NTRT Netratings (MM)

NEW YORK, Sept. 12 /PRNewswire-FirstCall/ -- Nielsen//NetRatings, (NASDAQ:NTRT) a global leader in Internet media and market research, announced today the top 10 fastest growing shopping destinations with back to school online advertising campaigns. Ebags.com took the No. 1 spot, growing 118 percent from a unique audience of 582,000 in July to 1.3 million in August 2006 (see Table 1). Office Max followed at No. 2, increasing 22 percent from 2.3 million unique visitors to 2.8 million. LLBean.com rounded out the top three, growing 16 percent from a unique audience of 2.4 million in July to 2.8 million in August. "Online back to school shoppers are looking for a wide selection, good prices and a way to avoid crowds," said Heather Dougherty, senior retail and travel analyst, Nielsen//NetRatings. "Parents are motivated by online coupons and other promotions, while kids are increasingly becoming educated online shoppers in their own right," she continued. Table 1: Top 10 Fastest Growing Shopping Destinations with Back to School Online Advertising Campaigns (U.S., Home and Work) ----------------------------------------------------------------------- Site Jul'06 UA (000) Aug'06 UA (000) % Growth ----------------------------------------------------------------------- Ebags.com 582 1,268 118% ----------------------------------------------------------------------- Office Max 2,334 2,844 22% ----------------------------------------------------------------------- llbean.com 2,372 2,754 16% ----------------------------------------------------------------------- Staples 5,626 6,325 12% ----------------------------------------------------------------------- Office Depot 4,022 4,519 12% ----------------------------------------------------------------------- Kohls.com 4,804 5,308 10% ----------------------------------------------------------------------- JCPenney 7,881 8,613 9% ----------------------------------------------------------------------- Amazon 37,595 40,992 9% ----------------------------------------------------------------------- Target 19,812 21,421 8% ----------------------------------------------------------------------- Circuitcity.com 8,351 8,528 2% ----------------------------------------------------------------------- Source: Nielsen//NetRatings, September 2006 August Increases in Online Advertising Most of the fastest growing online shopping destinations also saw an increase in the number of image-based online advertising impressions from July to August 2006 (see Table 2). J.C. Penney, Kohl's and Staples saw the biggest jump in online advertising, increasing 1,226 percent, 450 percent and 296 percent, respectively. Of the group, Target, J.C. Penney and Circuit City were the three largest online advertisers in August 2006, delivering 514.5 million, 443.2 million and 437.4 million impressions, respectively. "Back to school retailers can maximize their ROI by running strong online advertising campaigns in the few weeks before the school year begins," said Dougherty. "July is too early to reach most families, whose kids start the school year right before or right after Labor Day." Table 2: Image-Based Online Advertising Impressions for Fastest Growing Shopping Destinations (U.S., Home and Work) ------------------------------------------------------------------------- Company Jul'06 Impressions (000) Aug'06 Impressions (000) % Growth ------------------------------------------------------------------------- Ebags 7,313 8,278 13% ------------------------------------------------------------------------- OfficeMax, Inc. 1,088 893 -18% ------------------------------------------------------------------------- L.L. Bean, Inc. 57,565 52,202 -9% ------------------------------------------------------------------------- Staples, Inc. 16,330 64,660 296% ------------------------------------------------------------------------- Office Depot, Inc. 12,355 8,710 -30% ------------------------------------------------------------------------- Kohl's Illinois Inc. 14,009 77,025 450% ------------------------------------------------------------------------- J.C. Penney Company, Inc. 33,437 443,220 1226% ------------------------------------------------------------------------- Amazon.com, Inc. 338,772 435,948 29% ------------------------------------------------------------------------- Target Corporation 235,426 514,472 119% ------------------------------------------------------------------------- Circuit City Stores, Inc. 496,542 437,445 -12% ------------------------------------------------------------------------- Source: Nielsen//NetRatings AdRelevance, September 2006 ********************************************************* Nielsen//NetRatings reports August 2006 data for the Top Sites by Parent Company and Top Brands. In addition, Nielsen//NetRatings reveals the Top Advertisers by Company for August 2006. Nielsen//NetRatings Top 10 Web Sites by Parent Company and Top 10 Web Sites By Brand, August 2006 Table 1. Top 10 Parent Companies, Table 2. Top 10 Brands, Combined Home & Work Combined Home & Work ------------------------------------------------------------------------- Parent Unique Time Per Brand Unique Time Per Audience Person Audience Person (000) (hh:mm:ss) (000) (hh:mm:ss) ------------------------------------------------------------------------- 1. Microsoft 116,596 2:09:03 Yahoo! 