LOS ANGELES, Dec. 19, 2017 /PRNewswire/ -- Evite, the leading
digital service for bringing people together, today announced it
has acquired rights to the assets of Fête, a mobile invitations
start-up, in a move that will bolster Evite's recent text
invitation launch.
Launched in 2015, Fête is an iOS app that enables users to send
invitations over text message, allowing guests to RSVP or
collaborate to determine a date and place that works for everyone.
As part of the agreement, Fête will be shutting down its services
and inviting users to join Evite.
"With this move, Evite can incorporate Fête's proprietary
technology to augment our own leading digital invitation service,
including the text invitation feature we rolled out earlier this
year," said Victor Cho, Chief
Executive Officer of Evite. "We look forward to leveraging Fête's
insight to make it even more effortless to bring people together
face-to-face."
Evite recently launched its own SMS feature that allows hosts to
invite guests via text message. User adoption was instant, with
over 1.2 million text invitations sent in the first month, and over
40,000 text invitations currently being sent daily across event
categories, placing it well above all other stand-alone text
invitation offerings and competitors (many of which have been in
the market for years).
"Evite's scale has made them a formidable competitor and a clear
leader in the digital invitation space," said Fête co-founder
Sanket Shah. "Fête is happy to have
found a home at Evite, and we're thrilled to be a part of their
incredible legacy and continued success."
"Fête offered a compelling product vision and mission," added
Cho, "but launching and sustaining a stand-alone invitation service
can be extremely difficult, especially when going up against more
established players in the industry."
Additional Fête co-founders include Raj Parikh, John Dugan and Kushal
Nigam. Investors in Fête include Maestral Solutions, who
also served as a key development partner, Ricky Sharma, and others. Terms of the
transaction were not disclosed.
About Evite (www.evite.com)
Evite is the
world's leading digital platform for bringing people together. With
free, easy-to-use invitation designs, inspirational video content,
and a private sharing feed for photos and conversations, Evite
makes coming together face-to-face effortless and more memorable
for its 100+ million annual users. The company currently handles
hundreds of millions of RSVPs every year. One in four people in
the United States receives at
least one Evite invitation each year, and the company has sent over
2 billion event invitations in its history. Launched in 1998, Evite
is headquartered in Los Angeles
and is a subsidiary of Liberty Interactive Corporation, attributed
to the Liberty Ventures Group (NASDAQ: LVNTA, LVNTB).
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SOURCE Evite