As filed with the Securities and Exchange Commission on May 22, 2024
Registration No. 333-
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549

FORM S-8

REGISTRATION STATEMENT UNDER THE SECURITIES ACT OF 1933

HEARTLAND FINANCIAL USA, INC.
(Exact name of registrant as specified in its charter)

Delaware
(State or other jurisdiction of incorporation or organization)
42-1405748
(I.R.S. Employer Identification No.)

1800 Larimer Street, Suite 1800, Denver, Colorado 80202
(Address of principal executive offices) (Zip Code)

Heartland Financial USA, Inc. 2024 Long-Term Incentive Plan
(Full title of the plan)

Jay L. Kim
Executive Vice President, General Counsel and Corporate Secretary
Heartland Financial USA, Inc.
1800 Larimer Street, Suite 1800
Denver, Colorado 80202
(Name and address of agent for service)

(303) 285-9200
(Telephone number, including area code, of agent for service)

Copies to:

Jacob A. Kling, Esq.
Steven R. Green, Esq.
Wachtell, Lipton, Rosen & Katz
51 West 52nd Street
New York, New York  10019
Telephone:  (212) 403-1000
Facsimile:  (212) 403-2000



Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company or an emerging growth company.  See definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company” and “emerging growth company” in Rule 12b-2 of the Exchange Act.

Large accelerated filer ☒
 
Accelerated filer ☐
Non-accelerated filer (Do not check if a smaller reporting company) ☐
 
Smaller reporting company ☐
   
Emerging growth company ☐

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 7(a)(2)(B) of the Securities Act. ☐


EXPLANATORY NOTE

The purpose of this Form S-8 Registration Statement (this “Registration Statement”) is to register an aggregate of 1,000,000 shares of Heartland Financial USA, Inc.’s (“we,” “our,” “us,” “HTLF” or the “Company”) common stock, par value $1.00 per share (the “Common Stock”) that may be offered pursuant to the Heartland Financial USA, Inc. 2024 Long-Term Incentive Plan.

PART I

INFORMATION REQUIRED IN THE SECTION 10(a) PROSPECTUS

The document(s) containing the information specified in Part I will be sent or given to employees as specified by Rule 428(b)(1) of the Securities Act of 1933.  Such documents need not be filed with the Securities and Exchange Commission (the “Commission”) either as part of this Registration Statement or as prospectuses or prospectus supplements pursuant to Rule 424 of the Securities Act of 1933.  These documents and the documents incorporated by reference in this Registration Statement pursuant to Item 3 of Part II hereof, taken together, constitute a prospectus that meets the requirements of Section 10(a) of the Securities Act of 1933.

PART II

INFORMATION REQUIRED IN THE REGISTRATION STATEMENT

ITEM 3.
INCORPORATION OF DOCUMENTS BY REFERENCE.

The following documents filed with the Commission by the Company are incorporated in this Registration Statement by reference:


1.
The Company’s Annual Report on Form 10-K for the fiscal year ended December 31, 2023, filed on February 23, 2024;


2.
The Company’s Quarterly Report on Form 10-Q for the fiscal quarter ended March 31, 2024, filed on May 8, 2024;


3.
The Company’s Current Reports on Form 8-K filed on February 13, 2024, February 20, 2024 and April 29, 2024 (film no. 24886930) (other than information in such Current Reports deemed to have been furnished and not filed in accordance with the rules of the SEC); and


4.
The description of the Common Stock contained in Exhibit 4.15 to the Company’s Annual Report on Form 10-K for the fiscal year ended December 31, 2020, filed on February 25, 2021, which updates any prior registration statement filed by the Company under the Securities Act of 1933 or any report filed by the Company under the Securities Exchange Act of 1934, as amended, including any amendment or report filed for the purpose of updating such description.



To the extent that any information contained in any report on Form 8-K, or any exhibit thereto, was furnished to, rather than filed with, the Commission, such information or exhibit is specifically not incorporated by reference. All reports and other documents subsequently filed by the Company pursuant to Sections 13(a), 13(c), 14 and 15(d) of the Securities Exchange Act of 1934, as amended (other than Current Reports on Form 8-K furnished pursuant to Item 2.02 or Item 7.01 of Form 8-K, including any exhibits included with such information that are related to such items) after the date of this Registration Statement, but prior to the filing of a post-effective amendment which indicates that all securities offered hereby have been sold or which deregisters all securities then remaining unsold, shall be deemed to be incorporated by reference herein and to be a part hereof from the respective dates of filing of such documents; provided, however, that documents or information deemed to have been furnished and not filed in accordance with the rules of the Commission shall not be deemed incorporated by reference into this Registration Statement.

