virtual currency to users. Almost 100% of our total revenue has derived from the sale of virtual
items and virtual currency with respect to its live streaming business. Going forward, we plan to leverage our expertise and user base
to expand its revenue sources. In particular, we have plans to enter into cooperative arrangements with smaller live-streaming team,
through which we will provide such platforms with technology, operation and maintenance and promotional support services in return of
revenue sharing.
Continue
to Invest in and Develop Technologies Such as Virtual Reality (VR)/Augmented Reality (AR) and Artificial Intelligence (AI)
We
intend to continue to invest in our data analytics capabilities and cutting-edge technologies. We also plan to further develop our technology
stacks, including, but not limited to, machine learning, physics engine, AR/VR, and AI technologies to better understand and anticipate
user behavioral trends, which in turn can be applied to the development of our applications.
Tap
into the Next Phase of Explosive Industry Potential through M&A
Mergers
& Acquisitions will be one of crucial strategies to expand our business swiftly, which support rapid execution of each element
of our business growth. The targeted sectors include related high-tech companies, data analysis companies, live streaming companies
(especially oversea targets), new media advertising companies, and beauty industry related companies. We have consummated the
BeeLive Acquisition in 2020 and the Hongle Acquisition recently.
Our
Platforms
We
operate our live streaming communities through multiple platforms, each with our own mobile applications. After the recent successful
acquisition of Beelive, we currently operate primarily six platforms: Showself Live Streaming, Lehai Live Streaming, Haixiu Live Streaming,
BeeLive Live Streaming Chinese (MiFeng), BeeLive International, and Hongle Live Streaming. These platforms together make us the leading
provider of mobile show live streaming.
Showself
Live Streaming
Showself
Live Streaming is our first live streaming platform and remains the most popular of our platforms in terms of registered users and revenue.
The platform was first launched in April 2014. Showself Live Streaming is widely accessible to most mobile internet users in China because
our live streaming-enabled features only require minimal bandwidth. The following is the typical screenshot for the mobile application
of Showself Live Streaming.
Lehai
Live Streaming
Lehai
Live Streaming was launched in July 2015 and adheres to the concept of “having fun together.” The following is the typical
screenshot for the mobile application of Lehai Live Streaming (the iOS version may vary).
Haixiu
Live Streaming
Haixiu
Live Streaming was launched in April 2016 and is our third platform. The following is the typical screenshot for the mobile application
of Haixiu Live Streaming (the iOS version may vary).
BeeLive
Chinese (MiFeng)
BeeLive
Chinese (MiFeng) was launched in mainland China in November 2016. The following is the typical screenshot for the mobile application
of BeeLive Chinese (MiFeng) (iOS version may vary).
BeeLive
International
BeeLive
International was launched in second half of 2019. It provides Arabic language service covering the Middle East and Thai language service
covering Southeast Asia and Middle East. The following are two typical screenshots for the mobile application of BeeLive International
in Arabic and Thai, respectively (iOS version may vary).
Hongle
Live Streaming
Hongle
Live Streaming was launched in mainland China in 2016. The company acquired such platform in January 2022. The following is the typical
screenshot for the mobile application of Hongle Live Streaming (Hongle). (iOS version may vary).
Key
Differences among the Platforms
All
six platforms are categorized as “show live streaming” in which professional broadcasters provide live streaming entertainment
for users primarily in the form of performances (singing, dancing, talk shows, etc.). Broadcasters on all six platforms have been trained
by broadcaster agents to provide content more professional than that of average amateur broadcasters. Due to different broadcasters,
user and geographical bases, the six platforms differ in their operation strategies, including the followings:
|
● |
Showself is our largest
platform. Because of the large number of broadcasters and users base, Showself has capacity to organize different talent shows and
events, such as singing, poem writing and traditional Chinese opera. |
|
● |
As compared to Showself,
Lehai and Haixiu have less users who are likely to spend money on live streaming shows. As such, in addition to live streaming shows,
Lehai and Haixiu offers more free games or games that do not require much spending. |
|
● |
BeeLive Chinese (MiFeng),
compare to other Chinese platforms, focus more on the need of social communications of our users, therefore people tend to use them
more often as a tool of communication with friends and peers. |
|
● |
On BeeLive International,
more users choose to become broadcasters where they can perform talent show themselves in front of other users and in turn receive
revenue sharing fee from them. |
|
● |
Hongle Live Streaming,
in comparison with our other domestic platforms, more focuses on enabling ordinary people to broadcast timely with their mobile phones.
As a result, comparably, it has a broader mobile broadcaster base and its broadcasters tend to be much younger. |
Layout
and functions of the mobile application of our Platforms
The
layout and functions of the mobile applications of our platforms are substantially the same. The above screenshots and descriptions illustrate
the layout and some of the basic functions of the Showself Live Streaming application:
|
● |
Square.
This page serves as a menu for currently streaming broadcasters. Users can search this page for broadcasters they want
to watch. For users who do not already know any broadcasters or have no existing preference as to which broadcasters they want
to watch, several groupings of broadcasters who are conducting ongoing live streaming are presented in the square under different
headings to help viewers find a broadcaster they will enjoy. These groupings are organized under different labels, such as recommended
broadcasters (based on comprehensive analysis and mining of user-specific data such as user’s location, login time, retention,
daily activity, and consumer behavior), broadcasters located in the same city as the users, broadcasters currently followed by
the user, broadcasters recently viewed by the user, and broadcaster “PK” (broadcasters currently competing against
each other in terms of value of gifts received within ten minutes), and other labels.
Broadcasters’
names, number of current online viewers, and grade based on the value of gifts received by such broadcaster along with a snapshot
of the current stream are provided on the pages for viewers’ use in selecting a broadcaster. These pages are updated with a
new batch of broadcasters with every refresh by users, presenting them with a wider range of broadcasters to choose from. For new
users, this interface provides them with an easy way to start exploring the platform. For existing users, broadcasters with closest
relationship in terms of chat frequency and value of gifts sent are always presented in the first page of the square if the broadcaster
is online and this makes it easier for users to closely watch live streaming of broadcasters they have followed. In all cases, clicking
on a broadcaster’s picture will take users to a real time video room from which they can view and interact with the broadcaster. |
|
● |
Ranking Lists. This
page presents lists of top broadcasters by various criteria, including highest value of gifts received by the broadcasters (on a
daily, weekly, monthly and all-time basis) and greatest number of virtual flowers or the specially designated weekly “star
gifts.” Received by broadcasters. These ranking lists provide further information to viewers about broadcasters’ popularity
to help them identify top broadcasters and can also motivate users to support their favorite broadcasters on the list. This also
promotes positive competition between broadcasters. The page also contains lists of viewers (by account name) that have spent the
highest amount of virtual currency in the last day, week, month and all-time. |
|
● |
Guardian Teams. Guardian
teams are small groups of users organized by users with sufficient high user grades and which other users can join. This function
allows small groups of like-minded users to interact online, form friendships, and support their favorite broadcasters as a group.
This encourages user engagement and active participation. This also helps to improve user experience and enhance users’ paying
willingness. The guardian team page shows rankings of guardian teams by various criteria, including highest value of virtual currencies
spent by guardian teams (on a daily and all-time basis) and the value of gifts received by the broadcasters from top guardian teams
(on a weekly and bi-weekly basis). |
|
● |
Discovery. This
page allows users to follow photos posted by broadcasters and activities organized by the platform. It is also the page through which
users can purchase virtual items using “Xiu Bi,” the virtual currency used on the platform. |
|
● |
Me. Users
can check and manage their personal accounts through this page. Personal account information displayed mainly includes the broadcasters
by such users, current virtual currency balance, virtual items purchased, guardian teams to which the users belong and intimate broadcasters
list. |
Content
on Our Platforms
We
have a number of live broadcasting platforms. They provide entertainment content for users and have actively explored new entertainment,
new agency, and other fields in the upstream and downstream industry, combining entertainment, agents, and mobile Internet to create
online entertainment online-merge-offline (“OMO”). For the agents, the platforms provide support for product activities,
brand building, management empowerment, data support, and technical tools, and help it clarify its development path and strategy from
the perspective of industry analysis. For the broadcasters, the platforms have provided training through agents for items such as stage
decoration, lighting, music, attire, makeup, costumes, talent skills (such as singing, dancing, talk show and musical instruments), communication
skills, and service awareness. The platforms, agents, and broadcasters rely on each other and bridge the path for each other to build
a healthy and stable entertainment ecology.
For
us, the establishment of a content security system is not only a means of defense but also a strong strategic offense. Through AI technology,
image recognition, big data analysis, combination of artificial audit, the platforms have a vertical monitoring system to monitor all
live streaming content 24/7 to ensure that the content is legal and in compliance, and is providing the best service to every user at
the same time, creating a refreshing and delightful user experience to increase its revenue.
Quality
and engaging content is the core of our development. One way for us to offer engaging content is to organize a variety of original shows
on our platforms, such as “Singer Alliance,” “Run Ms. Cang Run” and “King of Brain PK.” Secondly,
our platforms make efforts to support talented broadcasters by organizing special shows for these broadcasters such as “Crown of
Weekly Star” and “The Showself Voice.” Thirdly, our platforms continue to expand their shows to new areas such as traditional
opera and intangible cultural heritages. These shows include the live streaming series of “Revisiting the Intangible Cultural Heritage,”
“Beauty of Quintessential Chinese Culture,” and “I Write a Love Poem for My Hometown.”
Our
Users
We
have an active and well-structured user base. In 2014, we transformed ourselves from a social network platform to a show live streaming
platform. Since then, we have experienced increased broadcasting competition and refined our operations. We have also accumulated a diversified
user group through constant innovation and promotion. Throughout December 31, 2021 up to December 31, 2022, the number of registered
users on our platforms have reached over 300 million.
We
do not limit ourselves to acquiring users solely through self-growth fission or third-party marketing. Instead, we adopt the model of
win-win game to achieve stable and mutually beneficial expansion of our user base. In 2022, the number of paying users for our platforms
was 702,372 and their average revenue per paid user (ARPPU) for fiscal 2022 was RMB2,725.
To
mitigate any concentration risks from a single user group structure, we have been working on to develop a diversified base of user groups,
which include young active users with short interest span as well as users in their thirties with high spending power. In addition, a
considerable number of our users are located in economically developed areas with more leisure life styles. These users have relatively
high disposable income and more leisure time. They tend to appreciate online entertainment more and are willing to spend money on online
entertainment.
Our
Broadcasters
The
supply of talented and popular broadcasters is essential to us, particularly given our focus on developing professionally generated content.
Broadcasters serve as the primary interface with users and, therefore, the success of our platforms depend largely on the talent and
popularity of the broadcasters.
Engagement
of Broadcasters
We
primarily cooperate with online and offline broadcaster agents, or the talent agents, to recruit and manage broadcasters on an ongoing
basis. Each of the platforms also has an online application process for registered users to become broadcasters and we will select certain
applicants and refer them to the appropriate talent agents. As such, we enter into all contracts with the talent agents, as opposed to
with each broadcaster on an individual basis.
Before
broadcasting on the platform, all broadcasters must agree to the terms and conditions of our platforms, which includes the rules of the
platforms that the broadcasters must abide by while live streaming and also the legal consequences for violation of the rules. If any
such violations occur, we will hold the broadcasters directly liable.
For
selected broadcasters we identify as popular or having great potential or offering high-quality content, in addition to the above two
agreements, we will separately enter into an exclusivity agreement with each such broadcasters, which requires that the broadcasters
can only live stream on our platforms exclusively for a certain period of time. In return, we provide more resources and support to such
broadcasters by recommending their contents to potential interested users, increasing user traffic, and improving their popularity. We
will be entitled to sizeable liquidated damages if the broadcasters breach the exclusivity agreement.
Cooperation
with the Talent Agencies
Talent
agencies recruit broadcasters and provide live streaming content to us. We share revenue with the talent agencies, who pay salaries to
or share fees with their broadcasters. Talent agencies are also responsible for educating and training the broadcasters on live streaming
skills and techniques, such as dress codes, room settings and communication skills. As a result, talent agencies help broadcasters to
better present their live streaming content. The use of talent agencies also frees us from direct dealings with the broadcasters.
Monitoring
and Management of Broadcasters
We
set out rules with which broadcasters must comply with while using our platforms, including compliance with laws and regulations of the
PRC, no performances involving guns, knives or threats to lives, no infringement of legal rights of others and no pornography.
We
have the right to monitor and manage the performances of any broadcasters on our platforms. Appropriate measures are taken with respect
to any broadcasters that fail to comply with the above mentioned rules. Such measures range from warnings and fines to temporary or permanent
suspension from our platforms, and can be taken unilaterally by us as we deem fit. Since broadcasters are represented by agents, notice
of any illegal behavior or violations of platform rules will also be made to the relevant agent. The relevant agent is required to correct
any such violation upon receipt of the notification. If the violation is not corrected during the applicable grace period, we have the
right to terminate our cooperation with the relevant agent.
Marketing
Our
marketing and promotional strategy includes, among others, the use of third-party marketing channels to both promote our platforms and
acquire users. These marketing channels primarily include advertising agencies which provide us with market visibility and numerous opportunities
to attract new users. We typically enter into one-year framework agreements with such advertising agencies which require us to purchase
a minimum aggregate amount of advertising during the terms of the agreements. The advertisements are either display-based or performance-based,
and are priced primarily based on cost-per-download, cost-per-time, cost-per-activation or cost-per-click. We are generally able to monitor
the performance and effectiveness of the advertisements directly or through the advertising agencies.
We
use mobile application platforms, such as the Apple App Store and Android App Download Centers, to dispense and showcases our mobile
platforms to a wide audience as well as to advertise the positive customer feedback which our platforms have received. Users can download
the apps from these application platforms for free. Users are also able to review and rate our applications through these platforms.
Quality
Control and Content Monitoring
We
have programmers with extensive application testing experience who systematically test our platforms to ensure that they conform to our
standards. We are also required under PRC laws and regulations, such as the Administrative Provisions on Mobile Internet Applications
Information Services, to monitor content on our platforms.
We
have developed a comprehensive technology to screen content on our applications against a filter list, item by item. The filter list
compiles content and behaviors that we have determined, taking into account relevant PRC laws and regulations, to be likely to be indicative
of inappropriate, politically-sensitive, provocative or inflammatory language, sexually-suggestive language and body movements, full
or partial nudity or illegal content or activities, abusive language or actions towards other users, spam, scams, or acts and threats
of violence. Content identified as falling into the filter list would be blocked or removed from our platforms. In addition, we regularly
review any complaints alleging the inappropriate nature of content on our platforms and remove such content promptly.
Broadcasters
are also responsible for monitoring the content in their rooms and ensuring that their rooms comply with applicable laws and regulations
and terms of our service. Broadcasters can block users who transmit inappropriate information from posting comments in their rooms or
exclude users from their rooms. Broadcasters also have the ability to promote certain users to act as moderators to help manage rooms
in this way. We also monitor and take measures to deal with any infringements of our content policies by broadcasters.
Payment
Users
are able to purchase virtual items we sell on our platforms by using virtual currency. Generally, users purchase virtual currency from
third-party distributors with which we have entered agreements. Users are also able to purchase virtual currency directly from our platforms
using various payment channels such as Alipay and WeChat Pay. Once users have purchased such virtual currency, they are able to purchase
virtual items. Once purchased, such virtual currency or virtual items cannot be returned in exchange for cash and we do not provide users
with a right of refund of any kind.
Our
Technology
We
possess technological infrastructure and capacity that supports increasing operational efficiency, enabling innovations, and outperforming
our competitors.
|
● |
AI And Big Data Analysis:
by using data and AI technology, we analyze user behavioral data. Through the results of such data analysis, we can better understand
users’ needs and know how to better match content with users. These operations help us improve our user experience as well
as paying ratio and ARPPU. |
|
● |
Live Streaming Technology:
We have a complete peer to peer (the host starts to stream video for the user to play) live mobile video solution with independent
intellectual property rights, and it is being constantly optimized. On the user end, we have made special optimization for video
streaming playback processing in combination with CDN service providers, which supports fast video download and opening, reasonable
buffering to reduce the Caton rate, so as to ensure a smooth experience for users. |
|
● |
Video Monitoring
Technology: this specially developed monitoring program can carry out real-time video monitoring for all video streams in
combination with AI technology, and create a three-dimensional content monitoring system in combination with 24-hour continuous manual
audit to discover potential violations and block applicable content. |
|
● |
Server and Infrastructure:
by using the situation awareness security service provided by Alibaba cloud and combined with the self-built monitoring platform,
we can alert the system of abnormal phenomena and prevent virus and hacker intrusion. |
Intellectual
Property
We
regard our software copyrights, domain names, trademarks and other intellectual property as critical to our success. As of April 18,
2023, we have registered 242 copyrights in China, 19 domain names, 10 patents for live streaming technology, and 104 trademarks including
the Showself, Haixiu, and Lehai logos.
We
rely on trademark and copyright law, trade secret protection, non-competition and confidentiality and/or license agreements with our
employees, customers, partners and others to protect our intellectual property rights. In general, our employees must enter into a standard
intellectual property and confidential agreement which acknowledges that (1) all inventions, trade secrets, developments and other processes
generated by employees on our behalf are our property, and such employees are assigning to us any ownership rights they may claim in
those work; and (2) such employees undertake to keep confidential all information related to our methods, business and trade secrets
during and for a reasonable time after their employment with us.
Competition
We
focus on show live stream model and in this area we face significant competition from providers of similar online streaming services.
Our competitors in the mobile live streaming market in China include other providers of show live streaming products, such as Hello Group
and JOYY, as well as other pan-entertainment streaming platforms such as Inke, Huafang, and gaming streaming DOYU and HUYA. We compete
to promote our products and gain users, to attract and hire management personnel with operational experience, and to secure diversified
marketing channels.
Legal
Proceedings
In
March 2022, Beijing Weiliantong Technology Co., Ltd. (“Weiliantong”), one of our PRC subsidiaries was sued in a litigation
brought by certain individual (“WLT Litigation”) in Wuyuan County People’s Court, Inner Mongolia Autonomous Region,
China. In the WLT Litigation, Weiliantong was named as a joint defendant together with a broadcaster of the Hongle.tv live streaming
platform, which was operated by Weiliantong. In this case, one of the reliefs demanded by the plaintiff was a refund in the amount of
RMB2,113,879 and accrued interest to the plaintiff. On November 25, 2022, in the judgment made by the first instance trial court, the
court ruled in favor of the plaintiff and determined that Weiliantong should refund such amount of RMB2,113,879 and accrued interest
to the plaintiff. Weiliantong subsequently appealed on December 9, 2022 in Bayannur City Intermediate People’s Court, Inner Mongolia
Autonomous Region, China. Currently, this case is still in the process of the second instance trial.
Except
for above mentioned WLT Litigation, we are currently not a party to any material legal or administrative proceedings. We have been and
may become a party to a various legal or administrative proceedings arising in the ordinary course of our business, including matters
relating to contractual disputes. Litigation or any other legal or administrative proceeding, regardless of the outcome, is likely to
result in substantial cost and diversion of our resources, including our management’s time and attention. See “Item 3. Key
Information—D. Risk Factors—Risk Factors Relating to Our Business and Industry—We may be held liable for information
or content displayed on, retrieved from or linked to our platforms, or distributed to our users if such content is deemed to violate
any PRC laws or regulations, and PRC authorities may impose legal sanctions on us,” and “Item 3. Key Information—D.
Risk Factors—Risk Factors Relating to Our Business and Industry—We may be subject to intellectual property infringement claims
or other allegations by third parties for information or content displayed on, retrieved from or linked to our platforms, or distributed
to our users, or for proprietary information appropriated by former employees, which may materially and adversely affect our business,
financial condition and prospects.”
REGULATIONS
IN PRC
This
section summarizes the principal current PRC laws and regulations relevant to our business and operations.
As
the live streaming industry is still at an early stage of development in China, new laws and regulations may be promulgated from time
to time to introduce new regulatory requirements, including but not limited to, requirements of obtaining new licenses and permits in
addition to those we currently have. There are substantial uncertainties with respect to the interpretation and implementation of current
and future PRC laws and regulations, including those applicable to live streaming industries and our business. This section sets forth
a summary of the most significant laws and regulations that are applicable to our current business activities in China and that affect
the dividends payment to our shareholders.
Regulations
Relating to Telecommunications Services
In
September 2000, the State Council issued the Regulations on Telecommunications of China, or the Telecommunications Regulations, as amended
on July 29, 2014 and February 6, 2016, to regulate telecommunications activities in China. The Telecommunications Regulations set out
basic guidelines on different types of telecommunications business activities in China. According to the Catalog of Telecommunications
Business (2015 Amendment) implemented on March 1, 2016 (as amended on June 6, 2019), Internet information services constitute a type
of value-added telecommunications service. The Telecommunications Regulations require operators of value-added telecommunications services
to obtain value-added telecommunications business operation licenses from Ministry of Industry and Information Technology (the “MIIT”),
or its provincial branches prior to the commencement of such services.
The
Regulations for the Administration of Foreign-Invested Telecommunications Enterprises, or the FITE Regulations, which took effect on
January 1, 2002 and were amended on September 10, 2008 and February 6, 2016, regulate foreign direct investment in telecommunications
companies in China. The FITE Regulations stipulate that foreign investors are generally prohibited from holding ultimately more than
50% of equity interest in a foreign-invested enterprise that provides value-added telecommunications services, including, among others,
provisions of Internet content. In addition, foreign investors are required to have sufficient experience operating value-added telecommunications
business when applying for the MIIT’s value-added telecommunications business operation license.
On
July 13, 2006, the Ministry of Information Industry (which is the predecessor of MIIT) issued the Circular on Strengthening the Administration
of Foreign Investment in Value-added Telecommunications Services, or the MIIT Circular 2006, which provides that (a) foreign investors
can only operate a telecommunications business in China through telecommunications enterprises with a valid telecommunications business
operation license; (b) domestic license holders may not rent, transfer or sell telecommunications business operation licenses to foreign
investors in any form or provide any foreign investors with resources, venues or facilities to promote unlicensed operations of telecommunications
businesses in China; (c) value-added telecommunications service providers or their shareholders must directly own the domain names and
registered trademarks that are used in their daily operations; (d) each value-added telecommunications service provider must have necessary
facilities for its approved business operations and maintain such facilities in the geographic regions specified in its license; and
I all value-added telecommunications service providers should improve their network and information security, establish a relevant information
safety system and set up emergency plans to ensure network and information safety.
According
to the Special Administrative Measures (Negative List) for the Access of Foreign Investment (2021 version) (the “Negative List”)
promulgated jointly by the MOFCOM and the National Development and Reform Commission (the “NDRC”) on December 27, 2021, the
Foreign investors are prohibited from making any investments in the industries which are listed as “prohibited” in the Negative
List; and, after satisfying certain additional requirements and conditions as set forth in the Negative List, are allowed to make investments
in the industries which are listed as “restricted” in the Negative List. For any foreign investor that fails to comply with
the Negative List, the competent authorities are entitled to ban its investment activities, require such investor to take measures to
correct its non-compliance and impose other penalties. The internet content service, internet audio-visual program services and online
culture activities are subject to foreign investment restrictions/prohibitions set forth in the Negative List.
Regulations
Relating to Internet Information Services
The
Administrative Measures on Internet Information Services (the “ICP Measures”) issued by the State Council on September 25,
2000 and amended on January 8, 2011, regulate provisions of Internet information services in the PRC. According to the ICP Measures,
Internet information services refers to provisions of information through the Internet to online subscribers, including commercial and
non-commercial services. Pursuant to the ICP Measures, commercial Internet information service providers shall obtain ICP Licenses from
relevant PRC local authorities before engaging in commercial Internet information services in China. The Measures for the Administration
of Telecommunications Business Licensing issued by Ministry of Information Industry on June 21, 2017 and effective on September 1, 2017
further provides the requirements and formalities regarding application for value-added telecommunications business operation licenses,
which is also regarded as the guideline for application for ICP License in local competent authorities. In addition, according to relevant
PRC laws, administrative regulations or rules, providers of Internet information services in respect of news, publishing, education,
medical treatment, health, pharmaceuticals or medical apparatuses shall obtain consent of the relevant PRC competent authority before
applying for an operating permit or carrying out record-filing procedures.
Additionally,
the ICP Measures and other relevant measures also prohibit publication of any content that propagates, among others, obscenity, pornography,
gambling and violence, incite the commission of crimes or infringe upon the lawful rights and interests of third parties. If an Internet
information services provider detects that information transmitted on its system falls under the specified prohibition, such provider
must immediately terminate the transmission and delete the information and report it to the government authorities. Any provider’s
violation of these prohibitions, in serious cases, will lead to revocation of its ICP License and shutdown of its Internet systems.
According
to the Online Live Streaming Regulations published by on November 06, 2016 and effective on December 01, 2016, online live streaming
service providers and online live streaming publishers that provide internet news information services without licenses, or exceeding
the scope of their licenses, are subject to punishment by the CAC and the internet information offices at the level of provinces, autonomous
regions, or municipalities directly under the Central Government in accordance with the Regulations for the Administration of Internet
News Information Services which may include an order to cease such services. Other violations of the Online Live Streaming Regulations
are subject to punishment by the national and local internet information offices in accordance with PRC laws; if such violations constitute
crime, criminal liability shall be investigated in accordance with relevant PRC law.
Regulations
Relating to Mobile Internet Applications Information Services
In
addition to the Telecommunications Regulations and other regulations above, mobile applications (the “APPs”) and the Internet
application store (the “APP Store”) are specially regulated by the Regulations for the Administration of Mobile Internet
Applications Information Services (the “APP Provisions”), which were promulgated by the Cyberspace Administration of China
(“CAC”) on June 28, 2016 and became effective on August 1, 2016.
Pursuant
to the APP Provisions, the APP information service providers shall satisfy relevant qualifications required by laws and regulations,
strictly carry out the information security management responsibilities and fulfill their obligations in various aspects relating to
the real-name system, protection of users’ information and the examination and management of information content. The APP Store
service providers shall file with the local cyberspace administration authorities within thirty (30) days after its APP Store services
have launched, and such APP Store service providers are responsible for overseeing APP providers operated on their stores.
On
November 28, 2019, the Secretary Bureau of the CAC, the General Office of the MIIT, the General Office of the Ministry of Public Security
and the General Office of the SAMR promulgated the Identification Method of Illegal Collection and Use of Personal Information Through
App, which provides guidance for the regulatory authorities to identify the illegal collection and use of personal information through
mobile apps, and for the app operators to conduct self-examination and self-correction and for other participants to voluntarily monitor
compliance.
On
July 22, 2020, the MIIT issued the Notice on Carrying out Special Rectification Actions in Depth against the Infringement on Users’
Rights and Interests by Apps to urge app service providers, among others, to enhance the protection of users’ personal information
in relation to the download, installing and upgrade of apps.
Regulations
Relating to Online Transmission of Audio-Visual Programs and Online Living Streaming Business
On
April 13, 2005, the State Council promulgated the Certain Decisions on the Entry of the Non-public-owned Capital into the Cultural Industry,
according to which private capital shall not use information network to engage in audio-visual programs service. On July 6, 2005, five
PRC governmental authorities, including the Ministry of Culture (“MOC”), the State Administration of Radio, Film and Television
(“SARFT”), the General Administration of Press and Publication (“GAPP”), the National Development and Reform
Commission (“NDRC”) and the Ministry of Commerce (“MOFCOM”), jointly adopted the Several Opinions on Canvassing
Foreign Investment into the Cultural Sector. On December 20, 2007, the SARFT and the MIIT jointly promulgated the Provisions on the Administration
of Internet Audio-Visual Program Service, which took effect on January 31, 2008 and were subsequently amended on August 28, 2015, according
to which, the entities engaged in business of online audio-visual programs shall obtain the “License for Online Transmission of
Audio/Visual Program”. Under these provisions, foreign-invested companies are actually prohibited from engaging in the business
of distributing audio-visual programs and service through Internet.
Providers
of audio-visual program services through the Internet (including through mobile networks), in general, must be either state-owned or
state-controlled entities, and the business to be carried out by such providers must satisfy the overall planning and guidance catalog
for Internet audio-visual program service determined by SARFT; and such providers are required to obtain the License for Online Transmission
of Audio/Video Program issued by National Radio and Television Administration (“NRTA”), or complete certain registration
procedures with NRTA.
On
April 28, 2008, SARFT issued a Notice on Relevant Issues Concerning Application and Approval of License for the Online Transmission of
Audio-Visual Programs, as amended on August 28, 2015, which further sets out detailed provisions concerning the application and approval
process regarding the License for Online Transmission of Audio/Video Program. The notice also stipulates that the qualified entities
for application of such license shall include the companies absolutely controlled by multiple state-owned shareholders and enterprises
relatively controlled by state-owned capital (there shall be no affiliation between non-state-owned shareholders), and exclude foreign-invested
enterprises. Further, on March 30, 2009, SARFT promulgated the Notice on Strengthening the Administration of the Content of Internet
Audio-Visual Programs, which reiterates the pre-approval requirements for the audio-visual programs transmitted through the Internet,
including through mobile networks, where applicable, and prohibits certain types of Internet audio-visual programs containing violence,
pornography, gambling, terrorism, superstition or other similarly prohibited elements.
On
March 17, 2010, the SARFT issued the Internet Audio-Visual Program Services Categories (Provisional), or the Provisional Categories,
as adjusted on April 7, 2017, which classified Internet audio/visual program services into four categories. In addition, the “Notice
concerning Strengthening the Administration of the Streaming Service of Online Audio/Visual Programs” promulgated by the State
Administration of Press, Publication, Radio, Film and Television (or the SAPPRFT, which is the predecessor of NRTA) on September 2, 2016
emphasizes that, unless a specific license is granted under the Provisional Categories, the audio/visual programs service provider is
forbidden from engaging in live streaming on major political, military, economic, social, cultural and sports events.
On
July 6, 2012, the SARFT and the CAC issued the Notice Regarding Further Enhancement of Management of Online Audio and Video Programs
such as Online Drama Series and Microfilms, pursuant to which providers of Internet audio-visual program services which are engaged in
the production of online audio-visual programs such as online drama series and microfilms and broadcast such programs on their own websites
shall lawfully obtain the Radio and Television Program Production and Operating Permit issued by local branches of the NRTA and corresponding
License for Online Transmission of Audio/Video Program at the same time. Providers of Internet audio-visual program services shall report
the information on online audio-visual programs such as online drama series and microfilms which have been reviewed and approved to the
provincial branches of the NRTA in their domiciles for filing.
On
April 25, 2016, the SAPPRFT promulgated the Provisions on the Administration of Private Network and Targeted Communication Audio-visual
Program Services, amended on Mar 23, 2021, which apply to the provision of radio, television programs and other audio-visual programs
to a targeted audience on television and all types of handheld electronic equipment. This provision covers the Internet and other information
networks as targeted transmission channels, including the provision of content, integrated broadcast control, transmission and distribution
and other activities conducted in such forms as Internet protocol television, private network mobile television and Internet television.
Anyone who provides private network and targeted transmission audio-visual program services must obtain a License for Online Transmission
of Audio/Video Program issued by the SARFT and operate its business pursuant to the scope as provided in such license. Foreign-invested
enterprises are not allowed to engage in the above referenced businesses.
On
July 1, 2016, the MOC promulgated the Notice on Strengthening the Administration of Network Performance, which regulates the behavior
of entities conducting businesses related to network performance and performers. Entities operating network performances shall be responsible
for the services and content posted on their website by performers. They must refine their content management mechanism and shut down
the channel and stop the dissemination of any network performance as soon as they realize that such network performance is in violation
of relevant laws and regulations. Network performers shall be responsible for their performances and shall not perform any program containing
violence, pornography, or other similarly prohibited elements.
In
addition, the SAPPRFT issued the Notice Concerning Strengthening the Administration the Streaming Service of Online Audio-Visual Programs
in September 2016, pursuant to which an Internet live-streaming service provider shall (i) equip personnel to review the content of the
live-stream; (ii) establish the technical methods and work mechanisms in order to replace the unlawful content by using the backup program;
and (iii) record the live-streaming program and keep the records for at least sixty (60) days to fulfill the inspections requirements
from the competent administrative authorities. The CAC promulgated the Regulations for the Administration of Online Live-Streaming Services,
or Internet Live-Streaming Services Provisions, on November 4, 2016, effect as of December 1, 2016, according to which, an Internet live-streaming
service provider shall (a) establish a live-streaming content review platform; (b) conduct authentication registration of Internet live-streaming
issuers based on their identity certificates, business licenses and organization code certificates; and (c) enter into a service agreement
with Internet live-streaming services user to specify both parties’ rights and obligations.
On
March 16, 2018, the SAPPRFT issued the Notice on Further Regulating the Communication Order of Internet Audio-Visual Programs, which
requires that, among others, audio-visual platforms shall: (i) not produce or transmit programs intended to parody or denigrate classic
works, (ii) not re-edit, re-dub, re-caption or otherwise ridicule classic works, radio and television programs, or original Internet
audio-visual programs without authorization, (iii) not transmit re-edited programs, which unfairly distort the original content, (iv)
strictly monitor the adapted content uploaded by platform users and not provide transmission channels for illicit content, (v) immediately
take down unauthorized content upon receipt of complaints from copyright owners, radio and television stations, or film and television
production institutions, (vi) strengthen the administration of movie trailers and prevent improper broadcasting of movie clips and trailers
prior to authorized release, and (vii) strengthen the administration of sponsorship and endorsement for Internet audio-visual programs.
