SAN MATEO, Calif., July 20, 2016 /PRNewswire/ -- Marketo, Inc.
(NASDAQ: MKTO), the leading provider of engagement marketing
software and solutions, today announced that 250ok, a leading
provider of deliverability services, has strengthened its partner
integration to make email deliverability smarter. As part of this
enhanced collaboration, 250ok will offer its full product suite,
including Email Informant and Reputation Powerpack,
to make email more engaging, intelligent, and effective for Marketo
customers.
"We are extremely excited to continue to expand our relationship
with Marketo," said Tim Moore,
vice president of Customer Solutions, 250ok. "With Marketo's
partnership to offer our full product suite, including Email
Informant and Reputation Powerpack, customers will possess
unparalleled visibility into the data driving the success of their
email programs."
According to a study by Deloitte, Americans collectively check
their smartphones upwards of 8 billion times per day and
continuously check email. Despite the volume of emails people read
and send daily, the vast majority of messages get lost in filters.
Up to 85 percent of incoming email is considered abusive,
and mailbox providers often apply aggressive measures to deter spam
and protect customers. As a result, senders need more sophisticated
tools to understand when emails deliver and when they do not.
Addressing this challenge, the enhanced partner integration between
250ok and Marketo will allow proactive management and insights that
will help optimize future email campaigns.
"250ok has been at the forefront of innovation for one of the
oldest forms of digital communications. Its ability to continually
reinvent the medium is testament to its years of experience and
dedication to combining scalable technology with intelligent
solutions," said Kiersti Esparza,
director, cloud platform technologies, Marketo. "This
partnership with 250ok exemplifies how Marketo works closely with
partners to continue to innovate and offer the best, integrated
products and services to our customers."
Americans spend up to 6.5 hours a day on email; here's
how 250ok and Marketo are improving the experience:
- Email Informant – Responsible for delivering more
seamless emails, this offering provides:
- Engagement Analysis: Offers insights into who read your email
campaign and for how long, drilling down to the individual
recipient, device, and platform.
- Trend Discovery: Highlights which links or calls-to-action
perform the best. Allows companies to optimize emails around peak
hours for recipients and utilize 250ok's data to gain insights on
the best and most engaged subscribers.
- Device & Browser Tracking: Provides data on which devices
and clients matter most by tracking devices, clients, and browser
usage across an entire mailing list so companies can optimize
future campaigns.
- Reputation Powerpack – An industry first in the world of
communications, this offering provides:
- Unprecedented Granularity: Upon analyzing billions of messages,
this offers the analytics required to identify issues while
providing the level of detail marketers need to take corrective
action.
- Enhanced with SNDS & Signal Spam: Companies can automate
SNDS & Signal Spam reporting to track spam traps and complaint
rates at Hotmail, Outlook.com, Laposte, Sfr, and Orange.
- Comprehensive Analytics: Quickly detect fraudulent mailing
activity and identify which IPs, email addresses, and domains are
sending the most unauthorized mail.
To learn more about Marketo products and solutions that can help
you build personalized, long-term relationships with your
customers, visit https://www.marketo.com/solutions/. To learn more
about the company, visit https://www.marketo.com/company/.
About Marketo
Marketo provides the leading engagement
marketing software and solutions designed to help marketers develop
long-term relationships with their customers - from acquisition to
advocacy. Marketo is built for marketers, by marketers and is
setting the innovation agenda for marketing technology. Marketo
puts Marketing First. Headquartered in San Mateo, CA, with offices around the world,
Marketo serves as a strategic partner to large enterprise and
fast-growing small companies across a wide variety of industries.
To learn more about Marketo's Engagement Marketing Platform,
LaunchPoint® partner ecosystem, and the vast community that is the
Marketo Marketing Nation®, visit www.marketo.com.
About 250ok
250ok is the preferred choice for email
deliverability services and analytics by forward-thinking brands.
Trusted by some of the world's largest senders, we cut through big
data noise and provide actionable, real-time email intelligence.
Fortune 100 companies to small businesses use 250ok to monitor
deliverability, sender reputation, DMARC, and customer engagement.
Follow @250ok on Twitter or visit www.250ok.com.
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visit:http://www.prnewswire.com/news-releases/250ok-and-marketo-breathe-new-life-into-email-300301172.html
SOURCE Marketo, Inc.
