Newegg Introduces Group Buy to Reward Customers Who Come Together to Unlock Special Daily Deals
14 November 2023 - 2:30PM
Business Wire
Sharing deals with friends encourages them to
join to unlock deals faster
Newegg Commerce, Inc. (NASDAQ: NEGG), a global e-commerce leader
for technology products, today announced the launch of Group Buy, a
locked daily deal that requires a minimum number of customers to
show interest to unlock it.
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Group Buy offers a sizable daily deal
that unlocks when enough customers show interest. The current deal
is for a keyboard. (Graphic: Newegg)
Group Buy is an innovative Newegg e-commerce feature that
combines community and social shopping elements. An aggressive
daily deal only unlocks if enough Newegg customers click a button
to join a virtual queue. Once the undisclosed minimum number of
people have joined the queue, the deal unlocks. Customers in the
queue will immediately receive an email to claim the offer before
the end of the following day. Customers who join after the deal has
been unlocked can buy it immediately while supplies last.
Customers can check the Newegg homepage and the Today’s Best
Deals page daily to find the Group Buy offer and take advantage of
the best Newegg deal of the day.
Because of the unusually low price, Group Buy deals are expected
to be the best price available online anywhere during the
offer.
Newegg created the Group Buy feature to reward customers who
engage with deals on its website and app. Those in the virtual
queue can click a button to share the Group Buy offer with their
friends or family through social media or by texting a link to
encourage others to also join the digital queue, moving the deal
steps closer to being unlocked for everyone in the queue.
Each offer has its own undisclosed preset minimum queue amount.
A progress bar and percentage alert customers how close the deal is
to unlocking.
“Group Buy is a way for customers to get surprising,
‘doorbuster’ quality deals that they can share and help unlock when
their friends also join,” said Kidd Liu, Senior Director of
Business Systems Development for Newegg. “We believe that communal
shopping in the digital space will become more popular, and we want
Group Buy to foster the movement and be a fun and engaging activity
that benefits everyone involved.”
How It Works:
Starting at midnight Pacific Time daily, Newegg will offer a
Group Buy -- a new sizable deal. The locked deal is found on
Newegg’s homepage and on the Today’s Best Deals page, which
features daily deals. Customers who are logged into their Newegg
accounts can click a button on the deal to join a virtual queue.
When a pre-determined minimum number of customers have joined the
virtual queue, the deal will unlock and everyone already in the
queue will receive an email with the option to purchase the item.
Each deal has a different undisclosed minimum number of required
customers to show interest to unlock the deal. Only those in the
queue are able to purchase the product during the limited-time
deal. If the deal is unlocked and hasn’t sold out, additional
customers can still take advantage of the deal.
Categories expected to be included in the offers are PC
components, digital games, audio, keyboards and mice. Customers can
check for the new Group Buy offer at midnight Pacific Time each day
and decide whether or not to join the virtual queue.
Newegg expects to offer a Group Buy each day during the holiday
sales and into the future.
About Newegg
Newegg Commerce, Inc. (NASDAQ: NEGG), founded in 2001 and based
in the City of Industry, Calif., near Los Angeles, is a leading
global online retailer for PC hardware, consumer electronics,
gaming peripherals, home appliances, automotive and lifestyle
technology. Newegg also serves businesses’ e-commerce needs with
marketing, supply chain, and technical solutions in a single
platform. For more information, please visit Newegg.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20231113714995/en/
Eric Wein Newegg Commerce Inc. eric.j.wein@newegg.com
Newegg Commerce (NASDAQ:NEGG)
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