MIVA, Inc. to Rebrand to Vertro, Inc.
08 Juni 2009 - 1:29PM
Business Wire
MIVA, Inc. (NASDAQ:MIVA), today announced the Company will be
changing its name from MIVA, Inc. to Vertro, Inc. As part of the
rebrand, the Company�s ticker symbol will change from NASDAQ:MIVA
to NASDAQ:VTRO. It is expected that all changes will be effective
June 9, 2009.
The rebrand to Vertro, Inc. follows the completion of the asset
sale of the Company�s MIVA Media division on March 12, 2009. The
Company�s continuing division, MIVA Direct, will be rebranded to
ALOT as part of the corporate name change. The rebranded ALOT
division will continue to comprise the Company�s toolbar, homepage
and desktop products in addition to the Company�s portfolio of
consumer destination sites.
�We�re excited to announce the planned launch of Vertro. We
believe the rebrand is the culmination of a period of significant
change for our Company following the sale of MIVA Media in March.
Following the sale, we now have a strengthened balance sheet,
reduced overheads and a streamlined team that can now focus its
resource on the development and expansion of our consumer-oriented
product portfolio,� commented Peter Corrao, MIVA�s President and
Chief Executive Officer.
The Company�s new corporate and investor website is expected to
launch on June 9, 2009 at www.vertro.com.
As a result of the name change, the Company�s CUSIP Number is
expected to change as well. The Company�s new CUSIP Number is
anticipated to be 92535G 105.
With respect to the Company�s new stock certificates, after the
name change stockholders will not be required to exchange their
current stock certificates bearing the name MIVA, Inc. for new
stock certificates bearing the name Vertro, Inc. However,
stockholders will be able to elect to exchange their current stock
certificates for new stock certificates bearing the name �Vertro,
Inc.� if they desire. If stockholders would like further details on
how to exchange their MIVA, Inc. stock certificates for new Vertro,
Inc. stock certificates after the name change, then please contact
the Company�s Transfer Agent, InterWest Transfer Co., at (801)
272-9294 or by mail at 1981 East 4800 South, Suite 100, Salt Lake
City, UT 84117.
If stockholders own MIVA shares in �street name� (i.e., your
certificates are held by your broker), they likewise will not need
to take any action as a result of the name change, and their next
brokerage statement after the name change should reflect the name
change.
www.mivainc.comwww.vertro.com
About MIVA, Inc.
MIVA, Inc. (NASDAQ:MIVA) is an Internet company that owns and
operates the ALOT product portfolio. ALOT's products are designed
to 'Make the Internet Easy' by enhancing the way consumers engage
with content online. The company's millions of active users utilize
ALOT to discover 'best-of-the-web' third party content, display
that content through customizable toolbar, homepage and desktop
products and deliver high value search traffic to the Company for
in-house and third-party monetization.
Forward-looking Statements
This press release contains certain forward-looking statements
that are based upon current expectations and involve certain risks
and uncertainties within the meaning of the U.S. Private Securities
Litigation Reform Act of 1995. Words or expressions such as
"anticipate", "plan," "will," "intend," "believe" or "expect'" or
variations of such words and similar expressions are intended to
identify such forward-looking statements. These forward-looking
statements are not guarantees of future performance and are subject
to risks, uncertainties, and other factors, some of which are
beyond our control and difficult to predict and could cause actual
results to differ materially from those expressed or forecasted in
the forward-looking statements, including (1) our ability to
successfully execute upon our corporate strategies, (2) our ability
to develop and successfully market new products and services, and
(3) the potential acceptance of new products in the market.
Additional key risks are described in MIVA's reports filed with the
U.S. Securities and Exchange Commission, including the Form 10-Q
for Q1 2009.
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