David Lester Named CEO of OPTIMIZERx Corporation
07 April 2009 - 2:02PM
Marketwired
OPTIMIZERx Corporation (PINKSHEETS: OPRX) announced today that
David Lester has been named Chief Executive Officer. Mr. Lester
takes over the CEO reigns from founder David Harrell, who will
remain Chairman of the Board. Mr. Harrell will remain active with
the Company in various business development duties. In addition to
his role as CEO, Mr. Lester will also serve on the OPTIMIZERx Board
of Directors.
David Lester is a business veteran who has accumulated over
thirty years of executive experience in the areas of business,
marketing, sales, operations, technology, and leadership. Prior to
accepting his new role with OPTIMIZERx, Mr. Lester held the title
of Director, Consumer & Industrial Products Marketing for
Deloitte LLP. During his tenure at Deloitte, he established
Deloitte as a leader through innovative programs and strategic
partnerships. Prior to Deloitte, he worked with Sun Microsystems as
Director, Industry Strategy & Marketing, and Manufacturing
Industries.
David Lester has worked with Governor Tommy Thompson, former
Secretary of Health & Human Services, on health care reform and
cost control; partnered with Governor Tom Ridge, former head of
Homeland Security on defending cyber security initiatives; and as
an active participant within the National Association of
Manufacturers and the Manufacturing Institute worked with former
Michigan Governor John Engler, now President of the National
Association of Manufacturers, on challenges inhibiting the
competitiveness of manufacturers like health care reform, trade
policy, renewable energy, business tax reform, and
sustainability.
David Harrell commented, "David Lester brings a valuable skill
set to lead OPTIMIZERx into what we believe will be an accelerated
growth period. His executive experience will provide a significant
asset to complement our executive team. As we further strengthen
our relationships with our strategic partners, it is imperative to
have a CEO of the highest caliber and I believe that we have found
that in David Lester."
"I'm very pleased to be joining OPTIMIZERx," said David Lester.
"I view this as an incredible opportunity to join an organization
that is leading an industry change into a very large, and
constantly growing, market. The business development that the
Company has achieved in such a short time frame is quite impressive
and a testament to the quality of leadership already in place. I
hope that my experience and relationships can help our executive
team take this company to the next level."
About OPTIMIZERx Corporation
OPTIMIZERx provides unique platforms to help patients better
afford and comply to their medicines and health care products,
while offering pharmaceutical and health care companies effective
ways to expand patient awareness, access and adherence to their
brands. The Company's patient support website, www.OPTIMIZERx.com,
and its permanent subscriber base, continue to grow each month and
is quickly becoming the preferred way to access branded
prescription savings and support programs. Additionally, OPTIMIZERx
has developed OFFERx(TM) and ADHERxE(TM) to allow a more
streamlined, effective way to create, promote and manage new trial
or co-pay programs on behalf of brand-name pharmaceuticals and
health care products.
'SAFE HARBOR'
This press release contains forward-looking statements within
the definition of Section 27A of the Securities Act of 1933, as
amended and such section 21E of the Securities Act of 1934,
amended. These forward-looking statements should not be used to
make an investment decision. The words 'estimate,' 'possible' and
'seeking' and similar expressions identify forward-looking
statements, which speak only as to the date the statement was made.
The company undertakes no obligation to publicly update or revise
any forward-looking statements, whether because of new information,
future events, or otherwise. Forward-looking statements are
inherently subject to risks and uncertainties, some of which cannot
be predicted, or quantified. Future events and actual results could
differ materially from those set forth in, contemplated by, or
underlying the forward-looking statements. The risks and
uncertainties to which forward-looking statements are subject
include, but are not limited to, the effect of government
regulation, competition and other material risks.
Contact: Tom Majerowicz 248-651-6568
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