Pursuant to this notice, the provincial branches of the NRTA shall have the authority to supervise radio and television stations and
websites that offer audio-visual programs within its jurisdiction and require them to further improve their content management systems
and implement relevant management requirements.
On
November 18, 2019, the CAC, the Ministry of Culture and Tourism and the National Radio and Television Administration jointly issued the
Administrative Provisions on Internet Audio-Video Information Services, or the Internet Audio-Video Information Services Provisions,
which became effective on January 1, 2020. The Internet Audio-Video Information Services Provisions define “Internet audio-video
information services” as providing audio and video information production, uploading and transmission to the public via Internet
platforms such as websites and applications. Entities providing Internet audio-video information services must obtain relevant licenses
subject to applicable PRC laws and regulations and are required to authenticate users’ identities based on their organizational
codes, PRC ID numbers or mobile phone numbers, etc.
In
November 2020, the National Radio and Television Administration issued the Notice on Strengthening the Management of Network Live-performance
Streaming and E-Commerce Streaming, which requires a live-performance streaming platform to adopt and practically implement the real-name
registration system for the streamers and the viewers who purchase virtual gifts for streamers by taking measures including real-name
verification, face recognition and human review. Viewers who fail to pass the real-name registration shall not be allowed to purchase
virtual gifts. Live-performance streaming platforms shall block any mechanism that allows minors to purchase any virtual gifts for the
streamers. A platform shall set the limitations of maximum amount for purchasing virtual gifts for each time, each day and each month.
If a viewer making virtual gift purchases that aggregately reach the half of the daily or monthly limitations, the platform shall notify
such viewer and allow such viewer to make further purchase only when he or she confirms the payment through SMS verification or other
methods. If a viewer making virtual gift purchases that aggregately reach the full daily or monthly limitations, the platform shall suspend
purchase services to such viewer. A platform shall also adopt a delayed-fund-transfer system such that if a streamer commits illegal
activities, the purchase of virtual gifts shall be refunded to viewers. In addition, the live-performance streaming platform shall not
adopt operational strategies that encourage viewers to purchase virtual gifts irrationally. If the platform finds that any streamer or
his or her agent implies, solicits or encourages viewers to make large amount purchases by means of disseminating vulgar information,
engaging in organized publicity stunt or engaging a “water army” to purchase virtual gifts in large volumes, the platform
shall take measures against such streamer and such agent, list him or her on a watch list and report him or her to the radio and television
administration authorities. In addition, it requires live-performance streaming platforms and e-commerce streaming platforms to complete
filing with the National Information Registration Administration System of Online Audio/Video Platforms prior to November 30, 2020.
On
April 12, 2022, the Online Audio-visual Program Management Department of NRTA and the Publishing Bureau of the Central Propaganda Department
issued the Notice on Strengthening the Management of Livestreaming of Online Games on the Online Audio-visual Program Platforms. The
Notice provides that online audio-visual program platforms, including live streaming platforms shall not (i) disseminate illegal games
on audio-visual program platforms; (ii) stream online games that have not been approved by the competent authorities; and (iii) use live
broadcast rooms and other forms to drive traffic for the illegal game content on various platforms. Further, the Notice requires live
streaming platforms to strengthen the management of game livestreaming content. For example, livestreaming platforms, in particular,
online game livestreaming platforms, shall strictly control the content setting, publicity and interactions of users and take effective
measures to strengthen the management of livestreaming of online games, such as establishing and improving the management system of information
release, follow-up comments and emergency response related to living game programs and improving the program monitoring and public opinion
monitoring mechanism. In addition, livestreaming platforms are also required to strengthen the guidance of the game anchor’s code
of conduct and establish and implement the protection mechanism for minors. The platforms that conduct livestreaming of online games
shall set up anti-addiction mechanisms for minors, take effective measures to ensure that the “teenager model” is effective,
implement the requirements of real-name system, prohibit minors from recharging and rewarding, and set up special channels for refund
of rewards given by minors. The Notice also provides that those who violate the law should not use livestreaming to make sound appearances.
In addition, online audio-visual platforms (including various domestic and overseas individual and institutional accounts opened on relevant
platforms) should not live broadcast overseas game programs or competitions with obtaining approval from relevant authorities.
Regulations
Relating to Online Cultural Activities
The
Ministry of Culture promulgated the Provisional Measures on Administration of Internet Culture firstly in 2011, as most recently amended
on December 15, 2017, and the Notice on Issues Relating to Implementing the Newly Revised Provisional Measures on Administration of Internet
Culture promulgated by the Ministry of Culture in 2011, which apply to entities that engage in activities related to “online cultural
products.” “Online cultural products” are classified as cultural products developed, published and disseminated through
the Internet which mainly include: (i) online cultural products particularly developed for publishing through the Internet, such as,
among other things, online music and video files, network games and online animation features and cartoons (including flash animation);
and (ii) online cultural products converted from audio and visual products, games, performing arts, artworks and animation features and
cartoons, and published on the Internet. Pursuant to this legislation, entities are required to obtain the Internet Culture Operation
Licenses from the applicable provincial level counterpart of the Ministry of Culture and Tourism (“MCT”, which is the predecessor
of MOC) if they intend to commercially engage in any of the following types of activities:
|
● |
production, duplication,
import, release or broadcasting of online cultural products; |
|
● |
publishing of online cultural
products on the Internet or transmission thereof to computers, fixed-line or mobile phones, radios, television sets or game consoles
for the purpose of browsing, reading, reviewing, using or downloading such products by online users; or |
|
● |
exhibitions or contests
related to online cultural products. |
On
August 12, 2013, the MOC issued the Administrative Measures for Content Self-Review by Internet Culture Business Entities, effective
as of December 1, 2013, which requires Internet culture business entities to review the content of products and services to be provided
prior to providing such content and services to the public. The content management system of an Internet culture business entity is required
to specify the responsibilities, standards and processes for content review as well as accountability measures, and is required be filed
with the provincial level counterpart of the MCT.
The
Regulations for the Administration of Audio and Video Products, as released by the State Council in December 2001 and last amended in
November 2020, require that the publication, production, duplication, importation, wholesale, retail and renting of audio and video products
are subject to a license issued by competent authorities.
In
September 2021, the State Council released the Opinions on Improvement of Internet Civilization, which reiterates the necessity of strengthening
the order in cyberspace and requires Internet platforms to strengthen the responsibility of network platform, strengthen the website
platform community rules, user agreement construction, and enhance national security awareness.
On
September 15, 2021, the CAC released the Opinions on Further Intensifying Responsibilities of Website Platform for Information Content,
which provides specific requirements for website platforms from various aspects, such as community rules, accounts, content moderation,
content quality management, key functions, platform operation, minors’ online protection and personnel management. Pursuant to
the Opinions, website platforms shall create a positive and healthy cyberspace and steer public opinion in the correct direction. Website
platform are also required to strengthen the management of pop-ups, accurately handle the procedures of sending out push notifications
to users and strictly control the frequency of push notifications.
Regulations
Relating to Virtual Currency
On
January 25, 2007, the Ministry of Public Security, the MOC, the Ministry of Information Industry and the GAPP jointly issued a circular
regarding online gambling which has implications on the issuance and use of virtual currency. It basically bans the conversion of virtual
currency into real currency or property and prohibits transfer of virtual currency among game players.
On
February 15, 2007, fourteen PRC regulatory authorities jointly issued a circular to further strengthen the oversight of Internet cafes
and online games. In accordance with the circular, the People’s Bank of China, or PBOC, has the authority to regulate virtual currency,
including: (a) setting limits on the aggregate amount of virtual currency that can be issued by online game operators and the amount
of virtual currency that can be purchased by an individual; (b) stipulating that virtual currency issued by online game operators can
only be used for purchasing virtual products and services within the online games and not for purchasing tangible or physical products;
(c) requiring that the price for redemption of virtual currency shall not exceed the respective original purchase price; and (d) banning
the trading of virtual currency.
On
June 4, 2009, the MOC and the MOFCOM jointly issued a notice to strengthen the administration of online game virtual currency. The Virtual
Currency Notice requires businesses that (a) issue online game virtual currency (in the form of prepaid cards and/or pre-payment or prepaid
card points), or (b) offer online game virtual currency transaction services to apply for approval from the MCT through its provincial
branches within three (3) months after the issuance of the notice. The Virtual Currency Notice businesses that issue virtual currency
for online games are prohibited from offering services that can trade virtual currency. Any company that fails to file the necessary
application will be subject to sanctions, including but not limited to, mandatory corrective actions and fines. Based on the Virtual
Currency Notice, the MOC further promogulated a filing guideline for the “online game virtual currency distribution enterprises”
and “online game virtual currency trading enterprises” on July 20, 2009 to regulate the entities involving such virtual currency
businesses.
Currently,
the PRC government has not promulgated any specific rules, laws or regulations to directly regulate virtual currency, except for the
above-mentioned online game virtual currency. To comply with the principle of above-mentioned regulations, in relation to online streaming
business, our virtual currency currently can only be used by viewers to exchange for virtual items/gifts to be used to show support for
performers or gain access to privileges and special features in the channels which are services in nature instead of “real currency
or property.” Once the virtual currency is exchanged by viewers for virtual items/gifts or the relevant privileged services, the
conversion transaction is completed and we will immediately cancel the virtual properties in our internal system. See “Item 3.
Key Information—D. Risk Factors—Risk Factors Relating to Doing Business in China—Restrictions on virtual currency may
adversely affect our revenues.”
Under
the Virtual Currency Notice, “online games virtual currency trading service provider” refers to the business that provides
platform services related to virtual trading in online games among game users. The Virtual Currency Notice further requires an online
game virtual currency transaction service provider to comply with relevant e-commerce regulations issued by the Ministry of Commerce.
According to the Guiding Opinions on Online Trading (Interim) issued by the Ministry of Commerce on March 6, 2007, online platform services
are trading services provided to online buyers and sellers through a computer information system operated by the service provider.
On
August 31, 2018, the SCNPC promulgated the E-commerce Law, or the PRC E-commerce Law, which became effective on January 1, 2019. The
E-commerce Law clarifies on the obligations of the e-commerce platform operators. On March 15, 2021, the SAMR issued the Measures for
the Supervision and Administration of Online Transactions, or the Online Transaction Measures, which became effective on May 1, 2021
and replaced the Administrative Measures for the Online Trading promulgated on January 24, 2016. The Online Transaction Measures further
emphasize, among others, that e-commerce platform operators are required to establish a mechanism to inspect and monitor products and
services provided by the merchants, and shall submit the identity information of those merchants to the local branches of the SAMR.
Regulations
Relating to Commercial Performances
The
Administrative Regulations on Commercial Performances was firstly promulgated by the State Council in 2005 and most recently amended
on November 29, 2020. According to these regulations, to legally engage in commercial performances, a culture and arts performance group
shall have full-time performers and equipment in line with its performing business, and file an application with the culture administrative
department of the people’s government at the county level for approval; while a performance brokerage agency shall have three or
more full-time performance brokers and funds suitable for the relevant business, and file an application with the culture administrative
department at the provincial level. The culture administrative department shall make a decision within twenty (20) days from the receipt
of the application whether to approve the application, and upon approval, will issue a commercial performance license. Currently, there
is no related regulations or governmental interpretation to specify if above regulations apply to live streaming business.
Regulations
Relating to Production of Radio and Television Programs
On
July 19, 2004, the SARFT issued the Regulations on the Administration of Production and Operation of Radio and Television Programs, or
the Radio and TV Programs Regulations, which took effect on August 20, 2004 and was amended on August 28, 2015. The Radio and TV Programs
Regulations require any entities engaging in the production and operation of radio and television programs to obtain a license for such
businesses from the NRTA or its provincial branches. Entities with the Radio and Television Program Production and Operating Permit must
conduct their business operations strictly in compliance with the approved scope of production and operations and these entities (except
radio and TV stations) must not produce radio and TV programs regarding current political news or similar subjects.
Regulations
Relating to Intellectual Property Rights
Copyright
China
has enacted various laws and regulations relating to the protection of copyright. China is a signatory to some major international conventions
on protection of copyright and became a member of the Berne Convention for the Protection of Literary and Artistic Works in October 1992,
the Universal Copyright Convention in October 1992 and the Agreement on Trade-Related Aspects of Intellectual Property Rights upon its
accession to the World Trade Organization in December 2001.
The
PRC Copyright Law, promulgated in 1990 and amended in 2001, 2010 and 2020, or the Copyright Law, and its related implementing regulations,
promulgated in 2002 and amended in 2013, are the principal laws and regulations governing copyright related matters. The Copyright Law
provides that Chinese citizens, legal persons, or other organizations shall, whether published or not, enjoy copyright of their works,
which include, among others, works of literature, art, natural science, social science, engineering technology and computer software.
The
State Council and the National Copyright Administration have promulgated various rules and regulations relating to the protection of
software in China. According to these rules and regulations, software owners, licensees and transferees may register their rights in
software with the Copyright Protection Center of China and obtain software copyright registration certificates. Although such registration
is not mandatory under PRC law, software owners, licensees and transferees are encouraged to go through the registration process and
registered software rights may be entitled to better protection. For the number of software programs for which we had registered software
copyrights as of the date of this statement.
The
amended Copyright law covers Internet activities, products disseminated over the Internet and software products, among the subjects entitled
to copyright protection. Registration of copyright is voluntary, and it is administrated by the Copyright Protection Center of China.
To further clarify some key Internet copyright issues, on December 17, 2012, the PRC Supreme People’s Court promulgated the Regulation
on Several Issues Concerning Applicable Laws on Trial of Civil Disputes over the Infringement of Information Network Transmission Right,
or the 2013 Regulation. The 2013 Regulation took effect on January 1, 2013, and replaced the Interpretations on Some Issues Concerning
Applicable Laws for Trial of Disputes over Internet Copyright that was initially adopted in 2000 and subsequently amended in 2004 and
2006. On Jan. 1, 2021, 2013 Regulation was amended (2021 Regulation). Under the 2021 Regulation, where an Internet information service
provider works in cooperation with others to jointly provide works, performances, audio and video products of which the right holders
have information network transmission right, such behavior will constitute joint infringement of third parties’ information network
transmission right, and the PRC court shall order such Internet information service provider to assume joint liability for such infringement.
To
address the problem of copyright infringement related to content posted or transmitted on the Internet, the National Copyright Administration
and Ministry of Information Industry jointly promulgated the Measures for Administrative Protection of Copyright Related to Internet
on April 29, 2005. These measures, which became effective on May 30, 2005, apply to acts of automatically providing services such as
uploading, storing, linking or searching works, audio or video products, or other content through the Internet based on the instructions
of Internet users who publish content on the Internet, or the Internet Content Providers, without editing, amending or selecting any
stored or transmitted content. When imposing administrative penalties upon the act which infringes upon any user’s right of communication
through information networks, the Measures for Imposing Copyright Administrative Penalties, promulgated in 2009, shall be applied.
Where
a copyright holder finds that certain Internet content infringes upon its copyright and sends a notice to the relevant Internet information
service operator, the relevant Internet information service operator is required to (i) immediately take measures to remove the relevant
content and (ii) retain all infringement notices for six months and to record the content, display time and IP addresses or the domain
names related to the infringement for 60 days. If the content is removed by an Internet information service operator according to the
notice of a copyright holder, the content provider may deliver a counter-notice to both the Internet information service operator and
the copyright holder, stating that the removed content does not infringe upon the copyright of other parties. After the delivery of such
counter-notice, the Internet information service operator may immediately reinstate the removed content and shall not bear administrative
legal liability for such reinstatement.
An
Internet information service operator may be subject to cease-and-desist orders and other administrative penalties such as confiscation
of illegal income and fines, if it is clearly aware of a copyright infringement through the Internet or, although not aware of such infringement,
it fails to take measures to remove relevant content upon receipt of the copyright owner’s notice of infringement and, as a result,
damages public interests. Where there is no evidence to indicate that an Internet information service operator is clearly aware of the
existence of copyright infringement, or the Internet information service operator has taken measures to remove relevant content upon
receipt of the copyright owner’s notice, the Internet information service provider shall not bear the relevant administrative legal
liabilities.
On
May 18, 2006, the State Council issued the Protection of the Right of Communication through Information Network, which took effect on
July 1, 2006 and amended on January 30, 2013. Under this regulation, an internet information service provider may be exempt from indemnification
liabilities under the certain circumstances.
Patent
The
National People’s Congress adopted the PRC Patent Law in 1984 and amended it in 1992, 2000, 2008 and 2020, respectively. A patentable
invention, utility model or design must meet three conditions: novelty, inventiveness and practical applicability. Patents cannot be
granted for scientific discoveries, rules and methods for intellectual activities, methods used to diagnose or treat diseases, animal
and plant breeds or substances obtained by means of nuclear transformation. The Patent Office under the State Intellectual Property Office
is responsible for receiving, examining and approving patent applications. A patent is valid for a twenty-year term for an invention
and a ten-year term for a utility model or design. Except under certain specific circumstances provided by law, any third-party user
must obtain consent or a proper license from the patent owner to use the patent, or else the use will constitute an infringement of the
rights of the patent holder.
According
to the PRC Patent Law, if the Patent Office finds the application of an invention conforms to the legal requirements after its preliminary
examination of such application documents, it shall publish the application promptly within eighteen (18) full months after the filing
date. According to the Guidelines of Patent Examination, the examination of a patent shall include the preliminary examination, the substantive
examination, examination of international applications entering the national phase and review. However, the above-mentioned regulations
do not explicitly state how long it takes for a patent application to be approved or denied. In practice, it generally may take up to
one year for the Patent Office to review and approve or deny applications of patents in the category of utility model or design and two
to five years in the category of invention.
Trademark
The
PRC Trademark Law, adopted in 1982 and amended in 1993, 2001, 2013 and 2019, with its implementation rules adopted in 2014, protects
registered trademarks. The Trademark Office of National Intellectual Property Administration, or the Trademark Office handles trademark
registrations and grants a protection term of ten years to registered trademarks, which may be extended for another ten years upon request.
Trademark license agreements must be filed with the Trademark Office for record.
Domain
name
On
November 27, 2017, the MIIT promulgated the Notice of the Ministry of Industry and Information Technology on Regulating the Use of Domain
Names in Providing Internet-based Information Services, which became effective on January 1, 2018. Pursuant to the notice, the domain
name used by an internet-based information service provider in providing internet-based information services must be registered and owned
by such provider in accordance with the law. If the internet-based information service provider is an entity, the domain name registrant
must be the entity (or any of the entity’s shareholders), or the entity’s principal or senior manager.
On
June 18, 2019, China Internet Network Information Center (“CNNIC”) issued the Implementing Rules for country code Top-Level
Domain, ccTLDs. On June 18, 2019 the CNNIC issued, pursuant to which the CNNIC can authorize a domain name dispute resolution institution
to decide disputes. On August 24, 2017, the MIIT promulgated the Measures for Administration of Internet Domain Names, which regulates
the registration of domain names.
Regulations
Relating to Internet Infringement
On
May 28, 2020 the National People’s Congress promulgated the Civil Code of the People’s Republic of China, or the Civil Law, which
became effective on January 1, 2021. Under the Civil Law, an Internet user or an Internet service provider that infringes upon the civil
rights or interests of others through using the Internet assumes tort liability. If an Internet user infringes upon the civil rights
or interests of another through using the Internet, the person being infringed upon has the right to notify and request the Internet
service provider whose Internet services are facilitating the infringement to take necessary measures including the deletion, blocking
or disconnection of an Internet link. If, after being notified, the Internet service provider fails to take necessary measures in a timely
manner to end the infringement, it will be jointly and severally liable for any additional harm caused by its failure to act.
Regulations
Relating to Internet Content and Information/Data Security
The
Administrative Measures on Internet Information Services (effective as of January 8, 2011 and amended on January 8, 2011) specify that
Internet information services regarding news, publications, education, medical and health care, pharmaceutical and medical appliances,
among other things, are to be examined, approved and regulated by the relevant authorities. Internet information providers are prohibited
from providing services beyond those included in the scope of their ICP Licenses or filings. The PRC government has promulgated measures
relating to Internet content through a number of governmental agencies, including the MIIT, the Ministry of Culture and the General Administration
of Press and Publication. These measures specifically prohibit Internet activities, that result in the publication of any content which
is found to propagate obscenity, gambling or violence, instigate crimes, undermine public morality or the cultural traditions of the
PRC or compromise state security or secrets. Internet information providers must monitor and control the information posted on their
websites. If any prohibited content is found, they must remove the offensive content immediately, keep a record of it and report it to
the relevant authorities.
On
December 13, 2005, the Ministry of Public Security promulgated Provisions on Technological Measures for Internet Security Protection,
or the Internet Protection Measures, which took effect on March 1, 2006. The Internet Protection Measures requires all Internet information
services operators to take proper measures including anti-virus, data back-up and other related measures, and keep records of certain
information about their users (including user registration information, log-in and log-out time, IP address, content and time of posts
by users) for at least sixty (60) days and submit the above information as required by laws and regulations.
The
Standing Committee of National People’s Congress, China’s national legislative body, enacted the Decisions on the Maintenance
of Internet Security on December 28, 2000 and subsequently amended on August 27, 2009, that may subject any persons to criminal liabilities
in China for any attempt to: (i) gain improper entry into a computer or system of strategic importance; (ii) disseminate politically
disruptive information; leak state secrets; (iv) spread false commercial information; or (v) infringe on intellectual property rights.
The Ministry of Public Security has promulgated measures that prohibit the use of the Internet in ways which, among other things, results
in a leakage of state secrets or a spread of socially destabilizing content.
In
1997, the Ministry of Public Security issued the Administration Measures on the Security Protection of Computer Information Network with
International Connections (amended by the State Council of PRC. in 2011), which prohibit using the Internet in ways which, among others,
result in a leak of state secrets or a spread of socially destabilizing content. The Ministry of Public Security has supervision and
inspection powers in this regard, and relevant local security bureaus may also have jurisdiction. If an ICP License holder violates these
measures, the PRC government may revoke its ICP License and shut down its website.
On
June 22, 2007, the Ministry of Public Security, the State Secrecy Bureau, the State Cipher Code Administration and the Information Office
of the State Council jointly promulgated the Circular on Printing and Distributing the Administrative Measures for the Graded Protection
of Information Security. According to the Circular, the security protection grade of an information system may be classified into five
grades. To newly build an information system of Grade II or above, its operator or user shall, within 30 days after it is put into operation,
handle the record- filing procedures at the local public security organ at the level of municipality divided into districts or above
of its locality.
On
December 28, 2012, the Standing Committee of the National People’s Congress reiterated relevant rules on the protection of Internet
information by issuing the Decision on Strengthening the Protection of Network Information, or the 2012 Decision. The 2012 Decision distinctly
clarified certain relevant obligations of Internet information service providers. Once it discovers any transmission or disclosure of
information prohibited by the relevant laws and regulations, the Internet information service provider shall stop transmission of such
information, take measures such as elimination, keeping relevant records and reporting to relevant authorities. To comply with the above
laws and regulations, we have developed the following mechanisms to monitor the content on our platforms as AI-backed automatic detection
process, manual review, self-regulation system by streamers and room managers and report by users.
On
December 15, 2019, the CAC promulgated the Provisions on the Ecological Governance of Network Information Contents, which became effective
on March 1, 2020. It requires network platform operators like us not to disseminate illegal content, nor to present exaggerated, sexually
suggestive, discriminative or otherwise inappropriate contents in eye-catching areas such as home page, popup and hot search list.
On
July 1, 2015, the SCNPC issued the PRC National Security Law, which came into effect on the same day. The National Security Law provides
that the state shall safeguard the sovereignty, security and cybersecurity development interests of the state, and that the state shall
establish a national security review and supervision system to review, among other things, foreign investment, key technologies, internet
and information technology products and services, and other important activities that are likely to impact national security of China.
On
July 30, 2021, the State Council promulgated the Regulations on Protection of Security of Critical Information Infrastructure, effective
on September 1, 2021, pursuant to which, a “critical information infrastructure” refers to critical network facilities and
information systems involved in important industries and sectors, such as public communication and information services, energy, transportation,
water conservancy, finance, public services, governmental digital services, science and technology related to national defense industry,
as well as those which may seriously endanger national security, the national economy and citizens’ livelihoods or public interests
if damaged or malfunctioned, or if any leakage of data in relation thereto occurs. The appropriate governmental departments and supervision
and management departments of the aforementioned important industries will be responsible for (i) organizing the identification of critical
information infrastructures in their respective industries in accordance with relevant identification rules, and (ii) promptly notifying
the identified operators and the public security department of the State Council of the identification results. In the event of occurrence
of any major cybersecurity incident or discovery of any major cybersecurity threat for the critical information infrastructure, the operator
shall report to the protection authorities and the public security authorities as required.
On
November 14, 2021, the CAC published Measures on Network Data Security Management (Draft for Comment), or the Draft Measures for Internet
Data Security, which provides that data processors conducting the following activities shall must for cybersecurity review: (i) merger,
reorganization or separation of Internet platform operators that have acquired a large number of data resources related to national security,
economic development or public interests affecting or possibly affecting national security; (ii) listing abroad of data processors processing
over one million users’ personal information; (iii) listing in Hong Kong that affects or may affect national security; and (iv)
other data processing activities that affect or may affect national security. The Draft Measures for Internet Data Security also requires
data processors processing over one million users’ personal information to comply with the regulations on important data processors,
including, among others, appointing a person in charge of data security and establishing a data security management organization, filing
with the competent authority within 15 working days after identifying its important data, formulating data security training plans and
organizing data security education and training for all staff every year, and that the education and training time of data security related
technical and management personnel shall not be less than 20 hours per year. The Draft Measures for Internet Data Security also provides
that data processors processing important data or going public overseas shall conduct an annual data security assessment by themselves
or entrust a data security service institution to do so, and submit the data security assessment report of the previous year to the local
branch of CAC before January 31 of each year. Further, the Draft Measures for Internet Data Security also require Internet platform operators
to establish platform rules, privacy policies and algorithm strategies related to data, and solicit public comments on their official
websites and personal information protection-related sections for no less than 30 working days when they formulate platform rules or
privacy policies or makes any amendments that may have significant impacts on users’ rights and interests. Platform rules and privacy
policies formulated by operators of large Internet platforms with more than 100 million daily active users, or amendments to such rules
or policies by operators of large Internet platforms with more than 100 million daily active users that may have significant impacts
on users’ rights and interests shall be evaluated by a third-party organization designated by the CAC and reported to local branch
of the CAC for approval.
On
September 17, 2021, the CAC and other eight government authorities jointly issued the Guiding Opinions on Strengthening the Comprehensive
Governance of Network Information Service Algorithms with the aim to, within three years, gradually establish a comprehensive governance
pattern for algorithm security with a complete governance mechanism, a refined regulatory system and a standardized algorithm ecosystem.
According to the Guiding Opinions on Strengthening the Comprehensive Governance of Network Information Service Algorithms, enterprises
shall establish an algorithm security accountability system and a system for the review of scientific and technological ethics, enhance
the organizational structure for algorithm security, intensify efforts in the prevention of risks and the handling of hidden dangers,
and increase the capacity and level in handling algorithm security emergencies. Enterprises shall raise their awareness of responsibility
and assume primary responsibilities for outcomes caused by the application of algorithms.
On
December 28, 2021, the CAC and twelve other PRC regulatory authorities jointly revised and issued the Cyber Security Review Measures
(“the Review Measures”), which became effective on February 15, 2022. The Review Measures provides, among others, (i) the
purchase of cyber products and services by critical information infrastructure operators (the “CIIOs”) and the network platform
operators (the “Network Platform Operators”) which engage in data processing activities that affects or may affect national
security shall be subject to the cybersecurity review by the Cybersecurity Review Office, the department which is responsible for the
implementation of cybersecurity review under the CAC; and (ii) the Network Platform Operators with personal information data of more
than one million users that seek for listing in a foreign country are obliged to apply for a cybersecurity review by the Cybersecurity
Review Office.
Internet
companies in China are required to complete security filing procedures and regularly update information security and censorship systems
for their websites with local public security bureau. The PRC Law on Preservation of State Secrets, which became effective on October
1, 2010 requires an internet information services providers to discontinue disseminating any information that may be deemed to be leaked
state secrets and to report such incidents in a timely manner to the state security and public security authorities. Failure to do so
in a timely and adequate manner may subject the internet information services providers to liability and certain penalties given by the
Ministry of State Security, the Ministry of Public Security and/or the MIIT or their respective local branches.
Regulations
Relating to Privacy Protection
Under
the Several Provisions on Regulating the Market Order of Internet Information Services, issued by the Ministry of Industry and Information
Technology in 2011, an ICP service operator may not collect any user personal information or provide such information to third parties
without the consent of a user. An ICP service operator must expressly inform the users of the method, content and purpose for the collection
and processing of such user personal information and may only collect such information necessary for the provision of its services. PRC
laws and regulations prohibit Internet content providers from disclosing any information transmitted by users through their networks
to any third parties without their authorization unless otherwise permitted by law. An ICP service operator is also required to properly
keep the user personal information, and in case of any leak or likely leak of the user personal information, the ICP service operator
must take immediate remedial measures and, in severe circumstances, make an immediate report to the telecommunication’s regulatory
authority. In addition, pursuant to the 2012 Decision and the Order for the Protection of Telecommunication and Internet User Personal
Information issued by the Ministry of Industry and Information Technology in July 2013, any collection and use of user personal information
must be subject to the consent of the user, abide by the principles of legality, rationality and necessity and be within the specified
purposes, methods and scope. An ICP service operator must also keep such information strictly confidential, and is further prohibited
from divulging, tampering or destroying of any such information, or selling or providing such information to other parties. If an Internet
content provider violates these regulations, the MIIT or its local bureaus may impose penalties and the Internet content provider may
be liable for damages caused to its users.
The
Personal Information Protection Law of the People’s Republic of China (“PIPL”) was passed on August 20, 2021 and went
into effect November 1, 2021. The PIPL generally covers all organizations operating in China processing personal information and applies
to the activities of handling the personal information of natural persons within the borders of China. Moreover, PIPL will require compliance
initiatives on the part of Chinese organizations and foreign companies operating in China. According the PIPL, Information handlers have
several responsibilities, including adopting the certain measures to ensure personal information handling conforms to the provisions
of laws and administrative regulations, and prevent unauthorized access as well as personal information leaks, distortion, or loss.
The PIPL has several enforcement mechanisms, including warnings, orders to stop illegal activity, fines, and confiscation of unlawful
income. Illegal acts may also be recorded in China’s Social Credit System. In addition, individuals can also sue handlers for violation
of their rights.
On
November 1, 2021, the MIIT published the Notice on the Implementation of Actions to Improve the Perception of Information and Communication
Services, which stipulates that enterprises shall provide a list of personal information collected and a list of personal information
shared with third parties, and shall display such lists in the second-level menu of the APP for users’ access (“Dual Lists
Obligation”). Furthermore, the Notice on the Implementation of Actions to Improve the Perception of Information and Communication
Services requires certain enterprises as enumerated in its schedule to fulfill the Dual Lists Obligation by the end of 2021, but it does
not provide a clear deadline for other enterprises.
On
October 1, 2019, the Office of the Central Cyberspace Affairs Commission issued the Provisions on the Cyber Protection of Children’s
Personal Information, which requires, among others, that network operators who collect, store, use, transfer and disclose personal information
of children under the age of 14 shall establish special rules and user agreements for the protection of children’s personal information,
inform the children’s guardians in a noticeable and clear manner and shall obtain the consent of the children’s guardians.
Furthermore, the authorities issuing the circular vow to initiate a campaign to correct unlawful collection and usage of personal information
via Apps from January 2019 through December 2019. The PRC Civil Code further provides in a stand-alone chapter of right of personality
and reiterates that the personal information of a natural person shall be protected by the law. Any organization or individual shall
legitimately obtain such personal information of others in due course on a need-to-know basis and ensure the safety and privacy of such
information, and refrain from excessively handling or using such information.
Pursuant
to the Ninth Amendment to the Criminal Law of the PRC issued by the SCNPC on August 29, 2015, effective on November 1, 2015, any Internet
service provider that fails to fulfill the obligations related to Internet information security as required by applicable laws and refuses
to take corrective measures, will be subject to criminal liability for: (i) any large-scale dissemination of illegal information; (ii)
any severe effect due to the leakage of users’ personal information; (iii) any serious loss of evidence of criminal activities;
or (iv) other severe situations, and any individual or entity that (a) sells or provides personal information to others unlawfully or
(b) steals or illegally obtains any personal information will be subject to criminal liability in severe situations.
On
November 7, 2016, the SCNPC promulgated the PRC Cybersecurity Law, which came into effect on June 1, 2017. Pursuant to the Cybersecurity
Law, network operators shall follow their cybersecurity obligations according to the requirements of the classified protection system
for cybersecurity, including: (i) formulating internal security management systems and operating instructions, determining the persons
responsible for cybersecurity and implementing the responsibility for cybersecurity protection; (ii) taking technological measures to
prevent computer viruses, network attacks, network intrusions and other actions endangering cybersecurity; (iii) taking technological
measures to monitor and record the network operation status and cybersecurity incidents; (iv) taking measures such as data classification,
and back-up and encryption of important data; and (v) other obligations stipulated by laws and administrative regulations. In addition,
network operators shall follow the principles of legitimacy to collect and use personal information and disclose their rules of data
collection and use, clearly express the purposes, means and scope of collecting and using the information and obtain the consent of the
persons whose data is gathered.
