MamaMancini’s Expands Meatballs in a Cup Product Line with New Series of On-the-Go Snacking Products at IDDBA 2023
05 Juni 2023 - 2:31PM
MamaMancini's Holdings, Inc. (NASDAQ: MMMB), a leading national
marketer and manufacturer of fresh Deli prepared foods, today
announced the launch of a new series of On-the-Go products at IDDBA
2023 to expand upon the initial success of its Meatballs in a Cup
product line in convenience store trials.
The International Dairy Deli Bakery Association
(IDDBA) is a nonprofit trade association for food retailers,
manufacturers, wholesalers, brokers, distributors, and other
industry professionals. The IDDBA annual tradeshow – taking place
June 4-6, 2023 in Anaheim, California – attracts more than 10,000
attendees and serves as a vital networking event for the
industry.
Expanding upon the MamaMancini’s Beef Meatballs
in Cup product, newly launched products include Turkey Meatballs in
a Cup, Chicken Cacciatore in a Cup, Chana Masala in a Cup, Sausage,
Peppers and Onions in a Cup, and Beef & Rice Stuffing in a Cup,
all with a suggested retail price of $5.99. The product recipes are
all-natural, preservative and soy free, and contain no artificial
ingredients. Each cup comes fully cooked and microwave ready. New
packaging has expanded the shelf life from 5 days to 21 days while
retaining taste and texture – which helps to ensure quality, safety
and reduced replenishment costs. The format and target consumer
make it an attractive product for convenience stores, helping to
drive incremental sales and larger basket sizes. The fact that
convenience stores already have microwaves in-store further
strengthens the business proposition.
Adam L. Michaels, Chairman and CEO of
MamaMancini’s, said: “The expansion of our On-the-Go product line
follows multiple successful trials at convenience stores, which
have validated our theory that these products attract a new
consumer segment and capture an incremental purchase occasion. On a
macro-level, we are seeing a rapid shift in consumer preferences
towards on-the-go healthier snacks driven by increased health
consciousness and convenience, a market we intend to address with
these exciting new products.
“Our ability to increase the products’ shelf
life from 5 days to 21 days is significant, addressing a key
element of retailer feedback during initial trials. Beyond ensuring
quality and safety, this allows us to decrease replenishment time
and reduce excess inventory and waste, all of which are critical
KPIs for our retailers. We look forward to sharing our full suite
of new products – including our exciting new Mama’s Creations brand
platform – with industry attendees at booth 1300 at IDDBA,”
concluded Michaels.
About IDDBA
The International Dairy Deli Bakery Association
(IDDBA) is a nonprofit trade association for food retailers,
manufacturers, wholesalers, brokers, distributors, and other
industry professionals. IDDBA membership includes more than 1,500
companies ranging from small independents to the world's largest
corporations. IDDBA helps its members enhance their economic
position by providing opportunities for professional dialogue,
education, exchange of industry data and selling opportunities. To
learn more, please visit https://www.iddba.org.
About
MamaMancini’s Holdings, Inc.
MamaMancini's Holdings, Inc. (NASDAQ: MMMB) is a
leading marketer and manufacturer of prepared foods with over
45,000 product placements in grocery, mass, club and convenience
stores nationally. The Company’s broad product portfolio, born from
a rich history in Italian foods, now consists of a variety of high
quality, fresh, clean and easy to prepare foods to address the
needs of both our consumers and retailers. Our vision is to become
a one-stop-shop deli solutions platform, leveraging vertical
integration and a diverse family of brands to offer a wide array of
prepared foods to meet the changing demands of the modern consumer.
For more information, please visit www.mamamancinis.com.
Forward-Looking Statements
This press release may contain "forward-looking
statements" within the meaning of Section 27A of the Securities Act
of 1933, as amended, and Section 21E of the Securities Exchange Act
of 1934. "Forward-looking statements" describe future expectations,
plans, results, or strategies and are generally preceded by words
such as "may," "future," "plan" or "planned," "will" or "should,"
"expected," "anticipates," "draft," "eventually" or "projected."
You are cautioned that such statements are subject to a multitude
of risks and uncertainties that could cause future circumstances,
events, or results to differ materially from those projected in the
forward-looking statements, including the risks that actual results
may differ materially from those projected in the forward-looking
statements as a result of various factors, and other risks
identified in the Company's 10-K for the fiscal year ended January
31, 2022 and other filings made by the Company with the Securities
and Exchange Commission.
Investor Relations Contact:Lucas A.
ZimmermanDirectorMZ Group - MZ North America(949)
259-4987MMMB@mzgroup.us www.mzgroup.us
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