106,711 3:15:29 ------------------------------------------------------------------------- 2. Yahoo! 107,109 3:15:25 MSN/Windows Live 98,546 1:51:27 ------------------------------------------------------------------------- 3. Time Warner 103,392 4:25:09 Google 97,354 1:05:06 ------------------------------------------------------------------------- 4. Google 98,861 1:06:39 Microsoft 92,148 0:44:00 ------------------------------------------------------------------------- 5. eBay 65,584 1:36:48 AOL 74,530 5:29:42 ------------------------------------------------------------------------- 6. News Corp. Online 63,614 1:43:19 eBay 59,152 1:36:16 ------------------------------------------------------------------------- 7. InterActiveCorp 58,441 0:28:59 MySpace 49,178 1:59:37 ------------------------------------------------------------------------- 8. Amazon 48,744 0:25:30 MapQuest 44,515 0:11:37 ------------------------------------------------------------------------- 9. Walt Disney Internet Group 40,417 0:39:30 Amazon 40,992 0:23:45 ------------------------------------------------------------------------- 10. New York Times Company 39,892 0:14:12 Real Network 37,060 0:54:23 ------------------------------------------------------------------------- Example: The data indicates that 39.9 million home and work Internet users visited at least one of the New York Times Company-owned sites or launched a New York Times Company-owned application during the month, and each person spent, on average, a total of 14 minutes and 12 seconds at one or more of their sites or applications. A parent company is defined as a consolidation of multiple domains and URLs owned by a single entity. A brand is defined as a consolidation of multiple domains and URLs that has a consistent collection of branded content. Nielsen//NetRatings AdRelevance Top 10 Advertisers, August 2006 Top advertisers, ranked by estimated spending, are based on data from AdRelevance, Nielsen//NetRatings' advertising research service. An impression is counted as the number of times an ad is rendered for viewing. Top 10 Advertisers by Estimated Spending ----------------------------------------------------------------------- Advertiser Total Estimated Spending Impressions (000) ----------------------------------------------------------------------- GUS Plc $82,255,600 43,956,603 ----------------------------------------------------------------------- Netflix, Inc. $33,186,300 14,984,678 ----------------------------------------------------------------------- United Online, Inc. $19,395,600 5,791,629 ----------------------------------------------------------------------- Skype Technologies S.A. $19,178,700 3,221,316 ----------------------------------------------------------------------- NexTag, Inc. $19,128,800 10,831,769 ----------------------------------------------------------------------- Verizon Communications, Inc. $18,176,900 5,075,633 ----------------------------------------------------------------------- Dell Computer Corporation $17,753,000 7,146,209 ----------------------------------------------------------------------- Low Rate Source $12,609,700 8,098,263 ----------------------------------------------------------------------- Echostar Communications Corporation $11,491,000 3,555,565 ----------------------------------------------------------------------- QuinStreet $10,939,100 2,550,929 ----------------------------------------------------------------------- Estimated spending reflects CPM-based advertising online, and excludes search-based advertising, paid fee services, performance-based campaigns, sponsorships, barters, partnership advertising, advertorials, promotions and email. Impressions reported exclude house ads, which are ads that run on an advertiser's own or related property and co-branding relationships. Example: An estimated 2.6 billion QuinStreet ads were rendered for viewing at the cost of approximately $10.9 million during the surfing period. About Nielsen//NetRatings NetRatings, Inc. delivers leading Internet media and market research solutions, marketed globally under the Nielsen//NetRatings brand. With high quality, technology-driven products and services, Nielsen//NetRatings is the global standard for Internet audience measurement and premier source for online advertising intelligence, enabling clients to make informed business decisions regarding their Internet and digital strategies. The Nielsen//NetRatings portfolio includes panel-based and site-centric Internet audience measurement services, online advertising intelligence, user lifestyle and demographic data, e-commerce and transaction metrics, and custom data, research and analysis. For more information, please visit http://www.nielsen-netratings.com/. Contact: Suzy Bausch, +1-408-941-2965, or Leilani Han, +1-408-941-2930, both of NetRatings, Inc. DATASOURCE: Nielsen//NetRatings CONTACT: Suzy Bausch, +1-408-941-2965, or Leilani Han, +1-408-941-2930, both of NetRatings, Inc. Web site: http://www.netratings.com/

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