On
January 23, 2019, the Office of the Central Cyberspace Affairs Commission and other three authorities jointly issued the Circular on
the Special Campaign of Correcting Unlawful Collection and Usage of Personal Information via Apps. Pursuant to this 2019 circular: (i)
App operators are prohibited from collecting any personal information irrelevant to the services provided by such operator; (ii) information
collection and usage policy should be presented in a simple and clear way, and such policy should be consented by the users voluntarily;
(iii) authorization from users should not be obtained by coercing users with default or bundling clauses or making consent a condition
of a service. App operators violating such rules can be ordered by authorities to correct its incompliance within a given period, be
reported in public; or even quit its operation or cancel its business license or operational permits.
On
April 26, 2021, the MIIT issued the Interim Administrative Provisions on Personal Information Protection in Internet Mobile Applications
(Draft for Comment), which sets forth two principles of collection and utilization of personal information, namely “explicit consent”
and “minimum necessity.”
Regulations
Relating to Internet Publication and Cultural Products
On
February 4, 2016, State Administration of Press, Publication, Radio, Film and Television (or the SAPPRFT, which is the predecessor of
NRTA), and the MIIT issued the Administrative Provisions on Online Publishing Services, or the Online Publishing Provisions, which took
effect on March 10, 2016. According to the Online Publishing Provisions, all online publishing services provided within the territory
of China are subject to the Online Publishing Provisions, and an online publishing services permit shall be obtained in order to provide
online publishing services. Pursuant to the Online Publishing Provisions, “online publishing services” refer to providing
online publications to the public through information networks; and “online publications” refer to digital works with publishing
features such as having been edited, produced or processed and are made available to the public through information networks, including:
(i) written works, pictures, maps, games, cartoons, audio-visual reading materials and other original digital works containing useful
knowledge or ideas in the field of literature, art, science or other fields; (ii) digital works of which the content is identical to
that of any published book, newspaper, periodical, audio-visual product, electronic publication or the like; (iii) network literature
databases or other digital works, derived from any of the aforesaid works by selection, arrangement, collection or other means; and (iv)
other types of digital works as may be determined by the SAPPRFT.
Regulations
Relating to Foreign Currency Exchange and Dividend Distribution
Foreign
currency exchange
The
core regulations governing foreign currency exchange in China are the Foreign Exchange Administration Regulations, as amended in August
2008, or the FEA Regulations. Certain organizations in the PRC, including foreign invested enterprises, may purchase, sell and/or remit
foreign currencies at certain banks authorized to conduct foreign exchange business upon providing valid commercial documents. However,
approval of the State Administration of Foreign Exchange, or SAFE, is required for capital account transactions.
In
November 2012, SAFE promulgated the Circular of Further Improving and Adjusting Foreign Exchange Administration Policies on Direct Investment,
as amended, which substantially amends and simplifies the foreign exchange procedure. Pursuant to this circular, the opening of various
special purpose foreign exchange accounts, such as pre-establishment expenses accounts, foreign exchange capital accounts and guarantee
accounts, the reinvestment of RMB proceeds by foreign investors in the PRC and remittance of foreign exchange profits and dividends by
a foreign-invested enterprise to its foreign shareholders no longer require the approval or verification of SAFE, and multiple capital
accounts for the same entity may be opened in different provinces, which was not possible previously. In addition, SAFE promulgated the
Circular on Printing and Distributing the Provisions on Foreign Exchange Administration over Domestic Direct Investment by Foreign Investors
and the Supporting Documents in May 2013, as amended, which specifies that the administration by SAFE or its local branches over direct
investment by foreign investors in the PRC shall be conducted by way of registration and banks shall process foreign exchange business
relating to the direct investment in the PRC based on the registration information provided by SAFE and its branches.
After
a Notice on Further Simplifying and Improving Foreign Exchange Administration Policy on Direct Investment, or SAFE Notice 13, became
effective on June 1, 2015, instead of applying for approvals regarding foreign exchange registrations of foreign direct investment and
overseas direct investment from SAFE, entities and individuals will be required to apply for such foreign exchange registrations from
qualified banks. The qualified banks, under the supervision of SAFE, directly examine the applications and conduct the registration.
On
March 30, 2015, the SAFE issued the Circular on the Reforming of the Management Method of the Settlement of Foreign Currency Capital
of Foreign-Invested Enterprises, or SAFE Circular 19, effective on June 1, 2015 and amended on December 30, 2019. Under SAFE Circular
19, a foreign-invested enterprise, within the scope of business, may also choose to convert its registered capital from foreign currency
to Renminbi on a discretionary basis, and the Renminbi capital so converted can be used for equity investments within the PRC, which
will be regarded as the reinvestment of foreign-invested enterprise. Nevertheless, Circular 19 reiterates the principle that Renminbi
converted from foreign currency-denominated capital of a foreign-invested company may not be directly or indirectly used for purposes
beyond its business scope. Further, in June 2016, the SAFE issued the Circular on Reforming and Regulating Policies on the Control over
Foreign Exchange Settlement of Capital Accounts, or Circular 16, which took effect on the same day. Compared to Circular 19, Circular
16 provides that discretionary foreign exchange settlement applies to foreign exchange capital, foreign debt offering proceeds and remitted
foreign listing proceeds, and the corresponding Renminbi obtained from foreign exchange settlement are not restricted from extending
loans to related parties or repaying the intercompany loans (including advances by third parties).
In
January 2017, SAFE promulgated the Circular on Further Improving Reform of Foreign Exchange Administration and Optimizing Genuineness
and Compliance Verification, or Circular 3, which stipulates several capital control measures with respect to the outbound remittance
of profit from domestic entities to offshore entities, including (i) under the principle of genuine transaction, banks shall check board
resolutions regarding profit distribution, the original version of tax filing records and audited financial statements; and (ii) domestic
entities shall hold income to account for previous years’ losses before remitting the profits. Moreover, pursuant to Circular 3,
domestic entities shall make detailed explanations of the sources of capital and utilization arrangements, and provide board resolutions,
contracts and other proof when completing the registration procedures in connection with an outbound invest.
On
October 23, 2019, SAFE issued the Circular on Further Promoting Cross-border Trade and Investment Facilitation, or SAFE Circular 28.
Among others, SAFE Circular 28 relaxes the prior restrictions and allows the foreign-invested enterprises without equity investment as
in their approved business scope to use their capital obtained from foreign exchange settlement to make domestic equity investment as
long as the investments are real and in compliance with the foreign investment-related laws and regulations. In addition, SAFE Circular
28 stipulates that qualified enterprises in certain pilot areas may use their capital income from registered capital, foreign debt and
overseas listing, for the purpose of domestic payments without providing authenticity certifications to the relevant banks in advance
for those domestic payments. According to the Circular on Optimizing the Administration of Foreign Exchange to Support the Development
of Foreign-related Business issued by the SAFE on April 10, 2020, eligible enterprises are allowed to make domestic payments using the
income under their capital accounts generated from their capital, foreign debt and overseas listing, without providing materials for
each transaction evidencing the authenticity in advance, provided that the capital usage is authentic and compliant with the current
capital account income usage management regulations.
Dividend
distribution
The
principal regulations governing distribution of dividends paid by wholly foreign-invested enterprises include the PRC Company Law, promulgated
in 1993 and amended in 2004, 2005, 2013 and 2018, and the Foreign Investment Law and its Implementation Rules.
Under
these regulations, a wholly foreign-invested enterprise in China, or a WFOE, may pay dividends only out of its accumulated profits, if
any, determined in accordance with PRC accounting standards and regulations. In addition, a WFOE is required to allocate at least 10%
of its accumulated profits each year, if any, to statutory reserve funds unless its reserves have reached 50% of the registered capital
of the enterprises. These reserves are not distributable as cash dividends. The proportional ratio for withdrawal of rewards and welfare
funds for employees shall be determined at the discretion of the WFOE. Profits of a WFOE shall not be distributed before the losses thereof
before the previous accounting years have been made up. Any undistributed profit for the previous accounting years may be distributed
together with the distributable profit for the current accounting year.
Pursuant
to the SAFE’s Circular on Relevant Issues Relating to Domestic Resident’s Investment and Financing and Roundtrip Investment
through Special Purpose Vehicles, or SAFE Circular 37, issued and effective on July 4, 2014, and its appendices, PRC residents, including
PRC institutions and individuals, must register with local branches of the SAFE in connection with their direct establishment or indirect
control of an offshore entity, for the purpose of overseas investment and financing, with such PRC residents’ legally owned assets
or equity interest in domestic enterprises or offshore assets or interests, referred to in SAFE Circular 37 as a “special purpose
vehicle.” SAFE Circular 37 further requires amendment to the registration in the event of any significant changes with respect
to the special purpose vehicle, including but not limited to increases or decreases of capital contributed by PRC individuals, share
transfer or exchange, merger, division or other material event.
In
the event that a PRC shareholder holding interests in a special purpose vehicle fails to fulfill the required SAFE registration, the
PRC subsidiaries of that special purpose vehicle may be prohibited from making distributions of profit to the offshore parent and from
carrying out subsequent cross-border foreign exchange activities and the special purpose vehicle may be restricted in their ability to
contribute additional capital into its PRC subsidiary. And, failure to comply with the various SAFE registration requirements described
above could result in liability under PRC law for foreign exchange evasion, including (i) up to 30% of the total amount of foreign exchange
remitted overseas and deemed to have been evasive and (ii) in circumstances involving serious violations, a fine of no less than 30%
of and up to the total amount of remitted foreign exchange deemed evasive. Furthermore, the persons-in-charge and other persons at our
PRC subsidiaries who are held directly liable for the violations may be subject to criminal sanctions. These regulations apply to our
direct and indirect shareholders who are PRC residents and may apply to any offshore acquisitions and share transfer that we make in
the future if our shares are issued to PRC residents.
Stock
Option Rules
Pursuant
to the Circular on Issues Concerning the Foreign Exchange Administration for Domestic Individuals Participating in Stock Incentive Plan
of Overseas Publicly Listed Company issued by the SAFE on February 15, 2012, or the SAFE Circular 7, employees, directors, supervisors
and other senior management participating in any stock incentive plan of an overseas publicly listed company who are PRC citizens or
who are non PRC citizens residing in China for a continuous period of not less than one year, subject to a few exceptions, are required
to register with the SAFE through a domestic qualified agent, which could be a PRC subsidiary of such overseas listed company, and complete
certain other procedures. Failure to complete the SAFE registrations may subject them to fines and legal sanctions and may also limit
their ability to contribute additional capital into their wholly foreign-owned subsidiaries in China and limit these subsidiaries’
ability to distribute dividends to their overseas parent company. The PRC agents shall, on behalf of the PRC residents who have the right
to exercise the employee share options, apply to the SAFE or its local branches for an annual quota for the payment of foreign currencies
in connection with the PRC residents’ exercise of the employee share options. The foreign exchange proceeds received by the PRC
residents from the sale of shares under the stock incentive plans granted and dividends distributed by the overseas listed companies
must be remitted into the bank accounts in the PRC opened by the PRC agents before distribution to such PRC residents. In addition, the
PRC agents shall file each quarter the form for record-filing of information of the Domestic Individuals Participating in the Stock Incentive
Plans of Overseas Listed Companies with the SAFE or its local branches. We and our PRC citizen employees who are granted share options,
or PRC option holders, will be subject to the SAFE Circular 7 after we have become an overseas listed company. If PRC option holders
fail to comply with the SAFE Circular 7, we and PRC option holders may be subject to fines and other legal sanctions.
In
addition, the State Administration for Taxation has issued circulars concerning employee share options, under which employees working
in the PRC who exercise share options will be subject to PRC individual income tax. our PRC subsidiaries have obligations to file documents
related to employee share options with relevant tax authorities and to withhold individual income taxes of those employees who exercise
their share options. If our employees fail to pay or if Scienjoy Inc. fail to withhold their income taxes as required by relevant laws
and regulations, we may face sanctions imposed by the PRC tax authorities or other PRC government authorities.
The
Administration Measures on Individual Foreign Exchange Control were promulgated by the PBOC on December 25, 2006, and their Implementation
Rules, issued by the SAFE on January 5, 2007, became effective on February 1, 2007 and amended on May 29, 2016. Under these regulations,
all foreign exchange matters involved in employee stock ownership plans and stock option plans participated in by onshore individuals,
among others, require approval from the SAFE or its authorized branch.
Regulations
Relating to Foreign Investment
The
Foreign Investment Law of the PRC, adopted by the National People’s Congress on March 15, 2019 and its Implementing Regulation
adopted by the State Council on December 12, 2019 became effective on January 1, 2020. Pursuant to the Foreign Investment Law of the
PRC, China will grant national treatment to foreign invested entities, except for those foreign-invested entities that operate in industries
that fall within “restricted” or “prohibited” categories as prescribed in the “negative list” to
be released or approved by the State Council. On December 31, 2019, the Ministry of Commerce and the SAMR jointly promulgated the Measures
for Information Reporting on Foreign Investment, which became effective on January 1, 2020. Pursuant to the measures, where a foreign
investor directly or indirectly carries out investment activities in the PRC, the foreign investor or the foreign-invested enterprise
must submit the investment information to the competent commerce department for further handling.
On
December 27, 2021, the Ministry of Commerce and the NDRC promulgated the Special Administrative Measures for Entrance of Foreign Investment,
or the Negative List, which came into effect on January 1, 2022. Pursuant to the Negative List, foreign investors should refrain from
making investment in any of prohibited sectors specified in the Negative List, and foreign investors are required to obtain the permit
for access to other sectors that are listed in the Negative List but not classified as “prohibited.”
In
December 2020, the NDRC and the Ministry of Commerce promulgated the Measures for the Security Review of Foreign Investment, which came
into effect on January 18, 2021. The NDRC and the Ministry of Commerce will establish a working mechanism office in charge of the security
review of foreign investment. Such measures define foreign investment as direct or indirect investment by foreign investors in the PRC,
which include:
|
(i) |
investment in new onshore
projects or establishment of wholly foreign owned onshore companies or joint ventures with foreign investors; |
|
(ii) |
acquiring equity or asset
of onshore companies by merger and acquisition; and (iii) onshore investment by and through any other means. Foreign investment in
certain key areas with national security concerns, such as important cultural products and services, important information technology
and Internet products and services, key technologies and others which results in the acquisition of de facto control of invested
companies, shall be filed with a specifically established office before such investment is carried out. What may constitute “onshore
investment by and through any other means” or “de facto control” is not clearly defined under such measures, and
could be broadly interpreted. It is likely that control through contractual arrangement be regarded as de facto control based on
provisions applied to security review of foreign investment. Failure to make such filing may subject such foreign investor to rectification
within a prescribed period, and the foreign investor will be negatively recorded in the relevant national credit information system,
which would then subject such investor to joint punishment as provided by relevant rules. If such investor fails to or refuses to
undertake such rectification, it would be ordered to dispose of the equity or asset and to take any other necessary measures so as
to return to the status quo and to erase the impact to national security. |
Regulations
Relating to Protection of Minors and Real-Name Registration System
Pursuant
to the PRC Minors Protection Law (2020 Revision) which became effective on June 1, 2021, providers of network products and services may
not provide minors with products or services that induce addictive usage. Providers of network services such as online games, network
livestreaming, network audio and video, and social networking shall set up corresponding time management, authority management, consumption
management and other functions for minors who use their services.
In
addition, pursuant to the Internet Livestreaming Services Provisions, livestreaming service providers should verify the identity of users
on a livestreaming platform with their information such as through their mobile phone number. Also, according to the Administrative Measures
for Business Activities of Online Performances issued by Ministry of Culture on December 2, 2016 and in effect as of January 1, 2017,
livestreaming service providers must require streamers on a livestreaming platform to make real-name registration.
On
November 29, 2021, the Ministry of Culture and Tourism issued the Opinions of the General Office of the Ministry of Culture and Tourism
on Strengthening the Protection of Minors in Online Cultural Markets, which reiterates the necessity of comprehensive governance in the
field of culture and entertainment and the importance of network protection of minors. Pursuant to the opinions, (i) online cultural
service provider shall improve the ability to identify the accounts of users who are minors; (ii) online cultural service providers shall
not provide registration services for livestreaming publisher accounts for minors under the age of 16 and shall obtain prior consent
from the guardians of the users under age of 16-18 before providing account registration services to them; (iii) online cultural service
providers shall strictly protect personal information and take necessary measures in a timely manner to stop the cyberbullying and prevent
the spread of relevant information upon receiving notification from a minor who has been cyberbullying or his/her parents or other guardians;
(iv) online cultural service providers shall block harmful content to minors and prohibit live broadcast rooms from luring minors to
access harmful contents by displaying vulgar pictures, suggestive messages and private contact information such as phone numbers, WeChat
numbers and QR codes; (v) solo appearances of minors or appearances by adults of more than a certain duration and recognized as using
minors to accumulate popularity and profit by live rooms or short video accounts, or accounts that take the use of child models to attract
attention or profit from goods shall be seriously punished; (iv) online cultural service providers shall set up protection mechanisms
such as password lock, time lock, consumption limit, behavior tracking and uninstall and reinstall inheritance (anti-bypass) for minor-aged
users, to prevent loopholes such as theft, fraudulent use and borrowed accounts in time.
Regulations
on Online Music
On
November 20, 2006, the Ministry of Culture issued the Several Opinions of the Ministry of Culture on the Development and Administration
of Online Music, or the Online Music Opinions, which became effective on the same date. The Online Music Opinions provide that, among
other things, an Internet music service provider must obtain an Internet Culture Operation License. On October 23, 2015, the Ministry
of Culture promulgated the Circular on Further Strengthening and Improving the Content Administration of Online Music, effective as of
January 1, 2016, which provides that Internet culture operating entities shall report to a nationwide administrative platform the details
of its self-monitoring activities on a quarterly basis.
On
November 20, 2006, the Ministry of Culture issued the Several Opinions of the Ministry of Culture on the Development and Administration
of Online Music, or the Online Music Opinions, which became effective on the same date. The Online Music Opinions provide that, among
other things, an Internet music service provider must obtain an Internet Culture Operation License. On October 23, 2015, the Ministry
of Culture promulgated the Circular on Further Strengthening and Improving the Content Administration of Online Music, effective as of
January 1, 2016, which provides that Internet culture operating entities shall report to a nationwide administrative platform the details
of its self-monitoring activities on a quarterly basis.
In
2010 and 2011, the Ministry of Culture greatly intensified its regulations on online music products by issuing a series of circulars
regarding online music industry, such as the Circular on Regulating the Market Order of Online Music Products and Renovating Illegal
Conducts of Online Music Websites and the Circular on Investigating Illegal Online Music Websites in 2010. In addition, the Ministry
of Culture issued the Circular on Clearing Illegal Online Music Products, which clarified that entities engaging in any of the following
conducts will be subject to relevant penalties or sanctions imposed by the Ministry of Culture: (i) providing online music products or
relevant services without obtaining corresponding qualifications; importing online music products that have not been reviewed by the
Ministry of Culture; or (iii) providing domestically developed online music products that have not been filed with the Ministry of Culture.
On
July 8, 2015, the National Copyright Administration issued the Circular regarding Ceasing Transmitting Unauthorized Music Products by
Online Music Service Providers, which requires that (i) all unauthorized music products on the platforms of online music services providers
shall be removed prior to July 31, 2015, and (ii) the National Copyright Administration investigate and punish the online music services
providers who continue to transmit unauthorized music products following July 31, 2015.
Regulations
Relating to Advertising Business
The
SAMR (formerly known as State Administration of Industry and Commerce) is the primary governmental authority regulating advertising activities
in China. Regulations that apply to the advertising business primarily include (i) the PRC Advertisement Law, promulgated by the SCNPC
on October 27, 1994 and most recently amended on April 29, 2021, and (ii) the Administrative Regulations for Advertising, promulgated
by the State Council on October 26, 1987 and which has been effective since December 1, 1987.
According
to the above regulations, companies that engage in advertising activities must obtain, from the SAMR or its local branches, a business
license, which specifically includes operating an advertising business in its business scope. Enterprises engaged in the advertising
business with such advertising business in its business scope do not need to apply for an advertising operation license, but such enterprise
cannot be a radio station, a television station, a newspaper and magazine publishing house or any entity otherwise specified in the relevant
laws or administrative regulations. The business license of an advertising company is valid for the duration of its existence, unless
the license is suspended or revoked due to a violation of any relevant laws or regulations.
PRC
advertising laws and regulations set certain content requirements for advertisements in China, including, among other things, prohibitions
on false or misleading content, misleading wording, (or) excess wordiness, socially destabilizing content or content involving obscenities,
superstition, violence, discrimination or infringement of the public interest. Advertisers, advertising agencies and advertising distributors
are required to ensure that the content of the advertisements they prepare or distribute is true and in complete compliance with applicable
laws. In providing advertising services, advertising operators and advertising distributors must review supporting documents provided
by advertisers for advertisements and verify that the content of the advertisements complies with applicable PRC laws and regulations.
Prior to distributing advertisements that are subject to government censorship and approval, advertising distributors are obligated to
confirm that such censorship has been performed and approval has been obtained. Violation of these regulations may result in penalties,
including fines, confiscation of advertising income, orders to cease dissemination of the advertisements and orders to publish an advertisement
correcting the misleading information. Where serious violations occur, the SAMR or its local branches may revoke such offenders’
licenses or permits for their advertising business operations.
On
July 4, 2016, the SAMR issued the Interim Measures for the Administration of Internet Advertising, or the Internet Advertising Measures,
which became effective on September 1, 2016. According to the Internet Advertising Measures, Internet Advertising refers to commercial
advertising for direct or indirect marketing goods or services in the form of text, image, audio, video, or other means through websites,
web pages, Internet apps, or other Internet media. The Internet Advertising Measures specifically set out the following requirements:
(i) advertisements must be identifiable and marked with the word “advertisement” enabling consumers to distinguish them from
non-advertisement information; (ii) sponsored search results must be clearly distinguished from organic search results; (iii) it is forbidden
to send advertisements or advertisement links by email without the recipient’s permission or induce Internet users to click on
an advertisement in a deceptive manner; and (iv) Internet information service providers that do not participate in the operation of Internet
advertisements must stop publishing illegal advertisements if they have known or should know that the advertisements are illegal.
On
March 9, 2020, the SAMR promulgated the Notice on the issuance of the “Key Points of the Inter-Ministry Joint Conference on Rectifying
False and Illegal Advertising in 2020” and the “Work System of the Inter-Ministry Joint Conference on Rectifying False and
Illegal Advertising.” According to the above regulations, the SAMR will study and strengthen the supervision of emerging advertising
formats, especially key platforms and key media, and supervise Internet platforms to consciously fulfill their legal obligations and
responsibilities to verify relevant certification documents and advertising contents, as well as avoiding publishing false and illegal
advertisements.
On
November 26, 2021, the SAMR published the Draft Administrative Measures on Internet Advertising for public comment, or the Draft Measures
on Internet Advertising, which requires that users should be able to close pop-up advertisements using one button and provide that the
pop-up advertisements shall not contain a countdown timer or require more than one click to close and shall not pop up more than once
on the same page. In addition, the Draft Measures on Internet Advertising provides that internet advertising operators and distributers
shall establish a system for registering and reviewing advertisers and advertisements and verify and update such system on a regular
basis. Platform operators that provide internet information services are required to inspect the content of advertisements displayed
and published by using their information services and cooperate with market supervision administration authorities to inspect advertisements
and provide information and evidence on alleged illegal advertisements requested by such authorities. The Draft Measures on Internet
Advertising also provides that advertising via livestreaming is subject to the new rules. Further, the Draft Measures prohibits internet
operators from publishing advertisement on after-school training for primary school and middle school students and kindergarteners and
prohibits advertisements for certain items on internet media that targets minors, including, among others, advertisements related to
online games that are harmful to the physical or mental health of minors, cosmetics, alcohol or beauty.
Regulation
on Tax
On
March 23, 2016, the Ministry of Finance and the SAT issued the Notice of Taxation on Implementing the Pilot Program of Replacing Business
Tax with Value-Added Tax in an All-round Manner, pursuant to which the pilot plan for the replacement of business tax with VAT was expanded
to all regions and industries as of May 1, 2016.
The
PRC enterprise income tax is calculated based on the taxable income determined under the PRC Enterprise Income Tax Law and its implementation
rules. On March 16, 2007, the National People’s Congress of China enacted the PRC Enterprise Income Tax Law, which became effective
on January 1, 2008 and was subsequently amended on February 24, 2017 and December 29, 2018. On December 6, 2007, the State Council promulgated
the implementation rules to the PRC Enterprise Income Tax Law, which was effective in 2008 and was amended in 2019.
Under
the PRC Enterprise Income Tax Law, an enterprise established outside China with “de facto management bodies” within China
is considered a “resident enterprise” for PRC enterprise income tax purposes and is generally subject to a uniform 25% enterprise
income tax rate on its worldwide income. A circular issued by the State Taxation Administration in April 2009 and amended in 2017 regarding
the standards used to classify certain Chinese invested enterprises controlled by Chinese enterprises or Chinese enterprise groups and
established outside of China as “resident enterprises,” or the SAT Circular 82, clarified that dividends and other income
paid by such PRC “resident enterprises” will be considered PRC source income and subject to PRC withholding tax, currently
at a rate of 10% when paid to non PRC enterprise shareholders. This circular also subjects such PRC “resident enterprises”
to various reporting requirements with the PRC tax authorities. Under the implementation regulations to the PRC Enterprise Income Tax
Law, a “de facto management body” is defined as a body that has material and overall management and control over the manufacturing
and business operations, personnel and human resources, finances and properties of an enterprise. On July 27, 2011, the SAT issued the
Administrative Measures of Enterprise Income Tax of Chinese-Controlled Offshore Incorporated Resident Enterprises (Trial), or SAT Bulletin
45, which became effective on September 1, 2011. Such administrative measures further provide guidance on residence status determination
and post-determination administration as well as the relevant procedures for competent tax authorities.
According
to the SAT Circular 82 and SAT Bulletin 45, a Chinese-controlled offshore-incorporated enterprise will be regarded as a PRC tax resident
by virtue of having its “de facto management body” in China and will be subject to PRC enterprise income tax on its global
income only if all of the following conditions set forth in Circular 82 are met: (i) the primary location of the day-to-day operational
management is in the PRC; (ii) decisions relating to the enterprise’s financial and human resource matters are made or are subject
to approval by organizations or personnel in the PRC; (iii) the enterprise’s primary assets, accounting books and records, company
seals and board and shareholder resolutions are located or maintained in the PRC; and (iv) 50% or more of voting board members or senior
executives habitually reside in the PRC.
We
do not meet all of the conditions set forth in SAT Circular 82. Therefore, we believe that we should not be treated as a “resident
enterprise” for PRC tax purposes even if the standards for “de facto management body” prescribed in the SAT Circular
82 are applied to us. For example, certain of our minutes and files of the resolutions of our board of directors and the resolutions
of our shareholders are maintained outside the PRC. However, it is possible that the PRC tax authorities may take a different view. See
“Item 3. Key Information—3.D. Risk Factors—Risks Related to Doing Business in China—Under the PRC enterprise
income tax law, we may be classified as a PRC “resident enterprise,” which could result in unfavorable tax consequences to
us and our shareholders and have a material adverse effect on our results of operations and the value of your investment.”
On
February 3, 2015, the SAT issued the Notice on Several Issues Concerning Enterprise Income Tax for Indirect Assets Transfer by Non-PRC
Resident Enterprises, as amended in 2017, or SAT Circular 7. Pursuant to SAT Circular 7, an “indirect transfer” of assets,
including equity interests in a PRC resident enterprise, by non-PRC resident enterprises may be recharacterized and treated as a direct
transfer of PRC taxable assets, if such arrangement does not have a reasonable commercial purpose and was established for the purpose
of avoiding payment of PRC enterprise income tax. As a result, gains derived from such indirect transfer may be subject to PRC enterprise
income tax. When determining whether there is a “reasonable commercial purpose” of the transaction arrangement, features
to be taken into consideration include, inter alia, whether the main value of the equity interest of the relevant offshore enterprise
derives directly or indirectly from PRC taxable assets; whether the assets of the relevant offshore enterprise mainly consist of direct
or indirect investment in China or if its income is mainly derived from China; and whether the offshore enterprise and its subsidiaries
directly or indirectly holding PRC taxable assets have real commercial nature which is evidenced by their actual function and risk exposure.
According to SAT Circular 7, where the payor fails to withhold any or sufficient tax, the transferor shall declare and pay such tax to
the tax authority by itself within the statutory time limit. Late payment of applicable tax will subject the transferor to default interest.
SAT Circular 7 does not apply to transactions of sale of shares by investors through a public stock exchange where such shares were acquired
on a public stock exchange. On October 17, 2017, the SAT issued the Circular on Issues of Tax Withholding of Income Tax of Non-resident
Enterprise at Source, or SAT Circular 37, which further elaborates the relevant implemental rules regarding the calculation, reporting
and payment obligations of the withholding tax by the non-resident enterprises. Nonetheless, there remain uncertainties as to the interpretation
and application of SAT Circular 7. SAT Circular 7 may be determined by the tax authorities to be applicable to our offshore transactions
or sale of our shares or those of our offshore subsidiaries where non-resident enterprises, being the transferors, were involved.
A
PRC resident enterprise which distributes dividends to its non-PRC shareholders should withhold PRC income tax at a rate of 10% according
to PRC law. However, pursuant to the Arrangement between the PRC and the Hong Kong Special Administrative Region on the Avoidance of
Double Taxation and Prevention of Fiscal Evasion with respect to Taxes on Income, if the beneficial owner of the dividends is a Hong
Kong resident enterprise, which directly holds at least 25% of the equity interest of the aforesaid enterprise (i.e., the dividend distributor),
the tax levied shall be 5% of the distributed dividends. Meanwhile, the Announcement of the State Administration of Taxation on Issues
Relating to “Beneficial Owner” in Tax Treaties has stipulated some factors that are unfavorable to the determination of “beneficial
owner,” particularly in the case of holding companies.
In
addition, pursuant to the Circular of the State Taxation Administration on Relevant Issues Relating to the Implementation of Dividend
Clauses in Tax Treaties, which was issued by the SAT on February 20, 2009, for a tax resident of the counterparty to the tax treaty to
be entitled to such tax treatment specified in the tax treaty for with respect to the dividends paid to it by a Chinese resident company,
all of the following requirements should be satisfied: (i) the tax resident who obtains dividends should be a company as provided in
the tax treaty; (ii) the equity interests and the voting shares of the Chinese resident company directly owned by such tax resident is
at least a specified percentage; and (iii) the capital ratio of the Chinese resident company directly owned by such tax resident is at
least the percentage specified in the tax treaty at any time within 12 months prior to acquiring the dividends.
Regulations
Relating to Labor and Social Insurance
The
principal laws that govern employment include (i) the PRC Labor Law, promulgated by the SCNPC on July 5, 1994, which has been effective
since January 1, 1995 and most recently amended on December 29, 2018, and (ii) the PRC Labor Contract Law, promulgated by the SCNPC on
June 29, 2007 and amended on December 28, 2012.
According
to the PRC Labor Law and the PRC Labor Contract Law, employers must execute written labor contracts with full-time employees. All employers
must compensate their employees with wages equal to at least the local minimum wage standards. All employers are required to establish
a system for labor safety and sanitation, strictly comply with state rules and standards and provide employees with workplace safety
training. Violations of the PRC Labor Contract Law and the PRC Labor Law may result in the imposition of fines and other administrative
penalties. For serious violations, criminal liability may arise.
In
addition, an employer is obligated to sign an indefinite term labor contract with an employee if the employer continues to employ the
employee after two consecutive fixed term labor contracts. The employer also has to pay compensation to the employee if the employer
terminates an indefinite term labor contract. Moreover, employers in China are required to provide employees with welfare schemes covering
pension insurance, unemployment insurance, maternity insurance, work-related injury insurance, medical insurance and housing funds.
According
to the PRC Social Insurance Law promulgated by the National People’s Congress of the PRC on October 28, 2010, effective since July
1, 2011 and amended on December 29, 2018, together with other relevant laws and regulations, an employer that fails to make social insurance
contributions may be ordered to pay the required contributions within a stipulated deadline and be subject to a late fee. If the employer
still fails to rectify the failure to make social insurance contributions within the stipulated deadline, it may be subject to a fine
ranging from one to three times the amount overdue. According to the Regulations on Administration of Housing Fund promulgated by the
State Council on April 3, 1999 and amended in 2002 and 2019 respectively, an enterprise that fails to make housing fund contributions
may be ordered to rectify the noncompliance and pay the required contributions within a stipulated deadline; otherwise, an application
may be made to a local court for compulsory enforcement.
Regulations
Relating to Anti-monopoly Matters related to Internet Platform Companies
The
PRC Anti-monopoly Law, which took effect on August 1, 2008, prohibits monopolistic conduct such as entering into monopoly agreements,
abusing market dominance and concentration of undertakings that may have the effect of eliminating or restricting competition. The PRC
Anti-monopoly Law requires that the anti-monopoly law enforcement agency be notified in advance of any transaction where the parties’
turnover in the China market and/or global market exceed certain thresholds and the buyer would obtain control of, or decisive influence
over, the target as a result of the business combination. As further clarified by the Provisions of the State Council on the Threshold
of Filings for Undertaking Concentrations issued by the State Council in 2008 and amended in September 2018, such thresholds include
(i) the total global turnover of all operators participating in the transaction exceeds RMB10 billion in the preceding fiscal year and
at least two of these operators each had a turnover of more than RMB400 million within China in the preceding fiscal year, or (ii) the
total turnover within China of all the operators participating in the transaction exceeded.
