Kubient Builds on Proprietary KAI Platform by Announcing KAI 2.0
08 Februar 2023 - 2:30PM
Kubient (NasdaqCM: KBNT, KBNTW) (“Kubient'' or the “Company”), a
cloud-based software platform for digital advertising, today
announced the release of KAI 2.0, the latest update to its
proprietary ad fraud identification and prevention technology,
Kubient Artificial Intelligence (“KAI”).
KAI 2.0 comes with improvements for the entire suite of KAI
functionalities, including:
- Expanded real-time AI with 25 algorithms running in under 10
milliseconds and built-in efficiencies to significantly expand the
number and complexity of algorithms in the future
- Full support for the much larger scale IPv6 protocol (to add to
the existing IPv4 support)
- Extensive supply path optimization (SPO) support with ads.txt
and Sellers.JSON/ SupplyChain Object verification
- Enhanced support for new CTV and audio formats
- Data mining capabilities for identifying what is driving fraud
at the most granular level with more than 50 specific potential
causes in order to be able to take action to mitigate it
“While ChatGPT has shown the public the productive power of what
AI can bring, fraudsters are using similar AI tools to continue
building their arsenal for fake websites, apps, digital media
impressions, etc. This launch ensures that our core AI technology
stays many steps ahead of the fraudsters with significant AI
firepower to thwart their efforts,” said Leon Zemel, Chief Product
Officer of Kubient. “At the same time, this release drives
significant feature benefits for our publisher and advertiser
clients. It’s exciting to think about the roadmap ahead as we
continue to add value-added features for our clients, such as
postbid fraud blocking and monitoring, IAB RTB 2.6 / podding
support, and monetization tools.”
The KAI 2.0 update comes just two months after the United States
Patent and Trademark Office (“USPTO”) issued its patent for KAI in
December 2022, which established Kubient as the intellectual
property owner of KAI from now until 2040.
“The release of KAI 2.0 shows our commitment and focus on
investing in Kubient’s differentiated KAI technology and supporting
our vision for using AI to drive a cleaner and more transparent
digital media ecosystem,” said Paul Roberts, CEO and founder of
Kubient.
To learn more about Kubient and KAI, please visit,
https://kubient.com/kai/.
About KubientKubient is a technology company
with a mission to transform the digital advertising industry to
audience-based marketing. Kubient’s next generation cloud-based
infrastructure enables efficient marketplace liquidity for buyers
and sellers of digital advertising. The Kubient Audience
Marketplace is a flexible open marketplace for advertisers and
publishers to reach, monetize and connect their audiences. The
Company’s platform provides a transparent programmatic environment
with proprietary artificial intelligence-powered pre-bid ad fraud
prevention, and proprietary real-time bidding (RTB) marketplace
automation for the digital out of home industry. The Audience
Marketplace is the solution for brands and publishers that demand
transparency and the ability to reach audiences across all channels
and ad formats. For additional information, please visit
https://kubient.com.
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contained herein includes forward-looking statements. These
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Kubient Investor RelationsGateway Investor
RelationsMatt Glover and John YiT:
1-949-574-3860Kubient@gatewayir.com
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