Himax, MagnaChip, STMicroelectronics License National Semiconductor's Point-to-Point Differential Signaling Technology for Next
06 Juni 2006 - 1:00PM
PR Newswire (US)
Licenses Spur Adoption of PPDS as a Standard; New LCD TVs Will
Feature True 10-bit Color for a Cinema-Quality Experience SAN
FRANCISCO, Society for Information Display (SID) Conference, June 6
/PRNewswire-FirstCall/ -- National Semiconductor (NYSE:NSM) today
announced that Himax Technologies, Inc. (NASDAQ:HIMX), MagnaChip
Semiconductor Ltd. and STMicroelectronics (NYSE:STM) have licensed
National Semiconductor's PPDS(R) (point-to-point differential
signaling) display technology to develop column drivers for
next-generation liquid crystal display (LCD) televisions. In
addition, Chi Mei Optoelectronics Corp. (CMO) has agreed to
incorporate National's PPDS technology into its upcoming LCD TV
modules. "National's PPDS technology enables CMO to deliver higher
color depth, cinema-quality motion video and high resolution to the
consumer in a simple, cost-effective manner," said Wen-Tsung Lin,
director of the LCD TV Division at Chi Mei Optoelectronics Corp.
"These features are critical to the success of large LCD TVs."
National Semiconductor's PPDS technology allows panel manufacturers
to offer superior, front-of-screen performance at significantly
lower cost than competing technologies. As monitors and televisions
transition to offer consumers amazing billion-plus color depth, LCD
panel, monitor and television makers need an intra-panel interface
that supports true 10-bit color without burdening their products
with extra cost and complexity. "LCD TV shipments are forecasted to
grow from 41.7 million units in 2006 to 96.9 million units in 2009,
with the bulk of the growth coming from those LCD TVs with
high-definition resolutions," said Ross Young, president of
DisplaySearch, a research firm focused on flat panel displays.
"National's PPDS technology is well-suited for LCD TV applications
that demand the highest level of color control and accuracy that
provide the best viewing experience for the end user." National
Semiconductor will demonstrate the PPDS timing controller and
column driver chipset in booth 1302 at the Society for Information
Display (SID) conference in San Francisco from June 6-8. The SID
conference is the premier international gathering of scientists,
engineers, manufacturers and users in the electronic-display
industry. National's display experts will be available for
customer, press and industry analyst interviews throughout the
conference. To schedule an interview at SID, please contact Gayle
Bullock at 408-464-2516 or . About the PPDS Architecture National
Semiconductor developed PPDS display interface standard to improve
visual performance, lower system cost and provide increased
flexibility in the design of LCD panels. Recognized by the
International Engineering Consortium (IEC) with a DesignVision
award in 2005, National's PPDS technology is a migration from
RSDS(R) (reduced swing differential signaling) technology to a new
architecture capable of driving large LCD panels up to 90 inches in
diagonal at resolutions up to 1920 by 1080 lines (full high
definition). PPDS technology brings brilliant colors,
cinema-quality motion video and high-resolution to next-generation
large screen panels. For more information on National's PPDS
technology, visit http://www.national.com/appinfo/fpd/ppds.html .
About National Semiconductor National Semiconductor, the industry's
premier analog company, creates high-value analog devices and
subsystems. National's leading-edge products include power
management circuits, display drivers, audio and operational
amplifiers, communication interface products and data conversion
solutions. National's key analog markets include wireless handsets,
displays and a variety of broad electronics markets, including
medical, automotive, industrial, and test and measurement
applications. Headquartered in Santa Clara, California, National
reported sales of $1.91 billion for fiscal 2005, which ended May
29, 2005. Additional company and product information is available
at http://www.national.com/. Supporting Quotes Himax Technologies,
Inc. "With support for next-generation features such as 120 Hz and
true 10-bit color, National Semiconductor's PPDS display technology
offers panel vendors advanced panel capabilities at the lowest
system cost," said Dr. Bu, Director of Design at Himax. "Himax
designs, develops and markets critical components for flat panel
displays. Choosing to license PPDS technology will allow us to
continue providing the best product solutions to our customers."
http://www.himax.com.tw/ MagnaChip Semiconductor Ltd. "The
combination of National Semiconductor's PPDS display technology and
Magnachip's design and manufacturing capability provides customers
with cutting edge column driver solutions," Seung Eun Kam, Vice
President of Display Solutions Division (Large Application
Marketing) at Magnachip. "As a supplier of complex,
high-performance, mixed-signal semiconductor solutions for fast
growing consumer markets such as LCD TV's, MagnaChip must provide
its customers with innovative and cost effective solutions, and we
believe National's PPDS technology meets our customers'
next-generation product requirements." http://www.magnachip.com/
STMicroelectronics "As one of the world's largest semiconductor
suppliers, ST recognizes that National's PPDS technology has
enormous potential to be a new industry standard," said Philippe
Berger, General Manager of ST's Display Division. "ST believes that
adding this technology to its vast IP portfolio will allow the
company to offer its customers the best column driver solutions for
the LCD television market." http://www.st.com/ Chi Mei
Optoelectronics Corp. http://www.chimei.com.tw/ CONTACT: Gayle
Bullock National Semiconductor +1-408-721-2033 DATASOURCE: National
Semiconductor Corporation CONTACT: Gayle Bullock of National
Semiconductor, +1-408-721-2033, or Web site:
http://www.magnachip.com/ Web site: http://www.st.com/ Web site:
http://www.chimei.com.tw/ Web site: http://www.himax.com.tw/ Web
site: http://www.national.com/appinfo/fpd/ppds.html Web site:
http://www.national.com/
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