RMB2
billion in the preceding fiscal year, and at least two of those operators that had a turnover of more than RMB400 million within China
in the preceding fiscal year. There are numerous factors the Anti-monopoly law enforcement agency considers in determining “control”
or “decisive influence,” and, depending on certain criteria, the Anti-monopoly law enforcement agency may conduct Anti-monopoly
review of transactions in respect of which it was notified.
On
October 23, 2021, the SCNPC issued a discussion draft of the amended Anti-monopoly Law, which proposes that the relevant authority shall
investigate a transaction where there is any evidence that the concentration has or may have the effect of eliminating or restricting
competitions, even if such concentration does not reach the filing threshold.
On
September 11, 2020, the SAMR issued the Anti-monopoly Compliance Guideline for Operators, which requires, under the PRC Anti-monopoly
Law, operators to establish Anti-monopoly compliance management systems to prevent Anti-monopoly compliance risks.
On
February 7, 2021, the Anti-monopoly Bureau of the State Council officially promulgated the Guidelines to Anti-monopoly in the Field of
Internet Platforms, or the Anti-monopoly Guidelines on Platform Economies. Pursuant to an official interpretation from the Anti-monopoly
Bureau of the State Council, the Anti-monopoly Guidelines on Platform Economies mainly covers five aspects, including general provisions,
monopoly agreements, abusing market dominance, concentration of undertakings, and abusing of administrative powers eliminating or restricting
competition. The Anti-monopoly Guidelines on Platform Economies prohibits certain monopolistic acts of Internet platforms so as to protect
market competition and safeguard interests of users and undertakings participating in Internet platform economy, including without limitation,
prohibiting platforms with dominant position from abusing their market dominance (such as discriminating customers in terms of pricing
and other transactional conditions using big data and analytics, coercing counterparties into exclusivity arrangements, using technology
means to block competitors’ interface, favorable positioning in search results of goods displays, using bundle services to sell
services or products, compulsory collection of users’ unnecessary data). In addition, the Anti-monopoly Guidelines on Platform
Economies also reinforces antitrust merger review for Internet platform related transactions to safeguard market competition.
On
August 17, 2021, the SAMR issued the Provisions on Preventing Online Unfair Competition (Draft for Public Comments), or the Draft Provisions
on Preventing Online Unfair Competition, which aims to regulate the unfair competition behaviors of business operators through Internet
and other information networks. The Draft Provisions on Preventing Online Unfair Competition provides, among others, business operators
should not use any technical means to impede, interfere or conduct unfair competition behaviors.
Regulations
Relating to M&A and Overseas Listings
On
August 8, 2006, six PRC governmental agencies jointly promulgated the Regulations on Mergers and Acquisitions of Domestic Enterprises
by Foreign Investors, or the M&A Rules, which became effective on September 8, 2006, and were amended on June 22, 2009. The M&A
Rules require offshore special purpose vehicles formed to pursue overseas listing of equity interests in PRC companies and controlled
directly or indirectly by PRC companies or individuals to obtain the approval of the China Securities Regulatory Commission, or the CSRC,
prior to the listing and trading of such special purpose vehicle’s securities on any stock exchange overseas. The M&A Rules
also establish procedures and requirements that could make some acquisitions of PRC companies by foreign investors more time consuming
and complex, including requirements in some instances that the Anti-monopoly law enforcement agency be notified in advance of any change-of-control
transaction in which a foreign investor takes control of a PRC domestic enterprise.
In
addition, the Rules on Implementation of Security Review System for the Merger and Acquisition of Domestic Enterprises by Foreign Investors
issued by the Ministry of Commerce in 2011 specify that mergers and acquisitions by foreign investors that raise “national defense
and security” concerns and mergers and acquisitions through which foreign investors may acquire de facto control over domestic
enterprises and that raise “national security” concerns are subject to strict review by the Ministry of Commerce, and prohibit
any activities attempting to bypass such security review, including by structuring the transaction through a proxy or contractual control
arrangement.
On
July 6, 2021, the General Office of the State Council and General Office of the Central Committee of the Communist Party of China issued
Opinions on Strictly Cracking Down Illegal Securities Activities in accordance with the Law. The opinions emphasized the need to strengthen
the administration over illegal securities activities and the supervision on overseas listings by China-based companies and proposed
to take effective measures, such as promoting the construction of relevant regulatory systems to deal with the risks and incidents faced
by China-based overseas-listed companies.
On
February 17, 2023, the CSRC issued the Trial Administrative Measures of Overseas Securities Offering and Listing by Domestic Enterprises,
or the Trial Measures, which will become effective on March 31, 2023. On the same date, the CSRC circulated Supporting Guidance Rules
No. 1 through No. 5, Notes on the Trial Measures, Notice on Administration Arrangements for the Filing of Overseas Listings by Domestic
Enterprises and relevant CSRC Answers to Reporter Questions, or collectively, the Guidance Rules and Notice, on CSRC’s official
website. The Trial Measures, together with the Guidance Rules and Notice, reiterate the basic principles of the Draft Administrative
Provisions and Draft Filing Measures and impose substantially the same requirements for the overseas securities offering and listing
by domestic enterprises. Under the Trial Measures and the Guidance Rules and Notice, domestic enterprises conducting overseas securities
offering and listing, either directly or indirectly, shall complete filings with the CSRC pursuant to the Trial Measures’ requirements
within three working days following the submission of an application for initial public offering or listing. Starting from March 31,
2023, enterprises that have been listed overseas or satisfy all of the following conditions shall be deemed as “Grandfathered Issuers”
and are not required to complete the overseas listing filing immediately, but shall complete filings as required if they conduct refinancing
or are involved in other circumstances that require filing with the CSRC: (i) the application for indirect overseas offering or listing
shall have been approved by the relevant overseas regulatory authority or stock exchange prior to March 31, 2023 (as the SEC does not
approve or disapprove of an offering, this requirement is interpreted to be the SEC’s declaration of the registration statement
to be effective with respect to this offering), (ii) the enterprise is not required to reapply for the approval of the relevant overseas
regulatory authority or stock exchange, and (iii) such overseas securities offering or listing shall be completed before September 30,
2023. Starting from March 31, 2023, domestic enterprises that have submitted valid applications for overseas offerings and listing but
have not obtained the approval from relevant overseas regulatory authority or overseas stock exchange shall complete filings with the
CSRC prior to their overseas offering and listings. The Company shall be subject to filling in CSRC for its issuance of new securities
in the same overseas public market or being listed in other public markets for its offerings. The Trial Measures and other relevant regulations
or rules may be published by CSRC and other governmental authorities subsequently, if any, may also ask for high requirements or put
restrictions and even prohibitions against the Company’s further financing and actions for issuance of new securities.
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C. |
Organizational Structure |
We
are a British Virgin Islands holding company and conduct our operations in the People’s Republic of China (the “PRC”)
through contractual arrangements with the VIEs, including Zhihui Qiyuan and Sixiang Qiyuan and their subsidiaries, and through our WFOEs
and the wholly owned subsidiaries of WFOEs. Through our Hong Kong subsidiary Scienjoy International Limited, we own a direct equity interest
in our WFOEs, including WXBJ and WXZJ. WXBJ, Zhihui Qiyuan and Zhihui Qiyuan’s registered shareholders are parties to the VIE agreements,
pursuant to which the profits of Zhihui Qiyuan and its subsidiaries, each such company formed under PRC Laws, are directly or indirectly
payable to WXBJ. WXZJ, Sixiang Qiyuan and Sixiang Qiyuan’s registered shareholders are parties to the VIE agreements, pursuant
to which the profits of Sixiang Qiyuan and its subsidiaries, each such company formed under PRC Laws, are directly or indirectly payable
to WXZJ. Any failure by any of the VIEs or their respective shareholders to perform their obligations under these contractual arrangements,
would have a material adverse effect on our business. See “Risk Factors—Risks Related to Our Corporate Structure.”
The
following diagram depicts our current organizational structure. Unless otherwise indicated, equity interests depicted in this diagram
are held 100%. The relationship between WXBJ, Zhihui Qiyuan, and the relationship between WXZJ and Sixiang Qiyuan is each governed by
contractual arrangements and does not constitute equity ownership.
The
Company’s current organizational structure and the VIEs’ current organizational structure are as follows:
Contractual
Arrangements among WFOEs, the VIEs and the Shareholders of the VIEs
Current
PRC laws and regulations impose certain restrictions or prohibitions on foreign ownership of companies that engage in value-added telecommunication
services, and certain other business. We are a company registered in the British Virgin Islands. To comply with PRC laws and regulations,
we primarily conduct our business in China through (i) our PRC subsidiaries and (ii) the VIEs based on a series of contractual arrangements
by and among the WFOEs, the VIEs and the shareholders of the VIEs. We have evaluated the guidance in FASB ASC 810 and concluded that
we are the primary beneficiary of the VIEs because of these contractual arrangements. Accordingly, under U.S. GAAP, the financial statements
of the VIEs are consolidated as part of our financial statements. The following is a summary of all the VIE arrangements that enable
us to receive substantially all of the economic benefits from the VIEs’ operations and be the primary beneficiary of the VIEs for
accounting purposes.
Contracts
between the Company and the Zhihui Qiyuan VIEs
Exclusive
Option Agreement.
Pursuant
to the exclusive option agreement (including its amendment or supplementary agreements, if any) amongst WXBJ (our WFOE), Zhihui Qiyuan
and the registered shareholders who collectively owned all of Zhihui Qiyuan, the registered shareholders irrevocably granted WXBJ or
its designated party, an exclusive option to purchase all or part of the equity interests held by the registered shareholders in Zhihui
Qiyuan, when and to the extent permitted under PRC law, at an amount equal to the lowest permissible purchase price as set by PRC law.
Zhihui Qiyuan cannot declare any profit distributions, or create any encumbrances in any form without the prior written consent of WXBJ.
The registered shareholders must remit in full any funds received from Zhihui Qiyuan to WXBJ, in the event any distributions are made
by the VIE pursuant to any written consents of WXBJ.
The
Exclusive Option Agreement shall remain effective for twenty (20) years and shall be automatically extended for an additional period
of one (1) year. The additional period automatically enters the renewal extension of one (1) year at the end of each extended additional
period. WXBJ has the right to terminate this agreement at any time after giving a thirty (30) days’ prior termination notice.
Power
of Attorney Agreements.
Each
registered shareholders of Zhihui Qiyuan entered into a power of attorney agreement (including its amendment or supplementary agreements,
if any) whereby such registered shareholders granted an irrevocable proxy of the voting rights underlying their respective equity interests
in Zhihui Qiyuan to WXBJ, which includes, but are not limited to, all the shareholders’ rights and voting rights empowered to such
registered shareholders by the PRC company law and Zhihui Qiyuan’s Article of Association. The power of attorney remains irrevocable
and continuously valid from the date of execution so long as each such shareholder remains as a shareholder of Zhihui Qiyuan.
Share
Pledge Agreement.
Pursuant
to the share pledge agreement (including its amendment or supplementary agreements, if any) among WXBJ, Zhihui Qiyuan and the registered
shareholders of Zhihui Qiyuan, such registered shareholders have pledged all their equity interests in Zhihui Qiyuan to guarantee the
respective performance of Zhihui Qiyuan and such shareholders obligations under the Exclusive Option Agreement, Exclusive Business Cooperation
Agreement and Power of Attorney Agreement, as applicable.
If
Zhihui Qiyuan or any of its shareholders breaches its contractual obligations under any of other VIE agreements, WXBJ, as pledgee, will
be entitled to certain rights, including the right to sell the pledged equity interests. The registered shareholders of Zhihui Qiyuan
agreed not to transfer, sell, pledge, dispose of or otherwise create any new encumbrance on their equity interests in Zhihui Qiyuan without
the prior written consent of WXBJ. The Share Pledge Agreement shall be continuously valid until all obligations under the VIE agreements
have been fulfilled, or the VIE agreements are terminated, or the secured debts has been fully executed.
Contracts
that enable us to receive substantially all of the economic benefits from the Zhihui Qiyuan VIEs
Exclusive
Business Cooperation Agreements
Pursuant
to the exclusive business cooperation agreement (including its amendment or supplementary agreements, if any) between WXBJ and Zhihui
Qiyuan, WXBJ is to provide exclusive business support, technical and consulting services related to all technologies needed for its business
in return for fees. The service fees may be adjusted by WXBJ based on the following factors:
|
● |
complexity and difficulty
of the services pursuant to the business cooperation agreement to Zhihui Qiyuan during the month (the “Monthly Services”);
|
|
● |
the number of WXBJ’s
employees who provided the Monthly Services and the qualifications of the employees; |
|
● |
the number of hours WXBJ’s
employees spent to provide the Monthly Services; |
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● |
nature and value of the
Monthly Services; |
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● |
market reference price;
and |
|
● |
Zhihui Qiyuan’s operating
conditions for the month. |
The
term of the Exclusive Business Cooperation Agreement is twenty (20) years and shall be automatically extended for an additional period
of one (1) year. The additional period automatically enters the renewal extension of one (1) year at the end of each extended additional
period. Besides, WXBJ has the right to terminate this agreement at any time after giving a thirty (30) days’ prior termination
notice.
Based
on the foregoing VIE arrangements, which obligate WXBJ to absorb all of the risk of loss from their activities and enable WXBJ to receive
all of their expected residual returns, the Company accounts for Zhihui Qiyuan as a VIE. Accordingly, the Company consolidates the accounts
of Zhihui Qiyuan for the periods presented herein, in accordance with Regulation S-X-3A-02 promulgated by the Securities Exchange Commission
(“SEC”) and Accounting Standards Codification (“ASC”) 810-10, Consolidation.
Contractual
Arrangements among WXZJ, Sixiang Qiyuan, and the Shareholders of Sixiang Qiyuan.
Exclusive
Option Agreement.
Pursuant
to the exclusive option agreement (including any supplementary agreement thereto, if any) entered into by and among WXZJ, Sixiang Qiyuan
and all the shareholders of Sixiang Qiyuan, the shareholders of Sixiang Qiyuan hereby irrevocably grant to WXZJ or its designee, to the
extent permitted by the laws of the People’s Republic of China, the exclusive right to purchase all or part of the equity interest
held by such shareholders at the lowest purchase price permitted by the laws of the People’s Republic of China. Without the written
consent of WXZJ, Sixiang Qiyuan may not distribute any profits or create any encumbrance in any manner. If Sixiang Qiyuan makes the profit
distribution with WXZJ’s written consent, Sixiang Qiyuan’s shareholders shall pay all of any funds received by them to WXZJ.
The
term of the exclusive option agreement is twenty years and will be automatically renewed for one year. Upon the expiration of each renewed
term, the exclusive option agreement will be automatically renewed for one year. In the meantime, WXZJ shall have the right to terminate
the exclusive option agreement at any time by giving a three days’ prior notice.
Power
of Attorney Agreements.
WXZJ
has entered into a power of attorney agreement (the “Power of Attorney,” including any supplementary agreements, if any)
with each shareholder of Sixiang Qiyuan, pursuant to which each such shareholder grants the proxy rights to WXZJ in connection with his
equity interest in Sixiang Qiyuan, including, without limitation, all the shareholders’ beneficial rights and voting rights conferred
by the Company Law of the People’s Republic of China and the Articles of Association of Sixiang Qiyuan. Each power of attorney
agreement shall be irrevocable from the date of execution and shall continue to be valid until the relevant shareholder no longer holds
Sixiang Qiyuan’s equity interest.
Share
Pledge Agreement.
Pursuant
to the share pledge contract (including any supplementary agreement thereto, if any) entered into by and among WXZJ, Sixiang Qiyuan and
each of the shareholders of Sixiang Qiyuan, each shareholder of Sixiang Qiyuan has pledged all of Sixiang Qiyuan’s equity interest
held by such shareholder to guarantee the respective performance of Sixiang Qiyuan and such shareholder under the exclusive option contract,
the exclusive business cooperation agreement and the power of attorney agreement, as applicable.
If
Sixiang Qiyuan or any of its shareholders breaches its contractual obligations under any VIE agreements, WXZJ, as the pledgee, will have
certain rights, including the sale of the pledged equity interest. The shareholders agree that, without the prior written consent of
WXZJ, they shall not transfer, sell, pledge, dispose of or in any other manner create any new encumbrance upon their equity interest
in Sixiang Qiyuan. The share pledge agreement shall remain effective until all obligations under the VIE agreements have been performed,
or the VIE agreements have been terminated, or all obligations under the VIE agreements have been fully performed.
Contracts
that enable us to receive substantially all of the economic benefits from the Sixiang Qiyuan VIEs
Exclusive
Business Cooperation Agreement
In
accordance with the exclusive business cooperation agreement between WXZJ and Sixiang Qiyuan (including supplementary agreements thereto,
if any), WXZJ will provide Sixiang Qiyuan with exclusive business support and all business-related technologies and consulting services
in order to obtain the fees equal to the consolidated net income of Xiuli (Zhejiang) Culture Tech Co., Ltd., Leku (Zhejiang) Culture
Tech Co., Ltd., Haifan (Zhejiang) Culture Tech Co., Ltd., Xiangfeng (Zhejiang) Culture Tech Co., Ltd. and Hongren (Zhejiang) Culture
Tech Co., Ltd. after deducting losses of the previous year (if any). WXZJ may adjust the service fees according to the following factors:
|
● |
Quarterly based on the
complexity and difficulty of the services provided pursuant to the exclusive business cooperation agreement during such quarter (“Quarterly
Services”); |
|
● |
the number of WXZJ’s
employees who provided the Quarterly Services and the qualifications of these employees; |
|
● |
The number of hours WXZJ’s
employees spent to provide the Quarterly Services; |
|
● |
The nature and value of
the Quarterly Services; |
|
● |
market reference
price; and |
|
● |
Sixiang Qiyuan’s
operating conditions. |
The
term of the exclusive business cooperation agreement is twenty years and is automatically renewable for one year. Upon the expiration
of each renewal term, the agreement can be automatically renewed for one year. In addition, WXZJ shall have the right to terminate this
agreement at any time by giving a three-day notice on the termination of this Agreement.
We
have been advised by Beijing Feng Yu Law Firm (北京锋昱律师事务所) (“Feng
Yu Law Firm”), our PRC legal counsel:
|
● |
based on its understanding
of the relevant laws and regulations, is of the opinion that, subject to the judicial interpretations of the PRC laws or legislative
interpretation of the PRC laws by PRC government authority, each of the VIE contracts among WXBJ, Zhihui Qiyuan and its registered
shareholders is valid, binding and enforceable in accordance with its terms and does not violate current effective applicable PRC
Laws. |
|
|
|
|
● |
based on its understanding
of the relevant laws and regulations, is of the opinion that, subject to the judicial interpretations of the PRC laws or legislative
interpretation of the PRC laws by PRC government authority, each of the VIE contracts among WXZJ, Sixiang Qiyuan and its registered
shareholders is valid, binding and enforceable in accordance with its terms and does not violate current effective applicable PRC
Laws. |
However,
our PRC legal counsel has advised that there are substantial uncertainties regarding the interpretation and application of current and
future PRC laws, rules and regulations. Accordingly, the PRC regulatory authorities may in the future take a view that is contrary to
the opinion of our PRC legal counsel. Our PRC legal counsel has further advised that if the PRC government finds that the agreements
that establish the structure for operating our Internet related value-added business do not comply with PRC government restrictions on
foreign investment in the aforesaid business we and the VIEs engage in, we and the VIEs could be subject to severe penalties including
being prohibited from continuing operations. See “Risk Factors—Risks Factors Related to Our Corporate Structure.”
See “Risk Factors—Risk Factors Related to Doing Business in China.”
|
D. |
Property, Plants and
Equipment |
Our
principal executive offices are located at RM 1118, 11th Floor, Building 3, No. 99 Wangzhou Rd., Liangzhu St., Yuhang District,
Hangzhou, Zhejiang Province, 311113, China, where we lease approximately 6,764 square meters of office space as of the date of this
report. We and our subsidiaries also lease an additional approximately 2,600 square meters of office space in Beijing and Xinjiang Uyghur
Autonomous Region, P.R. China.
ITEM
5. OPERATING AND FINANCIAL REVIEW AND PROSPECTS
You
should read the following discussion and analysis of our financial condition and results of operations in conjunction with our combined
financial statements and consolidated financial statements and the related notes included in this annual report. This discussion contains
forward-looking statements that involve risks and uncertainties. Our actual results and the timing of selected events could differ materially
from those anticipated in these forward-looking statements as a result of various factors, including those set forth under “Risk
Factors” and elsewhere in this annual report.
Overview
We
were originally incorporated on May 2, 2018 as a British Virgin Islands exempted company for the purpose of effecting a merger, share
exchange, asset acquisition, share purchase, reorganization or similar business combination with one or more businesses. On May 7, 2020,
we consummated the acquisition of Scienjoy Inc. As a result of the business combination, we became the holding company of Scienjoy Inc.
and we changed our name from “Wealthbridge Acquisition Limited” to “Scienjoy Holding Corporation.”
We
are a leading provider of mobile entertainment live streaming platforms in China and operates its platforms on both PC and mobile apps,
through which users can enjoy immersive and interactive entertainment live streaming. We had approximately 320.2 million registered users
by the end of December 31, 2022, increased from 267.1 million registered users for the year ended December 31, 2021.
We
adopt a multi-platform strategy and all platforms are categorized as “SHOW live streaming” in which professional broadcasters
provide live streaming entertainment for users primarily in the form of performances (such as singing, dancing, and talk shows). Broadcasters
on all platforms have been professionally trained by relevant broadcaster agents to provide more professional content. Despite the similarity
in contents, the different platforms adopt different operation strategies, such as, to name a few, different broadcaster policy, events,
promotion, and games. We provide a technological infrastructure to enable broadcasters, online users and viewers to interact with each
other during live streaming. All platforms can be accessed for free. We mainly derive our revenue from sales of virtual items on the
platforms. Users can purchase virtual currency to purchase virtual items for use on the platforms. Users can recharge their virtual currency
on the platforms through various online third-party payment platforms, such as WeChat Pay or AliPay.
On
August 10, 2020, we signed an Equity Acquisition Framework Agreement (the “BeeLive Acquisition Agreement”) with Sciscape
International Limited, Tianjin Guangju Dingfei Technology Co., Ltd., Cosmic Soar Limited and Tianjin Guangju Dingsheng Technology Co.,
Ltd. Pursuant to the BeeLive Acquisition Agreement, we, through Scienjoy Inc., acquired 100% of the equity interest in Sciscape International
Limited which holds the platform BeeLive International and, through Zhihui Qiyuan (the VIE entity), acquired 100% of the equity interest
in Tianjin Guangju Dingfei Technology Co., Ltd. which holds BeeLive Chinese (MiFeng). Pursuant to the Agreement, the Company is required
to pay (i) a cash consideration of RMB50.0 million and (ii) RMB250.0 million in Class A ordinary shares (approximately 5.4 million Class
A ordinary shares) to be issued by the Company. 30% of share consideration payments are subject to certain performance conditions and
requirements over the following three years. On August 21, 2020, all target shares were transferred to the parties designated in BeeLive
Acquisition Agreement. On September 10, 2020, we paid a cash consideration of RMB50.0 million to Tianjin Guangju Dingsheng Technology
Co., Ltd. and issued 3,786,719 Class A Ordinary Shares to Cosmic Soar Limited. Tianjin Guangju Dingfei Technology Co., Ltd. subsequently
changed its name to Sixiang Mifeng (Tianjin) Technology Co. and Sciscape International Limited changed its name to Scienjoy BeeLive Limited.
BeeLive is a global live streaming platform that initially launched in China in November 2016. During the second half of 2019, BeeLive
began expanding into international markets. To date, BeeLive International offers Arabic language live streaming product in the Middle
East and Thai language live streaming product in Southeast Asia.
On
December 29, 2021, Beijing local time, SHC entered into an Equity Acquisition Framework Agreement (the “Framework Agreement”)
with Golden Shield Enterprises Limited (“Golden Shield”), Beijing Weiliantong Technology Co., Ltd. (“Weiliantong”,
together with Golden Shield, the “Target Companies”, and each a “Target Company”), Tianjin Yieryi Technology
Co., Ltd. (“Yieryi”), Wolter Global Investment Limited (“Wolter Global”, together with Yieryi, the “Sellers”,
and each a “Seller”) and Qingdao Weilaijin Industry Investment Fund Partnership (Limited Partnership) (“Weilaijin”),
which is one of the shareholders of Yieryi. Pursuant to the Framework Agreement, SHC, or its affiliates designated by SHC, will acquire
all of the outstanding equity interests of (i) Weiliantong from Yieryi and (ii) Golden Shield from Wolter Global (the “Acquisitions”).
Yieryi and Wolter Global are under common control.
The
transactions contemplated under the Framework Agreement have closed on January 1, 2022 (the “Closing”). Upon the closing
of transactions contemplated in the Framework Agreement, SHC acquired 100% of the issued and outstanding securities of Weiliantong and
Golden Shield for an aggregate consideration of RMB280 million (approximately US$43.8 million), including RMB100 million (approximately
US$15.6 million) in cash and RMB180 million (approximately US$28.2 million) in our Class A ordinary shares. The cash consideration includes
RMB13.8 million (approximately US$2.2 million) cash to Yieryi and repayment of (i) the outstanding loans of Yieryi in an aggregate amount
of RMB77.4 million (approximately US$12.1 million) and (ii) a third-party loan incurred by Weiliantong in an amount of RMB8.8 million
(approximately US$1.4 million). The shares consideration consists of RMB20.8 million (approximately US$3.3 million) in our Class A ordinary
shares to be issued to Weilaijin (the “Weilaijin Share Consideration”), a shareholder of Yieryi, and RMB159.2 million (approximately
US$24.9 million) in our Class A ordinary shares to be issued to Wolter Global (the “Wolter Global Share Consideration”).
In
January 2022, SG consummated the acquisition of the 100% equity interest in Chuangda Zhihui (Beijing) Technology Co., Ltd. (“CDZH”)
and its wholly owned subsidiary, Beijing Huayi Dongchen Technology Co., Ltd. (“HYDC”) from its original shareholders for
a cash consideration of RMB100,000 (US$15,692). We believe the acquisition of CDZH and HYDC will help to enrich the product lines, expand
the user base and commercialize the growth potential in the live streaming market.
On
April 7, 2022, Sixiang Qiyuan (Hangzhou) Culture Technology Co., Ltd (“QYHZ”) and its several wholly owned subsidiaries were
established in Zhejiang, PRC to provide information technology service. QYHZ is controlled through contractual agreement in lieu of direct
equity ownership by WXZJ.
In
December 2019, a novel strain of coronavirus (COVID-19) surfaced. COVID-19 has spread rapidly to many parts of the PRC and other parts
of the world in the first half of 2020, which has caused significant volatility in the PRC and international markets. After the initial
outbreak of COVID-19, from time to time, some instances of COVID-19 infections have emerged in various regions of China, including the
infections caused by the Omicron variants in 2022. For example, a wave of infections caused by the Omicron variants emerged in Shanghai
in 2022, and a series of restrictions and quarantines were implemented to contain the spread. Our Beijing and Hangzhou office did not
work at full capacity for approximately two months when these restrictive measures are in force, which negatively affected our operational
and financial results. Many of the restrictive measures previously adopted by the PRC governments at various levels to control the spread
of the COVID-19 virus have been revoked or replaced with more flexible measures since December 2022. While the revocation or replacement
of the restrictive measures to contain the COVID-19 pandemic could have a positive impact on our normal operations, the extent of the
impact on the Company’s future financial results will be dependent on future developments such as the length and severity of the
crisis, the potential resurgence of the crisis, future government actions in response to the crisis and the overall impact of the COVID-19
pandemic on the global economy and capital markets, among many other factors, all of which remain highly uncertain and unpredictable.
Given this uncertainty, the Company is currently unable to quantify the expected impact of the COVID-19 pandemic on its future operations,
financial condition, liquidity and results of operations if the current situation continues.
Key
Factors Affecting Our Results of Operations
General
Factors
Development
of the mobile live streaming market in China over the past decade has been influenced by a number of macroeconomic and technological
factors and trends, including increasing disposable income and demand for cultural and entertainment activities and increased use of
the mobile internet. Our business and operating results are affected by general factors affecting China’s entertainment live streaming
industry, which may include the following:
|
● |
China’s overall macroeconomic
landscape |
|
● |
China’s overall entertainment
and mobile entertainment growth |
|
● |
Usage and penetration rate
of mobile Internet and mobile payment |
|
● |
Growth and competitive
landscape of China’s mobile live streaming market, especially entertainment SHOW live streaming |
|
● |
Governmental policies affecting
China’s live streaming industry |
Unfavorable
changes in any of these general industry conditions could negatively affect demand for our services and materially and adversely affect
its results of operations.
Specific
Factors
While
our business is influenced by general factors affecting the mobile live streaming industry in China, we believe our results of operations
are more directly affected by company specific factors, including the following major factors:
Our
ability to retain broadcasters and enhance user experience
We
continue to improve our operational capability with more attractive contents, such as music, dancing, talk shows, traditional drama,
online competitions and offline events, to further enhance user experience. We are offering different contents and games to attract more
users to pay for our services and to pay more money per user as well. Therefore quality broadcasters and interesting contents are essential
to our operations. In order to retain quality broadcasters, we have developed a revenue sharing policy, pursuant to which we share revenues
generated on the platforms with talents agencies, which in turn share revenues with broadcasters. Additionally, in order to maintain
the quality of broadcasters and service, we are very cautious in hiring broadcasters and has adopted strict operation procedures for
screening broadcasters before hiring. We primarily work with professional agents to identify and retain new broadcasters. The increasing
number of trained broadcasters, who provide better quality performance, also contributes to improved ARPPU and paying ratio of Scienjoy
Inc.
Our
ability to maintain and expand our user base
User
base is another key factor for success in the mobile live streaming industry. We endeavor to provide attractive content to keep users
on its platforms as long as possible. Our multi-platform strategy attempt to retain users by providing diversified content, promotions
and an enhanced user experience.
With
respect to user base, mobile SHOW live streaming sector differs from other mobile live streaming sectors such as pan entertainment live
streaming and game live streaming sector. Because, for SHOW live streaming, each broadcaster interacts in real time with users and therefore
the number of users that each broadcaster can entertain at the same period in his/her video room is limited.
We
continue to seek opportunities to grow our user base and enhance our user engagement. Our ability to do so largely depends on our ability
to recruit, train, and retain high quality broadcasters and our ability to produce high quality content. We also intend to continue to
invest in our brand recognition.
We
intend to further explore overseas markets to expand our business and user base through both organic expansion and selective investments.
On August 10, 2020, we signed an Equity Acquisition Framework Agreement (the “BeeLive Acquisition Agreement”) with Sciscape
International Limited, Tianjin Guangju Dingfei Technology Co., Ltd., Cosmic Soar Limited and Tianjin Guangju Dingsheng Technology Co.,
Ltd. Pursuant to the BeeLive Acquisition Agreement, we, through Scienjoy Inc., acquired 100% of the equity interest in Sciscape International
Limited which holds the platform BeeLive International and, through Zhihui Qiyuan (the VIE entity), acquired 100% of the equity interest
in Tianjin Guangju Dingfei Technology Co., Ltd. which holds BeeLive Chinese (MiFeng). Pursuant to the Agreement, the Company is required
to pay (i) a cash consideration of RMB50.0 million and (ii) RMB250.0 million in Class A ordinary shares (approximately 5.4 million Class
A ordinary shares) to be issued by the Company. 30% of share consideration payments are subject to certain performance conditions and
requirements over the following three years. On August 21, 2020, all target shares were transferred to the parties designated in BeeLive
Acquisition Agreement. On September 10, 2020, we paid a cash consideration of RMB50.0 million to Tianjin Guangju Dingsheng Technology
Co., Ltd. and issued 3,786,719 Class A Ordinary Shares to Cosmic Soar Limited. Tianjin Guangju Dingfei Technology Co., Ltd. subsequently
changed its name to Sixiang Mifeng (Tianjin) Technology Co. and Sciscape International Limited changed its name to Scienjoy BeeLive Limited.
BeeLive is a global live streaming platform that initially launched in China in November 2016. During the second half of 2019, BeeLive
began expanding into international markets. To date, BeeLive International offers Arabic language live streaming product in the Middle
East and Thai language live streaming product in Southeast Asia.
On
December 29, 2021, Beijing local time, SHC entered into an Equity Acquisition Framework Agreement (the “Framework Agreement”)
with Golden Shield Enterprises Limited (“Golden Shield”), Beijing Weiliantong Technology Co., Ltd. (“Weiliantong”,
together with Golden Shield, the “Target Companies”, and each a “Target Company”), Tianjin Yieryi Technology
Co., Ltd. (“Yieryi”), Wolter Global Investment Limited (“Wolter Global”, together with Yieryi, the “Sellers”,
and each a “Seller”) and Qingdao Weilaijin Industry Investment Fund Partnership (Limited Partnership) (“Weilaijin”),
which is one of the shareholders of Yieryi. Pursuant to the Framework Agreement, SHC, or its affiliates designated by SHC, will acquire
all of the outstanding equity interests of (i) Weiliantong from Yieryi and (ii) Golden Shield from Wolter Global (the “Acquisitions”).
