SHOTW Safety Shot Inc

 

 

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C., 20549

 

FORM 8-K

 

CURRENT REPORT

Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

 

Date of Report (Date of earliest event reported): November 13, 2024

 

SAFETY SHOT, INC.

(Exact name of registrant as specified in charter)

 

Delaware		001-39569		83-2455880
(State or other jurisdiction of incorporation)		(Commission File Number)		(IRS Employer Identification No.)

 

1061 E. Indiantown Rd., Ste. 110, Jupiter, FL 33477

(Address of principal executive offices) (Zip Code)

 

(561) 244-7100

(Registrant’s telephone number, including area code)

 

Not Applicable

(Former name or former address, if changed since last report)

 

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2. below):

 

☐	Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
☐	Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
☐	Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
☐	Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

 

Securities registered pursuant to Section 12(b) of the Act:

 

Title of each class		Trading Symbol(s)		Name of each exchange on which registered
Common Stock		SHOT		The Nasdaq Stock Market LLC (The Nasdaq Capital Market)
Warrants, each exercisable for one share of Common Stock at $8.50 per share		SHOTW		The Nasdaq Stock Market LLC (The Nasdaq Capital Market)

 

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§ 240.12b-2 of this chapter).

 

Emerging growth company ☒

 

If an emerging growth company, indicate by check mart if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

 

 

 

Item 7.01 Regulation FD Disclosure

 

On November 13, 2024, Safety Shot, Inc. (the “Company”) issued a press release. A copy of the press release is furnished hereto as Exhibit 99.1 and incorporated herein by reference.

 

Exhibits 9.01 Financial Statements and Exhibits

 

Exhibit No.		Description
99.1		Press Release dated November 13, 2024
104		Cover Page Interactive Data File (embedded with the Inline XBRL document)

 

 

SIGNATURE

 

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

 

Date: November 13, 2024

 

SAFETY SHOT, INC.
By:	/s/ Jarrett Boon
	Jarrett Boon
	Chief Executive Officer

 

 

 

Exhibit 99.1

 

 

Safety Shot Reports Transformative Third Quarter 2024: Rebranding, Strategic Partnerships, and Expanded Distribution Drive Growth

 

Jupiter, FL – November 13, 2024– Safety Shot, Inc. (Nasdaq: SHOT) (The “Company” or “Safety Shot”), a leading innovator in the functional beverage industry, today announced key highlights and accomplishments from the third quarter of 2024, demonstrating significant strides in brand development, strategic partnerships, and market expansion.

 

In the last several months, the Company has achieved significant milestones, including:

 

●

Rebranding and Product Innovation:

 

	○	Officially rebranded from Safety Shot to Sure Shot, introducing a bold new visual identity and convenient product formats, including 4oz bottles and on-the-go stick packs.
	○	Improved the product’s taste profile based on consumer feedback, further enhancing its appeal and driving customer satisfaction.

 

●

Strategic Partnerships and Distribution Expansion:

 

	○	Secured a major distribution partnership with 7-Eleven, launching its 4oz bottles in over 300 stores across the Chicago area.
	○	Formed a strategic alliance with Stellar Partners to expand into the travel retail market, making Sure Shot available in airports across the United States.
	○	Formed strategic alliances with Launchpad’s Network All Roads Travel (ART) to target the college student demographic and Stellar Partners to expand into the travel retail market.
	○	Continued to expand its on-premises presence through agreements with bars and restaurants, making the product readily available in social settings.
	○	Expanded distribution network through a strategic partnership with Atlantic Beverage Distributors, increasing Sure Shot’s presence in Massachusetts and Rhode Island.

 

●

Strengthening the Foundation:

 

	○	Granted a new patent for its innovative BAC-reducing formulation, reinforcing its commitment to scientific validation and intellectual property protection.
	○	President of the Company, Jordan Schur, invested an additional $3.4 million, demonstrating confidence in the company’s future.
	○	Positive clinical study results further validated the product’s efficacy and potential benefits.
	○	A new e-commerce partnership with VENDO was formed to boost online sales and brand visibility.

 

 

●

Sharpening Focus:

 

	○	Announced plans to spin-off its wellness consumer products segment, Caring Brands, into a separate, publicly traded company. This strategic move will allow Safety Shot to focus exclusively on its flagship product and its growth potential in the functional beverage market. The spin-off is expected to be completed within 90 days.
	○	As part of the spin-off, Safety Shot shareholders will receive a dividend of two million shares of Caring Brands stock. This provides shareholders with direct ownership in a new company poised for growth in the consumer wellness market.