Any statement contained in a document incorporated or deemed to be incorporated by reference herein shall be deemed to be modified or superseded for purposes of this Registration Statement to the extent that a statement contained herein or in any other subsequently filed document which also is or is deemed to be incorporated by reference herein modifies or supersedes such statement. Any statement so modified or superseded shall not be deemed, except as so modified or superseded, to constitute a part of this Registration Statement.

ITEM 4.
DESCRIPTION OF SECURITIES.

Not applicable.

ITEM 5.
INTERESTS OF NAMED EXPERTS AND COUNSEL.

Not applicable.

ITEM 6.
INDEMNIFICATION OF DIRECTORS AND OFFICERS.

The Company is incorporated under the laws of the State of Delaware. Section 145 of the Delaware General Corporation Law (the “DGCL”) empowers a Delaware corporation to indemnify any persons who are, or are threatened to be made, parties to any threatened, pending or completed legal action, suit or proceeding, whether civil, criminal, administrative or investigative (other than an action by or in the right of such corporation), by reason of the fact that such person is or was an officer or director of such corporation, or is or was serving at the request of such corporation as a director, officer, employee or agent of another corporation or enterprise. The indemnity may include expenses (including attorneys’ fees), judgments, fines and amounts paid in settlement actually and reasonably incurred by such person in connection with such action, suit or proceeding, provided that such officer or director acted in good faith and in a manner he or she reasonably believed to be in or not opposed to the corporation’s best interests, and, for criminal proceedings, had no reasonable cause to believe his or her conduct was illegal. A Delaware corporation may indemnify officers and directors against expenses (including attorney’s fees) in connection with the defense or settlement of an action by or in the right of the corporation under the same conditions, except that no indemnification is permitted without judicial approval if the officer or director is adjudged to be liable to the corporation. Where an officer or director is successful on the merits or otherwise in the defense of any action referred to above, the corporation must indemnify him or her against the expenses which such officer or director actually and reasonably incurred.

Article IX of the Company’s amended and restated certificate of incorporation (the “Certificate of Incorporation”) provides that any director or officer of the Company, and each person who serves at the request of the Company as a director, officer or partner of another enterprise, shall be indemnified in accordance with, and to the fullest extent authorized by, the DGCL.



Article VIII of the Company’s amended and restated bylaws (the “Bylaws”) provides that the Company is required to indemnify its directors and officers under certain circumstances, including those circumstances in which indemnification would otherwise be discretionary. Article VIII of the Bylaws also provides that the Company may advance expenses to its directors and officers as incurred in connection with proceedings against them for which they may be indemnified.

The Company also carries directors’ and officers’ liability insurance.

Article X of the Certificate of Incorporation provides that, to the fullest extent permitted by the DGCL, a director of the Company shall not be liable to the Company or its stockholders for monetary damages for breach of fiduciary duty as a director.

ITEM 7.
EXEMPTION FROM REGISTRATION CLAIMED.

Not applicable.

ITEM 8.
EXHIBITS.

Exhibit
Number
 
Description
     
 
Amended and Restated Certificate of Incorporation of Heartland Financial USA, Inc. (incorporated herein by reference to Exhibit 3.1 to the Company’s Current Report on Form 8-K filed on June 20, 2023)
     
 
Amended and Restated Bylaws of Heartland Financial USA, Inc. (incorporated herein by reference to Exhibit 3.2 to the Company’s Current Report on Form 8-K filed on June 20, 2023)
     
 
Certificate of Designation of 7.00% Fixed-Rate Reset Non-Cumulative Perpetual Preferred Stock, Series E (incorporated herein by reference to Exhibit 3.1 to the Company’s Current Report on Form 8-K, filed on June 26, 2020)
     
4.1
 
Form of Specimen Stock Certificate for Heartland Financial USA, Inc. Common Stock (incorporated herein by reference to Exhibit 4.1 to the Company’s Form S-4 Registration Statement (File No. 33-76228), filed on May 4, 1994)
     
 
Opinion of Wachtell, Lipton, Rosen & Katz
     
 
Heartland Financial USA, Inc. 2024 Long-Term Incentive Plan (incorporated herein by reference to Annex A to the Company’s Definitive Proxy Statement on Schedule 14A, filed on April 9, 2024)
     
 
Consent of KPMG LLP
     
 
Consent of Wachtell, Lipton, Rosen & Katz (included in Exhibit 5.1)
     
 
Power of Attorney (included on signature page)
     
 
Filing Fee Table
     
*
 
Filed herewith



ITEM 9.
UNDERTAKINGS.