Yieryi and Wolter Global are under common control.
The
transactions contemplated under the Framework Agreement have closed on January 1, 2022 (the “Closing”). Upon the closing
of transactions contemplated in the Framework Agreement, SHC acquired 100% of the issued and outstanding securities of Weiliantong and
Golden Shield for an aggregate consideration of RMB280 million (approximately US$43.8 million), including RMB100 million (approximately
US$15.6 million) in cash and RMB180 million (approximately US$28.2 million) in our Class A ordinary shares. The cash consideration includes
RMB13.8 million (approximately US$2.2 million) cash to Yieryi and repayment of (i) the outstanding loans of Yieryi in an aggregate amount
of RMB77.4 million (approximately US$12.1 million) and (ii) a third-party loan incurred by Weiliantong in an amount of RMB8.8 million
(approximately US$1.4 million). The shares consideration consists of RMB20.8 million (approximately US$3.3 million) in our Class A ordinary
shares to be issued to Weilaijin (the “Weilaijin Share Consideration”), a shareholder of Yieryi, and RMB159.2 million (approximately
US$24.9 million) in our Class A ordinary shares to be issued to Wolter Global (the “Wolter Global Share Consideration”).
Our
ability to improve innovative technologies
The
ability to understand market traffic and pair users with suitable broadcasters and activities is key for user stickiness and monetization
in the mobile SHOW live streaming industry. By using big data analysis to understand individual user behavior and industry trends, we
intend to adjust our platform to better guide users to appropriate broadcasters as well as to analyze traffic on other sites to select
the best methods and targets for user acquisition.
Summary
Consolidated Statements of Income
| |
For the years ended December 31, | |
| |
2020 | | |
2021 | | |
2022 | |
Amounts in thousands of RMB and USD | |
RMB | | |
RMB | | |
RMB | | |
USD | |
Total revenue | |
| 1,222,183 | | |
| 1,669,358 | | |
| 1,953,257 | | |
| 283,196 | |
Cost of revenues | |
| (959,939 | ) | |
| (1,364,902 | ) | |
| (1,670,068 | ) | |
| (242,137 | ) |
Gross profit | |
| 262,244 | | |
| 304,456 | | |
| 283,189 | | |
| 41,059 | |
Sales and marketing expenses | |
| (10,121 | ) | |
| (4,807 | ) | |
| (2,127 | ) | |
| (308 | ) |
General and administrative expenses | |
| (33,889 | ) | |
| (65,233 | ) | |
| (61,005 | ) | |
| (8,845 | ) |
Research and development expenses | |
| (31,780 | ) | |
| (70,039 | ) | |
| (67,538 | ) | |
| (9,792 | ) |
(Provision for) recovery of doubtful accounts | |
| 8,253 | | |
| 1,592 | | |
| (2,739 | ) | |
| (397 | ) |
Income from operations | |
| 194,707 | | |
| 165,969 | | |
| 149,780 | | |
| 21,717 | |
Interest income, net | |
| 2,960 | | |
| 3,962 | | |
| 2,506 | | |
| 363 | |
Other income (loss), net | |
| (4,702 | ) | |
| (90 | ) | |
| 11,443 | | |
| 1,659 | |
Foreign exchange gain (loss), net | |
| 703 | | |
| 105 | | |
| (1,493 | ) | |
| (216 | ) |
Change in fair value of warrant liabilities | |
| 3,904 | | |
| 16,421 | | |
| 10,776 | | |
| 1,562 | |
Change in fair value of contingent consideration | |
| (14,068 | ) | |
| (33,584 | ) | |
| 13,071 | | |
| 1,895 | |
Change in fair value of investment in marketable security | |
| - | | |
| 25,831 | | |
| 1,760 | | |
| 255 | |
Investment income (loss) | |
| - | | |
| (2,998 | ) | |
| 25,449 | | |
| 3,690 | |
Income before income taxes | |
| 183,504 | | |
| 175,616 | | |
| 213,292 | | |
| 30,925 | |
Income tax expenses | |
| (7,404 | ) | |
| (5,604 | ) | |
| (18,067 | ) | |
| (2,619 | ) |
Net income | |
| 176,100 | | |
| 170,012 | | |
| 195,225 | | |
| 28,306 | |
Less: net income attributable to noncontrolling interest | |
| - | | |
| - | | |
| 1,892 | | |
| 274 | |
Net income attributable to the Company’s shareholders | |
| 176,100 | | |
| 170,012 | | |
| 193,333 | | |
| 28,032 | |
Revenues
Our
revenues consist of live streaming revenue and technical services revenue. We generate technical services revenue from providing technical
development and advisory services, but the technical services revenue is not material. Our revenue is mostly from the sales of virtual
items used in our live streaming business.
Virtual
items are categorized as consumable and time-based items. Consumable items, as virtual gift service, are consumed and used by users upon
purchase, while time-based virtual items, such as privilege titles, could be used for a fixed period of time. Accordingly, revenue is
recognized at the time when the virtual item is delivered and consumed if the virtual item is a consumable item or, in the case of time-based
virtual item, recognized ratably over the period each virtual item is made available to the user, which is usually over one to multiple
months and does not exceed one year. For the years ended December 31, 2020, 2021 and 2022, revenue from consumable virtual items represented
over 97% of the total net revenue.
As
we continue to grow our live streaming business, and enhance our user engagement and expand virtual gifting scenarios to increase users’
willingness to pay, we expect our revenue from the sales of virtual items in our live streaming business to increase.
The
following table sets forth types of our revenue for the periods indicated:
| |
For the years ended December 31, | |
| |
2020 | | |
2021 | | |
2022 | | |
2022 | |
Amounts in thousands of RMB and USD | |
RMB | | |
RMB | | |
RMB | | |
USD | |
Live streaming - consumable virtual items revenue | |
| 1,187,431 | | |
| 1,617,056 | | |
| 1,886,179 | | |
| 273,470 | |
Live streaming - time based virtual item revenue | |
| 29,596 | | |
| 32,905 | | |
| 27,683 | | |
| 4,014 | |
Technical services | |
| 5,156 | | |
| 19,397 | | |
| 39,395 | | |
| 5,712 | |
Total revenue | |
| 1,222,183 | | |
| 1,669,358 | | |
| 1,953,257 | | |
| 283,196 | |
As
of December 31, 2022, we operated five brands of live streaming platforms, consisting of: Showself Live Streaming, Lehai Live Streaming,
Haixiu Live Streaming, BeeLive Live Streaming (including BeeLive Chinese version – Mifeng) and Hongle Live Streaming. The following
table sets forth our revenue by platforms for the years indicated:
| |
For the years ended December 31, | |
| |
2020 | | |
2021 | | |
2022 | | |
2022 | |
Amounts in thousands of RMB and USD | |
RMB | | |
RMB | | |
RMB | | |
USD | |
Showself | |
| 549,763 | | |
| 595,004 | | |
| 521,155 | | |
| 75,561 | |
Lehai | |
| 180,112 | | |
| 242,910 | | |
| 241,851 | | |
| 35,065 | |
Haixiu | |
| 321,468 | | |
| 326,661 | | |
| 317,953 | | |
| 46,099 | |
Beelive | |
| 165,684 | | |
| 485,386 | | |
| 545,296 | | |
| 79,060 | |
Hongle | |
| - | | |
| - | | |
| 287,607 | | |
| 41,699 | |
Technical services and others | |
| 5,156 | | |
| 19,397 | | |
| 39,395 | | |
| 5,712 | |
TOTAL | |
| 1,222,183 | | |
| 1,669,358 | | |
| 1,953,257 | | |
| 283,196 | |
| |
| | | |
| | | |
| | | |
| | |
The
total number of paying users at Showself Live, Lehai Live, Haixiu Live , Beelive Live and Hongle Live for the years indicated is as following:
| |
For the year ended December 31, | |
| |
2020 | | |
2021 | | |
2022 | |
Showself | |
| 391,258 | | |
| 329,127 | | |
| 239,691 | |
Lehai | |
| 132,477 | | |
| 189,653 | | |
| 158,034 | |
Haixiu | |
| 319,403 | | |
| 188,039 | | |
| 133,147 | |
Beelive | |
| 61,430 | | |
| 133,821 | | |
| 93,027 | |
Hongle | |
| - | | |
| - | | |
| 78,473 | |
TOTAL | |
| 904,568 | | |
| 840,640 | | |
| 702,372 | |
The
ARPPU by Showself Live, Lehai Live, Haixiu Live, Beelive Live and Hongle Live is as following (amounts in RMB):
| |
For the year ended December 31, | |
| |
2020 | | |
2021 | | |
2022 | | |
2022 | |
In RMB and USD | |
RMB | | |
RMB | | |
RMB | | |
USD | |
Showself | |
| 1,405 | | |
| 1,808 | | |
| 2,174 | | |
| 315 | |
Lehai | |
| 1,360 | | |
| 1,281 | | |
| 1,530 | | |
| 222 | |
Haixiu | |
| 1,006 | | |
| 1,737 | | |
| 2,388 | | |
| 346 | |
Beelive | |
| 2,697 | | |
| 3,627 | | |
| 5,862 | | |
| 850 | |
Hongle | |
| - | | |
| - | | |
| 3,665 | | |
| 531 | |
Overall average | |
| 1,345 | | |
| 1,963 | | |
| 2,725 | | |
| 395 | |
Among
five brands of live streaming platforms, Showself Live streaming contributed at least 34% of the paying users for the all the periods
indicated. Our ARPPU in each platform may fluctuate from period to period due to the mix of live streaming services purchased by the
paying users. The overall ARPPU for the years ended December 31, 2020, 2021 and 2022 was RMB 1,345, RMB 1,963 and RMB 2,725, respectively.
Cost
of Revenues
Our
cost of revenues primarily consists of (i) revenue sharing fees, including payments to various broadcasters and content providers, (ii)
user acquisition costs, (iii) bandwidth related costs, and (iv) other costs.
The
table below shows the cost of revenues for the periods indicated.
| |
For the year ended December 31, | |
| |
2020 | | |
2021 | | |
2022 | | |
2022 | |
Amounts in thousands of RMB and USD | |
RMB | | |
RMB | | |
RMB | | |
USD | |
Revenue sharing fees | |
| (828,874 | ) | |
| (1,179,935 | ) | |
| (1,521,100 | ) | |
| (220,538 | ) |
User acquisition costs | |
| (87,064 | ) | |
| (120,196 | ) | |
| (98,568 | ) | |
| (14,291 | ) |
Bandwidth related costs | |
| (6,586 | ) | |
| (9,802 | ) | |
| (13,281 | ) | |
| (1,926 | ) |
Others | |
| (37,415 | ) | |
| (54,969 | ) | |
| (37,119 | ) | |
| (5,382 | ) |
TOTAL | |
| (959,939 | ) | |
| (1,364,902 | ) | |
| (1,670,068 | ) | |
| (242,137 | ) |
Revenue
sharing fees and content cost: Our revenue sharing fees represent our payment to broadcasters based on a percentage of revenue
from sales of virtual items, including virtual gifts and other subscription based privileges. Revenue sharing fees were 68%, 71% and
78% of revenues for the years ended December 31, 2020, 2021 and 2022, respectively. As we need to attract more talented broadcasters
and offer more content to users, we adjusted our revenue sharing policy and provided broadcasters with higher revenue sharing percentage
to attract more talented broadcasters. As a result, the revenue sharing fees increased by 42% in fiscal 2021 compared to fiscal 2020
and increased by 29% in fiscal 2022 compared to fiscal 2021. We expect our sharing fees and content cost for live streaming revenue to
increase in line with the growth of our live streaming operations.
User
acquisition costs: We acquire users primarily through viral marketing, or word-of-mouth marketing, and online download. We provide
online downloads of our apps via various third-party websites, including online advertising networks, internet portals and mobile application
stores. We pay such third parties a fee for each registered user account acquired through them.
Bandwidth
related cost: Bandwidth related cost consists of fees that we pay to telecommunication service providers for server hosting,
bandwidth and content delivery-related services such as CDN (content delivery network).
Others: Other
costs include (i) fees that we pay to third-party payment processing platforms through which our users purchase our virtual currencies,
technology service costs, and content producing costs, (ii) personnel fees directly related to the revenue such as operation employees’
salary and benefits, and (iii) depreciation and amortization expense for servers and other equipment, and intangibles directly related
to operating the platforms. For the years ended December 31, 2020, 2021 and 2022 other cost represented approximately 2% to 3% of related
total revenue.
Operating
Expenses
Our
operating expenses consists of (i) sales and marketing expenses, (ii) research and development expenses, (iii) general and administrative
expenses, and (iv) provision for doubtful accounts.
| |
For the year ended December 31, | |
| |
2020 | | |
2021 | | |
2022 | | |
2022 | |
Amounts in thousands of RMB and USD | |
RMB | | |
RMB | | |
RMB | | |
USD | |
Sales and marketing expenses | |
| (10,121 | ) | |
| (4,807 | ) | |
| (2,127 | ) | |
| (308 | ) |
General and administrative expenses | |
| (33,889 | ) | |
| (65,233 | ) | |
| (61,005 | ) | |
| (8,845 | ) |
Research and development expenses | |
| (31,780 | ) | |
| (70,039 | ) | |
| (67,538 | ) | |
| (9,792 | ) |
Recovery of (Provision for) doubtful accounts | |
| 8,253 | | |
| 1,592 | | |
| (2,739 | ) | |
| (397 | ) |
Sales
and marketing expenses: Our sales and marketing expenses mainly consist of (i) salaries and benefits for sales and marketing
employees, and (ii) branding and advertisement expenses, including advertisements, holding promotional events and developing and designing
marketing campaigns. We expect to target sales and marketing expenditures to attract targeted paying users.
General
and administrative expenses: Our general and administrative expenses primarily consist of (i) salaries and benefits for our general
and administrative staff, (ii) consulting fees, (iii) other expenses primarily including general office expenses, and (iv) office rental
expenses. We expect that general and administrative expenses will increase when we become a public company and incurs additional costs
to comply with its reporting obligations under the U.S. securities laws.
Research
and development expenses: Our research and development expenses primarily consist of (i) salaries and benefits for our research
and development employees, and (ii) other expenses primarily including depreciation related to research use. We expect our research and
development expenses to continue to grow as we continue to invest in innovative technologies to offer users a better experience.
(Provision
for) recovery of doubtful accounts: We maintain an allowance for doubtful accounts which reflects our best estimate of amounts
that potentially will not be collected. When we determine the allowance for doubtful accounts, we take into consideration various factors
including but not limited to collection history and credit-worthiness of the debtors as well as the age of the individual receivables
account. We expect that the provision for doubtful accounts to decline as we have committed more resources to collection of account receivables.
Results
of Operations
Year
Ended December 31, 2022 Compared to Year Ended December 31, 2021
Revenue: Total
revenues increased by RMB283.9 million, or 17%, from RMB1,669.4 million for the year ended December 31, 2021 to RMB1,953.3 million for
the year ended December 31, 2022. This increase was driven by more quality content provided through our integrated multiple live streaming
platforms including Hongle platform we acquired in January 2022. For the year ended December 31, 2022, the number of paying user was
702,372, decreased from 840,640 paying user for the year ended December 31, 2021. Our average ARPPU increased by 39%, from RMB1,963 for
the year ended December 31, 2021 to RMB 2,725 for the for the year ended December 31, 2022.
Cost
of revenues: Our cost of revenues increased by 22%, from RMB1,364.9 million for the year ended December 31, 2021 to RMB1,670.1
million for the year ended December 31, 2022. The increase was primarily attributable to a 29%, or RMB341.2 million, year-over-year increase
in the Company’s revenue sharing fees and content costs. We have to increase sharing fee ratio in the growth and competitive landscape
of China’s mobile live streaming market.
Gross
profit: Our gross profit for the year ended December 31, 2022 decreased by 7% to RMB283.2 million from RMB304.5 million for
the year ended December 31, 2021. Gross margin for the years ended December 31, 2022 and 2021 was 14% and 18%. As we continued to increase
the revenue sharing fee ratio, it decreased the gross margin in short run but will attract more high-quality broadcasters and enhance
the quality of our content offerings.
Total
operating expenses: Total operating expenses for the year ended December 31, 2022 decreased by 4% to RMB133.4 million from RMB138.5
million for the year ended December 31, 2021.
|
● |
Sales and
marketing expenses: Our sales and marketing expenses decreased by 56%, from RMB4.8 million for the year ended December
31, 2021 to RMB2.1 million for the year ended December 31, 2022. This decrease was mainly due to fewer promotional activities. |
|
● |
General
and administrative expenses: Our general and administrative expenses decreased by 6%, from RMB65.2 million for the
year ended December 31, 2021 to RMB61.0 million for the year ended December 31, 2022. The decrease was primarily due to a decrease
of RMB9.5 million in share base compensations, partially offset by more consulting and professional fees due
to the expansion of the Company and amortization of intangible asset. |
|
● |
Research
and development expenses: Our research and development expenses decreased from RMB70.0 million for the year ended
December 31, 2021 to RMB67.5 million for the year ended December 31, 2022 due to a decrease of RMB13.9 million in share base compensations,
partially offset by higher employee salary and welfare as a result of increased R&D
headcounts. |
|
● |
Recovery
of (provision for) doubtful accounts: Our provision for doubtful accounts for the year ended December 31 2022 was RMB2.7
million as compared to a recovery of doubtful accounts of RMB1.6 million for the year ended December 30, 2021, due to slowly collection. |
Change
in fair value of contingent consideration: The Company’s reverse recapitalization with Wealthbridge Acquisition Limited
(“Wealthbridge”) on May 7, 2020, acquisition of BeeLive on August 10, 2020 and acquisition of Hongle on January 1, 2022,
which involved payments of future contingent consideration upon the achievement of certain financial performance targets and specific
market price levels. Earn out liabilities are recorded for the estimated fair value of the contingent consideration on the merger date.
The fair value of the contingent consideration is re-measured at each reporting period, and the change in fair value is recognized as
either income or expense. For the year ended December 31, 2022, the change in fair value of contingent consideration was RMB13.1 million
as compared to RMB33.6 million for the year ended December 31, 2021.
Change
in fair value of warrant liabilities: The Company’s warrants assumed from SPAC acquisition that have complex terms, such
as a clause in which the warrant agreements contain a cash settlement provision whereby the holders could settle the warrants for cash
upon a fundamental transaction that is considered outside of the control of management are considered to be a derivative that are recorded
as a liability at fair value. The warrant derivative liability is adjusted to its fair value at the end of each reporting period, with
the change being recorded as other expense or gain. For the year ended December 31, 2022, the change in fair value of warrant liabilities
was RMB10.8 million as compared to RMB16.4 million for the year ended December 31, 2021.
Change
in fair value of investment in marketable security: In January 2021, the Company, through its wholly owned subsidiary, Scienjoy Inc.,
purchased from Cross Wealth Investment Holding Limited, an entity related to two directors of the Company, 606,061 ordinary shares of
Goldenbridge Acquisition Limited (“Goldenbridge”) for an aggregated consideration of US$2 million. Goldenbridge was formed
as a special purpose acquisition company. The investment was classified as investment in marketable security, which is adjusted to its
fair value at the end of each reporting period, with the change being recorded as other expense or gain. Change in fair value of investment
in marketable security for the year ended December 31, 2022 was RMB1.8 million as compared to RMB25.8 million for the year ended December
31, 2021.
Investment
income (loss): On October 9, 2021, the Company signed an investment agreement to invest up to RMB150,000 into Qingdao Sixiang Zhuohong
Private Equity LP (“Qingdao LP”), which further invests in broadcaster, IT, Big Data, Artificial Intelligence and logistic
industry. The Qingdao LLP is managed by two unrelated general partners (GPs). The Company, as a Limited partner, neither participate
in the daily operation of Qingdao LP, nor has the exclusive rights to control the partnership meeting and investment decisions. As a
result, the Company considers it has significant influence on this investment based on its voting power. For the year ended December
31, 2022, the Company recorded shares of income of RMB25.4 million as compared to shares of loss of RMB3.0 million for the year ended
December 31, 2021.
Net
income: As a result of the foregoing, net income increased by 15%, from RMB170.0 million for the year ended December 31, 2021
to RMB195.2 million for the year ended December 31, 2022
Year
Ended December 31, 2021 Compared to Year Ended December 31, 2020
Revenue: Total
revenues increased by RMB447.2 million, or 37%, from RMB1,222.2 million for the year ended December 31, 2020 to RMB1,669.4 million for
the year ended December 31, 2021. This increase was driven by more quality content are provided through our integrated multiple live
streaming platforms including Beelive platforms we acquired in September 2020. For the year ended December 31, 2021, the number of paying
user was 840,640, decreased slightly by 7% from 904,568 paying user for the year ended December 31, 2020. Our average ARPPU increased
by 46%, from RMB 1,345 for the year ended December 31, 2020 to RMB 1,963 for the for the year ended December 31, 2021.
Cost
of revenues: Our cost of revenues increased by 42%, from RMB959.9 million for the year ended December 31, 2020 to RMB1,364.9
million for the year ended December 31, 2021. The increase was primarily attributable to a 42%, or RMB351.1 million, year-over-year increase
in the Company’s revenue sharing fees and content costs, which was consistent with the 50% year-over-year increase in active broadcasters
as well as the growth of the Company’s overall live streaming operations for the year ended December 31, 2021. In addition, the
Company incurred share based compensation of RMB6.2 million for the year ended December 31, 2021 and no such expense incurred for the
year ended December 31, 2020.
Gross
profit: Our gross profit for the year ended December 31, 2021 increased by 16% to RMB304.5 million from RMB262.2 million for
the year ended December 31, 2020. Gross margin for the years ended December 31, 2021 and 2020 was 18% and 21%. As we continued to increase
the revenue sharing fee, it decreased the gross margin in short run but will attract more broadcasters and enhance the quality of our
content offerings.
Total
operating expenses: Total operating expenses for the year ended December 31, 2021 increased by 105% to RMB138.5 million from
RMB67.5 million for the year ended December 31, 2020.
|
● |
Sales and marketing expenses: Our
sales and marketing expenses decreased by 53%, from RMB10.1 million for the year ended December 31, 2020 to RMB4.8 million for the
year ended December 31, 2021. This decrease was mainly due to the additional promotional activities that we executed in fiscal 2020
following an uptick in online user traffic as more online users spent an increased amount of time at home watching our live streaming
content during the COVID-19 outbreak. |
|
● |
General and administrative expenses: Our
general and administrative expenses increased by 92%, from RMB33.9 million for the year ended December 31, 2020 to RMB65.2 million
for the year ended December 31, 2021. The increase was primarily because we had a share based compensation of RMB12.0 million and
higher employee salary and welfare and amortization of intangible assets as compared to fiscal year 2020. |
|
● |
Research and development expenses: Our
research and development expenses increased from RMB31.8 million in 2020 to RMB70.0 million in 2021 due to increased R&D headcounts
and the Company had share based compensation of RMB13.9 million for the year ended December 31, 2021. |
|
● |
Recovery of doubtful accounts: Our
recovery of doubtful accounts for the year ended December 31 2021 was RMB1.6 million as compared to a recovery of doubtful accounts
of RMB8.3 million for the year ended December 30, 2020. |
Change
in fair value of contingent consideration: The Company’s reverse recapitalization with Wealthbridge Acquisition Limited
(“Wealthbridge”) on May 7, 2020 and acquisition of BeeLive on August 10, 2020, involved payments of future contingent consideration
upon the achievement of certain financial performance targets and specific market price levels. Earn out liabilities are recorded for
the estimated fair value of the contingent consideration on the merger date. The fair value of the contingent consideration is re-measured
at each reporting period, and the change in fair value is recognized as either income or expense. For the year ended December 31, 2021,
the change in fair value of contingent consideration increased by 139% to RMB33.6 million from RMB14.1 million for the year ended December
31, 2020.
Change
in fair value of warrant liabilities: The Company’s warrants assumed from SPAC acquisition that have complex terms, such
as a clause in which the warrant agreements contain a cash settlement provision whereby the holders could settle the warrants for cash
upon a fundamental transaction that is considered outside of the control of management are considered to be a derivative that are recorded
as a liability at fair value. The warrant derivative liability is adjusted to its fair value at the end of each reporting period, with
the change being recorded as other expense or gain. For the year ended December 31, 2021, the change in fair value of warrant liabilities
increased by 321% to RMB16.4 million from RMB3.9 million for the year ended December 31, 2020.
Change
in fair value of investment: Change in fair value of investment for the year ended December 31, 2021 amount to RMB22.8 million.
In January 2021, the Company, through its wholly owned subsidiary, Scienjoy Inc., purchased from Cross Wealth Investment Holding Limited,
an entity related to two directors of the Company, 606,061 ordinary shares of Goldenbridge Acquisition Limited (“Goldenbridge”)
for an aggregated consideration of US$2 million. Goldenbridge was formed as a special purpose acquisition company. The investment was
classified as investment in marketable security, which is adjusted to its fair value at the end of each reporting period, with the change
being recorded as other expense or gain.
Net
income: As a result of the foregoing, net income decreased by 3%, from RMB176.1 million for the year ended December 31, 2020
to RMB 170.0 million for the year ended December 31, 2021.
Recent
Accounting Pronouncements
In
February 2016, the FASB issued ASU No. 2016-02, Leases (Topic 842). This update will require the recognition of a right-of-use asset
and a corresponding lease liability, initially measured at the present value of the lease payments, for all leases with terms longer
than 12 months. For operating leases, the asset and liability will be expensed over the lease term on a straight-line basis, with all
cash flows included in the operating section of the statement of cash flows. For finance leases, interest on the lease liability will
be recognized separately from the amortization of the right-of-use asset in the statement of comprehensive income and the repayment of
the principal portion of the lease liability will be classified as a financing activity while the interest component will be included
in the operating section of the statement of cash flows. ASU 2016-02 is effective for interim and annual periods beginning after December
15, 2018 and requires a modified retrospective approach to adoption. Early adoption is permitted. In September 2017, the FASB issued
ASU No. 2017-13, which to clarify effective dates that public business entities and other entities were required to adopt ASC Topic 842
for annual reporting. A public business entity that otherwise would not meet the definition of a public business entity except for a
requirement to include or the inclusion of its financial statements or financial information in another entity’s filing with the
SEC adopting ASC Topic 842 for annual reporting periods beginning after December 15, 2019, and interim reporting periods within annual
reporting periods beginning after December 15, 2020. ASU No. 2017-13 also amended that all components of a leveraged lease be recalculated
from inception of the lease based on the revised after tax cash flows arising from the change in the tax law, including revised tax rates.
The difference between the amounts originally recorded and the recalculated amounts must be included in income of the year in which the
tax law is enacted. In November 2019, the FASB issued ASU No. 2019-10, by which to defer the effective date for all other entities by
an additional year. As an emerging growth company, the Company has not early adopted this update and it will become effective on January
1, 2021. In June 2020, the FASB issued ASU No. 2020-05, “Revenue from Contracts with Customers (Topic 606) and Leases (Topic 842)
Effective Dates for Certain Entities” (“ASU 2020-05”) in response to the ongoing impacts to businesses in response
to the coronavirus (COVID-19) pandemic. ASU 2020-05 provides a limited deferral of the effective dates for implementing previously issued
ASU 606 and ASU 842 to give some relief to businesses and the difficulties they are facing during the pandemic. ASU 2020-05 affects entities
in the “all other” category and public Not-For-Profit entities that have not gone into effect yet regarding ASU 2016-02,
Leases (Topic 842). Entities in the “all other” category may defer to fiscal years beginning after December 15, 2021, and
interim periods within fiscal years beginning after December 15, 2022. The Company adopted ASU 2016-02, Leases (Topic 842) on January
1, 2022.
In
June 2016, the FASB issued ASU No. 2016-13, “Financial Instruments — Credit Losses (Topic 326): Measurement of Credit Losses
on Financial Instruments,” which requires the Company to measure and recognize expected credit losses for financial assets held
and not accounted for at fair value through net income. In November 2018, April 2019 and May 2019, the FASB issued ASU No. 2018-19, “Codification
Improvements to Topic 326, Financial Instruments — Credit Losses,” “ASU No. 2019-04, Codification Improvements to Topic
326, Financial Instruments — Credit Losses,” “Topic 815, Derivatives and Hedging, and Topic 825, Financial Instruments,”
and “ASU No. 2019-05, Financial Instruments — Credit Losses (Topic 326): Targeted Transition Relief,” which provided
additional implementation guidance on the previously issued ASU. The ASU is effective for fiscal years beginning after Dec. 15, 2019 for
public business entities that meet the definition of an SEC filer, excluding entities eligible to be SRCs as defined by the SEC. All other
entities, ASU No. 2016-13 is effective for fiscal years beginning after December 15, 2022. The adoption of this guidance will not have
a material impact on the Company’s consolidated financial statements.
In
October 2018, the FASB issued ASU No. 2018-17 (“ASU 2018-17”), Consolidation (Topic 810): Targeted Improvements to Related
Party Guidance for Variable Interest Entities. The updated guidance requires entities to consider indirect interests held through related
parties under common control on a proportional basis rather than as the equivalent of a direct interest in its entirety when determining
whether a decision-making fee is a variable interest. The amendments in this update are effective for non-public business entities for
fiscal years beginning after December 15, 2020, and interim periods within fiscal years beginning after December 15, 2021, with early
adoption permitted. These amendments should be applied retrospectively with a cumulative-effect adjustment to retained earnings at the
beginning of the earliest period presented. The adoption of this guidance did not have a material impact on the Company’s consolidated
financial statements.
In
December 2019, the FASB issued ASU No. 2019-12, Income Taxes (Topic 740): Simplifying the Accounting for Income Taxes, to simplify the
accounting for income taxes. The new guidance eliminates certain exceptions related to the approach for intra-period tax allocation, the
methodology for calculating income taxes in an interim period and the recognition of deferred tax liabilities for outside basis differences.
It also simplifies aspects of the accounting for franchise taxes and enacted changes in tax laws or rates and clarifies the accounting
for transactions that result in a step-up in the tax basis of goodwill. This ASU became effective for the Company’s annual and
interim periods starting from January 1, 2021, and early adoption is permitted. The adoption of this guidance did not have a material
impact on the Company’s consolidated financial statements.
In
January 2020, the FASB issued ASU 2020-01, Investments - Equity Securities (Topic 321), Investments - Equity Method and Joint Ventures
(Topic 323), and Derivatives and Hedging (Topic 815) (“ASU 2020-01”), which is intended to clarify the interaction of the
accounting for equity securities under Topic 321 and investments accounted for under the equity method of accounting in Topic 323 and
the accounting for certain forward contracts and purchased options accounted for under Topic 815. ASU 2020-01 is effective for the Company
beginning January 1, 2021. The adoption of this guidance did not have a material impact on the Company’s consolidated financial
statements.
In
August 2020, the FASB issued ASU 2020-06, Debt – Debt with Conversion and Other Options (Subtopic 470-20) and Derivatives and Hedging
– Contracts in Entity’s Own Equity (Subtopic 815-40) (“ASU 2020-06”). ASU 2020-06 simplifies the guidance for
certain financial instruments with characteristics of both debt and equity, including convertible instruments and contracts on an entity’s
own equity, by reducing the number of accounting models for convertible instruments. It also amends guidance in ASC Topic 260, Earnings
Per Share, relating to the computation of earnings per share for convertible instruments and contracts on an entity’s own equity.
ASU 2020-06 is effective for interim and annual reporting periods in fiscal years that begin after December 15, 2021, with early adoption
permitted for fiscal years that begin after December 15, 2020. The adoption of this guidance did not have a material impact on the Company’s
consolidated financial statements.
In
October 2021, the FASB issued ASU No. 2021-08, “‘Business Combinations (Topic 805): Accounting for Contract Assets and Contract
Liabilities from Contracts with Customers” (“ASU 2021-08”). This ASU requires entities to apply Topic 606 to recognize
and measure contract assets and contract liabilities in a business combination. The amendments improve comparability after the business
combination by providing consistent recognition and measurement guidance for revenue contracts with customers acquired in a business
combination and revenue contracts with customers not acquired in a business combination. The amendments are effective for the Company
beginning after December 15, 2023, and are applied prospectively to business combinations that occur after the effective date. The Company
does not expect the adoption of ASU 2021-04 will have a material effect on the consolidated financial statements.
Except
for the above-mentioned pronouncements, there are no new recent issued accounting standards that will have a material impact on the consolidated
financial position, statements of operations and cash flows.
| B. | Liquidity
and Capital Resources |
Cash
Flows and Working Capital
The
Company sources of liquidity are primarily from the cash earned from its operating activities and proceeds from financing activities.
Financial instruments that potentially subject the Company to significant concentrations of credit risk consist primarily of cash and
cash equivalents. The Company’s cash and cash equivalents consist of cash on hand and demand deposits placed with banks or other
financial institutions which are unrestricted as to withdrawal and use and have original maturities less than three months. Cash and
cash equivalents also consist of funds earned from the operating revenues which were held at the third party platform fund accounts which
are unrestricted as to immediate use or withdraw.
As
of December 31, 2021 and 2022, RMB238,792 and RMB172,514, respectively, were deposited with major financial institutions located in the
PRC. Management believes that these financial institutions are of high credit quality and continually monitor the credit worthiness of
these financial institutions. Historically, deposits in Chinese banks are secure due to the state policy on protecting depositors’
interests. The Company has no short term investments as of December 31, 2021 and 2022.
