Innovative Brands Orchestrate Individual Marketing Experiences With Responsys
16 Januar 2014 - 4:00PM
Marketwired
Innovative Brands Orchestrate Individual Marketing Experiences With
Responsys
Airbnb, Blurb, Oink, Zipcar and Other Leading Brands Prioritize
Putting Customers at the Core With Marketing Orchestration
SAN BRUNO, CA--(Marketwired - Jan 16, 2014) - Responsys, Inc.
(NASDAQ: MKTG), a marketing cloud software and services leader, is
the technology partner of choice for digital marketers at some of
the world's most innovative brands. These brands select Responsys
to design and deliver unique marketing experiences that dynamically
unfold throughout the customer journey, across digital channels and
according to an individual's preferences and behaviors.
Innovative brands that have recently partnered with Responsys
include Airbnb, Blurb, Oink and Zipcar. Like veteran Responsys
customers, such as LinkedIn and Rosetta Stone, these new breed of
innovators are committed to improving customer loyalty and
increasing sales through customer-centric marketing
orchestration.
"Oink is revolutionizing the way kids and teens make safe and
responsible purchases," said Daniel Alfi, Director of Digital
Marketing at Oink. "In turn, Responsys is revolutionizing the way
that brands interact with their customers. We partnered with
Responsys because they share our innovative spirit and have the
technical and strategic capabilities to help us keep our users and
their parents at the center of our marketing."
Excitement for Responsys' marketing innovation extends beyond
these progressive brands. As Forrester Research recently noted1,
"Responsys has a compelling vision for where marketing -- and the
company -- is headed: It calls it 'marketing orchestration.'
Clients hold the company in high regard as a partner and are
enthusiastic about where the company is taking the platform."
"Responsys is a pioneer in creating unique marketing experiences
for individual consumers, and today marketers are turning to
Responsys because they understand the incremental revenue they can
drive with marketing orchestration," said Scott Olrich, President,
Marketing and Platform at Responsys. "We are a technology innovator
at our core. We plan to deliver exciting enhancements to our
marketing orchestration platform throughout 2014, which will enable
our similarly innovative customers to continue to realize the true
benefits of putting the customer at the center of their
marketing."
Suggested Tweet on Today's @Responsys News
- Click to Tweet: Innovative brands select @responsys for
#marketingorchestration ow.ly/sD4x5
About Responsys Responsys (NASDAQ: MKTG) is a leading marketing
cloud software and services company. Our mission is to enable the
smartest marketing in the digital world. The most respected brands
across the globe use the Responsys Interact Marketing Cloud to
manage their digital relationships and deliver the right marketing
to their customers across email, mobile, social, display and the
web. Our customers gain competitive advantage through the
automation, individualization, and coordination of cross-channel
marketing interactions at massive scale. Founded in 1998, Responsys
is headquartered in San Bruno, California and has offices
throughout the world. For more information about Responsys, visit
responsys.com.
Connect with Responsys
- Like Responsys on Facebook -
https://www.facebook.com/Responsys
- Follow @responsys on Twitter -
https://www.twitter.com/Responsys
- Follow Responsys on LinkedIn -
http://www.linkedin.com/company/responsys
1 Forrester Research: The Rise of the Customer Life-Cycle
Marketing Systems. Cory Munchbach, December 2013.
Responsys - Common Stock $.0001 Par Value (MM) (NASDAQ:MKTG)
Historical Stock Chart
Von Mai 2024 bis Jun 2024
Responsys - Common Stock $.0001 Par Value (MM) (NASDAQ:MKTG)
Historical Stock Chart
Von Jun 2023 bis Jun 2024