(a)
The undersigned registrant hereby undertakes:


(1)
To file, during any period in which offers or sales are being made, a post-effective amendment to this Registration Statement:


(i)
To include any prospectus required by Section 10(a)(3) of the Securities Act of 1933;


(ii)
To reflect in the prospectus any facts or events arising after the effective date of the Registration Statement (or the most recent post-effective amendment thereof) which, individually or in the aggregate, represent a fundamental change in the information set forth in the Registration Statement.  Notwithstanding the foregoing, any increase or decrease in volume of securities offered (if the total dollar value of securities offered would not exceed that which was registered) and any deviation from the low or high end of the estimated maximum offering range may be reflected in the form of prospectus filed with the Commission pursuant to Rule 424(b) if, in the aggregate, the changes in volume and price represent no more than a 20 percent change in the maximum aggregate offering price set forth in the “Calculation of Registration Fee” table in the effective Registration Statement; and


(iii)
To include any material information with respect to the plan of distribution not previously disclosed in the Registration Statement or any material change to such information in the Registration Statement; provided, however, that paragraphs (a)(1)(i) and (a)(1)(ii) above do not apply if the information required to be included in a post-effective amendment by those paragraphs is contained in reports filed with or furnished to the Commission by the registrant pursuant to Section 13 or Section 15(d) of the Securities Exchange Act of 1934 that are incorporated by reference in the Registration Statement.


(2)
That, for the purpose of determining any liability under the Securities Act of 1933, each such post-effective amendment shall be deemed to be a new registration statement relating to the securities offered therein, and the offering of such securities at that time shall be deemed to be the initial bona fide offering thereof.


(3)
To remove from registration by means of a post-effective amendment any of the securities being registered which remain unsold at the termination of the offering.


(b)
The undersigned registrant hereby undertakes that, for purposes of determining any liability under the Securities Act of 1933, each filing of the registrant’s annual report pursuant to Section 13(a) or Section 15(d) of the Securities Exchange Act of 1934 (and, where applicable, each filing of an employee benefit plan’s annual report pursuant to Section 15(d) of the Securities Exchange Act of 1934) that is incorporated by reference in the Registration Statement shall be deemed to be a new registration statement relating to the securities offered therein, and the offering of such securities at that time shall be deemed to be the initial bona fide offering thereof.


(c)
Insofar as indemnification for liabilities arising under the Securities Act of 1933 may be permitted to directors, officers and controlling persons of the registrant pursuant to the foregoing provisions, or otherwise, the registrant has been advised that in the opinion of the Commission such indemnification is against public policy as expressed in the Securities Act of 1933 and is, therefore, unenforceable.  In the event that a claim for indemnification against such liabilities (other than the payment by the registrant of expenses incurred or paid by a director, officer or controlling person of the registrant in the successful defense of any action, suit or proceeding) is asserted by such director, officer or controlling person in connection with the securities being registered, the registrant will, unless in the opinion of its counsel the matter has been settled by controlling precedent, submit to a court of appropriate jurisdiction the question whether such indemnification by it is against public policy as expressed in the Securities Act of 1933 and will be governed by the final adjudication of such issue.



SIGNATURES

Pursuant to the requirements of the Securities Act of 1933, the registrant certifies that it has reasonable grounds to believe that it meets all of the requirements for filing on Form S-8 and has duly caused this Registration Statement to be signed on its behalf by the undersigned, thereunto duly authorized, in the city of Denver, State of Colorado, on the 22nd day of May, 2024.

HEARTLAND FINANCIAL USA, INC.

