OPTIMIZERx Consumer Database Escalating; Announces Launch of National TV Campaign
09 Februar 2009 - 3:16PM
Marketwired
OPTIMIZERx Corporation (PINKSHEETS: OPRX) announced today that it
acquired over 300,000 new members into its database since the start
of 2009. Members receive notifications of additional savings and
support information for the medications and conditions they select.
To further escalate awareness of www.OPTIMIZERx.com and its
rapidly growing consumer database, OPTIMIZERx today launched its
first television commercial. The commercial will be featured
nationally on AMC, the Travel Channel, MSNBC, Lifetime Movies and
other strategic channels to millions of U.S. households.
The commercial shows how Americans can access savings on their
rising prescription and healthcare costs, as well OPTIMIZERx's new
drug discount card for those without prescription insurance. To
view the commercial, go to: www.optimizerx.com/commercial/.
The company expects to acquire 1 million new members within the
first quarter due to its online and television campaigns. It also
expects to attract additional advertising revenues from
pharmaceutical and healthcare brands looking to reach and engage
these motivated consumers.
About OPTIMIZERx Corporation:
OPTIMIZERx provides unique platforms to help patients better
afford and comply to their medicines and healthcare products, while
offering pharmaceutical and healthcare companies effective ways to
expand patient awareness, access and adherence to their brands. The
Company's patient support website, www.OPTIMIZERx.com, and its
permanent subscriber base, continue to grow each month and is
quickly becoming the preferred way to access branded prescription
savings and support programs. Additionally, OPTIMIZERx has
developed OFFERx(TM) and ADHERxE(TM) to allow a more streamlined,
effective way to create, promote and manage new trial or co-pay
programs on behalf of brand-name pharmaceuticals and health care
products.
'SAFE HARBOR'
This press release contains forward-looking statements within
the definition of Section 27A of the Securities Act of 1933, as
amended and such section 21E of the Securities Act of 1934,
amended. These forward-looking statements should not be used to
make an investment decision. The words 'estimate,' 'possible' and
'seeking' and similar expressions identify forward-looking
statements, which speak only as to the date the statement was made.
The company undertakes no obligation to publicly update or revise
any forward-looking statements, whether because of new information,
future events, or otherwise. Forward-looking statements are
inherently subject to risks and uncertainties, some of which cannot
be predicted, or quantified. Future events and actual results could
differ materially from those set forth in, contemplated by, or
underlying the forward-looking statements. The risks and
uncertainties to which forward-looking statements are subject
include, but are not limited to, the effect of government
regulation, competition and other material risks.
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Contacts: Tom Majerowicz 248-651-6568 Email Contact
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