A
majority of the Company’s expense transactions are denominated in RMB and a significant portion of assets and liabilities of the
Company and its subsidiaries (including the VIEs) are denominated in RMB. RMB is not freely convertible into foreign currencies. In the
PRC certain foreign exchange transactions are required by law to be transacted only by authorized financial institutions at exchange
rates set by the PBOC. Remittances in currencies other than RMB by the Companies in China must be processed through the PBOC or other
PRC foreign exchange regulatory bodies which require certain supporting documentation in order to effect the remittance.
The
Company intends to finance its future working capital requirements and capital expenditures from cash generated from operating activities
and funds raised from financing activities. The Company believes that its current cash and cash equivalents, together with its cash generated
from operating activities and financing activities, will be sufficient to meet its present anticipated working capital requirements and
capital expenditures for at least the next 12 months. However, the Company may decide to enhance its liquidity position or increase its
cash reserve for future investments or operations through additional capital and finance funding. Issuance of additional equity securities,
including convertible debt securities, would dilute the Company earnings per share. The incurrence of debt would divert cash for working
capital and capital expenditures to service debt obligations and could result in operating and financial covenants that restrict the
Company’s operations and its ability to pay dividends to its shareholders.
As
a holding company with no material operations of its own, the Company conducts its operations primarily through its PRC subsidiaries
and its variable interest entity (VIE) and the VIE’s subsidiaries. The Company is permitted under PRC laws and regulations to provide
funding to its PRC subsidiaries in China through capital contributions or loans, subject to the approval of government authorities and
limits on the amount of capital contributions and loans.
The
following table presents the summary of the Company’s cash flow data.
| |
For the year ended December 31, | |
| |
2020 | | |
2021 | | |
2022 | | |
2022 | |
Amounts in thousands of RMB | |
RMB | | |
RMB | | |
RMB | | |
USD | |
Net cash provided by operating activities | |
| 155,441 | | |
| 116,301 | | |
| 57,551 | | |
| 8,346 | |
Net cash used in investing activities | |
| (40,934 | ) | |
| (115,124 | ) | |
| (113,246 | ) | |
| (16,420 | ) |
Net cash provided by (used in) financing activities | |
| (23,332 | ) | |
| 15,284 | | |
| (11,482 | ) | |
| (1,665 | ) |
Effect of foreign exchange rate changes on cash | |
| (3,758 | ) | |
| (282 | ) | |
| 1,522 | | |
| 220 | |
Net increase in cash and cash equivalents | |
| 87,417 | | |
| 16,179 | | |
| (65,655 | ) | |
| (9,519 | ) |
Cash and cash equivalents at beginning of the year | |
| 137,351 | | |
| 224,768 | | |
| 240,947 | | |
| 34,934 | |
Cash and cash equivalents at end of the year | |
| 224,768 | | |
| 240,947 | | |
| 175,292 | | |
| 25,415 | |
Operating
Activities
Net
cash provided by or used in operating activities consisted primarily of the Company’s net income/loss adjusted by non-cash adjustments,
such as provision for doubtful accounts, and adjusted by changes in operating assets and liabilities, such as accounts receivable.
Net
cash provided by operating activities was RMB57.6 million for the year ended December 31, 2022. The difference between the net cash provided
by operating activities and net income of RMB195.2 million was primarily attributable to non-cash adjustment of RMB23.3 million, an increase
in accounts payable of RMB25.5 million due to slower payment to suppliers and an increase in deferred revenue of RMB22.4 million, partially
offset by a decrease of RMB22.0 million in prepaid expense and other current assets and an increase of RMB14.1 million in accrued expenses
and other payables.
Net
cash provided by operating activities was RMB116.3 million for the year ended December 31, 2021. The difference between the net cash
provided by operating activities and net income of RMB170.0 million was primarily attributable to non-cash adjustment of RMB 29.7 million,
an increase in account payable of RMB18.7 million due to slower payment to suppliers in 2021 and a decrease of RMB23.5 million in accounts
receivable, partially offset by an increase in prepaid expenses and other current assets of RMB151.6 million, mainly due to advance to
Beijing Weiliantong Technology Co., Ltd of RMB86.2 million and investment disposal receivable RMB30.0 million in in Tianjing Yieryi Technology
Co., Ltd.
Net
cash provided by operating activities was RMB155.4 million for the year ended December 31, 2020. The difference between the net cash
provided by operating activities and net income of RMB176.1 million was primarily attributable to non-cash adjustment related to change
in fair value of contingent liability of RMB14.1 million, an increase in account payable of RMB28.4 million due to slower payment to
suppliers in 2020 and an increase of RMB8.0 million in accrued salary and employee benefits, partially offset by an increase accounts
receivable of RMB70.5 million, mainly due to increase of revenue.
Investing
Activities
Net
cash used in investing activities was primarily due to (a) purchases of property and equipment such as electronic equipment, and intangible
assets such as trademark, software copyrights, and patents; (b) payment for long term investment.
Net
cash used in investing activities amounted to RMB113.2 million for the year ended December 31, 2022, primarily due to RMB107.0 million
paid for long term investment and RMB4.1 million net cash paid for acquisition of Weiliantong and acquisition of Chuangda Huizhi.
Net
cash used in investing activities amounted to RMB115.1million for the year ended December 31, 2021, primarily due to RMB113.7 million
paid for long term investment and RMB1.4 million purchase of equipment.
Net
cash used in investing activities amounted to RMB40.9 million for the year ended December 31, 2020, primarily due to RMB50 million paid
for Beelive acquisition and RMB1.1 million purchase of equipment, offset by the cash acquired from acquisition of RMB10.2 million.
Financing
Activities
Net
cash used in financing activities amounted to RMB11.5 million for the year ended December 31, 2021, primarily due to net proceeds of
RMB 16.5 million paid for treasure stocks, offset by RMB5.0 million proceed from bank loan.
Net
cash provided by financing activities amounted to RMB15.3 million for the year ended December 31, 2021, primarily due to net proceeds
of RMB 15.3 million from private placement and exercised of warrants and Unit Purchase Option.
Net
cash used in financing activities amounted to RMB23.3 million for the year ended December 31, 2020, primarily due to repayment RMB 57.4
million for loan payables, RMB14.0 million paid to related parties and RMB6.9 million paid for listing costs, offset by cash of RMB32.7
million acquired in the reverse recapitalization and RMB 22.3 million loan proceeds from related parties.
Capital
Expenditures.
For
the years ended December 31, 2020, 2021 and 2022, the Company’s capital expenditure amounted to RMB1.1 million, RMB1.4 million
and RMB2.2 million, respectively. The Company intends to fund its future capital expenditures with the existing cash balance and other
financing alternatives. The Company will continue to make capital expenditures to support the growth of its business.
|
C. |
Research and Development,
Patents and Licenses, etc. |
See
“Item 4. Information on the Company—B. Business Overview—Our Technology” and “Item 4. Information on the
Company—B. Business Overview—Intellectual Property.”
Other
than as described elsewhere in this annual report, we are not aware of any trends, uncertainties, demands, commitments or events that
are reasonably likely to have a material adverse effect on our revenue, income from continuing operations, profitability, liquidity or
capital resources, or that would cause our reported financial information not necessarily to be indicative of future operating results
or financial condition.
|
E. |
Critical Accounting
Estimates |
We
prepare our financial statements in conformity with U.S. GAAP, which requires us to make judgments, estimates and assumptions. We continually
evaluates these estimates and assumptions based on the most recently available information, our own historical experience and various
other assumptions that we believe to be reasonable under the circumstances. Since the use of estimates is an integral component of the
financial reporting process, actual results could differ from our expectations as a result of changes in our estimates. Some of our accounting
policies require a higher degree of judgment than others in their application and require us to make significant accounting estimates.
The
following descriptions of critical accounting policies, judgments and estimates should be read in conjunction with our combined and consolidated
financial statements and accompanying notes and other disclosures included in this annual report.
Business
combinations
The
Company accounts for all business combinations under the purchase method of accounting in accordance with ASC 805, Business Combinations
(“ASC 805”). The purchase method of accounting requires that the consideration transferred to be allocated to net assets
including separately identifiable assets and liabilities the Company acquired, based on their estimated fair value. The consideration
transferred in an acquisition is measured as the aggregate of the fair values at the date of exchange of the assets given, liabilities
incurred, and equity instruments issued as well as the contingent considerations and all contractual contingencies as of the acquisition
date. The costs directly attributable to the acquisition are expensed as incurred. Identifiable assets, liabilities and contingent liabilities
acquired or assumed are measured separately at their fair value as of the acquisition date, irrespective of the extent of any non-controlling
interests. The excess of (i) the total of the cost of the acquisition, fair value of the non-controlling interests and acquisition date
fair value of any previously held equity interest in the acquiree over (ii) the fair value of the identifiable net assets of the acquiree
is recorded as goodwill. If the cost of acquisition is less than the fair value of the identifiable net assets of the acquiree, the difference
is recognized directly in earnings. The determination and allocation of fair values to the identifiable net assets acquired and liabilities
assumed is based on various assumptions and valuation methodologies requiring considerable judgment from management. Although the Company
believes that the assumptions applied in the determination are reasonable based on information available at the date of acquisition,
actual results may differ from forecasted amounts and the differences could be material.
On
January 10, 2020, the Company entered into a purchase agreement with the shareholder of LXZ to acquire 100% equity interest in LXZ with
a cash consideration of RMB 200 (US$31). The operating results of LXZ for the years ended December 31, 2019 and 2020 were not significant
to the Company. The operating results of LXZ have been included in the consolidated financial statements since the acquisition. The Company’s
acquisition of LXZ was accounted for as business combination in accordance with ASC 805. Acquisition-related costs incurred for the acquisition
are not material.
On
August 10, 2020, the Company signed an Equity Acquisition Framework Agreement (the “BeeLive Acquisition Agreement”) to acquire
100% equity interest in Sciscape International Limited which holds the platform BeeLive International and 100% equity interest in Tianjin
Guangju Dingfei Technology Co., Ltd. which holds BeeLive Chinese (MiFeng). Pursuant to the Agreement, the Company is required to pay
(i) a cash consideration of RMB50.0 million (US$7.4 million) and (ii) RMB250.0 million in ordinary shares (approximately 5.4 million
ordinary shares) to be issued by the Company. 30% of share consideration payments are subject to certain performance conditions (i.e.
earn-out provisions as discussed below) and requirements over the following three years (earn-out arrangement). The fair value of purchase
price including the consideration for earn-out arrangement was RMB264,755, based on a valuation performed by an independent valuation
firm engaged by the Company. Tianjin Guangju Dingfei Technology Co., Ltd. subsequently changed its name to Sixiang Mifeng (Tianjin) Technology
Co. and Sciscape International Limited changed its name to Scienjoy BeeLive Limited (together “BeeLive”). For the year ended
December 31, 2020 and 2021, the first and second portion of earn-out shares of 540,960 and 540,960 achieved the performance requirement.
Use
of estimates
The
preparation of the consolidated financial statements in conformity with US GAAP requires management to make estimates and assumptions
that affect the reported amounts of assets and liabilities and disclosures of contingent assets and liabilities at the date of the consolidated
financial statements and the reported amounts of revenues and expenses during the period. Areas where management uses subjective judgment
include, but are not limited to revenue recognition, estimating the useful lives of long-lived assets and intangible assets, valuation
assumptions in performing asset impairment tests of long-lived assets, fair value of warrants liabilities and contingent liability, allowance
for doubtful accounts, and valuation of deferred taxes and deferred tax assets. Actual results could differ from those estimates, and
as such, differences may be material to the consolidated financial statements.
Accounts
Receivable and Allowance for Doubtful Accounts
Accounts
receivable are stated at the historical carrying amount net of allowance for doubtful accounts. Accounts are considered overdue after
180 days.
The
Company maintains an allowance for doubtful accounts which reflects its best estimate of amounts that potentially will not be collected.
The Company determines the allowance for doubtful accounts taking into consideration various factors including but not limited to historical
collection experience and credit-worthiness of the debtors as well as the age of the individual receivables balance. Additionally, the
Company makes specific bad debt provisions based on any specific knowledge the Company has acquired that might indicate that an account
is uncollectible. The facts and circumstances for each account may require the Company to use substantial judgment in assessing its collectability.
Account
balances are charged off against the allowance after all means of collection have been exhausted and the likelihood of collection is
not probable.
Revenue
Recognition
On
January 1, 2019, the Company adopted ASC 606, “Revenue from Contracts with Customers” using the modified retrospective method
applied to those contracts which were not completed as of January 1, 2019. Results for reporting periods beginning after January 1, 2019
are presented under Topic 606, while prior period amounts are not adjusted and continue to be reported in accordance with the Company’s
historic accounting under Topic 605. Based on the Company’s assessment, the adoption of ASC 606 did not result in any adjustment
on the Company’s consolidated financial statements, and there were no material differences between the Company’s adoption
of ASC 606 and its historic accounting under ASC 605.
Revenues
are recognized when control of the promised virtual items or services is transferred to the Company’s customers, in an amount that
reflects the consideration the Company expects to be entitled to in exchange for those virtual items or services. Revenue is recorded,
net of sales related taxes and surcharges. The Company derives their revenue from live streaming service and technical service.
Live
streaming
The
Company is principally engaged in operating its own live streaming platforms, which enable broadcasters and viewers to interact with
each other during live streaming. The Company is responsible for providing a technological infrastructure to enable the broadcasters,
online users and viewers to interact through live streaming platforms. All the platforms can be accessed for free. The Company mainly
derives the revenue from sales of virtual items in the platforms. The Company has a recharge system for users to purchase the Company’s
virtual currency then purchase virtual items for use. Users can recharge via various online third-party payment platforms, including
WeChat Pay, AliPay and other payment platforms. Virtual currency is non-refundable and often consumed soon after it is purchased.
The
Company designs, creates and offers various virtual items for sales to users with pre-determined stand-alone selling price. Virtual items
are categorized as consumable and time-based items. Consumable items are consumed upon purchase and use while time-based items could
be used for a fixed period of time. Users can purchase and present consumable items to broadcasters to show support for their favorite
broadcasters, or purchase time-based virtual items for one or multiple months for a monthly fee, which provide users with recognized
status, such as priority speaking rights or special symbols over a period of time.
The
Company shares a portion of the sales proceeds of virtual items (“revenue sharing fee”) with broadcasters and talent agencies
in accordance with their revenue sharing arrangements. Broadcasters, who do not have revenue sharing arrangements with the Company, are
not entitled to any revenue sharing fee. The Company also utilizes third-party payment collection channels, which charges the payment
handling cost for users to purchase the virtual currency directly from it. The payment handling costs are recorded in cost of sales.
The
Company evaluates and determines that it is the principal and views users to be its customers, because the Company controls the virtual
items before they are transferred to users. Its control is evidenced by the Company’s sole ability to monetize the virtual items
before they are transferred to users, and is further supported by the Company being primarily responsible to the users for the delivery
of the virtual items as well as having full discretion in establishing pricing for the virtual items. Accordingly, the Company reports
live streaming revenues on a gross basis with the amounts billed to users recorded as revenues and revenue sharing fee paid to broadcasters
and related agencies recorded as cost of revenues.
Sales
proceeds are initially recorded as deferred revenue and recognized as revenue based on the consumption of the virtual items. The Company
has determined that each individual virtual item represents a distinct performance obligation. Accordingly, live streaming revenue is
recognized immediately when the consumable virtual item is used, or in the case of time-based virtual items, revenue is recognized over
the fixed period on a straight line basis. The Company does not have further obligations to the user after the virtual items are consumed.
The Company’s live streaming virtual items are generally sold without right of return and the Company does not provide any other
credit and incentive to its users. Unconsumed virtual currency is recorded as deferred revenue.
The
Company also cooperates with independent third-party distributors to sell virtual currency through annual distribution agreements with
these distributors. Third-party distributors purchase virtual currency from the Company with no refund provision according to the annual
distribution agreements, and they are responsible for selling the virtual currency to end users. They may engage their own sales representatives,
which are referred to as “sales agents” to directly sell to individual end users. The Company has no control over such “sales
agents”. The Company has discretion to determine the price of the virtual currency sold to its third-party distributors, but has
no discretion as to the price at which virtual currency is sold by its third-party distributors to the sales agents.
Technical
Services
The
Company generated technical revenues from providing technical development and advisory, which accounts for only less than 1% of revenue.
As the amount was immaterial, and short-term in nature which is usually less than six months, the Company recognizes revenue when service
were rendered and accepted by customers.
Practical
expedients and exemptions
The
Company’s contracts have an original duration of one year or less. Accordingly, the Company does not disclose the value of unsatisfied
performance obligations.
Revenue
by types and platforms
The
following table sets forth types of our revenue for the periods indicated:
| |
For the years ended December 31, | |
| |
2020 | | |
2021 | | |
2022 | | |
2022 | |
Amounts in thousands of RMB and USD | |
RMB | | |
RMB | | |
RMB | | |
USD | |
Live streaming - consumable virtual items revenue | |
| 1,187,431 | | |
| 1,617,056 | | |
| 1,886,179 | | |
| 273,470 | |
Live streaming - time based virtual item revenue | |
| 29,596 | | |
| 32,905 | | |
| 27,683 | | |
| 4,014 | |
Technical services and others | |
| 5,156 | | |
| 19,397 | | |
| 39,395 | | |
| 5,712 | |
Total revenue | |
| 1,222,183 | | |
| 1,669,358 | | |
| 1,953,257 | | |
| 283,196 | |
As
of December 31, 2022, we operated five brands of live streaming platforms, consisting of: Showself Live Streaming, Lehai Live Streaming,
Haixiu Live Streaming, BeeLive Live Streaming (including BeeLive Chinese version – Mifeng) and Hongle Live Streaming. The following
table sets forth our revenue by platforms for the periods indicated:
| |
For the years ended December 31, | |
| |
2020 | | |
2021 | | |
2022 | | |
2022 | |
Amounts in thousands of RMB and USD | |
RMB | | |
RMB | | |
RMB | | |
USD | |
Showself | |
| 549,763 | | |
| 595,004 | | |
| 521,155 | | |
| 75,561 | |
Lehai | |
| 180,112 | | |
| 242,910 | | |
| 241,851 | | |
| 35,065 | |
Haixiu | |
| 321,468 | | |
| 326,661 | | |
| 317,953 | | |
| 46,099 | |
Beelive | |
| 165,684 | | |
| 485,386 | | |
| 545,296 | | |
| 79,060 | |
Hongle | |
| - | | |
| - | | |
| 287,607 | | |
| 41,699 | |
Technical services and others | |
| 5,156 | | |
| 19,397 | | |
| 39,395 | | |
| 5,712 | |
TOTAL | |
| 1,222,183 | | |
| 1,669,358 | | |
| 1,953,257 | | |
| 283,196 | |
Contract
balances
Contract
balances include accounts receivable and deferred revenue. Accounts receivable primarily represent cash due from distributors and are
recorded when the right to consideration is unconditional. The allowance for doubtful accounts reflects the best estimate of probable
losses inherent to the account receivable balance. Deferred revenue primarily includes unconsumed virtual currency and unamortized revenue
from time-based virtual items in the Company’s platforms, where there is still an obligation to be provided by the Company, which
will be recognized as revenue when all of the revenue recognition criteria are met. Due to the generally short-term duration of the relevant
contracts, all performance obligations are satisfied within one year.
Intangible
assets
Intangible
assets are carried at cost less accumulated amortization and any impairment. License for Beelive platform is determined to have an infinite
useful life and is not subject to amortization and tested for impairment at least annually. Intangible assets with a finite useful life
are amortized using the straight-line method over the estimated economic life of the intangible assets as follows:
Trademark | |
10 years |
Patent | |
10 years |
Copyright | |
10 years |
Software | |
3 to 10 years |
Licenses acquired | |
3 years to infinite life |
Impairment
of long-lived assets
The
Company evaluates its long-lived assets or asset group, including property and equipment and intangible assets including license that
has an infinite useful life, for impairment whenever events or changes in circumstances (such as a significant adverse change to market
conditions that will impact the future use of the assets) indicate that the carrying amount of an asset or a group of long-lived assets
may not be recoverable. When these events occur, the Company evaluates for impairment by comparing the carrying amount of the assets
to future undiscounted net cash flows expected to result from the use of the assets and their eventual disposition. If the sum of the
expected undiscounted cash flow is less than the carrying amount of the assets, the Company would recognize an impairment loss based
on the excess of the carrying amount of the asset group over its fair value. Fair value is generally determined by discounting the cash
flows expected to be generated by the assets, when the market prices are not readily available for the long-lived assets. No impairment
of long-lived assets was recognized for the years ended December 31 2020, 2021 and 2022.
Goodwill
Goodwill
represents the excess of cost over the fair value of the net tangible and identifiable intangible assets acquired in a business combination.
Goodwill is not subject to amortization but is monitored annually for impairment or more frequently if there are indicators of impairment.
Management considers the following potential indicators of impairment: significant underperformance relative to historical or projected
future operating results, significant changes in the Company’s use of acquired assets or the strategy of the Company’s overall
business, significant negative industry or economic trends and a significant decline in the Company’s stock price for a sustained
period. The Company performs its impairment test on annual basis. Currently, the Company’s goodwill is evaluated at the entity
level as it has been determined there is one operating segment comprised of one reporting unit. When assessing goodwill for
impairment the Company first performs a qualitative assessment to determine whether it is necessary to perform a quantitative analysis.
If the Company determines it is unlikely that the reporting unit fair value is less than its carrying value then no quantitative assessment
is performed. If the Company cannot determine that it is likely that the reporting unit fair value is more than its carrying value, then
the Company performs a quantitative assessment. Based on the qualitative assessment performed for the year ended December 31, 2022, the
Company determined it was unlikely that its reporting unit fair value was less than its carrying value and no quantitative assessment
was required.
Fair
value of financial instruments
ASC
825-10 requires certain disclosures regarding the fair value of financial instruments. Fair value is defined as the price that would
be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement
date. A three-level fair value hierarchy prioritizes the inputs used to measure fair value. The hierarchy requires entities to maximize
the use of observable inputs and minimize the use of unobservable inputs. The three levels of inputs used to measure fair value are as
follows:
|
● |
Level 1 — inputs to the valuation
methodology are quoted prices (unadjusted) for identical assets or liabilities in active markets. |
|
● |
Level 2 — inputs to the valuation
methodology include quoted prices for similar assets and liabilities in active markets, quoted market prices for identical or similar
assets in markets that are not active, inputs other than quoted prices that are observable and inputs derived from or corroborated
by observable market data. |
|
● |
Level 3 — inputs to the valuation
methodology are unobservable. |
The
carrying amounts of financial assets and liabilities, such as cash and cash equivalents, accounts receivable, other receivables included
in prepaid expenses and other current assets, accounts payables, balances with related parties and other current liabilities, approximate
their fair values because of the short-term maturity of these instruments.
Assets
and Liabilities Measured or Disclosed at Fair Value on a recurring basis
The
following tables represent the fair value hierarchy of the Company’s financial assets and liabilities measured at fair value on a recurring
basis as of December 31, 2021 and 2022:
| |
As of December 31, 2021 | |
| |
Fair Value Measurement at the Reporting Date using | |
| |
Quoted price in active markets for identical assets Level 1 | | |
Significant other observable inputs Level 2 | | |
Significant unobservable inputs Level 3 | | |
Total | |
Financial assets: | |
| | |
| | |
| | |
| |
Investment in marketable equity security | |
¥ | 38,789 | | |
| - | | |
| - | | |
¥ | 38,789 | |
| |
| | | |
| | | |
| | | |
| | |
Financial liabilities: | |
| | | |
| | | |
| | | |
| | |
Earn-out liability from BeeLive acquisition | |
| - | | |
| - | | |
| 10,638 | | |
| 10,638 | |
Warrants liability | |
| | | |
| | | |
| 10,324 | | |
| 10,324 | |
Total | |
¥ | - | | |
¥ | - | | |
¥ | 20,962 | | |
¥ | 20,962 | |
| |
As of December 31, 2022 | |
| |
Fair Value Measurement at the Reporting Date using | |
| |
Quoted price in active markets for identical assets Level 1 | | |
Significant other observable inputs Level 2 | | |
Significant unobservable inputs Level 3 | | |
Total | |
Financial assets: | |
| | |
| | |
| | |
| |
Investment in marketable equity security | |
¥ | 40,548 | | |
| | | |
| | | |
¥ | 40,548 | |
| |
| | | |
| | | |
| | | |
| | |
Financial liabilities: | |
| | | |
| | | |
| | | |
| | |
Earn-out liability from BeeLive acquisition | |
¥ | - | | |
¥ | - | | |
¥ | - | | |
¥ | - | |
Earn-out liability from Weiliantong acquisition | |
| - | | |
| - | | |
| 4,336 | | |
| 4,336 | |
Warrant liability | |
| | | |
| | | |
| 166 | | |
| 166 | |
Total | |
¥ | - | | |
¥ | - | | |
¥ | 4,502 | | |
¥ | 4,502 | |
Contingent
consideration – earn-out liability
| (i) | Earn-out
liability from SPAC transaction |
In
connection with SPAC transaction, the previous shareholders of Scienjoy Inc. may be entitled to receive earnout shares as follows: (1)
if Scienjoy Inc.’s net income before tax for the year ended December 31, 2020 is greater than or equal to either US$28,300,000
or RMB 190,000,000, the previous owners of Scienjoy Inc will be entitled to receive 3,000,000 Class A ordinary shares of the Company
(“SPAC Earn-out Target 2020”); and (2) if Scienjoy Inc.’s net income before tax for the year ended December 31, 2021
is greater than or equal to either US$35,000,000 or RMB 235,000,000, the previous owners of Scienjoy Inc. will be entitled to receive
3,000,000 Class A ordinary shares of the Company. Notwithstanding the net income before tax achieved by the post-transaction company
for any period, the previous owners of Scienjoy Inc. will receive (i) 3,000,000 earn-out shares if the share price of the Company is
higher than $20.00 for any sixty days in any period of ninety consecutive trading days between May 8, 2021 and May 7, 2022, and (ii)
3,000,000 earnout shares if the share price of the Company is higher than $25.00 for any sixty days in any period of ninety consecutive
trading between May 8, 2022 and May 7, 2023.
Upon
the closing of the SPAC Transaction, the Company recorded the fair value of the contingent consideration resulted from earn-out liability
and recorded the changes in fair value from May 8, 2020 to December 31, 2021 in in earnings. The Company determined the fair value of
the contingent consideration using binomial model, which includes significant unobservable inputs that are classified as level 3 in the
fair value hierarchy. A binomial model uses random numbers, together with the assumption of volatility, risk-free rate, expected dividend
rate, to generate individual stock price paths. The major assumptions used in the binomial model are as follows:
| |
May 7, 2020 | | |
December 31, 2020 | | |
December 31, 2021 | |
Risk-free interest rate | |
| 0.14 | % | |
| 0.10 | % | |
| 0.38 | % |
Share price | |
$ | 8.92 | | |
$ | 8.66 | | |
$ | 5.68 | |
Probability | |
| 20% – 50% | | |
| 10 | % | |
| 20%–50% | |
| (ii) | Earn-out
liability from BeeLive acquisition |
In
connection with the acquisition of Beelive (Note 4), the previous shareholders of BeeLive may be entitled to receive earnout shares as
follows: (i) if the BeeLive Company’s total annual revenue is no less than RMB 336.6 million in Year 2020,the previous shareholder
will be entitled to received additional 540,960 Class A ordinary shares (“Beelive Earn-out Target 2020”); (ii) if the BeeLive
Companies’ total annual revenue is no less than RMB 460.6 million in Year 2021 (“Beelive Earn-out Target 2021”), the
previous shareholder will be entitled to received additional 540,960 Class A ordinary shares; and (iii) if the BeeLive Companies’
total annual revenue is no less than RMB 580.9 million in Year 2022 (“Beelive Earn-out Target 2022”), the previous shareholder
will be entitled to received additional 540,960 Class A ordinary shares. If the total annual revenue of BeeLive Company in a particular
performance year does not reach the target revenue as specified above, but is equal to or more than 80% of the target revenue, the previous
shareholder will be entitled to a reduced number of the earn-out shares.
Upon
the closing of the BeeLive acquisition, the Company recorded the fair value of the contingent consideration resulted from earn-out liability
and recorded the changes in fair value from the acquisition date to December 31, 2022 in earnings. The Company determined the fair value
of the contingent consideration using binomial model, which includes significant unobservable inputs that are classified as level 3 in
the fair value hierarchy. A binomial model uses random numbers, together with the assumption of volatility, risk-free rate, expected
dividend rate, to generate individual stock price paths. The major assumptions used in the binomial model are as follows:
| |
August 10, 2020 | | |
December 31, 2020 | | |
December 31, 2021 | | |
December 31, 2022 | |
Risk-free interest rate | |
| 0.12 - 0.14 | % | |
| 0.11%- 0.13 | % | |
| 0.38 | % | |
| 4.73 | % |
Share price | |
$ | 6.2 | | |
$ | 8.66 | | |
$ | 5.68 | | |
$ | 1.97 | |
Probability | |
| 20% - 50 | % | |
| 20% - 50 | % | |
| 20% - 50 % | | |
| 20%-50 % | |
| (iii) | Earn-out
liability from Weiliantong acquisition |
In
connection with the acquisition of Weiliantong (Note 4), the previous shareholders of Weiliantong may be entitled to receive earnout
shares as follows: (i) if the Weiliantong Company’s total annual revenue is no less than RMB280,000 in 2022, the previous shareholder
will be entitled to received additional 10% of consideration( Class A ordinary shares) (“Weiliantong Earn-out Target 2022”);
(ii) if Weiliantong total annual revenue is no less than RMB 360,000 in Year 2023, the previous shareholder will be entitled to received
additional 10% of consideration (Class A ordinary shares); If the total annual revenue of Weiliantong Company in a particular performance
year does not reach the target revenue as specified above, but is equal to or more than 80% of the target revenue, the previous shareholder
will be entitled to a reduced number of the earn-out shares.
Upon
the closing of the Weiliantong acquisition, the Company recorded the fair value of the contingent consideration resulted from earn-out
liability and recorded the changes in fair value in earnings. The Company determined the fair value of the contingent consideration using
binomial model, which includes significant unobservable inputs that are classified as level 3 in the fair value hierarchy. A binomial
model uses random numbers, together with the assumption of volatility, risk-free rate, expected dividend rate, to generate individual
stock price paths. The major assumptions used are as follows:
| |
January 1, 2022 | | |
December 31, 2022 | |
Risk-free interest rate | |
| 0.39-0.73 | % | |
| 4.73 | % |
Share price | |
$ | 5.13 | | |
$ | 1.97 | |
Probability | |
| 20% - 50 | % | |
| 20% - 50 | % |
The
Company measures contingent consideration – earn-out liability at fair value on a recurring basis as of the dates of acquisition
and December 31, 2021 and 2022. The following table presents the fair value hierarchy for assets and liabilities measured at fair value
on a recurring basis:
As
of December 31, 2021, the earn-out liability related to SPAC Earn-out Target 2021 and Beelive Earn-out Target 2021 were met. As a result,
the Company classified the related portion of earn-out liability in aggregated of RMB128,119 as shares to be issued in the equity
of the Company. As of December 31, 2021, there was 3,540,960 earn-out shares required to be issued and the Company included
it in the calculation of earnings per share, which was fully issued on June 8, 2022.
As
of December 31, 2022, Beelive has achieved 93.87% of the Beelive Earn-out Target 2022 and Weiliantong has achieved 100% of Weiliantong
Earn-out Target 2022. As a result, the Company classified the related portion of earn-out liability in aggregated of RMB13,106 as
shares to be issued in the equity of the Company. As of December 31, 2022, there was 995,118 earn-out shares required to be
issued and the Company included it in the calculation of earnings per share. Upon issuance of this report, a total of 507,804 (540,960
* 93.87%) has been issued to Cosmic Soar, the previous shareholder of Beelieve and a total of 487,314 share has been issue to Wolter
Global, the previous shareholder of Weiliantong.
The
Company did not transfer any assets or liabilities in or out of Level 3 during the years ended December 31, 2020, 2021 and 2022. The
following is a reconciliation of the beginning and ending balances for contingent consideration measured at fair value on a recurring
basis using significant unobservable inputs (Level 3) during the years ended December 31, 2020, 2021 and 2022:
| |
Balance | |
Balance at January 1, 2020 | |
¥ | - | |
Contingent consideration resulting from SPAC Transaction | |
| 266,828 | |
Contingent consideration resulting from BeeLive acquisition | |
| 39,755 | |
Fair value change | |
| 14,068 | |
Exchange difference | |
| (13,252 | ) |
Reclassification to shares to be issued | |
| (200,100 | ) |
Balance at December 31, 2020 | |
¥ | 107,299 | |
Fair value change | |
| 33,584 | |
Exchange difference | |
| (2,126 | ) |
Reclassification to shares to be issued | |
| (128,119 | ) |
Balance at December 31, 2021 | |
¥ | 10,638 | |
Contingent consideration resulting from Weiliantong acquisition | |
| 19,875 | |
Fair value change | |
| (13,071 | ) |
Reclassification to shares to be issued | |
| (13,106 | ) |
Balance at December 31, 2022 | |
¥ | 4,336 | |
Less: Contingent consideration – earn-out liability – non-current portion | |
| - | |
Contingent consideration – earn-out liability –current portion | |
¥ | 4,336 | |
The
aggregated contingent considerations for the earn-out liabilities were approximate RMB10.6 million and RMB4.3 million as of December
31, 2021 and 2022, respectively. The balance of contingent consideration for the earn-out liabilities are classified as current liability
due to short term nature.