By:
/s/ Jay L. Kim
 
Name:
Jay L. Kim
 
Title:
Executive Vice President, General Counsel, and Corporate Secretary

Each person whose signature appears below hereby constitutes and appoints Bruce K. Lee, Kevin L. Thompson and Jay L. Kim, and each of them acting individually, as his or her true and lawful attorneys-in-fact and agents, with full power of substitution and resubstitution, to execute for him or her and in his or her name, place and stead, in any and all capacities, any and all amendments (including post-effective amendments) to this Registration Statement and any registration statement for the same offering covered by this Registration Statement that is to be effective upon filing pursuant to Rule 462 promulgated under the Securities Act of 1933, as amended, as the attorney-in-fact and to file the same, with all exhibits thereto and any other documents required in connection therewith with the Securities and Exchange Commission, granting unto said attorneys-in-fact and agents and their substitutes, and each of them, full power and authority to do and perform each and every act and thing requisite and necessary to be done in connection therewith, as fully as he or she might or could do in person, hereby ratifying and confirming all that said attorneys-in-fact and agents, or any of them, or their or his substitutes may lawfully do or cause to be done by virtue hereof.

Pursuant to the requirements of the Securities Act of 1933, as amended, this Registration Statement has been signed below by the following persons in the capacities and on the dates indicated:

Signature
 
Title
 
Date
         
/s/ Bruce K. Lee
 
President, Chief Executive Officer & Director
   
Bruce K. Lee
 
(Principal Executive Officer)
 
May 22, 2024
         
/s/ Kevin L. Thompson
 
Chief Financial Officer
   
Kevin L. Thompson
 
(Principal Financial Officer)
 
May 22, 2024
         
/s/ Janet M. Quick
 
Executive Vice President, Deputy Chief Financial Officer
and Principal Accounting Officer
   
Janet M. Quick
 
(Principal Accounting Officer)
 
May 22, 2024
         
/s/ John K. Schmidt
 
Chairman of the Board of Directors
 
May 22, 2024
John K. Schmidt
       
         
/s/ Robert B. Engel
 
Director
 
May 22, 2024
Robert B. Engel
       
         
/s/ Brad. J. Henderson
 
Director
 
May 22, 2024
Brad J. Henderson
       



/s/ Jennifer K. Hopkins
 
Director
 
May 22, 2024
Jennifer K. Hopkins
       
         
/s/ Christopher S. Hylen
 
Director
 
May 22, 2024
Christopher S. Hylen
       
         
/s/ Margaret Lazo
 
Director
 
May 22, 2024
Margaret Lazo
       
         
/s/ Susan G. Murphy
 
Director
 
May 22, 2024
Susan G. Murphy
       
         
/s/ Opal G. Perry
 
Director
 
May 22, 2024
Opal G. Perry
       
         
/s/ Paul W. Taylor
 
Director
 
May 22, 2024
Paul W. Taylor
       
         
/s/ Kathryn Graves Unger
 
Director
 
May 22, 2024
Kathryn Graves Unger
       
         
/s/ Duane E. White
 
Director
 
May 22, 2024
Duane E. White
       
         



Exhibit 5.1
 
[Wachtell, Lipton, Rosen & Katz Letterhead]
 
May 22, 2024
 
Heartland Financial USA, Inc.
1800 Larimer Street, Suite 1800
Denver, Colorado 80202
 
Ladies and Gentlemen:
 
We have acted as special counsel to Heartland Financial USA, Inc., a Delaware corporation (the “Company”), in connection with the Registration Statement on Form S-8 (the “Registration Statement”, which term does not include any other document or agreement whether or not specifically referred to therein or attached as an exhibit or schedule thereto) filed with the Securities and Exchange Commission (the “Commission”) under the Securities Act of 1933, as amended (the “Act”), relating to the issuance by the Company of up to 1,000,000 shares of common stock, par value $1.00 per share, of the Company (the “Shares”), which may be issued pursuant to the Heartland Financial USA, Inc. 2024 Long-Term Incentive Plan (the “Plan”).  In connection with the foregoing, you have requested our opinion with respect to the following matters.
 
In rendering this opinion, we have examined the Registration Statement, the Plan and such corporate records, other documents and matters of law as we have deemed necessary or appropriate, including the certificate of incorporation and bylaws of the Company, in each case, as amended through the date hereof.  In rendering this opinion, we have relied, with your consent, upon oral and written representations of officers of the Company and certificates of officers of the Company and public officials with respect to the accuracy of the factual matters addressed in such representations and certificates. In addition, in rendering this opinion, we have assumed without verification the genuineness of all signatures, the authenticity of all documents submitted to us as originals, the conformity to original documents of all documents submitted to us as duplicates or certified or conformed copies, the authenticity of the originals of such latter documents, and the legal capacity of all individuals executing any of the foregoing documents.  We have relied, to the extent we deem appropriate, on guidance of the Commission (including the Staff thereof).
 
