Select Lowe’s Locations Host In-store Fire and
Carbon Monoxide Safety Awareness Events
First Alert, the most trusted name in home safety*, is teaming
up with fire departments to educate the public about how to protect
their families and homes from the threats of fire and carbon
monoxide (CO). The “For a Safer Place” campaign will include
special events throughout August, September and October, along with
in-store activities for adults and children to learn about these
important safety issues.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20160804005138/en/
Each year, nearly 3,000 Americans die from home fires, while CO
poisoning claims approximately 450 lives, according to the National
Fire Protection Association (NFPA). The NFPA also reports that
fires in homes with no smoke alarms cause an average of 940 deaths
per year (38% of home fire deaths).
“In order to help decrease home fire and CO poisoning incidents,
people must be equipped with the necessary tools and knowledge,”
said Tom Russo, vice president of marketing for First Alert.
“Through our partnership with participating local fire departments,
we hope to help ensure the long-term safety and sustainability of
communities nationwide.”
As a part of the national “For a Safer Place” campaign launched
by First Alert, in-store safety events will be held at Lowe’s
stores in 24 cities across the country, including Chicago, Dallas,
Los Angeles, Philadelphia and San Francisco.
Store associates and fire officials will host fun,
family-focused activities to educate people about fire and CO
safety. Children’s firefighter hats and activity worksheets will be
provided, along with educational handouts for adults to teach
families about the importance of equipping their homes with smoke
and CO alarms, as well as planning and practicing a fire escape
plan. Children also will participate in special fire safety
activities, such as building wooden fire trucks as part of Lowe’s
“Build and Grow” program. The program will provide each child with
a Build and Grow project kit equipped with goggles, an apron and
fire safety patch.
“This national education campaign is part of our ongoing efforts
to ensure people have the right tools and information that can help
them stay safe in their homes,” said Russo.
To ensure your family and home are best protected from fire,
First Alert recommends following the guidelines set by the NFPA and
U.S. Fire Administration (USFA), which advise that homes have smoke
alarms installed inside every bedroom, outside each sleeping area
and on every level of the home, including the basement, and one CO
alarm on each level and in each sleeping area. To put this into
perspective, the average-sized home in America – a two-story,
three-bedroom house – needs a minimum of five smoke alarms and four
CO alarms.
To learn more about protecting your family from smoke, fire and
carbon monoxide, visit the First Alert website at
www.forasaferplace.com. You also can follow First Alert on Twitter
(@FirstAlert) or “like” First Alert on Facebook.
*First Alert Brand Trust Survey, January 2016 – Results are
based on the responses of 1,004 adults, ages 18 and older, living
in the United States who completed a telephone survey, January
28-31, 2016. Results are accurate to +/- 3 percentage points with a
95 percent confidence level and can be generalized to the entire
adult population in the United States within those statistical
parameters. For more information or a copy of the complete survey
and results, contact Tim Young at LCWA: 312/565-4628 or
tyoung@lcwa.com.
About BRK Brands, Inc.
BRK Brands, Inc. (Aurora, IL), is a fully owned subsidiary of
Newell Brands. For 50 years, BRK Brands, Inc. has been the
manufacturer of First Alert®-branded home-safety products, the most
trusted and recognized safety brand in America. BRK® Brands designs
and develops innovative safety solutions including Tundra™ Fire
Extinguishing Spray, ONELINK® wireless alarms and a comprehensive
line of smoke alarms, carbon monoxide alarms, fire extinguishers
and escape ladders to protect what matters most. Such products are
also marketed under the BRK Electronics® brand, The Professional
Standard for the builder and contractor audiences. BRK Brands, Inc.
products are found in more than 30 countries worldwide. For more
information, visit http://www.firstalert.com,
http://www.brkelectronics.com or http://www.newellbrands.com.
About Newell Brands
Newell Brands (NYSE: NWL) is a leading global consumer goods
company with a strong portfolio of well-known brands, including
Paper Mate®, Sharpie®, Dymo®, EXPO®, Parker®, Elmer’s®, Coleman®,
Jostens®, Marmot®, Rawlings®, Irwin®, Lenox®, Oster®, Sunbeam®,
FoodSaver®, Mr. Coffee®, Rubbermaid Commercial Products®, Graco®,
Baby Jogger®, NUK®, Calphalon®, Rubbermaid®, Contigo®, First
Alert®, Waddington and Yankee Candle®. Driven by a sharp focus on
the consumer, leading investment in innovation and brands, and a
performance-driven culture, Newell Brands helps consumers achieve
more where they live, learn, work and play.
This press release and additional information about Newell
Brands are available on the company’s website,
http://www.newellbrands.com.
©2016 BRK Brands, Inc., Aurora, IL 60504. All rights
reserved.First Alert® is a registered trademark of The First Alert
Trust, Aurora, IL 60504.BRK Electronics® is a registered trademark
of BRK Brands, Inc., Aurora, IL 60504.NYSE is a registered service
mark of NYSE Group, Inc.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20160804005138/en/
L.C. Williams & AssociatesLindsey Lucenta or Rebecca
RaudabaughP: 312-565-4618 or 312-565-4604E: llucenta@lcwa.com or
rraudabaugh@lcwa.com
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