The introduction of Copilots represents a
potential turning point in Microsoft's history, comparable in
significance to Apple’s iPhone moment, ISG Provider Lens™ report
says
German enterprises could experience a surge in innovation as
Microsoft pioneers the integration of AI and cloud technologies
within its ecosystem, according to a new research report published
today by Information Services Group (ISG) (Nasdaq: III), a leading
global technology research and advisory firm.
The 2024 ISG Provider Lens™ Microsoft Cloud Ecosystem report for
Germany finds that 2024 could prove to be a turning point for
Microsoft, its customers and partners. GenAI and various Copilot
services have now become central to Microsoft's market development
strategy, the ISG report says.
“Microsoft’s strategic direction will drive growth and
productivity,” said Dr. Matthias Paletta, director, technology
modernization, for ISG in Germany. “Providers stand to benefit
through dedicated GenAI services as well as from security and
integration services related to data management.”
The market for GenAI and GenAI services for Microsoft clouds in
Germany is experiencing rapid growth and heightened interest in
both demand and supply, the ISG report says. According to the
report, service providers are responding to these changing market
requirements by using cloud engineering and automation to optimize
costs and provide standardized solutions that appear tailor-made.
This trend involves advanced integration of AI technologies, such
as Microsoft 365 Copilot, Sales Copilot and Microsoft Security
Copilot, more comprehensive automation at all levels and a
heightened emphasis on data competence, solution competence and
security, ISG says.
In an age of increasing cyber security risks, GenAI is emerging
as a key component for zero-trust security architectures,
introducing a novel form of prevention by swiftly analyzing vast
data volumes in real time, identifying anomalies and potential
threats at an early stage, the ISG report says.
According to the report, GenAI supports adaptive authentication
mechanisms, factoring in contextual elements such as location and
user behavior, and enables the customization of security policies
precisely tailored to individual needs. In addition, it efficiently
automates and orchestrates security processes, improves network
security through continuous monitoring and strengthens a strong
security culture through focused employee training, ISG says.
“Despite all the attention it has received, GenAI is still
relatively new,” said Jan Erik Aase, partner and global leader, ISG
Provider Lens Research. “Enterprises should look for providers that
can make a compelling case for how GenAI in the Microsoft Clouds is
able to drive innovation in the areas of employee, consumer and
user experience and ultimately lead to real improvements in
business outcomes.”
The report also examines how services that connect Microsoft
Teams with SAP are enabling easy access to SAP functionalities
through low-code solutions.
For more insights into the Microsoft cloud ecosystem challenges
facing enterprises in Germany, such as controlling cloud expenses
and adjusting to a changing security landscape, along with ISG’s
advice for addressing them, see the ISG Provider Lens™ Focal Points
briefing here.
The 2024 ISG Provider Lens™ Microsoft Cloud Ecosystem report for
Germany evaluates the capabilities of 64 providers across eight
quadrants: Managed Services for Azure – Large Enterprises, Managed
Services for Azure – Midmarket, Microsoft 365 Services – Large
Enterprises, Microsoft 365 Services – Midmarket, SAP on Azure
Services, Power Platform Services, Generative AI Services for the
Microsoft Clouds and Dynamics 365 Services.
The report names Arvato Systems and Eviden (an Atos Business) as
Leaders in six quadrants each, while Deutsche Telekom is named as a
Leader in five quadrants. All for One Group, Capgemini, glueckkanja
and T-Systems are named as Leaders in four quadrants each, while
Accenture & Avanade, Bechtle, Devoteam M Cloud, DXC Technology,
PwC, Rackspace Technology, SoftwareONE and Wipro are named as
Leaders in three quadrants each. Allgeier, CANCOM, Communardo,
Computacenter, DIGITALL, NTT DATA, ORBIT IT-Solutions, q.beyond,
Scheer and Skaylink are named as Leaders in two quadrants each,
while adesso, AppSphere, Data One, Infosys, KUMAVISION, Kyndryl,
Sopra Steria, Sycor and TCS are named as Leaders in one quadrant
each.
In addition, q.beyond is named as a Rising Star — a company with
a “promising portfolio” and “high future potential” by ISG’s
definition — in two quadrants, while Kyndryl, NetPlans and Skaylink
are named as Rising Stars in one quadrant each.
In the area of customer experience, Bechtle is named the global
ISG CX Star Performer for 2024 among Microsoft Cloud Ecosystem
providers. Bechtle earned the highest customer satisfaction scores
in ISG's Voice of the Customer survey, part of the ISG Star of
Excellence™ program, the premier quality recognition for the
technology and business services industry.
Customized versions of the report are available from Communardo,
glueckkanja-gab, q.beyond, Skaylink GmbH and Syntax Systems.
The 2024 ISG Provider Lens™ Microsoft Cloud Ecosystem report for
Germany is available to subscribers or for one-time purchase on
this webpage.
About ISG Provider Lens™ Research
The ISG Provider Lens™ Quadrant research series is the only
service provider evaluation of its kind to combine empirical,
data-driven research and market analysis with the real-world
experience and observations of ISG's global advisory team.
Enterprises will find a wealth of detailed data and market analysis
to help guide their selection of appropriate sourcing partners,
while ISG advisors use the reports to validate their own market
knowledge and make recommendations to ISG's enterprise clients. The
research currently covers providers offering their services
globally, across Europe, as well as in the U.S., Canada, Brazil,
the U.K., France, Benelux, Germany, Switzerland, the Nordics,
Australia and Singapore/Malaysia, with additional markets to be
added in the future. For more information about ISG Provider Lens
research, please visit this webpage.
About ISG
ISG (Information Services Group) (Nasdaq: III) is a leading
global technology research and advisory firm. A trusted business
partner to more than 900 clients, including more than 75 of the
world’s top 100 enterprises, ISG is committed to helping
corporations, public sector organizations, and service and
technology providers achieve operational excellence and faster
growth. The firm specializes in digital transformation services,
including AI and automation, cloud and data analytics; sourcing
advisory; managed governance and risk services; network carrier
services; strategy and operations design; change management; market
intelligence and technology research and analysis. Founded in 2006,
and based in Stamford, Conn., ISG employs 1,600 digital-ready
professionals operating in more than 20 countries—a global team
known for its innovative thinking, market influence, deep industry
and technology expertise, and world-class research and analytical
capabilities based on the industry’s most comprehensive marketplace
data. For more information, visit www.isg-one.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20240502216234/en/
Philipp Jaensch, ISG +49 151 730 365 76
philipp.jaensch@isg-one.com Matthias Longo, for ISG +49 152 341 464
63 matthias@longo-pr.de
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