Vincci Hotels Chooses Web Services from Pegasus Solutions and Open Hospitality to Expand Its Online Presence
15 November 2005 - 9:33PM
Business Wire
Pegasus Solutions, Inc. (Nasdaq:PEGS) today announced that Vincci
Hotels has selected Pegasus' Web services to expand and promote the
hotel chain's online presence. Vincci Hotels is based in Madrid
with 30 four- and five-star hotels, located in Spain, Tunisia,
Lisbon and New York City. Dallas-based Pegasus is a global leader
in providing technology and services to hotels and travel
distributors. New York-based Open provides pay-for-performance
management of direct-to-Web site strategies. A long-standing Utell
by Pegasus(TM) member, Vincci Hotels is the first European chain to
select the new Web services, which represent the industry's first
integration of Internet marketing and electronic distribution
services. The Web services are the result of integration between
Pegasus and Open Hospitality. Through the integrated offering, Open
Hospitality manages numerous online activities to generate
bookings, and Pegasus hotel customers pay only for a percentage of
the reservations directly generated by these activities. Carlos
Rentero, revenue director for Vincci Hotels, said: "Vincci Hotels
selected Pegasus Web Services by Open Hospitality because the two
companies offer global service, Web design, an Internet booking
engine, search engine optimization, e-marketing services and
database management. Through our agreement with Pegasus, we can
expand our Web presence and increase the exposure of our hotels
with these innovative and dynamic services. We have been impressed
by the experience our Vincci Avalon hotel in New York City has had
with these services." Avelina Iglesias, regional sales director for
Pegasus, said: "Pegasus is very pleased to offer this integrated
bundle of Web services to our customers. These new Web services
will help hoteliers tremendously to increase the revenue from their
own Web site and to maximize the exposure of their brand. With its
improved Web presence, Vincci Hotels should increase customer
loyalty and improve customer service." Brian Dass, president of
Open Hospitality, adds: "European hotels are recognizing that
leading-edge technology improves their direct-to-Web-site
strategies, and choosing to work with Pegasus and its Web Services
by Open, creating significant value for hotels by using dedicated
resources to lower costs and maximize online revenues." Visit
Pegasus Solutions at WTM, London at stand #GV3400. About Open
Hospitality New York-based Open Hospitality provides integrated
services by connecting the processes of Web site management, search
engine optimization, e-mail marketing and online revenue conversion
strategies into one proprietary dashboard for better management,
tracking and reporting. Open's pay-for-performance model has
pioneered a shift to consolidating services, eliminating both the
need for multiple vendor relationships and prohibitive costs. Open
Hospitality can be reached via the Web at www.openhospitality.com.
About Pegasus Dallas-based Pegasus Solutions, Inc. (Nasdaq:PEGS) is
a global leader in providing technology and services to hotels and
travel distributors. Founded in 1989, Pegasus' customers include a
majority of the world's travel agencies and more than 60,000 hotel
properties around the globe. Pegasus' services include central
reservation systems, electronic distribution services, commission
processing and payment services, and marketing representation
services, including the consumer Web site, www.hotelbook.com(TM).
The company's representation services, including Utell by
Pegasus(TM) and Unirez by Pegasus(TM), are used by nearly 7,000
member hotels in 140 countries, making Pegasus the hotel industry's
largest third-party marketing and reservations provider. Pegasus
has 18 offices in 13 countries, including regional hubs in London,
Scottsdale and Singapore. For more information, please visit
www.pegs.com.
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