O2 Germany Launches Mobile Music Store Powered by Nokia and Loudeye
18 Oktober 2005 - 7:18PM
PR Newswire (US)
O2 Music Store Enables Full Song Music Downloads Over Mobile
Networks SEATTLE and ESPOO, Finland, Oct. 18 /PRNewswire-FirstCall/
-- Loudeye Corp. (NASDAQ:LOUD), a worldwide leader in
business-to-business digital media solutions, together with O2
Germany and Nokia (NYSE:NOK), today announced the official launch
of the O2 Germany Music Store. Built on the Nokia and Loudeye
mobile music platform, the O2 Germany Music Store allows users to
browse, search, sample, and download full-length songs directly to
their mobile device as well as their PC. The store can be viewed
at: http://www.o2music.de/. With more than 8 million subscribers,
O2 Germany, which is part of the European O2 Group, is one of the
fastest growing mobile operators in Germany and the first operator
to deploy the mobile music solution from Loudeye and Nokia. Earlier
this year, Loudeye and Nokia teamed to deliver a mobile music
solution for operators and other mobile companies to launch
customized mobile music services under their own brand. The
platform developed by the two companies provides a compelling model
for consumer music downloading via mobile networks, by enabling
simultaneous full song downloads both to a PC where it is stored in
a locker for download at a later time and instantly over the air to
consumer's mobile device. "Nearly everyone loves music of some
kind, and mobile phones and carrier networks are perhaps the most
important emerging channel for music as these services can be so
personalized, easy to use and ubiquitous. Carrier-branded music
storefronts allow operators to stay 'cool' in the eyes of their
customers, generate additional revenues and reduce churn. Music and
mobile phones now go hand in hand -- literally -- and once
customers start getting their favorite songs delivered over the air
they may never look the same way at their phones again," according
to Senior Analyst Lewis Ward of IDC, a leading provider of global
IT research and advice. The O2 Germany Music Store uses a unique
dual-delivery model allowing users to browse, search, listen, and
download full-length songs over-the-air to their mobile device as
well as to a personal computer. The service supports progressive
playback that enables consumers to listen to the song while it is
downloading. Music purchases are billed directly to a user's
existing O2 Germany monthly statement. Additionally, customers can
use their personal computer to access the O2 music shop via the
Internet and download songs to their PC. "The launch of the O2
Germany music store defines a new era in the rich media experiences
consumers can now expect on their mobile handset," said Lutz
Schuler, member of the board of O2 Germany. "We've unlocked new
potential in the mobile music marketplace and combined that with a
PC experience that helps consumers access their music collection in
a variety of different ways according to their personal
preferences. Nokia and Loudeye have been critical partners in
developing the cutting edge features and functionality that set
this store apart from anything else in the industry and we look
forward to its introduction today into the German marketplace." O2
Germany also offers a mobile music search and recognition service
called "Spy & Buy," which allows customers to discover the name
of the artist or song playing on the radio simply by holding their
handset to the music. The Music Store announced today will be
seamlessly integrated within the "Spy & Buy" service to link
the song recognition with the music store, making it a near instant
experience for consumers to identify and purchase a song all from
the device. "Mobile music is becoming an essential service for
mobile operators to offer to their customers and we are pleased to
be working with Loudeye to deliver an innovative mobile music
solution for O2 Germany," said Jonas Geust, Vice President, Music
at Nokia. "This service gives consumers access to their music
anytime and anywhere." "Earlier this year we announced, together
with Nokia, that we would create mobile music services that enable
consumers to access media on their handset. Through the launch of
the O2 Germany store today, we have delivered on that promise,"
said Mike Brochu, Loudeye's president and chief executive officer.
"We are at a key inflection point in the industry. Handsets can
support rich media content on a more widespread level with a
compelling user interface and 3G networks are proliferating across
Europe and Asia capable of delivering media at high rates. Today we
are launching our first live and at scale, fully functional music
store that can be deployed in this environment and leverages these
key industry trends." About Loudeye Corp. Loudeye is a worldwide
leader in business-to-business digital media solutions and the
outsourcing provider of choice for companies looking to maximize
the return on their digital media investment. Loudeye combines
innovative products and services with the world's largest digital
music archive, a broad catalog of licensed digital music and the
industry's leading digital media infrastructure enabling partners
to rapidly and cost effectively launch complete, customized digital
media stores and services. For more information, visit
http://www.loudeye.com/. O2 (Germany) GmbH & Co. OHG, a
subsidiary of O2 plc, offers its post-pay and pre-pay customers
almost blanket GSM-coverage through the own mobile communications
network and a roaming agreement with T-Mobile. Moreover the company
provides innovative mobile data services on the basis of GPRS and
UMTS technology. O2 plc has 24.6 million customers in the UK,
Ireland and Germany. http://www.o2.com/de . About Nokia Nokia is a
world leader in mobile communications, driving the growth and
sustainability of the broader mobility industry. Nokia connects
people to each other and the information that matters to them with
easy-to-use and innovative products like mobile phones, devices and
solutions for imaging, games, media and businesses. Nokia provides
equipment, solutions and services for network operators and
corporations. http://www.nokia.com/. Forward Looking Statements
This release contains forward-looking information within the
meaning of the Private Securities Litigation Reform Act of 1995.
The forward-looking statements in this release are based on current
estimates and Loudeye's actual results may differ materially due to
risks, including challenges of new technologies such as over-the
air and dual-delivery of content; possible adverse changes in the
market for distribution of digital audio and video; adverse or
uncertain legal developments with respect to copyrights surrounding
the creation and distribution of digital content; pricing pressures
and other activities by our competitors; failure of Loudeye's
hosting infrastructure; any problems or failures in the structure,
complexities or redundancies of Loudeye's network infrastructure;
failures in third party telecommunication and network providers to
provide required transmission capacity; lack of market acceptance
for Loudeye's products and services; the possible delay in the
adoption of digital media or related applications on the web in
general; and other risks set forth in Loudeye's most recent Form
10-Q, Form 10-K and other SEC filings which are available through
EDGAR at http://www.sec.gov/. These are among the primary risks we
foresee at the present time. Loudeye assumes no obligation to
update the forward-looking statements. DATASOURCE: Loudeye Corp.
CONTACT: Karen DeMarco of mPRm Public Relations, +1-323-933-3399,
or , for Loudeye Corp.; or Chris Owen of Trimedia Communications
UK, +44 (0)207 471 6851, or +44 (0)7787 122 800, or for Loudeye
Corp.; or Michael Dougherty, Investor Relations of Loudeye Corp.,
+1-206.832.4000, or ; or Roland Kuntze of O2 Germany, +089/ 24 42 -
12 14 or fax, +089/ 24 42 - 12 18, or ; or Nokia Communications,
+358 7180 34900, or Multimedia Communications, +358 7180 45667 of
Nokia Web site: http://www.nokia.com/ Web site:
http://www.o2.com/de Web site: http://www.loudeye.com/
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