Identiv and collectID Power the Future of Sport Team Fan Engagement
23 August 2023 - 1:00PM
Business Wire
NFC and blockchain experts will host webinar on advantages of
phygital merchandise for teams and enthusiastic fans on September
6
Identiv, Inc. (NASDAQ: INVE), a global digital security and
identification leader in the Internet of Things (IoT), will host a
webinar with sports tech company collectID on Wednesday, September
6, 2023, on the future of fan engagement using phygital
merchandise. Industry-leading experts from Identiv and collectID
will discuss how phygital merchandise, powered by the synergistic
combination of collectID’s blockchain technology and Identiv’s
near-field communication (NFC) tags, is reshaping the sports
arena.
Phygital merchandise connects physical fan gear, like jerseys
and scarves, with the digital dimension. These innovative products
enhance the connection between teams and their fans and offer a
broad range of benefits, from personalized experiences to secure
fan engagement. To achieve this, Identiv manufactures, encodes, and
enables its life of garment NFC tags, which are embedded in each
product, and act as the bridge between the physical and digital
worlds. When the tag is tapped, collectID’s cutting-edge blockchain
technology unlocks the product’s unique digital ID, which is then
authenticated by a non-fungible token (NFT), allowing fans to
access exclusive content and other bonus features. Teams benefit
from increased awareness and loyalty while learning more about
their passionate fanbase.
“Phygital merchandise is becoming an important way for teams to
connect with their most dedicated fans, and we’re excited to
discuss the future of fan engagement using digitized merchandise
with our partner, collectID,” said Amir Khoshniyati, VP and GM IoT,
Identiv.
For the 2023-24 season, several European football clubs have
partnered with collectID to create phygital merchandise. These
activations include a digitized scarf for season ticket holders of
FC St. Gallen 1879; the home jersey for Karlsruher SC; and the home
and away jerseys for FC Zürich, BSCYB, and 1. FSV Mainz 05.
Beyond the realm of football, collectID’s projects have extended
to encompass a diverse array of partners, spanning the likes of the
NHL's Nashville Predators and the renowned McLaren Racing.
David Geisser, co-founder of collectID, added, “Phygital
engagement is revolutionizing the way teams interact with their
biggest fans. We look forward to presenting with Identiv on the
many advantages of digitized merchandise for teams and fans
alike.”
To attend the “Revolutionizing the World of Sports - The
Phygital Fan Experience” webinar on September 6, 7 AM PT, please
register here.
About Identiv
Identiv, Inc. is a global leader in digitally securing the
physical world. Identiv’s platform encompasses RFID and NFC,
cybersecurity, and the full spectrum of physical access, video, and
audio security. Identiv is a publicly traded company, and its
common stock is listed on the NASDAQ Stock Market LLC in the U.S.
under the symbol “INVE.” For more information, visit
identiv.com.
About collectID
collectID is a sports tech company that connects physical
products to the digital realm to bring an unparalleled “phygital”
experience for the end-customer to interact with their favorite
teams and brands while verifying the authenticity of their
products. Through this technology, brands unlock new revenue
streams and gain valuable first-party data on their customers.
Headquartered in Switzerland, collectID works with brands and teams
globally. To learn more about collectID, visit collectid.io.
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