SGDE Sportsmans Guide

The Sportsman's Guide Board Authorizes New Share Repurchase Plan Reauthorizes Company to Purchase up to 10% of Outstanding Shares Over Next Twelve Months SOUTH ST. PAUL, Minn., May 13 /PRNewswire-FirstCall/ -- The Sportsman's Guide announced today that the Company's board of directors has approved a new stock repurchase plan. The plan authorizes the Company to repurchase up to ten percent of its outstanding common stock in the open market or in privately negotiated transactions over the next twelve months. The board's actions follow last year's authorization of a plan with the same guidelines. Under the earlier plan the Company repurchased 358,594 shares at a cost of $6.3 million through March 31, 2004. At March 31, 2004 the Company had approximately 4.7 million shares outstanding. Gregory R. Binkley, President and Chief Executive Officer of the Company, noted, "The board and management see the current environment as an opportunity to invest a portion of our strong cash flows in our common stock at these prices." The Sportsman's Guide is a company offering value-priced outdoor gear and general merchandise, with a special emphasis on outdoor clothing, equipment and footwear, sold through both catalogs and Internet websites. The Company's websites include http://www.sportsmansguide.com/ , and http://www.bargainoutfitters.com/ . Investor information is available at http://www.sportsmansguideir.com/ . This release contains forward-looking statements which are subject to change based on various important factors, including but not limited to general economic conditions, a changing market environment for the Company's products and the market acceptance of the Company's catalogs, Internet sites and offerings. CONTACT: 612-344-1000 William P. Bartkowski BlueFire Partners 612-344-1012 (direct) DATASOURCE: The Sportsman's Guide CONTACT: William P. Bartkowski of BlueFire Partners, +1-612-344-1000, or direct, +1-612-344-1012 Web site: http://www.sportsmansguide.com/ http://www.bargainoutfitters.com/ http://www.sportsmansguideir.com/

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