JG Aurora Mobile Ltd

Aurora Mobile Limited (NASDAQ: JG) (“Aurora Mobile” or the “Company”), a leading provider of customer engagement and marketing technology services in China, today announced that its subsidiary Wuhan SendCloud Technology Co., Ltd. (“SendCloud”) has entered into a strategic partnership with Beijing Jinjiang Original Network Technology Co., Ltd, which has developed and operates Jinjiang Literature City, a well-known original women-focused literature website in China. Leveraging its cutting-edge email technology, SendCloud will provide high-efficiency email services to Jinjiang Literature City. This cooperation confirms the industry-wide recognition and trust that SendCloud has received for the high-quality services that it provides to original literature websites.

With its stable and reliable email delivery infrastructure, SendCloud will help Jinjiang Literature City deliver emails to users quickly and accurately. Its powerful server architecture and distributed network effectively address the challenges of high concurrency and large-scale email delivery, ensuring the stability and availability of email.

Meanwhile, SendCloud's commitment to and performance in security is of great importance to the email delivery process of Jinjiang Literature City. SendCloud implements strict security protocols, including identity verification, and robust spam filtering, to protect the personal information and email content of Jinjiang Literature City's users. These measures effectively protect against malicious attacks and prevent information leakage.

In addition, SendCloud provides accurate and timely email data reports, enabling Jinjiang Literature City to comprehensively analyze and optimize the effectiveness of email delivery. By tracking key indicators such as send volume, delivery rate, and open rate, SendCloud helps Jinjiang Literature City better understand user behavior and feedback, accurately adjust email content and delivery strategies, and improve user engagement and retention rates.

In conclusion, with its stable and reliable infrastructure, efficient delivery mechanism, excellent security performance, and accurate and timely data reporting, SendCloud provides Jinjiang Literature City with a one-stop solution, enabling it to better interact with users and deliver information to further enhance its user experience and influence. In the future, SendCloud will continue to deepen cooperation with Jinjiang Literature City with more innovative email forms and services.

About Jinjiang Literature City

Founded in 2003, Jinjiang Literature City is one of China's most prominent platforms for original women-focused literature. Operating under the web domain www.jjwxc.net and accessible through the "Jinjiang Novel Reading" app, Jinjiang Literature City offers a vast collection of over 5.79 million online novels, nearly 10,000 published novels, and more than 250,000 signed copyrighted works. On average, more than 2,800 new copyrighted works are signed every month. The number of registered authors exceeds 2.59 million, the average number of words updated daily exceeds 46.44 million, and the cumulative number of words published on the website exceeds 135.2 billion. In addition, more than 600 novels published in Jinjiang Literature City have been adapted into film and TV dramas or their film and TV rights have been sold, including popular series such as "The Journey of Flower", "Legend of Fei", "Rattan", "Reset", "Love Like the Galaxy" and "Till the End of the Moon" and so on.

About Aurora Mobile Limited

Founded in 2011, Aurora Mobile (NASDAQ: JG) is a leading provider of customer engagement and marketing technology services in China. Since its inception, Aurora Mobile has focused on providing stable and efficient messaging services to enterprises and has grown to be a leading mobile messaging service provider with its first-mover advantage. With the increasing demand for customer reach and marketing growth, Aurora Mobile has developed forward-looking solutions such as Cloud Messaging and Cloud Marketing to help enterprises achieve omnichannel customer reach and interaction, as well as artificial intelligence and big data-driven marketing technology solutions to help enterprises' digital transformation.

For more information, please visit https://ir.jiguang.cn/.

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “future,” “intends,” “plans,” “believes,” “estimates,” “confident” and similar statements. Among other things, the Business Outlook and quotations from management in this announcement, as well as Aurora Mobile’s strategic and operational plans, contain forward-looking statements. Aurora Mobile may also make written or oral forward-looking statements in its reports to the U.S. Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including but not limited to statements about Aurora Mobile’s beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: Aurora Mobile’s strategies; Aurora Mobile’s future business development, financial condition and results of operations; Aurora Mobile’s ability to attract and retain customers; its ability to develop and effectively market data solutions, and penetrate the existing market for developer services; its ability to transition to the new advertising-driven SAAS business model; its ability to maintain or enhance its brand; the competition with current or future competitors; its ability to continue to gain access to mobile data in the future; the laws and regulations relating to data privacy and protection; general economic and business conditions globally and in China and assumptions underlying or related to any of the foregoing. Further information regarding these and other risks is included in the Company’s filings with the Securities and Exchange Commission. All information provided in this press release and in the attachments is as of the date of the press release, and Aurora Mobile undertakes no duty to update such information, except as required under applicable law.

For more information, please contact:

Aurora Mobile LimitedE-mail: ir@jiguang.cn

Christensen

In China Mr. Eric Yuan Phone: +86-10-5900-1548 E-mail: eric.yuan@christensencomms.com

In US Ms. Linda Bergkamp Phone: +1-480-614-3004Email: linda.bergkamp@christensencomms.com