CIGNA and Publix Team Up to Market Medicare Part D Plans in the Southeast
01 November 2005 - 7:21PM
PR Newswire (US)
BLOOMFIELD, Conn., Nov. 1, 2005 /PRNewswire-FirstCall/ -- CIGNA
HealthCare today announced that it has agreed with Publix
Pharmacies to co-brand CIGNA's CIGNATURE Rx(SM) Medicare Part D
Prescription Drug Plan and collaborate on co- sponsored educational
communications. Under the agreement, Publix Pharmacies and CIGNA
will jointly inform and educate residents of Florida, Georgia,
South Carolina, Alabama and Tennessee about the CIGNATURE Rx
Medicare Prescription Drug Plan. Publix has selected CIGNA
HealthCare as the only Medicare Part D prescription drug plan
sponsor with which it will co-brand a Medicare Part D prescription
drug plan card. "We are pleased to work with Publix to offer people
in the Southeastern U.S. access to our simple, affordable Medicare
Part D prescription drug plans," said Terri Swanson, vice president
of CIGNA Senior Care. "Publix's significant market presence in the
region is a key differentiator because it helps provide CIGNA
Medicare prescription drug beneficiaries in the Southeast
convenient access. We look forward to working with Publix to
educate beneficiaries on the new prescription drug benefit and the
CIGNATURE Rx plan options." CIGNA will offer three different
CIGNATURE Rx Medicare Part D plan options, in alliance with
NationsHealth, Inc. Options will include a no- deductible plan and
a plan that provides an increased level of coverage for generic
drugs through the coverage gap. Each of the options will feature
broad access to prescription drugs. Plan participants will be able
to obtain their prescriptions at any of the more than 50,000
CIGNATURE Rx participating network pharmacies nationwide, including
more than 629 Publix Pharmacies in the Southeastern United States.
"Selecting CIGNA to co-brand a Medicare Part D prescription drug
plan will enable us to offer our patients an excellent choice for
coverage under Medicare Part D," said Maria Brous, Director of
Media and Community Relations of Publix. "Publix's business
objective focuses on providing the customer value, and CIGNA's
Medicare Part D plans are well aligned with our objectives." CIGNA
will make educational information available to Publix customers at
pharmacy departments in each of Publix's retail locations.
Customers who enroll will be issued a co-branded CIGNA/Publix
prescription drug card allowing prescriptions to be filled at CIGNA
network participating pharmacies, including any Publix Pharmacies.
In addition to welcoming CIGNA Part D Prescription plan cards at
its pharmacies, Publix will also accept Medicare Part D
prescription drug cards from the other Medicare Part D providers
approved by the Centers for Medicare and Medicaid Services. About
Publix Publix is owned and operated by its 132,000 employees, with
2004 sales of $18.6 billion. Currently Publix has 865 stores in
Florida, Georgia, South Carolina, Alabama and Tennessee. The
company has been named one of Fortune's "100 Best Companies to Work
For in America" for eight consecutive years. In addition, for the
third year in a row, Publix Super Markets Inc. has been named the
No. 1 supermarket pharmacy in customer satisfaction in the nation
by Wilson Health Information, a leading consumer research firm. For
more information, visit the company's Web site,
http://www.publix.com/. About CIGNA CIGNA will offer its Medicare
Part D plans in all 50 states and the District of Columbia in
alliance with NationsHealth, Inc.
(NASDAQ:NHRXNASDAQ:NHRXUNASDAQ:NHRXW). The alliance combines
CIGNA's pharmacy product capabilities with NationsHealth's
experience in service and distribution to the Medicare population.
CIGNA HealthCare, headquartered in Bloomfield, CT, provides medical
benefits plans, dental coverage, behavioral health coverage,
pharmacy benefits, and products and services that integrate and
analyze information to support consumerism and health advocacy.
"CIGNA" and "CIGNA HealthCare" refers to various operating
subsidiaries of CIGNA Corporation (NYSE:CI). Products and services
are provided by these operating subsidiaries and not by CIGNA
Corporation. DATASOURCE: CIGNA HealthCare Contact: Patricia
Caballero, CIGNA, +1-201-533-5028, ; or Maria Brous, Publix,
+1-863-688-1188 x55339, Web site: http://www.publix.com/ Web site:
http://www.cigna.com/ Company News On-Call:
http://www.prnewswire.com/comp/165050.html
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