Collection combines style with inclusive
accessibility solutions
WEST
CHESTER, Pa., Oct. 6, 2023
/PRNewswire/ -- QVC®, a world leader in live video
commerce ("vCommerce"), announced today that it has collaborated
with award-winning fashion designer Isaac
Mizrahi and actress, advocate, and QVC® Brand Ambassador for
Accessibility Selma Blair to launch universal and accessible
fashion collection Isaac Mizrahi Live!™ x Selma Blair, exclusively for QVC. The
first-ever collection from longtime friends and
collaborators premieres on-air and on QVC.com on October 6.
We are so proud of this collection that
perfectly marries Selma's iconic style with universal design and
accessibility.
Celebrating the idea of accessible and inclusive fashion for
wherever we are in the arc of life, the collection is inspired by
Selma's personal style, her passion and her empowering perspective.
Developed through collaborative efforts with the disability
community, this collection seamlessly incorporates accessible
features like easy open necklines, magnetic closures, stretch
fabrics, flat seams and more, using universal design
principles.
"At QVC we believe fashion should be inclusive and should make
people feel their most confident," said Rachel Ungaro, GMM and VP of Fashion
Merchandising for QVC. "We are so proud of this collection that
perfectly marries Selma's iconic style with universal design and
accessibility. Selma and Isaac are championing fashion that
transcends barriers, and we know our customers will love to see
their relationship and hear their story behind the collection."
The first assortment in the collection features 15 styles
including shirts, sweaters, jackets, pants and accessories ranging
in price from $49-$129. Pants include seated designs that include a
wheelchair fit which was developed with input from the disability
community during the design and fit process. All apparel is
available in an inclusive size range from XXS-3X. Additional
assortments are scheduled to launch in November and March 2024.
QVC has a long commitment to customer inclusivity. Virtually
from its launch, QVC has offered fashion in a wide range of sizes
for all women. QVC's interactive video commerce model provides an
exceptional level of insight into customer trends and customer
feedback to help drive the development and improvement of products
and collections.
"Isaac is a longtime friend and favorite designer of mine, with
equal parts style and personality - beloved by the women he has so
beautifully dressed. So, when I decided I wanted to create chicer
more accessible wardrobe options, I knew I had to do it with
Isaac," said Blair. "Fashion has always been my love language and
this collection is a celebration of color and thoughtful design
pieces that I am excited to share. I am incredibly honored to have
the opportunity to work with Isaac, the community and QVC to create
more beautiful and accessible options that are all filled with
love."
"I have always been a champion of inclusivity and have designed
my QVC collections to make women feel beautiful and confident. This
collaboration with Selma is a natural expression of our shared
passion for style and bringing more universal fashion to the
world," said Mizrahi. "Selma brings this incredible perspective in
that she understands how clothing should fit and function. Together
we are delivering beautiful style through accessible clothing. I'm
excited to bring these fabulous designs to our QVC customers."
Join Isaac Mizrahi and
Selma Blair as they share their most
personal collaboration yet, Isaac Mizrahi Live! x Selma Blair. The collection is
available on QVC.com and will premiere on-air Friday, October 6 at 1
p.m. EST with Isaac Mizrahi
and Selma Blair.
About QVC
QVC® is a world
leader in video commerce ("vCommerce"), which includes video-driven
shopping across linear TV, ecommerce sites, digital streaming and
social platforms. QVC empowers shoppers with knowledge and shares
insights in a lively and engaging way. QVC offers an ever-changing
collection of familiar brands and fresh new products – from home
and fashion to beauty, electronics and jewelry – and connects
shoppers to interesting personalities, engaging stories and
award-winning customer service. Based in West Chester, Pa., and founded in 1986, QVC
has retail operations in the U.S., the U.K., Germany, Japan and Italy. Worldwide, QVC reaches more than 200
million homes via 13 TV channels, which are widely available on
cable/satellite TV, free over-the-air TV, and digital livestreaming
TV. The retailer also reaches millions of customers via its QVC+
and HSN+ streaming experience, websites, mobile apps and social
pages. To learn more, visit corporate.qvc.com, follow @QVC on
Facebook, Instagram or Twitter, or follow QVC on Pinterest, YouTube
or LinkedIn.
Qurate Retail, Inc. (NASDAQ: QRTEA, QRTEB, QRTEP) is a Fortune
500 company that includes the Qurate Retail GroupSM
portfolio of brands as well as other minority interests and green
energy investments. Qurate Retail Group is the largest player in
vCommerce and comprises six leading retail brands – QVC,
HSN®, Ballard Designs®,
Frontgate®, Garnet
Hill® and Grandin Road® – all
dedicated to providing a more human way to shop. For more
information, visit qurateretailgroup.com or follow Qurate Retail
Group on YouTube or LinkedIn. QVC and Q are registered service
marks of ER Marks, Inc.
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SOURCE QVC, Inc.