OPTIMIZERx, Cegedim Dendrite Partner to Ensure Patients Stay on Their Medications
29 Mai 2008 - 5:46PM
Marketwired
ROCHESTER, MI and Cegedim Dendrite recently announced their
plans to enter into an exclusive relationship to offer a Web-based
savings and patient support program for leading prescription and
healthcare brands. The partnership, which was announced at the DTC
National Conference, brings together two leaders in an emerging
industry segment that aims to help patients begin and maintain
their therapies.
OPTIMIZERx has quickly established itself as the online leader
for providing patients a central way to access and enroll in over
150 savings and support programs. Cegedim Dendrite, through its
Opus Health division, was the first company to offer adjudicated
patient support cards to the marketplace and now has more than 45
million money saving "loyalty" cards in circulation, which
physicians and pharmacies typically distribute to patient.
The partnership will allow existing Cegedim Dendrite customers
to integrate an optimized Web search tool into their marketing mix,
while getting consistent messaging and reporting across all
marketing channels.
Meanwhile, for healthcare brands without existing patient
programs, the partnership supports the launch of, OPTIMIZERx's
proprietary system, OFFERx(TM), a turnkey solution that integrates
the development, promotion and management of customizable
patient-offer programs.
"This is especially helpful for brands seeking to engage and
enroll more qualified consumers into their patient programs, which
can begin with the OFFERx platform and then expand to a complete
relationship marketing program with Cegedim Dendrite," says Harvey
Brofman, Vice President and General Manager of Cegedim Dendrite's
OPUS Health division.
Under the partnership, OPUS Health will manage the loyalty cards
generated through OFFERx. To help administer the program, OPUS
Health will leverage its unique, contracted relationship with more
than 61,000 pharmacies, which represents the largest pharmacy
network in the industry.
"OFFERx now will allow more brands to take the next step in
engaging and supporting their targeted patients," says David
Harrell, CEO of OPTIMIZERx Corp. "Right now, only a small number of
pharmaceutical brands have implemented a savings and patient
support program as part of their marketing efforts."
Together, the two companies make OFFERx a complete, end-to-end
system, beginning with direct marketing to consumers and physicians
at the front end, and fulfillment, reporting and analysis at the
back-end.
"Through our partnership with Cegedim Dendrite," Harrell says,
"we can deliver powerful solutions to more brands seeking to expand
product access, adherence and loyalty."
About Cegedim Dendrite
Cegedim Dendrite provides the pharmaceutical companies around
the world with vital support for successful Customer Relationship
Management (CRM) activities. With nearly 200,000 sales
representatives using its products worldwide, Cegedim Dendrite is
the world's leading CRM provider for the life sciences industry.
This business unit, created in May 2007 when the France-based
CEGEDIM S.A. Group acquired Dendrite International, also provides
sales, marketing and regulatory compliance solutions in more than
80 countries. To learn more, please see our website:
www.cegedimdendrite.com.
About Cegedim
Founded in 1969, Cegedim is a global technology and services
company specializing in the healthcare field. Cegedim supplies
services, technological tools, specialized software, data flow
management services and databases. Its offerings are targeted
notably at healthcare industries, pharmaceutical companies,
healthcare professionals and insurance companies.
The world leader in pharmaceutical CRM, Cegedim is also one of
the leading suppliers of strategic healthcare industry data.
Cegedim employs more than 8,000 people in 80 countries and
generated revenue of EUR 753 million in 2007. To learn more, please
visit our website: www.cegedim.com.
About OPTIMIZERx Corporation
Founded in 2007, this web-based consumer information and patient
support website has grown to host 1 million unique visitors, while
its permanent subscriber base continues to grow each month. The
website has given rise to peripheral offerings and capabilities,
most obviously the newly launched OFFERx offer management system,
as well as sophisticated online behavioral re-targeting, database
marketing, branding and traditional offer marketing on behalf of
brand-name pharmaceuticals, OTC medications, medical devices,
products and services that provide OPTIMIZERx visitors and
subscribers the highest possible value and the best possible
medical outcome for their specific condition.
'SAFE HARBOR'
This press release contains forward-looking statements within
the definition of Section 27A of the Securities Act of 1933, as
amended and such section 21E of the Securities Act of 1934,
amended. These forward-looking statements should not be used to
make an investment decision. The words 'estimate,' 'possible' and
'seeking' and similar expressions identify forward-looking
statements, which speak only as to the date the statement was made.
The company undertakes no obligation to publicly update or revise
any forward-looking statements, whether because of new information,
future events, or otherwise. Forward-looking statements are
inherently subject to risks and uncertainties, some of which cannot
be predicted, or quantified. Future events and actual results could
differ materially from those set forth in, contemplated by, or
underlying the forward-looking statements. The risks and
uncertainties to which forward-looking statements are subject
include, but are not limited to, the effect of government
regulation, competition and other material risks.
Contacts: OPTIMIZERx Corporation Investor Relations First
Capital Investors, Inc. Email Contact (321) 221-2910
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