Infogroup’s OneSource iSell™ Delivers a Continuous flow of Hot Prospects Directly to Sales Professionals, Changing the Ga...
24 Mai 2010 - 3:03PM
Business Wire
Infogroup (NASDAQ: IUSA) announced today the launch of OneSource
iSell, a personalized sales intelligence solution that takes sales
prospecting to the next level by finding, prioritizing and
delivering the hottest prospects directly to sales professionals.
This represents another example of Infogroup’s focus on new
products and services designed to continually improve client
effectiveness.
OneSource iSell transforms prospecting by helping salespeople
focus their prospecting efforts on accounts that are most likely to
buy. Prospects are prioritized continuously for each salesperson
based on relevance to their territory or focus area, depth of
information available to quickly reach the right decision maker and
changes or events called “sales triggers,” such as new funding or
executive changes.
“The sales triggers delivered by OneSource iSell are invaluable
for helping sales teams identify and prioritize new prospecting
opportunities as well as staying on top of target accounts,” said
Tibor Shanto, Principal at Renbor Sales Solutions. “iSell also
provides compelling talking points sales professionals can use to
gain the interest of potential prospects during those crucial first
few moments of a prospecting call.”
OneSource iSell dramatically increases sales productivity by
providing all the sales intelligence that sales professionals need
in a single place. It includes everything from rich company
profiles to e-mail addresses for executives to social media
content. Sales professionals create a highly personalized sales
prospecting environment that lets them work the way that best
supports their sales process.
"The rise of social networks, blogs, and web media creates a
challenge for sales professionals. On the one hand these can offer
some useful nuggets for sales prospecting. But on the other, it can
take a lot of searching and mining to find the right information.
Customers and prospects expect salespeople to
do their homework so it is critical to find a way to search
these sources efficiently. The goal is to be effective with
their client-facing time - and sell more." said Elizabeth
Vanneste, CMO of Miller Heiman, the leading sales performance
company.
“We developed iSell so that sales professionals can spend more
time selling to the best prospects, rather than sifting through
static information from multiple websites,” said Phil Garlick,
President of OneSource. “We put our major focus on making iSell
easy-to-use, with personalization capabilities, as well as
providing the best possible content.”
OneSource iSell is powered by OneSource’s LiveContent Platform,
which combines information from more than 50 premium content
suppliers and thousands of information feeds including social media
sources. LiveContent goes far beyond simply aggregating
information; it selects the most accurate data from each source so
sales get the best content fused into a single record. For example,
an iSell contact profile can combine a biography from Infogroup
with an e-mail address from NetProspex and a photo from a corporate
website.
This breakthrough product represents another example of
Infogroup’s commitment to leading the way as it relates platform
technology in the marketing and sales solutions arena. Infogroup’s
focus on new products and services are designed to continually
improve client effectiveness. For more information about
Infogroup’s OneSource iSell visit www.onesource.com/isell.
About OneSource Information Services, Inc.
OneSource, an Infogroup company, delivers business and sales
intelligence on millions of companies and executives worldwide –
optimizing clients’ sales and marketing efforts and assisting with
business-to-business research activities. The OneSource
LiveContent™ platform combines content from over 50 world-class
suppliers and thousands of information sources, providing
unparalleled data accuracy and depth, delivered through the Web,
CRM integrations, and information portals. OneSource has offices in
North America, Europe, Australia, and Asia. For more information,
please visit www.onesource.com.
About Infogroup
Infogroup (NASDAQ: IUSA) is the leading provider of data and
interactive resources that enables targeted sales, effective
marketing and insightful research solutions. Our information powers
innovative tools and insight for businesses to efficiently reach
current and future customers through multiple channels, including
the world’s most dominant and powerful Internet search engines and
GPS navigation systems. Infogroup’s headquarters are located at
5711 South 86th Circle, Omaha, NE 68127. For more information, call
(402) 593-4500 or visit www.infogroup.com.
Statements in this announcement other than historical data and
information constitute forward looking statements that involve
risks and uncertainties that could cause actual results to differ
materially from those stated or implied by such forward-looking
statements. The potential risks and uncertainties include, but are
not limited to, recent changes in senior management, the successful
integration of recent and future acquisitions, fluctuations in
operating results, failure to successfully carry out our Internet
strategy or to grow our Internet revenue, effects of leverage,
changes in technology and increased competition. More information
about potential factors that could affect the company’s business
and financial results is included in the company’s filings with the
Securities and Exchange Commission.
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