Warrant
liabilities
The
Company’s warrants assumed from SPAC acquisition on May 7,2020, the date of the closing of SPAC Transaction, that have complex
terms, such as a clause in which the warrant agreements contain a cash settlement provision whereby the holders could settle the warrants
for cash upon a fundamental transaction that is considered outside of the control of management are considered to be a derivative as
contemplated in ASC 815-40. The warrant is recorded as derivative liability on the consolidated balance sheet upon the SPAC transaction
and is adjusted to its fair value at the end of each reporting period, with the change being recorded as other expense or gain in accordance
with ASC 820.
The
warrant liabilities were measured and recorded on a recurring basis. The Company determined the fair value of the contingent consideration
using binomial model, which includes significant unobservable inputs that are classified as level 3 in the fair value hierarchy. A binomial
model uses random numbers, together with the assumption of volatility, risk-free rate, expected dividend rate, to generate individual
stock price paths. The major assumptions used in the binomial model are as follows:
| |
May 7, 2020 | | |
December 31, 2020 | | |
December 31, 2021 | | |
December 31, 2022 | |
Risk-free interest rate | |
| 0.23 | % | |
| 0.18 | % | |
| 0.75 | % | |
| 4.70 | % |
Share price | |
$ | 8.92 | | |
$ | 8.66 | | |
$ | 5.68 | | |
$ | 1.97 | |
Volatility | |
| 37 | % | |
| 38 | % | |
| 53 | % | |
| 68 | % |
The
following table sets forth the establishment of the Company’s Level 3 warrant liabilities, as well as a summary
of the changes in the fair value:
| |
Balance | |
Balance at January 1, 2020 | |
¥ | - | |
Warrant liabilities resulting from SPAC Transaction | |
| 36,121 | |
Fair value change | |
| (3,904 | ) |
Exchange difference | |
| (2,659 | ) |
Balance as of December 31, 2020 | |
¥ | 29,558 | |
Fair value change | |
| (16,421 | ) |
Exercised | |
| (115 | ) |
Exchange difference | |
| (2,698 | ) |
Balance as of December 31, 2021 | |
¥ | 10,324 | |
Fair value change | |
| (10,776 | ) |
Exchange difference | |
| 618 | |
Balance as of December 31, 2022 | |
¥ | 166 | |
Income
Taxes
The
Company accounts for current income taxes in accordance with the laws of the relevant tax authorities. The Company follows the liability
method in accounting for income taxes in accordance to ASC topic 740 (“ASC 740”), Income Taxes. Under this method, deferred
tax assets and liabilities are determined based on the difference between the financial reporting and tax bases of assets and liabilities
using enacted tax rates that will be in effect in the period in which the differences are expected to reverse. A valuation allowance
would be recorded against deferred tax assets if, based on the weight of available evidence, it is more-likely-than-not that some portion,
or all, of the deferred tax assets will not be realized.
The
guidance on accounting for uncertainties in income taxes prescribes a more likely than not threshold for financial statement recognition
and measurement of a tax position taken or expected to be taken in a tax return. Guidance was also provided on recognition of income
tax assets and liabilities, classification of current and deferred income tax assets and liabilities, accounting for interest and penalties
associated with tax positions, accounting for income taxes in interim periods, and income tax disclosures. Significant judgment is required
in evaluating the Company’s uncertain tax positions and determining its provision for income taxes. The Company recognizes interests
and penalties, if any, under accrued expenses and other current liabilities on its balance sheet and under other expenses in its statement
of comprehensive loss. The Company did not recognize any interest and penalties associated with uncertain tax positions as of December
31, 2021 and 2022. As of December 31, 2021 and 2022, the Company did not have any significant unrecognized uncertain tax positions.
ITEM
10. ADDITIONAL INFORMATION
Not
Applicable.
|
B. |
Memorandum and Articles
of Association |
We
are a company incorporated in the British Virgin Islands as a BVI business company (with company number 1977965) whose registered office
is at Clarence Thomas Building, Road Town, Tortola, British Virgin Islands, and our affairs are governed by our Memorandum and Articles
of Association and the laws of the British Virgin Islands. For the purposes of the BVI Act, there are no limitations on the business
that we may carry on.
Pursuant
to our Memorandum and Articles of Association, we shall issue registered shares only. We are not authorized to issue bearer shares, convert
registered shares to bearer shares or exchange registered shares for bearer shares. We are currently authorized to issue an unlimited
number of shares of Class A ordinary shares, 2,925,058 Class B ordinary shares and 50,000,000 Class A preferred shares, each with no
par value. Shares may be issued in one or more series of shares as the directors may by Resolution of Directors determine from time to
time. As of April 18, 2023, 37,679,786 Class A ordinary shares and 2,925,058 shares of Class B ordinary shares are issued and outstanding.
Class
A Ordinary Shares
Pursuant
to our Memorandum and Articles of Association, holders of Class A ordinary shares do not have any conversion, preemptive or other subscription
rights and there will be no sinking fund provisions applicable to the Class A ordinary shares.
Each
Class A ordinary share confers upon the shareholder:
|
● |
the right to one vote at
a meeting of the Shareholders or on any resolution of shareholders; |
|
● |
the right to an equal share in any dividend paid by
us; and |
|
● |
the right to an equal share in the distribution of
our surplus assets on our liquidation. |
Class
B Ordinary Shares
Pursuant
to our Memorandum and Articles of Association, holders of Class B ordinary shares do not have any conversion, preemptive or other subscription
rights and there will be no sinking fund provisions applicable to the Class B ordinary shares.
Each
Class B ordinary share confers upon the shareholder:
|
● |
the right to ten vote at
a meeting of the Shareholders or on any resolution of shareholders; |
|
● |
the right to an equal share
in any dividend paid by us; and |
|
● |
the right to an equal share
in the distribution of our surplus assets on our liquidation. |
Class
A Preferred Shares
Our
Memorandum and Articles of Association authorizes our board of directors to establish from time to time one or more series of Class A
preferred shares and to determine, with respect to any series of preferred shares, the terms and rights of that series, including:
|
● |
the designation of the series; |
|
● |
the number of shares of the series; |
|
● |
the dividend rights, dividend rates, conversion rights,
and voting rights; and |
|
● |
the rights and terms of redemption and liquidation
preferences. |
Our
board of directors may issue preferred shares without action by our shareholders to the extent authorized but unissued. Issuance of these
shares may dilute the voting power of holders of Class A ordinary shares.
You
should refer to the prospectus supplement relating to the series of Class A preferred shares being offered for the specific terms of
that series, including:
|
● |
title of the series and the number of shares in the
series; |
|
● |
the price at which the preferred shares will be offered; |
|
● |
the dividend rate or rates
or method of calculating the rates, the dates on which the dividends will be payable, whether or not dividends will be cumulative
or noncumulative, and, if cumulative, the dates from which dividends on the preferred shares being offered will cumulate; |
|
● |
the voting rights, if any, of the holders of preferred
shares being offered; |
|
● |
the provisions for a sinking
fund, if any, and the provisions for redemption, if applicable, of the preferred shares being offered, including any restrictions
on the foregoing as a result of arrearage in the payment of dividends or sinking fund installments; |
|
● |
the liquidation preference per share; |
|
● |
the terms and conditions,
if applicable, upon which the preferred shares being offered will be convertible into our Class A ordinary shares, including the
conversion price, or the manner of calculating the conversion price, and the conversion period; |
|
● |
the terms and conditions,
if applicable, upon which the preferred shares being offered will be exchangeable for debt securities, including the exchange price,
or the manner of calculating the exchange price, and the exchange period; |
|
● |
any listing of the preferred shares being offered on
any securities exchange; |
|
● |
a discussion of any material
federal income tax considerations applicable to the preferred shares being offered; |
|
● |
the relative ranking and
preferences of the preferred shares being offered as to dividend rights and rights upon liquidation, dissolution, or the winding
up of our affairs; |
|
● |
any limitations on the
issuance of any class or series of preferred shares ranking senior or equal to the series of preferred shares being offered as to
dividend rights and rights upon liquidation, dissolution, or the winding up of our affairs; and |
|
● |
any additional rights, preferences, qualifications,
limitations, and restrictions of the series. |
Issuance
of Class A preferred shares may dilute the voting power of holders of ordinary shares.
Existing
Warrants
As
of April 18, 2023, we have 6,023,700 warrants outstanding (“Existing Warrants”). All Existing Warrants are governed by that
certain Warrant Agreement, dated February 5, 2019, by and between Continental Stock Transfer & Trust Company and us (the “Warrant
Agreement”). The following summary of certain provisions relating to our warrants s does not purport to be complete and is subject
to, and is qualified in its entirety by reference to, the Warrant Agreement.
Each
Existing Warrant entitles the registered holder to purchase one-half (1/2) of one Class A ordinary share at a price of $11.50 per share,
subject to adjustment as discussed below, at any time commencing on the later of the completion of an initial business combination and
12 months from the date of the IPO Registration Statement. Pursuant to the Warrant Agreement, an Existing Warrant holder may exercise
its Existing Warrants only for a whole number of shares. This means that only an even number of Existing Warrants may be exercised at
any given time by a Warrant holder. However, except as set forth below, other than the Oriental Warrants, no Existing Warrants will be
exercisable for cash unless we have an effective and current registration statement covering the Class A ordinary shares issuable upon
exercise of the warrants and a current prospectus relating to such Class A ordinary shares. Notwithstanding the foregoing, if a registration
statement covering the Class A ordinary shares issuable upon exercise of the Existing Warrants is not effective within 90 days from the
consummation of our initial business combination, Warrant holders may, until such time as there is an effective registration statement
and during any period when we shall have failed to maintain an effective registration statement, exercise Existing Warrants on a cashless
basis. The Existing Warrants will expire on the earlier to occur of (i) five years from the effective date of the IPO Registration Statement
at 5:00 p.m., Eastern Standard Time and (ii) the date fixed for redemption of Existing Warrants as provided in the Warrant Agreement.
We may extend the duration of the Existing Warrants by delaying the expiration date; provided, however, that we will provide written
notice of not less than 10 days to registered holders of such extension and that such extension shall be identical in duration among
all of the then outstanding Existing Warrants.
We
may call the outstanding Existing Warrants for redemption (excluding the warrants issued to Oriental Holdings Limited and the warrants
issued to Chardan Capital Markets, LLC), in whole and not in part, at a price of $0.01 per warrant:
|
● |
at any time while the Existing Warrants are exercisable; |
|
● |
upon not less than 30 days’
prior written notice of redemption to each Existing Warrant holder; |
|
● |
if, and only if, the reported
last sale price of the Class A ordinary shares equals or exceeds $16.50 per share, for any 20 trading days within a 30 trading day
period ending on the third business day prior to the notice of redemption to Existing Warrant holders; and |
|
● |
if, and only if, (i) there
is a current registration statement in effect with respect to the Class A ordinary shares underlying such Existing Warrants at the
time of redemption and for the entire 30-day trading period referred to above and continuing each day thereafter until the date of
redemption, or (ii) the cashless exercise of the Existing Warrants pursuant to the Warrant Agreement is exempt from the registration
requirements under the Securities Act. |
The
right to exercise will be forfeited unless the Existing Warrants are exercised prior to the date specified in the notice of redemption.
On and after the redemption date, a record holder of an Existing Warrant will have no further rights except to receive the redemption
price for such holder’s warrant upon surrender of such warrant.
If
we call the Existing Warrants for redemption as described above, our management will have the option to require all holders that wish
to exercise Existing Warrants to do so on a “cashless basis.” In such event, each holder would pay the exercise price by
surrendering the whole Warrants for that number of Class A ordinary shares equal to the quotient obtained by dividing (x) the product
of the number of Class A ordinary shares underlying the warrants, multiplied by the difference between the exercise price of the Existing
Warrants and the “fair market value” (defined below) by (y) the fair market value. The “fair market value” shall
mean the volume weighted average price of the Class A ordinary shares for the 20 trading days ending on the third trading day prior to
the date on which the notice of redemption is sent to the holders of Existing Warrants.
Our
redemption rights provided under the Warrant Agreement apply only to outstanding Existing Warrants (excluding the warrants issued to
Oriental Holdings Limited and the warrants issued to Chardan Capital Markets, LLC). To the extent a person holds rights to purchase Existing
Warrants, such purchase rights shall not be extinguished by redemption. However, once such purchase rights are exercised, we may redeem
the Existing Warrants issued upon such exercise provided that the criteria for redemption is met.
The
Existing Warrants were and will be issued in registered form under the Warrant Agreement. The Warrant Agreement provides that the terms
of the Existing Warrants may be amended without the consent of any holder to cure any ambiguity or correct any defective provision, but
requires the approval, by written consent or vote, of the holders of a majority of the then outstanding Existing Warrants in order to
make any change that adversely affects the interests of the registered holders in any material respect.
The
exercise price and number of Class A ordinary shares issuable on exercise of the Existing Warrants may be adjusted in certain circumstances
including in the event of a share capitalizations, extraordinary dividend or our recapitalization, reorganization, merger or consolidation.
The
Existing Warrants may be exercised upon surrender of the Existing Warrants on or prior to the expiration date at the offices of the warrant
agent with the subscription form, as set forth in the Existing Warrants, duly executed, accompanied by full payment of the exercise price,
by certified or official bank check payable to us, for the number of Existing Warrants being exercised. The Existing Warrant holders
do not have the rights or privileges of holders of Class A ordinary shares and any voting rights until they exercise their Existing Warrants
and receive Class A ordinary shares. After the issuance of Class A ordinary shares upon exercise of the warrants, each holder will be
entitled to one vote for each share held of record on all matters to be voted on by shareholders.
Except
as described above, no Existing Warrants will be exercisable and we will not be obligated to issue Class A ordinary shares unless at
the time a holder seeks to exercise such warrant, a prospectus relating to the Class A ordinary shares issuable upon exercise of the
Warrants is current and the Class A ordinary shares have been registered or qualified or deemed to be exempt under the securities laws
of the state of residence of the holder of the Existing Warrants. Under the terms of the Warrant Agreement, we have agreed to use our
best efforts to meet these conditions and to maintain a current prospectus relating to the Class A ordinary shares issuable upon exercise
of the Existing Warrants until the expiration of the Existing Warrants. However, we cannot assure you that we will be able to do so and,
if the prospectus relating to the Class A ordinary shares issuable upon the exercise of the Warrants is not current or if the Class A
ordinary shares is not qualified or exempt from qualification in the jurisdictions in which the holders of the Existing Warrants reside,
we will not be required to net cash settle or cash settle the Existing Warrant exercise, the Existing Warrants may have no value, the
market for the warrants may be limited and the warrants may expire worthless.
Warrant
holders may elect to be subject to a restriction on the exercise of their Existing Warrants such that an electing Warrant holder (and
his, her or its affiliates) would not be able to exercise their warrants to the extent that, after giving effect to such exercise, such
holder (and his, her or its affiliates) would beneficially own in excess of 9.8% of the Class A ordinary shares issued and outstanding.
No
fractional shares will be issued upon exercise of the Existing Warrants. If, upon exercise of the Existing Warrants, a holder would be
entitled to receive a fractional interest in a share, issue or cause to be issued only the largest whole number of Class A ordinary shares
issuable on such exercise (and such fraction of a Class A ordinary share will be disregarded); provided, that if more than one Existing
Warrant certificate is presented for exercise at the same time by the same registered holder, the number of whole Class A ordinary shares
which shall be issuable upon the exercise thereof shall be computed on the basis of the aggregate number of Class A ordinary shares issuable
on exercise of all such Existing Warrants.
The
Existing Warrants are traded on the over-the-counter markets under the symbol “SJOYW”.
Key
Provisions of Our Memorandum and Articles of Association and British Virgin Islands Laws Affecting Our Ordinary Shares or Corporate Governance
The
following are summaries of material terms and provisions of our Memorandum and Articles of Association and the BVI Act, insofar as they
relate to the material terms of our Class A and Class B ordinary shares or corporate governance. This summary is not intended to be complete,
and you should read our Memorandum and Articles of Association.
Voting
Rights
We
have two classes of ordinary shares, namely, Class A ordinary shares and Class B ordinary shares. Both the Class A ordinary shares and
the Class B ordinary shares will have the same rights except that the Class B ordinary shares will have weighted voting rights. Each
Class B ordinary share shall have ten votes at a meeting of the shareholders or on any resolution of shareholders whereas each Class
A ordinary share shall only have one vote. Each outstanding Class B ordinary share is convertible at any time at the option of the holder
into one Class A ordinary share.
Under
the BVI Act, the ordinary shares are deemed to be issued when the name of the shareholder is entered in our register of members. Our
register of members is maintained by our transfer agent, Continental Stock Transfer & Trust Company, which will enter the name of
our shareholders in our register of members. If (a) information that is required to be entered in the register of shareholders is omitted
from the register or is inaccurately entered in the register, or (b) there is unreasonable delay in entering information in the register,
a shareholder of ours, or any person who is aggrieved by the omission, inaccuracy or delay, may apply to the British Virgin Islands courts
for an order that the register be rectified, and the court may either refuse the application or order the rectification of the register,
and may direct us to pay all costs of the application and any damages the applicant may have sustained.
Subject
to any rights or restrictions attached to any shares, at any general meeting on a show of hands every Class A ordinary shareholder who
is present in person (or, in the case of a shareholder being a corporation, by its duly authorized representative) or by proxy will have
one vote for each Class A ordinary share held on all matters to be voted on by shareholders. Subject to any rights or restrictions attached
to any shares, at any general meeting on a show of hands every Class B ordinary shareholder who is present in person (or, in the case
of a shareholder being a corporation, by its duly authorized representative) or by proxy will have ten votes for each Class B ordinary
share held on all matters to be voted on by shareholders. Voting at any meeting of the ordinary shareholders is by show of hands unless
a poll is demanded. A poll may be demanded by shareholders present in person or by proxy if the shareholder disputes the outcome of the
vote on a proposed resolution and the chairman shall cause a poll to be taken.
There
is nothing under the laws of the British Virgin Islands, which specifically prohibits or restricts the creation of cumulative voting
rights for the election of our directors, but cumulative voting for the election of directors is permitted only if expressly provided
for in a BVI company’s memorandum or articles of association. We have not made provisions in our Memorandum and Articles of Association
for cumulative voting for such elections.
Under
British Virgin Islands laws, the voting rights of shareholders are regulated by our Memorandum and Articles of Association and, in certain
circumstances, the BVI Act. Our Memorandum and Articles of Association govern matters such as quorum for the transaction of business,
rights of shares, and majority votes required to approve any action or resolution at a meeting of the shareholders or board of directors.
Unless our Memorandum and Articles of Association otherwise provide, the requisite majority is usually a simple majority of votes cast.
Dividend
Rights
Each
ordinary share (including both Class A ordinary shares and Class B ordinary shares) is entitled to an equal share in any dividend paid
by the Company. The Articles of Association provide that the directors of the Company may authorize a distribution (including a dividend)
at a time and of an amount they think fit if they are satisfied that immediately after the distribution (or dividend) the value of the
Company’s assets will exceed its liabilities and the Company will be able to pay its debts as they fall due.
Preemption
Rights
British
Virgin Islands laws do not make a distinction between public and private companies and some of the protections and safeguards (such as
statutory preemption rights, save to the extent that they are expressly provided for in our Memorandum and Articles of Association) that
investors may expect to find in relation to a public company are not provided for under British Virgin Islands laws. There are no preemption
rights applicable to the issuance of new shares under either British Virgin Islands laws or our Memorandum and Articles of Association.
Liquidation
Rights
We
may by resolution of shareholders or, subject to section 199(2) of the BVI Act, by resolution of directors appoint a voluntary liquidator.
Transfer
of Shares
Any
shareholder may transfer all or any of his shares by an instrument of transfer provided that such transfer complies with applicable rules
of the SEC and federal and state securities laws of the United States. The instrument of transfer of any share shall be in writing in
the usual or common form or in a form prescribed by the Designated Stock Exchange (such as NASDAQ Capital Market) or in any other form
approved by the directors.
Share
Repurchases and Redemptions
As
permitted by the BVI Act and our Memorandum and Articles of Association, shares may be repurchased, redeemed or otherwise acquired by
us. In addition, our directors must determine that, immediately following the redemption or repurchase, we will be able to pay our debts
as they fall due and that the value of our assets will exceed our liabilities.
Share
Redesignation, Reclassification or Conversion
As
permitted by the BVI Act and our Memorandum and Articles of Association, a Shareholder holding Class B Ordinary Shares may at any time
require the Company to convert all or a portion of the Class B Ordinary Shares held by that Shareholder for Class A Ordinary Shares.
The Company may redesignate, reclassify or convert all or a portion of: (a) the Ordinary Shares held by a Shareholder into Class A Ordinary
Shares; and (b) the Ordinary Shares held by a Shareholder into Class B Ordinary Shares with the consent of that Shareholder by Resolution
of Shareholders.
Board
of Directors
We
are managed by a Board which currently consists of seven directors. Our Memorandum and Articles of Association provide that the minimum
number of directors shall be two and there shall be no maximum number of directors. The term of the directors are two years.
The
directors may by Resolution of Directors exercise all the powers of the Company to incur indebtedness, liabilities or obligations and
to secure indebtedness, liabilities or obligations whether of the Company or of any third party. There are no share ownership qualifications
for directors.
Meetings
of our Board may be convened at any time deemed necessary by any of our directors.
A
meeting of directors is duly constituted for all purposes if at the commencement of the meeting there are present in person or by alternate
not less than one-half of the total number of directors, unless there are only 2 directors in which case the quorum is 2.
The
directors may, by Resolution of Directors, fix the emoluments of directors with respect to services to be rendered in any capacity to
the Company.
We
do not have any age limitations for our directors, nor do we have mandatory retirement as a result of reaching a certain age.
Meetings
of Shareholders
Any
of our directors of may convene meetings of the shareholders at such times and in such manner and places within or outside the British
Virgin Islands as the director considers necessary or desirable.
Upon
the written request of shareholders entitled to exercise 30 percent or more of the voting rights in respect of the matter for which the
meeting is requested the directors shall convene a meeting of shareholders.
Subject
to our Memorandum and Articles of Association, the director convening a meeting of members shall give not less than 7 days’ written
notice of such meeting to: (a) those members whose names on the date the notice is given appear as members in the share register of the
Company and are entitled to vote at the meeting; and (b) the other directors.
A
meeting of shareholders held in contravention of the requirement to give notice is valid if shareholders holding at least 90% of the
total voting rights on all the matters to be considered at the meeting have waived notice of the meeting and, for this purpose, the presence
of a shareholder at the meeting shall constitute a waiver in relation to all the shares which that shareholder holds.
A
meeting of shareholders is duly constituted if, at the commencement of the meeting, there are present in person or by proxy not less
than 50% of the votes of the shares entitled to vote at the meeting. A quorum may be comprised of a single shareholder or proxy and then
such person may pass a resolution of shareholders and a certificate signed by such person accompanied where such person is a proxy by
a copy of the proxy instrument shall constitute a valid resolution of shareholders.
Differences
in Corporate Law
We
were incorporated under, and are governed by, the laws of the British Virgin Islands. The corporate statutes of the State of Delaware
and the British Virgin Islands are similar, and the flexibility available under British Virgin Islands law has enabled us to adopt a
memorandum and articles of association that will provide shareholders with rights that do not vary in any material respect from those
they would enjoy if we were incorporated under Delaware law. Set forth below is a summary of some of the differences between provisions
of the BVI Act applicable to us and the laws applicable to companies incorporated in Delaware and their shareholders.
Director’s
Fiduciary Duties
Under
Delaware corporate law, a director of a Delaware corporation has a fiduciary duty to the corporation and its shareholders. This duty
has two components: the duty of care and the duty of loyalty. The duty of care requires that a director act in good faith, with the care
that an ordinarily prudent person would exercise under similar circumstances. Under this duty, a director must inform himself of, and
disclose to shareholders, all material information reasonably available regarding a significant transaction. The duty of loyalty requires
that a director act in a manner he reasonably believes to be in the best interests of the corporation. He must not use his corporate
position for personal gain or advantage. This duty prohibits self-dealing by a director and mandates that the best interest of the corporation
and its shareholders take precedence over any interest possessed by a director, officer or controlling shareholder and not shared by
the shareholders generally. In general, actions of a director are presumed to have been made on an informed basis, in good faith and
in the honest belief that the action taken was in the best interests of the corporation. However, this presumption may be rebutted by
evidence of a breach of one of the fiduciary duties. Should such evidence be presented concerning a transaction by a director, a director
must prove the procedural fairness of the transaction, and that the transaction was of fair value to the corporation.
British
Virgin Islands law provides that every director of a British Virgin Islands company in exercising his powers or performing his duties,
shall act honestly and in good faith and in what the director believes to be in the best interests of the company. Additionally, the
director shall exercise the care, diligence, and skill that a reasonable director would exercise in the same circumstances taking into
account the nature of the company, the nature of the decision and the position of the director and his responsibilities. In addition,
British Virgin Islands law provides that a director shall exercise his powers as a director for a proper purpose and shall not act, or
agree to the company acting, in a manner that contravenes British Virgin Islands law or the memorandum and articles of association of
the company.
Amendment
of Governing Documents
Under
Delaware corporate law, with very limited exceptions, a vote of the shareholders of a corporation is required to amend the certificate
of incorporation. In addition, Delaware corporate law provides that shareholders have the right to amend the corporation’s bylaws,
but the certificate of incorporation may confer such right on the directors of the corporation.
Our
Memorandum and Articles of Association can generally be amended by with the approval of the holders of a majority of our outstanding
ordinary shares or by a resolution of the board of directors. In addition, pursuant to our Memorandum and Articles of Association, our
board of directors may amend our Memorandum and Articles of Association by a resolution of directors without a requirement for a resolution
of shareholders so long as the amendment does not:
|
● |
restrict the rights or
powers of the shareholders to amend our Memorandum and Articles of Association; |
|
● |
change the percentage of
shareholders required to pass a resolution of shareholders to amend our Memorandum and Articles of Association; or |
|
● |
amend our Memorandum and
Articles of Association in circumstances where it cannot be amended by the shareholders; |
|
● |
certain provisions that
our Memorandum and Articles of Association specifies cannot be amended. |
Written
Consent of Directors
Under
Delaware corporate law, a written consent of the directors must be unanimous to take effect. Under British Virgin Islands law and our
Memorandum and Articles of Association, only a majority of the directors are required to sign a written consent.
Written
Consent of Shareholders
Under
Delaware corporate law, unless otherwise provided in the certificate of incorporation, any action to be taken at any annual or special
meeting of shareholders of a corporation may be taken by written consent of the holders of outstanding stock having not less than the
minimum number of votes that would be necessary to take that action at a meeting at which all shareholders entitled to vote were present
and voted. As permitted by British Virgin Islands law, our Memorandum and Articles of Association provides that a resolution of shareholders
can be consented to in writing by a majority of in excess of 50 percent of the votes of ordinary shares entitled to vote thereon.
Shareholder
Proposals
Under
Delaware corporate law, a shareholder has the right to put any proposal before the annual meeting of shareholders, provided it complies
with the notice provisions in the governing documents. A special meeting may be called by the board of directors or any other person
authorized to do so in the governing documents, but shareholders may be precluded from calling special meetings. British Virgin Islands
law and our Memorandum and Articles of Association provide that our directors shall call a meeting of the shareholders if requested in
writing to do so by shareholders entitled to exercise at least 30% of the voting rights in respect of the matter for which the meeting
is requested.
Dissolution;
Winding Up
Under
Delaware corporate law, unless the board of directors approves the proposal to dissolve, dissolution must be approved by shareholders
holding 100% of the total voting power of the corporation. Only if the dissolution is initiated by the board of directors may it be approved
by a simple majority of the corporation’s outstanding shares. Delaware corporate law allows a Delaware corporation to include in
its certificate of incorporation a supermajority voting requirement in connection with dissolutions initiated by the board. As permitted
by British Virgin Islands law and our Memorandum and Articles of Association, we may by resolution of shareholders or, subject to section
199(2) of the BVI Act, by resolution of directors appoint a voluntary liquidator.
Redemption
of Shares
Under
Delaware corporate law, any stock may be made subject to redemption by the corporation at its option, at the option of the holders of
that stock or upon the happening of a specified event, provided shares with full voting power remain outstanding. The stock may be made
redeemable for cash, property or rights, as specified in the certificate of incorporation or in the resolution of the board of directors
providing for the issue of the stock. As permitted by British Virgin Islands law and our Memorandum and Articles of Association, shares
may be repurchased, redeemed or otherwise acquired by us. However, the consent of the shareholder whose shares are to be repurchased,
redeemed or otherwise acquired must be obtained, except as specified in the terms of the applicable class or series of shares or as described
under “—Compulsory Acquisition” below. In addition, our directors must determine that, immediately following the redemption
or repurchase, we will be able to pay our debts as they fall due and that the value of our assets will exceed our liabilities.
Compulsory
Acquisition
Under
Delaware General Corporation Law § 253, in a process known as a “short form” merger, a corporation that owns at least
90% of the outstanding shares of each class of stock of another corporation may either merge the other corporation into itself and assume
all of its obligations or merge itself into the other corporation by executing, acknowledging and filing with the Delaware Secretary
of State a certificate of such ownership and merger setting forth a copy of the resolution of its board of directors authorizing such
merger. If the parent corporation is a Delaware corporation that is not the surviving corporation, the merger also must be approved by
a majority of the outstanding stock of the parent corporation. If the parent corporation does not own all of the stock of the subsidiary
corporation immediately prior to the merger, the minority shareholders of the subsidiary corporation party to the merger may have appraisal
rights as set forth in § 262 of the Delaware General Corporation Law.
Under
the BVI Act, subject to any limitations in a company’s memorandum and articles of association, members holding 90% of the votes
of the outstanding shares entitled to vote, and members holding 90% of the votes of the outstanding shares of each class of shares entitled
to vote, may give a written instruction to the company directing the company to redeem the shares held by the remaining members. Upon
receipt of such written instruction, the company shall redeem the shares specified in the written instruction, irrespective of whether
or not the shares are by their terms redeemable. The company shall give written notice to each member whose shares are to be redeemed
stating the redemption price and the manner in which the redemption is to be effected. A member whose shares are to be so redeemed is
entitled to dissent from such redemption and to be paid the fair value of his shares, as described under “—Shareholders’
Rights under British Virgin Islands Law Generally” below.
Variation
of Rights of Shares
Under
Delaware corporate law, a corporation may vary the rights of a class of shares with the approval of a majority of the outstanding shares
of that class, unless the certificate of incorporation provides otherwise. As permitted by British Virgin Islands law and our Memorandum
and Articles of Association, if at any time the Shares are divided into different classes, the rights attached to any class may only
be varied, whether or not the Company is in liquidation, with the consent in writing of or by a resolution passed at a meeting by the
holders of not less than 50 percent of the voting rights in that class.
Election
of Directors
Under
Delaware corporate law, unless otherwise specified in the certificate of incorporation or bylaws of a corporation, directors are elected
by a plurality of the votes of the shares entitled to vote on the election of directors. As permitted by British Virgin Islands law,
and pursuant to our Memorandum and Articles of Association, our first directors shall be appointed by the first registered agent within
6 months of the date of incorporation; and thereafter, the directors shall be elected by resolution of shareholders or, where permitted
by our Memorandum and Articles of Association, by resolution of directors.
Removal
of Directors
Under
Delaware corporate law, a director of a corporation with a classified board may be removed only for cause with the approval of a majority
of the outstanding shares entitled to vote, unless the certificate of incorporation provides otherwise. Similarly, as permitted by British
Virgin Islands law, our Memorandum and Articles of Association provides that directors may be removed from office, (a) with or without
cause, by resolution of shareholders passed at a meeting of shareholders called for the purposes of removing the director or for purposes
including the removal of the director or by a written resolution passed by at least 50 percent of the votes of the shareholders of the
Company entitled to vote, or (b) with cause, by Resolution of Directors passed at a meeting of directors called for the purpose of removing
the director or for purposes including the removal of the director.
Mergers
Under
Delaware corporate law, one or more constituent corporations may merge into and become part of another constituent corporation in a process
known as a merger. A Delaware corporation may merge with a foreign corporation as long as the law of the foreign jurisdiction permits
such a merger. To effect a merger under Delaware General Corporation Law § 251, an agreement of merger must be properly adopted
and the agreement of merger or a certificate of merger must be filed with the Delaware Secretary of State. In order to be properly adopted,
the agreement of merger must be adopted by the board of directors of each constituent corporation by a resolution or unanimous written
consent. In addition, the agreement of merger generally must be approved at a meeting of shareholders of each constituent corporation
by a majority of the outstanding stock of the corporation entitled to vote, unless the certificate of incorporation provides for a supermajority
vote. In general, the surviving corporation assumes all of the assets and liabilities of the disappearing corporation or corporations
as a result of the merger.
Under
the BVI Act, two or more companies may merge or consolidate in accordance with the statutory provisions. A merger means the merging of
two or more constituent companies into one of the constituent companies, and a consolidation means the uniting of two or more constituent
companies into a new company. In order to merge or consolidate, the directors of each constituent company must approve a written plan
of merger or consolidation, which must be authorized by a resolution of shareholders. One or more companies may also merge or consolidate
with one or more companies incorporated under the laws of jurisdictions outside the British Virgin Islands if the merger or consolidation
is permitted by the laws of the jurisdictions in which the companies incorporated outside the British Virgin Islands are incorporated.