We have also assumed that the appropriate action will be taken, prior to the offer and sale of the Shares in accordance with the Plan, to register and qualify the Shares for sale under all applicable state securities or “blue sky” laws.  In rendering the opinion set forth below, we have also assumed that the Shares, when issued, will be duly authenticated by the transfer agent and registrar for the Shares and that the certificates, if any, evidencing the Shares to be issued will be manually signed by one of the authorized officers of the transfer agent and registrar for the Shares and registered by such transfer agent and registrar and will conform to the specimen certificate examined by us evidencing the Shares.
 
Based upon and subject to the foregoing, and subject to the assumptions, exceptions, limitations, qualifications and comments stated herein, we are of the opinion that when the Shares have been issued in accordance with the provisions of the Plan, the Shares will be validly issued, fully paid and nonassessable.
 
This opinion is issued to you solely for use in connection with the Registration Statement and is not to be quoted or otherwise referred to in any financial statements of the Company or any other document, nor is it to be filed with or furnished to any government agency or other person, without our prior written consent.
 
We are members of the bar of the State of New York, and we do not express any opinion herein concerning any law other than the Delaware General Corporation Law (including the statutory provisions, all applicable provisions of the Delaware Constitution and reported judicial decisions interpreting the foregoing).
 
This opinion speaks only as of its date, and we undertake no (and hereby disclaim any) obligation to update this opinion. This opinion is being furnished in accordance with the requirements of Item 601(b)(5) of Regulation S-K under the Act, and no opinion is expressed herein as to any matter pertaining to the contents of the Registration Statement, other than as expressly stated herein with respect to the issuance of the Shares.
 
We hereby consent to the filing of this opinion as Exhibit 5.1 to the Registration Statement.  In giving such consent, we do not hereby admit that we are in the category of persons whose consent is required under Section 7 of the Act or the rules and regulations of the Commission promulgated thereunder.
 
Very truly yours,
 
/s/ Wachtell, Lipton, Rosen & Katz
 


Exhibit 23.1

KPMG LLP
2500 Ruan Center
666 Grand Avenue
Des Moines, IA 50309
 

Consent of Independent Registered Public Accounting Firm
 
We consent to the use of our reports dated February 23, 2024, with respect to the consolidated financial statements of Heartland Financial USA, Inc., and the effectiveness of internal control over financial reporting, incorporated herein by reference.
 
   
/s/ KPMG LLP
   

Des Moines, Iowa
May 22, 2024
 

KPMG LLP, a Delaware limited liability partnership and a member firm of
the KPMG global organization of independent member firms affiliated with
KPMG International Limited, a private English company limited by guarantee.
 


Exhibit 107

Calculation of Filing Fee Tables

Form S-8
(Form Type)

HEARTLAND FINANCIAL USA, INC.
(Exact Name of Registrant as Specified in its Charter)

Table 1: Newly Registered Securities

Security
Type
Security Class Title
Fee
Calculation
Rule
Amount
Registered(1)
Proposed
Maximum
ffering
Price Per
Share(2)
Maximum
Aggregate
Offering
Price
Fee
Rate
Amount of
Registration
Fee(3)
Equity
Common Stock, par value $1.00 per share (“Common Stock”), reserved for issuance under the Heartland Financial USA, Inc. 2024 Long-Term Incentive Plan (the “2024 Plan”)
Rule 457(c) and Rule 457(h)
1,000,000
$45.59
$45,590,000
0.00014760
$6,729.08
Total Offering Amounts
     
$6,729.08
Total Fee Offset
     
Net Fee Due
     
$6,729.08

(1)
Represents shares of Common Stock authorized to be issued under the 2024 Plan.  In addition, pursuant to Rule 416(a) under the Securities Act of 1933, as amended (the “Securities Act”), this Registration Statement also registers any additional shares of Common Stock that may become issuable under the 2024 Plan by reason of any stock dividend, stock split or other similar transaction.

(2)
Estimated solely for the purpose of determining the registration fee pursuant to Rule 457(c) and Rule 457(h) under the Securities Act, based upon the average of the high ($45.99) and low ($45.18) sales prices per share of Common Stock, as reported on the NASDAQ Global Stock Market on May 20, 2024.

(3)
Calculated at a rate of $147.60 per $1,000,000 of the proposed maximum aggregate offering price.



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