Oatly Group AB (Nasdaq: OTLY)(“Oatly” or the “Company”), the
world’s original and largest oatmilk company, kicked off a
marketing partnership with global fitness brand Barry’s today,
bringing the Company’s new Unsweetened Oatmilk to Fuel Bar menus in
Barry’s studios nationwide. Barry’s Fuel Bars provide clients with
pre-and-post workout shakes that aid in their fitness goals and
recovery.
Beginning today, March 18, and running through April 22, Oatly
is available at 40 Barry’s locations throughout the US, marking the
first oatmilk option available at the premium workout studio’s Fuel
Bar. Highlighting one of Oatly’s newest innovations, Oatly
Unsweetened oatmilk is featured in a signature post-workout shake
on Fuel Bar menus, fittingly called, “That Shake with Oatly In It.”
Using a brand-new proprietary oat base specially developed to
deliver 0g of sugar and just 40 calories per serving, Oatly
Unsweetened is a delightfully light and smooth addition to this
limited-edition shake, or any other delicious Fuel Bar smoothie
that clients may choose. The new Oatly Unsweetened oatmilk is
formulated to check nutritional boxes while still delivering the
same amazing taste consumers know and love from the brand. It is
also low in saturated fat and is a good source of calcium,
riboflavin, and vitamins B12 and D.
“Our new Oatly Unsweetened oatmilk was developed with a lot of
applications in mind, but it’s truly a standout for enhancing great
smoothie recipes,” said Emily Keeney, Brand Director at Oatly North
America. “We can’t think of a better partner than Barry’s to help
highlight the product’s versatility and great taste to a community
that values wellness and is always open to game-changing
innovations. Our hope is that Oatly gets to play a small, but
delicious part of Barry’s members’ post-workout routine for the
next month.”
As part of the partnership, Barry’s clients are also invited to
join weekly themed Oatly classes available at all US studios each
Monday that are sure to both entertain and motivate. Each class
attendee is rewarded with a complimentary, post-workout
smoothie.
“We are very thoughtful in selecting clean ingredients for the
Fuel Bar that will aid in recovery nutrition as it’s greatly
important for maintaining muscle strength and function. Oatly is
the perfect addition to the Fuel Bar family for this reason,” said
Vicky Land, SVP of Brand at Barry’s.
All Oatly oatmilks produced in the US are free of the nine major
allergens and vegan, glyphosate-free, Non-GMO Project Verified,
Gluten Free Certified and Kosher Certified. Oatly Unsweetened is
now available at major US grocery stores and recently joined
Oatly’s existing US lineup of non-dairy milk alternatives,
including Oatly Original, Full Fat, Low Fat, Chocolate, Super Basic
and Barista Edition oatmilks, all of which have the same creamy
taste, frothy feel, and functionality as cow’s milk, while
generally having a lower environmental impact[1].
For more information on Oatly, visit oatly.com, and for more on
the Barry’s experience, visit www.barrys.com.
About OatlyWe are the world’s original and
largest oat drink company. For over 30 years, we have exclusively
focused on developing expertise around oats: a global power crop
with inherent properties suited for sustainability and human
health. Our commitment to oats has resulted in core technical
advancements that enabled us to unlock the breadth of the dairy
portfolio, including alternatives to milks, ice cream, yogurt,
cooking creams, spreads and on-the-go drinks. Headquartered in
Malmö, Sweden, the Oatly brand is available in more than 20
countries globally.
About Barry'sBarry's is the original
high-energy cardio and strength interval training workout. Having
launched in 1998 in Los Angeles it went on to spur a global
boutique fitness movement. Since then, it has grown from “The Best
Workout in the World,” to become not just a fitness leader, but a
community and lifestyle with innovative in-studio and digital class
modalities, Fuel Bars, retail offerings, and a competitive loyalty
program. With more than 84 studios spanning 14 countries, plus
Barry’s X – the brand’s inaugural digital fitness experience and
“Best At-Home Cardio Class" winner in the 2022 Women’s Health
Fitness Awards – Barry’s now brings its global Fit Fam community to
its signature Red Room both virtually and physically. Following the
success of the original workout, Barry’s expanded its class
offerings to include: LIFT (a 50-minute class focusing on strength
training with monthly benchmarks for attainable goal setting); RIDE
(a 50-minute class offering high-intensity interval training style
indoor cycling paired with traditional Barry’s floor work); and
Barry’s X, the first-of-its-kind digital fitness community, that
features both Live and On-Demand classes, each with Express and
Full Length versions. Now a worldwide phenomenon with a cult-like
following, Barry’s makes working hard and getting strong, fun. For
more information, visit: https://www.barrys.com/.
Forward Looking StatementsThis press release
contains forward-looking statements within the meaning of the
Private Securities Litigation Reform Act of 1995. Any express or
implied statements contained in this press release that are not
statements of historical fact may be deemed to be forward-looking
statements, including, without limitation, regarding the marketing
partnership and activation activities with Barry’s Bootcamp, as
well as statements that include the words “expect,” “intend,”
“plan,” “believe,” “project,” “forecast,” “estimate,” “may,”
“should,” “anticipate,” “will,” “aim,” “potential,” “continue,”
“is/are likely to” and similar statements of a future or
forward-looking nature. Forward-looking statements are neither
promises nor guarantees, but involve known and unknown risks and
uncertainties that could cause actual results to differ materially
from those projected, including, without limitation: general
economic conditions including high inflationary cost pressures; our
history of losses and inability to achieve or sustain
profitability; the impact of the COVID-19 pandemic, including the
spread of variants of the virus, on our business and the
international economy; a cybersecurity incident or other technology
disruptions; changing consumer preferences and our ability to adapt
to new or changing preferences; and the other important factors
discussed under the caption “Risk Factors” in Oatly’s Annual Report
on Form 20-F for the year ended December 31, 2022 filed with the
SEC on April 19, 2023 and our Current Report on Form 6-K filed with
the SEC on November 9, 2023 and other filings with the SEC as such
factors may be updated from time to time. Any forward-looking
statements contained in this press release speak only as of the
date hereof and accordingly undue reliance should not be placed on
such statements. Oatly disclaims any obligation or undertaking to
update or revise any forward-looking statements contained in this
press release, whether as a result of new information, future
events or otherwise, other than to the extent required by
applicable law.
Photos accompanying this announcement are available at:
https://www.globenewswire.com/NewsRoom/AttachmentNg/909c5bf1-e347-4d6e-a69d-8763bde3afb7
https://www.globenewswire.com/NewsRoom/AttachmentNg/a01d659e-15d4-4843-ad04-f659dd9bd024
___________________
[1] Poore, J., & Nemecek, T. (2018). Reducing food’s
environmental impacts through producers and consumers. Science,
360(6392), 987-992.
Contact
Oatly Group AB
+1 866-704-0391
investors@oatly.com
oatly@finnpartners.com
Barry’s
Christina Holden | c.holden@barrys.com
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