In respect of such a merger or consolidation, a British Virgin Islands company is required to comply with the provisions of the BVI Act,
and a company incorporated outside the British Virgin Islands is required to comply with the laws of its jurisdiction of incorporation.
Shareholders
not otherwise entitled to vote on the merger or consolidation may still acquire the right to vote if the plan of merger or consolidation
contains any provision that, if proposed as an amendment to the memorandum and articles of association, would entitle them to vote as
a class or series on the proposed amendment. In any event, all shareholders must be given a copy of the plan of merger or consolidation
irrespective of whether they are entitled to vote at the meeting or consent to the written resolution to approve the plan of merger or
consolidation.
Inspection
of Books and Records
Under
Delaware corporate law, any shareholder of a corporation may for any proper purpose inspect or make copies of the corporation’s
stock ledger, list of shareholders and other books and records. Under British Virgin Islands law, members of the general public, on payment
of a nominal fee, can obtain copies of the public records of a company available at the office of the British Virgin Islands Registrar
of Corporate Affairs, including the company’s certificate of incorporation, its memorandum and articles of association (with any
amendments), records of license fees paid to date, any articles of dissolution, any articles of merger and a register of charges if the
company has elected to file such a register.
A
shareholder of a company is entitled, on giving written notice to the company, to inspect:
|
a) |
the memorandum and articles of association; |
|
b) |
the register of members; |
|
c) |
the register of directors; and |
|
d) |
the minutes of meetings
and resolutions of shareholders and of those classes of shares of which he is a shareholder. |
In
addition, a shareholder may make copies of or take extracts from the documents and records referred to in (a) through (d) above.
However, subject to the memorandum and articles of association of the company, the directors may, if they are satisfied that it would
be contrary to the company’s interests to allow a shareholder to inspect any document, or part of any document, specified in (b),
(c) or (d) above, refuse to permit the shareholder to inspect the document or limit the inspection of the document, including
limiting the making of copies or the taking of extracts from the records. Where a company fails or refuses to permit a shareholder to
inspect a document or permits a shareholder to inspect a document subject to limitations, that shareholder may apply to the court for
an order that he should be permitted to inspect the document or to inspect the document without limitation.
Where
a company keeps a copy of the register of members or the register of directors at the office of its registered agent, it is required
to notify the registered agent of any changes to the originals of such registers, in writing, within 15 days of any change; and to provide
the registered agent with a written record of the physical address of the place or places at which the original register of members or
the original register of directors is kept. Where the place at which the original register of members or the original register of directors
is changed, the company is required to provide the registered agent with the physical address of the new location of the records within
14 days of the change of location.
A
company is also required to keep at the office of its registered agent or at such other place or places, within or outside the British
Virgin Islands, as the directors determine the minutes of meetings and resolutions of shareholders and of classes of shareholders, and
the minutes of meetings and resolutions of directors and committees of directors. If such records are kept at a place other than at the
office of the company’s registered agent, the company is required to provide the registered agent with a written record of the
physical address of the place or places at which the records are kept and to notify the registered agent, within 14 days, of the physical
address of any new location where such records may be kept.
Conflict
of Interest
Under
Delaware corporate law, a contract between a corporation and a director or officer, or between a corporation and any other organization
in which a director or officer has a financial interest, is not void as long as (i) the material facts as to the director’s
or officer’s relationship or interest are disclosed or known and (ii) either a majority of the disinterested directors authorizes
the contract in good faith or the shareholders vote in good faith to approve the contract. Nor will any such contract be void if it is
fair to the corporation when it is authorized, approved or ratified by the board of directors, a committee or the shareholders.
The
BVI Act provides that a director shall, forthwith after becoming aware that he is interested in a transaction entered into or to be entered
into by the company, disclose that interest to the board of directors of the company. The failure of a director to disclose that interest
does not affect the validity of a transaction entered into by the director or the company, so long as the director’s interest was
disclosed to the board prior to the company’s entry into the transaction or was not required to be disclosed because the transaction
is between the company and the director himself and is otherwise in the ordinary course of business and on usual terms and conditions.
As permitted by British Virgin Islands laws and our Memorandum and Articles of Association, a director interested in a particular transaction
may vote on it, attend meetings at which it is considered, and sign documents on our behalf which relate to the transaction, and subject
to compliance with the BVI Act shall not, by reason of his office be accountable to us for any benefit which he derives from such transaction
and no such transaction shall be liable to be avoided on the grounds of any such interest or benefit.
Transactions
with Interested Shareholders
Delaware
corporate law contains a business combination statute applicable to Delaware public corporations whereby, unless the corporation has
specifically elected not to be governed by that statute by amendment to its certificate of incorporation, it is prohibited from engaging
in certain business combinations with an “interested shareholder” for three years following the date that the person becomes
an interested shareholder. An interested shareholder generally is a person or group that owns or owned 15% or more of the company’s
outstanding voting stock within the past three years. This statute has the effect of limiting the ability of a potential acquirer to
make a two-tiered bid for the company in which all shareholders would not be treated equally. The statute does not apply if, among other
things, prior to the date on which the shareholder becomes an interested shareholder, the board of directors approves either the business
combination or the transaction that resulted in the person becoming an interested shareholder.
British
Virgin Islands law has no comparable provision. However, although British Virgin Islands law does not regulate transactions between a
company and its significant shareholders, it does provide that these transactions must be entered into in the bona fide best interests
of the company and not with the effect of constituting a fraud on the minority shareholders.
Independent
Directors
There
are no provisions under Delaware corporate law or under the BVI Act that require a majority of our directors to be independent.
Cumulative
Voting
Under
Delaware corporate law, cumulative voting for elections of directors is not permitted unless the company’s certificate of incorporation
specifically provides for it. Cumulative voting potentially facilitates the representation of minority shareholders on a board of directors
since it permits the minority shareholder to cast all the votes to which the shareholder is entitled on a single director, which increases
the shareholder’s voting power with respect to electing such director. There are no prohibitions on cumulative voting under the
laws of the British Virgin Islands, but our Memorandum and Articles of Association does not provide for cumulative voting.
Shareholders’
Rights under British Virgin Islands Law Generally
The
BVI Act provides for certain remedies that may be available to shareholders. Where a company incorporated under the BVI Act or any of
its directors engages in, or proposes to engage in, conduct that contravenes the BVI Act or the company’s memorandum and articles
of association, British Virgin Islands courts can issue a restraining or compliance order. However, shareholders can also bring derivative,
personal and representative actions under certain circumstances. The traditional English basis for members’ remedies has also been
incorporated into the BVI Act: where a shareholder of a company considers that the affairs of the company have been, are being or are
likely to be conducted in a manner likely to be oppressive, unfairly discriminating or unfairly prejudicial to him, he may apply to the
court for an order based on such conduct. In addition, any shareholder of a company may apply to the courts for the appointment of a
liquidator of the company and the court may appoint a liquidator of the company if it is of the opinion that it is just and equitable
to do so.
The
BVI Act also provides that any shareholder of a company is entitled to payment of the fair value of his shares upon dissenting from any
of the following: (i) a merger, if the company is a constituent company, unless the company is the surviving company and the member
continues to hold the same or similar shares; (ii) a consolidation, if the company is a constituent company; (iii) any sale,
transfer, lease, exchange or other disposition of more than 50% in value of the assets or business of the company if not made in the
usual or regular course of the business carried on by the company but not including (a) a disposition pursuant to an order of the
court having jurisdiction in the matter, (b) a disposition for money on terms requiring all or substantially all net proceeds to
be distributed to the shareholders in accordance with their respective interest within one year after the date of disposition, or (c) a
transfer pursuant to the power of the directors to transfer assets for the protection thereof; (iv) a redemption of 10% or fewer
of the issued shares of the company required by the holders of 90% or more of the shares of the company pursuant to the terms of the
BVI Act; and (v) an arrangement, if permitted by the court.
Generally,
any other claims against a company by its shareholders must be based on the general laws of contract or tort applicable in the British
Virgin Islands or their individual rights as shareholders as established by a company’s memorandum and articles of association.
Rights
of Non-resident or Foreign Shareholders and Disclosure of Substantial Shareholdings
There
are no limitations imposed by our amended and restated memorandum and articles of association on the rights of non-resident or foreign
shareholders to hold or exercise voting rights on our shares. In addition, there are no provisions in our amended and restated memorandum
and articles of association governing the ownership threshold above which shareholder ownership must be disclosed.
Anti-Money
Laundering — British Virgin Islands
In
order to comply with legislation or regulations aimed at the prevention of money laundering we are required to adopt and maintain anti-money
laundering procedures, and may require subscribers or transferees to provide evidence to verify their identity. Where permitted, and
subject to certain conditions, we also may delegate the maintenance of our anti-money laundering procedures (including the acquisition
of due diligence information) to a suitable person.
We
reserve the right to request such information as is necessary to verify the identity of a subscriber or transferee. In the event of delay
or failure on the part of the subscriber or transferee in producing any information required for verification purposes, we may refuse
to accept the application, in which case any funds received will be returned without interest to the account from which they were originally
debited or refuse to amend the register of members to reflect the transferee’s ownership of the relevant shares.
If
any person resident in the British Virgin Islands knows or suspects that another person is engaged in money laundering or terrorist financing
and the information for that knowledge or suspicion came to their attention in the course of their business the person will be required
to report his belief or suspicion to the Financial Investigation Agency of the British Virgin Islands, pursuant to the Proceeds of Criminal
Conduct Act 1997 (as amended). Such a report shall not be treated as a breach of confidence or of any restriction upon the disclosure
of information imposed by any enactment or otherwise.
Exchange
Controls
No
laws of the British Virgin Islands, decrees, regulations or other legislation that limit the import or export of capital or the payment
of dividends to shareholders who do not reside in the British Virgin Islands.
Our
Transfer Agent
The
transfer agent for our securities is Continental Stock Transfer & Trust Company.
Listing
Our
Class A ordinary shares are listed on the Nasdaq Capital Market under the symbol “SJ”.
We
have not entered into any material contracts other than in the ordinary course of business and other than those described in “Item
4. Information on the Company”, “Item 7. Major Shareholders and Related Party Transactions—B. Related Party Transactions,”
or elsewhere in this annual report on Form 20-F.
No
laws of the British Virgin Islands, decrees, regulations or other legislation that limit the import or export of capital or the payment
of dividends to shareholders who do not reside in the British Virgin Islands.
The
following discussion of material British Virgin Islands, PRC, and United States federal income tax consequences of an investment in our
Class A ordinary shares is based upon laws and relevant interpretations thereof in effect as of the date of this report, all of which
are subject to change. This discussion does not deal with all possible tax consequences relating to an investment in our Class A ordinary
shares, such as the tax consequences under state, local, and other tax laws.
WE
URGE POTENTIAL PURCHASERS OF OUR CLASS A ORDINARY SHARES TO CONSULT THEIR OWN TAX ADVISORS CONCERNING THE U.S. FEDERAL, STATE, LOCAL,
AND NON-U.S. TAX CONSEQUENCES OF PURCHASING, OWNING AND DISPOSING OF OUR CLASS A ORDINARY SHARES.
People’s
Republic of China Taxation
We
are a holding company incorporated in the British Virgin Islands and we gain substantial income by way of dividends paid to us from our
PRC subsidiaries. The PRC Enterprise Income Tax Law and its implementation rules (the “EIT Law”) provide that PRC-sourced
income of foreign enterprises, such as dividends paid by a PRC subsidiary to its equity holders that are non-resident enterprises, will
normally be subject to PRC withholding tax at a rate of 10%, unless any such foreign investor’s jurisdiction of incorporation has
a tax treaty with China that provides for a preferential tax rate or a tax exemption.
Under
the EIT Law, an enterprise established outside of China with a “de facto management body” within China is considered a “resident
enterprise,” which means that it is treated in a manner similar to a PRC domestic enterprise for enterprise income tax purposes.
Although the implementation rules of the EIT Law define “de facto management body” as a managing body that actually, comprehensively
manage and control the production and operation, staff, accounting, property and other aspects of an enterprise, the only official guidance
for this definition currently available is set forth in SAT Circular 82, which provides guidance on the determination of the tax residence
status of a PRC-controlled offshore incorporated enterprise, defined as an enterprise that is incorporated under the laws of a foreign
country or territory and that has a PRC enterprise or enterprise group as its primary controlling shareholder. Although the Company does
not have a PRC enterprise or enterprise group as our primary controlling shareholder and is therefore not a PRC-controlled offshore incorporated
enterprise within the meaning of SAT Circular 82, in the absence of guidance specifically applicable to us, we have applied the guidance
set forth in SAT Circular 82 to evaluate the tax residence status of the Company and its subsidiaries organized outside of China.
According
to SAT Circular 82, a PRC-controlled offshore incorporated enterprise will be regarded as a PRC tax resident by virtue of having a “de
facto management body” in China and will be subject to PRC enterprise income tax on its worldwide income only if all of the following
criteria are met: (i) the places where senior management and senior management departments that are responsible for daily production,
operation and management of the enterprise perform their duties are mainly located within the territory of China; (ii) financial decisions
(such as money borrowing, lending, financing and financial risk management) and personnel decisions (such as appointment, dismissal and
salary and wages) are decided or need to be decided by organizations or persons located within the territory of China; (iii) main property,
accounting books, corporate seal, the board of directors and files of the minutes of shareholders’ meetings of the enterprise are
located or preserved within the territory of China; and (iv) one half (or more) of the directors or senior management staff having the
right to vote habitually reside within the territory of China.
We
believe that we do not meet some of the conditions outlined in the immediately preceding paragraph. For example, the key assets and records
of the Company, including the resolutions and meeting minutes of our board of directors and the resolutions and meeting minutes of our
shareholders, are located and maintained outside China. In addition, we are not aware of any offshore holding companies with a corporate
structure similar to ours that has been deemed a PRC “resident enterprise” by the PRC tax authorities. Accordingly, we believe
that the Company and its offshore subsidiary should not be treated as a “resident enterprise” for PRC tax purposes if the
criteria for “de facto management body” as set forth in SAT Circular 82 were deemed applicable to us. As the tax residency
status of an enterprise is subject to determination by the PRC tax authorities and uncertainties remain with respect to the interpretation
of the term “de facto management body” as applicable to our offshore entities, however, we will continue to monitor our tax
status.
If
the PRC tax authorities determine that the Company is a PRC resident enterprise for enterprise income tax purposes, we may be required
to withhold a 10% withholding tax from any dividends we pay to our shareholders that are non-resident enterprises. In addition, non-resident
enterprise shareholders may be subject to a 10% PRC withholding tax on gains realized on the sale or other disposition of our Class A
Ordinary Shares, if such income is treated as sourced from within the PRC. It is unclear whether our non-PRC individual shareholders
would be subject to any PRC tax on dividends or gains obtained by such non-PRC individual shareholders in the event we are determined
to be a PRC resident enterprise. If any PRC tax were to apply to dividends or gains realized by non-PRC individuals, it would generally
apply at a rate of 20% unless a reduced rate is available under an applicable tax treaty. It is also unclear, however, whether non-PRC
shareholders of the Company would be able to claim the benefits of any tax treaties between their country of tax residence and the PRC
in the event that the Company is treated as a PRC resident enterprise. There is no guidance from the PRC government to indicate whether
or not any tax treaties between the PRC and other countries would apply in circumstances where a non-PRC company was deemed to be a PRC
tax resident, and thus there is no basis for expecting how tax treaty between the PRC and other countries may impact non-resident enterprises.
Provided
that the Company is not deemed to be a PRC resident enterprise, holders of our Class A Ordinary Shares who are not PRC residents will
not be subject to PRC income tax on dividends distributed by us or gains realized from the sale or other disposition of our shares. However,
under SAT Bulletin 7, where a non-resident enterprise conducts an “indirect transfer” by transferring taxable assets, including,
in particular, equity interests in a PRC resident enterprise, indirectly by disposing of the equity interests of an overseas holding
company, the non-resident enterprise, being the transferor, or the transferee or the PRC entity which directly owned such taxable assets
may report to the relevant tax authority such indirect transfer. Using a “substance over form” principle, the PRC tax authority
may disregard the existence of the overseas holding company if it lacks a reasonable commercial purpose and was established for the purpose
of reducing, avoiding, or deferring PRC tax. As a result, gains derived from such indirect transfer may be subject to PRC enterprise
income tax, and the transferee or other person who is obligated to pay for the transfer is obligated to withhold the applicable taxes,
currently at a rate of 10% for the transfer of equity interests in a PRC resident enterprise. We and our non-PRC resident investors may
be at risk of being required to file a return and being taxed under SAT Bulletin 7, and we may be required to expend valuable resources
to comply with SAT Bulletin 7, or to establish that we should not be taxed under this Bulletin.
British
Virgin Islands Taxation
The
British Virgin Islands currently levies no taxes on individuals or corporations based upon profits, income, gains or appreciation and
there is no taxation in the nature of inheritance tax or estate duty. There are no other taxes likely to be material to the Company levied
by the Government of the British Virgin Islands except for stamp duties which may be applicable on instruments executed in, or after
execution brought within the jurisdiction of the British Virgin Islands. No stamp duty is payable in the British Virgin Islands on the
issue of shares by, or any transfers of shares of, British Virgin Islands companies (except those which hold interests in land in the
British Virgin Islands). The British Virgin Islands is not party to any double tax treaties that are applicable to any payments made
to or by the Company. There are no exchange control regulations or currency restrictions in the British Virgin Islands.
Payments
of dividends and capital in respect of our Class A Ordinary Shares will not be subject to taxation in the British Virgin Islands and
no withholding will be required on the payment of a dividend or capital to any holder of our Class A Ordinary Shares, as the case may
be, nor will gains derived from the disposal of our Class A Ordinary Shares be subject to British Virgin Islands income or corporation
tax.
United
States Federal Income Taxation
The
following sets forth the material U.S. federal income tax consequences related to the ownership and disposition of our Class A Ordinary
Shares. It is directed to U.S. Holders (as defined below) of our Class A Ordinary Shares and is based upon laws and relevant interpretations
thereof in effect as of the date of this report, all of which are subject to change. This description does not deal with all possible
tax consequences relating to ownership and disposition of our Class A Ordinary Shares or U.S. tax laws, other than the U.S. federal income
tax laws, such as the tax consequences under non-U.S. tax laws, estate and gift and state, local and other tax laws.
The
following brief description applies only to U.S. Holders (defined below) that hold Class A Ordinary Shares as capital assets and that
have the U.S. dollar as their functional currency. This brief description is based on the federal income tax laws of the United States
in effect as of the date of this report and on U.S. Treasury regulations in effect or, in some cases, proposed, as of the date of this
report, as well as judicial and administrative interpretations thereof available on or before such date. All of the foregoing authorities
are subject to change, which change could apply retroactively and could affect the tax consequences described below.
The
following does not address the tax consequences to investors that may be subject to special tax rules, including, without limitation,
the following:
|
● |
financial institutions; |
|
● |
regulated investment companies; |
|
● |
real estate investment
trusts; |
|
● |
traders that elect to mark
their securities to market; |
|
● |
governments or agencies
or instrumentalities thereof; |
|
● |
persons liable for alternative
minimum tax or the corporate alternative minimum tax; |
|
● |
persons holding our Class
A Ordinary Shares as part of a straddle, hedging, conversion or integrated transaction; |
|
● |
persons that actually or
constructively own 10% or more of our voting power or value (including by reason of owning our Class A Ordinary Shares); |
|
● |
persons who acquired our
Class A Ordinary Shares pursuant to the exercise of any employee share option or otherwise as compensation; |
|
● |
persons holding our Class
A Ordinary Shares through partnerships or other pass-through entities; or |
|
● |
beneficiaries of a Trust
holding our Class A Ordinary Shares. |
This
summary of the U.S. federal income tax consequences to “U.S. Holders” will apply to you if you are a beneficial owner of
Class A Ordinary Shares and you are, for U.S. federal income tax purposes,
|
● |
an individual who is a
citizen or resident of the United States; |
|
● |
a corporation (or other
entity taxable as a corporation for U.S. federal income tax purposes) organized under the laws of the United States, any state thereof
or the District of Columbia; |
|
● |
an estate whose income
is subject to U.S. federal income taxation regardless of its source; or |
|
● |
a trust that (1) is subject
to the primary supervision of a court within the United States and the control of one or more U.S. persons for all substantial decisions
or (2) has a valid election in effect under applicable U.S. Treasury regulations to be treated as a U.S. person. |
Taxation
of Dividends and Other Distributions on Our Class A Ordinary Shares
Subject
to the PFIC (defined below) rules discussed below, the gross amount of distributions made by us to you with respect to the Class A Ordinary
Shares (including the amount of any taxes withheld therefrom) will generally be includable in your gross income as dividend income on
the date of receipt by you, but only to the extent that the distribution is paid out of our current or accumulated earnings and profits
(as determined under U.S. federal income tax principles). With respect to corporate U.S. Holders, the dividends will not be eligible
for the dividends-received deduction allowed to corporations in respect of dividends received from other U.S. corporations.
With
respect to non-corporate U.S. Holders, including individual U.S. Holders, dividends will be taxed at the preferential rate applicable
to qualified dividend income, provided that we are not a PFIC (defined below) for either our taxable year in which the dividend is paid
or the preceding taxable year, and certain holding period requirements are met. You are urged to consult your tax advisors regarding
the availability of the lower rate for dividends paid with respect to our Class A Ordinary Shares, including the effects of any change
in law after the date of this report.
Dividends
will constitute foreign source income for foreign tax credit limitation purposes. If the dividends are taxed as qualified dividend income
(as discussed above), the amount of the dividend taken into account for purposes of calculating the foreign tax credit limitation will
be adjusted pursuant to a formula provided in applicable Treasury regulation. The limitation on foreign taxes eligible for credit is
calculated separately with respect to specific classes of income. For this purpose, dividends distributed by us with respect to our Class
A Ordinary Shares will constitute “passive category income” but could, in the case of certain U.S. Holders, constitute “general
category income.”
To
the extent that the amount of the distribution exceeds our current and accumulated earnings and profits (as determined under U.S. federal
income tax principles), it will be treated first as a tax-free return of your tax basis in your Class A Ordinary Shares, and to the extent
the amount of the distribution exceeds your tax basis, the excess will be taxed as capital gain. We do not intend to calculate our earnings
and profits under U.S. federal income tax principles. Therefore, a U.S. Holder should expect that a distribution will be treated as a
dividend even if that distribution would otherwise be treated as a non-taxable return of capital or as capital gain under the rules described
above.
Taxation
of Dispositions of Class A Ordinary Shares
Subject
to the passive foreign investment company rules discussed below, you will recognize taxable gain or loss on any sale, exchange, or other
taxable disposition of a share equal to the difference between the amount realized (in U.S. dollars) for the share and your tax basis
(in U.S. dollars) in the Class A Ordinary Shares. The gain or loss will be capital gain or loss. If you are a non-corporate U.S. Holder,
including an individual U.S. Holder, who has held the Class A Ordinary Shares for more than one year, you will generally be eligible
for reduced tax rates. The deductibility of capital losses is subject to limitations. Any such gain or loss that you recognize will generally
be treated as United States source income or loss for foreign tax credit limitation purposes which will generally limit the availability
of foreign tax credits.
Passive
Foreign Investment Company (“PFIC”)
A
non-U.S. corporation is considered a PFIC, as defined in Section 1297(a) of the US Internal Revenue Code, for any taxable year if either:
|
● |
at least 75% of its gross
income for such taxable year is passive income; or |
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● |
at least 50% of the value
of its assets (based on an average of the quarterly values of the assets during a taxable year) is attributable to assets that produce
or are held for the production of passive income (the “asset test”). |
Passive
income generally includes dividends, interest, rents and royalties (other than rents or royalties derived from the active conduct of
a trade or business) and gains from the disposition of passive assets. We will be treated as owning our proportionate share of the assets
and earning our proportionate share of the income of any other corporation in which we own, directly or indirectly, at least 25% (by
value) of the stock.
Based
on our operations and the composition of our assets we do not expect to be treated as a PFIC under the current PFIC rules. We must make
a separate determination each year as to whether we are a PFIC, however, and there can be no assurance with respect to our status as
a PFIC for our current taxable year or any future taxable year. Depending on the amount of our cash and other assets held for the production
of passive income, it is possible that, for our current taxable year or for any subsequent taxable year, more than 50% of our assets
may be assets held for the production of passive income. In addition, because the value of our assets for purposes of the asset test
will generally be determined based on the market price of our Class A Ordinary Shares and because cash is generally considered to be
an asset held for the production of passive income, our PFIC status will depend in large part on the market price of our Class A Ordinary
Shares. Accordingly, fluctuations in the market price of the Class A Ordinary Shares may cause us to become a PFIC. We are under no obligation
to take steps to reduce the risk of our being classified as a PFIC, and as stated above, the determination of the value of our assets
will depend upon material facts (including the market price of our Class A Ordinary Shares from time to time) that may not be within
our control. If we are a PFIC for any year during which you hold Class A Ordinary Shares, we will continue to be treated as a PFIC for
all succeeding years during which you hold Class A Ordinary Shares. If we cease to be a PFIC and you did not previously make a timely
“mark-to-market” election as described below, however, you may avoid some of the adverse effects of the PFIC regime by making
a “purging election” (as described below) with respect to the Class A Ordinary Shares.
If
we are a PFIC for your taxable year(s) during which you hold Class A Ordinary Shares, you will be subject to special tax rules with respect
to any “excess distribution” that you receive and any gain you realize from a sale or other disposition (including a pledge)
of the Class A Ordinary Shares, unless you make a “mark-to-market” election as discussed below. Distributions you receive
in a taxable year that are greater than 125% of the average annual distributions you received during the shorter of the three preceding
taxable years or your holding period for the Class A Ordinary Shares will be treated as an excess distribution. Under these special tax
rules:
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● |
the excess distribution
or gain will be allocated ratably over your holding period for the Class A Ordinary Shares; |
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● |
the amount allocated to
your current taxable year, and any amount allocated to any of your taxable year(s) prior to the first taxable year in which we were
a PFIC, will be treated as ordinary income, and |
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● |
the amount allocated to
each of your other taxable year(s) will be subject to the highest tax rate in effect for that year and the interest charge generally
applicable to underpayments of tax will be imposed on the resulting tax attributable to each such year. |
The
tax liability for amounts allocated to years prior to the year of disposition or “excess distribution” cannot be offset by
any net operating losses for such years, and gains (but not losses) realized on the sale of the Class A Ordinary Shares cannot be treated
as capital, even if you hold the Class A Ordinary Shares as capital assets.
A
U.S. Holder of “marketable stock” (as defined below) in a PFIC may make a mark-to-market election under Section 1296 of the
US Internal Revenue Code for such stock to elect out of the tax treatment discussed above. If you make a mark-to-market election for
the first taxable year in which you hold (or are deemed to hold) Class A Ordinary Shares and for which we are determined to be a PFIC,
you will include in your income each year an amount equal to the excess, if any, of the fair market value of the Class A Ordinary Shares
as of the close of such taxable year over your adjusted basis in such Class A Ordinary Shares, and such excess will be treated as ordinary
income and not capital gain. You are allowed an ordinary loss for the excess, if any, of the adjusted basis of the Class A Ordinary Shares
over their fair market value as of the close of the taxable year. Such ordinary loss, however, is allowable only to the extent of any
net mark-to-market gains on the Class A Ordinary Shares included in your income for prior taxable years. Amounts included in your income
under a mark-to-market election, as well as gain on the actual sale or other disposition of the Class A Ordinary Shares, are treated
as ordinary income. Class A Ordinary loss treatment also applies to any loss realized on the actual sale or disposition of the Class
A Ordinary Shares, to the extent that the amount of such loss does not exceed the net mark-to-market gains previously included for such
Class A Ordinary Shares. Your basis in the Class A Ordinary Shares will be adjusted to reflect any such income or loss amounts. If you
make a valid mark-to-market election, the tax rules that apply to distributions by corporations which are not PFICs would apply to distributions
by us, except that the lower applicable capital gains rate for qualified dividend income discussed above under “—Taxation
of Dividends and Other Distributions on our Class A Ordinary Shares” generally would not apply.
The
mark-to-market election is available only for “marketable stock”, which is stock that is traded in other than de minimis
quantities on at least 15 days during each calendar quarter (“regularly traded”) on a qualified exchange or other market
(as defined in applicable U.S. Treasury regulations), including Nasdaq Stock Market. If the Class A Ordinary Shares are regularly traded
on Nasdaq Stock Market and if you are a holder of Class A Ordinary Shares, the mark-to-market election would be available to you were
we to be or become a PFIC.
Alternatively,
a U.S. Holder of stock in a PFIC may make a “qualified electing fund” election under Section 1295(b) of the US Internal Revenue
Code with respect to such PFIC to elect out of the tax treatment discussed above. A U.S. Holder who makes a valid qualified electing
fund election with respect to a PFIC will generally include in gross income for a taxable year such holder’s pro rata share of
the corporation’s earnings and profits for the taxable year. The qualified electing fund election, however, is available only if
such PFIC provides such U.S. Holder with certain information regarding its earnings and profits as required under applicable U.S. Treasury
regulations. We do not currently intend to prepare or provide the information that would enable you to make a qualified electing fund
election. If you hold Class A Ordinary Shares in any taxable year in which we are a PFIC, you will be required to file U.S. Internal
Revenue Service Form 8621 in each such year and provide certain annual information regarding such Class A Ordinary Shares, including
regarding distributions received on the Class A Ordinary Shares and any gain realized on the disposition of the Class A Ordinary Shares.
If
you do not make a timely “mark-to-market” election (as described above), and if we were a PFIC at any time during the period
you hold our Class A Ordinary Shares, then such Class A Ordinary Shares will continue to be treated as stock of a PFIC with respect to
you even if we cease to be a PFIC in a future year, unless you make a “purging election” for the year we cease to be a PFIC.
A “purging election” creates a deemed sale of such Class A Ordinary Shares at their fair market value on the last day of
the last year in which we are treated as a PFIC. The gain recognized by the purging election will be subject to the special tax and interest
charge rules treating the gain as an excess distribution, as described above. As a result of the purging election, you will have a new
basis (equal to the fair market value of the Class A Ordinary Shares on the last day of the last year in which we are treated as a PFIC)
and holding period (which new holding period will begin the day after such last day) in your Class A Ordinary Shares for tax purposes.
You
are urged to consult your tax advisors regarding the application of the PFIC rules to your investment in our Class A Ordinary Shares
and the elections discussed above.
Information
Reporting and Backup Withholding
Dividend
payments with respect to our Class A Ordinary Shares and proceeds from the sale, exchange or redemption of our Class A Ordinary Shares
may be subject to information reporting to the U.S. Internal Revenue Service and possible U.S. backup withholding under Section 3406
of the US Internal Revenue Code at a current flat rate of 24%. Backup withholding will not apply, however, to a U.S. Holder who furnishes
a correct taxpayer identification number and makes any other required certification on U.S. Internal Revenue Service Form W-9 or who
is otherwise exempt from backup withholding. U.S. Holders who are required to establish their exempt status generally must provide such
certification on U.S. Internal Revenue Service Form W-9. U.S. Holders are urged to consult their tax advisors regarding the application
of the U.S. information reporting and backup withholding rules.
Backup
withholding is not an additional tax. Amounts withheld as backup withholding may be credited against your U.S. federal income tax liability,
and you may obtain a refund of any excess amounts withheld under the backup withholding rules by filing the appropriate claim for refund
with the U.S. Internal Revenue Service and furnishing any required information. We do not intend to withhold taxes for individual shareholders.
Transactions effected through certain brokers or other intermediaries, however, may be subject to withholding taxes (including backup
withholding), and such brokers or intermediaries may be required by law to withhold such taxes.
EACH
PROSPECTIVE INVESTOR IS URGED TO CONSULT ITS OWN TAX ADVISOR REGARDING THE TAX CONSEQUENCES OF AN INVESTMENT IN OUR CLASS A ORDINARY
SHARES IN LIGHT OF SUCH INVESTOR’S PARTICULAR CIRCUMSTANCES.
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F. |
Dividends and Paying
Agents |
Not
Applicable.
Not
Applicable.
We
are subject to periodic reporting and other informational requirements of the Exchange Act as applicable to foreign private issuers.
Accordingly, we are required to file reports, including annual reports on Form 20-F, and other information with the SEC. As a foreign
private issuer, we are exempt from the rules of the Exchange Act prescribing the furnishing and content of proxy statements to shareholders,
and our executive officers, directors and principal shareholders are not subject to the insider short-swing profit disclosure and recovery
provisions of Section 16 of the Exchange Act.
All
information that we have filed with the SEC can be accessed through the SEC’s website at www.sec.gov. This information can also
be inspected and copied at the public reference facilities maintained by the SEC at 100 F Street, N.E., Washington, D.C. 20549. You can
request copies of these documents, upon payment of a duplicating fee, by writing to the SEC. Please call the SEC at 1-800-SEC-0330 for
further information on the operation of the public reference rooms.
In
accordance with Nasdaq Stock Market Rule 5250(d), we will post this annual report on Form 20-F on our website at ir.scienjoy.com.
In addition, we will provide hard copies of our annual report free of charge to shareholders upon request.
|
I. |
Subsidiary Information |
Not
Applicable.
|
J. |
Annual Report to Security
Holders |
Not
Applicable.