 

“Q3 2024 has been a period of tremendous growth and transformation for Safety Shot,” said Jarrett Boon, CEO of Safety Shot. “The rebranding of ‘Sure Shot,’ along with the introduction of our new 4oz bottles and convenient stick packs, has revitalized our product line and strengthened our connection with consumers. These strategic initiatives, combined with our expanded distribution network and key partnerships, are driving strong performance and positioning us to deliver exceptional value to our shareholders. We look forward to continued growth with our Sure Shot brand and plan to announce more news in the near future highlighting Safety Shot’s success.”

 

For full details of our Q3, please visit our website: https://safetyshotofficial.com/q3letter/

 

About Safety Shot, Inc.

 

Safety Shot, Inc., a wellness and dietary supplement company, has developed Sure Shot, the first patented wellness product on Earth that lowers blood alcohol content by supporting its metabolism, while boosting clarity, energy, and overall mood. Sure Shot is available for purchase online at www.sureshot.com and Amazon. The Company is introducing business-to-business sales of Safety Shot to distributors, retailers, restaurants, and bars throughout 2024.

 

 

Forward-Looking Statements

 

This press release includes certain disclosures that contain “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995 about us and our industry that involve substantial risks and uncertainties. All statements other than statements of historical facts contained in this press release, including statements regarding Safety Shot’s ability to develop and commercialize a product that lowers blood alcohol content, the timing, progress and results of non-clinical studies and clinical trials, including our product development plans and strategies, Safety Shot’s future results of operations or financial condition, business strategy and plans, and objectives of management for future operations, are forward-looking statements. In some cases, you can identify forward-looking statements because they contain words such as “anticipate,” “believe,” “contemplate,” “continue,” “could,” “estimate,” “expect,” “intend,” “may,” “plan,” “potential,” “predict,” “project,” “should,” “target,” “will,” or “would” or the negative of these words or other similar terms or expressions. Forward-looking statements are based on Safety Shot’s current expectations and are subject to inherent uncertainties, risks and assumptions that are difficult to predict. Factors that could cause actual results to differ include, but are not limited to, our ability to comply with applicable U.S. and foreign laws, rules, and regulations, product liability claims, our ability to develop and market Safety Shot and the risks and uncertainties that are described more fully in the section titled “Risk Factors” in Safety Shot’s Form 10-Q for the fiscal year ended June 30, 2024, filed with the Securities and Exchange Commission on August 15, 2024, and its other filings with the Securities and Exchange Commission. Forward-looking statements contained in this press release are made as of this date, and Safety Shot undertakes no duty to update such information except as required under applicable law.

 

Media and Investor Contact:

 

Autumn Communications

Jess Weinberger

Phone: 201-213-3239

Email: shot@autumncommunications.com

 

Investor Relations

Medon Michaelides

Phone: 561-244-7100

Email: investors@drinksafetyshot.com

 

 

v3.24.3

Cover	Nov. 13, 2024
Document Type	8-K
Amendment Flag	false
Document Period End Date	Nov. 13, 2024
Entity File Number	001-39569
Entity Registrant Name	SAFETY SHOT, INC.
Entity Central Index Key	0001760903
Entity Tax Identification Number	83-2455880
Entity Incorporation, State or Country Code	DE
Entity Address, Address Line One	1061 E. Indiantown Rd.
Entity Address, Address Line Two	Ste. 110
Entity Address, City or Town	Jupiter
Entity Address, State or Province	FL
Entity Address, Postal Zip Code	33477
City Area Code	(561)
Local Phone Number	244-7100
Written Communications	false
Soliciting Material	false
Pre-commencement Tender Offer	false
Pre-commencement Issuer Tender Offer	false
Entity Emerging Growth Company	true
Elected Not To Use the Extended Transition Period	false
Common Stock [Member]
Title of 12(b) Security	Common Stock
Trading Symbol	SHOT
Security Exchange Name	NASDAQ
Warrants, each exercisable for one share of Common Stock at $8.50 per share
Title of 12(b) Security	Warrants, each exercisable for one share of Common Stock at $8.50 per share
Trading Symbol	SHOTW
Security Exchange Name	NASDAQ

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