GoodRx Unveils New E-commerce Platform, Launches with Opill®
31 Oktober 2024 - 2:00PM
Business Wire
First over-the-counter daily birth control pill
now available to order via GoodRx’s new direct-to-consumer shopping
experience
Today, GoodRx (Nasdaq: GDRX), the leading prescription savings
platform in the U.S., announced the rollout of its new e-commerce
solution, with Opill® as its launch partner. This new
seamless direct-to-consumer shopping experience allows consumers to
order eligible health products and medications on the GoodRx
platform and have them shipped directly to their door. Not only
does this mark GoodRx’s entry into the over-the-counter (OTC)
market, but it offers valuable partnership opportunities for
consumer health and pharmaceutical brands looking to leverage
GoodRx’s extensive reach and scale.
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The introduction of this new e-commerce service is part of
GoodRx’s broader strategy to further integrate health and wellness
brands into its platform, streamlining the purchasing process and
increasing accessibility of essential products and medications.
Now, consumers have another way of conveniently ordering Opill
contraception directly to their doorsteps without the need for a
doctor visit or prescription. This new GoodRx capability allows
consumer health and pharmaceutical brands looking to provide a
frictionless experience for consumers to integrate their offerings
directly within the GoodRx platform.
"We are thrilled to launch our e-commerce solution with Opill,
an initiative that underscores our mutual commitment to more
accessible healthcare," stated Dorothy Gemmell, Chief Commercial
Officer at GoodRx. "This new feature will provide patients with a
simple, seamless way to obtain their eligible medications, building
on how GoodRx has already made prescription medications more
affordable and accessible for millions of consumers. It also paves
the way for other OTC brands and pharma partners to leverage our
platform’s reach to expand market presence, increase consumer
access to essential medications and ultimately help drive
growth."
The GoodRx and Opill partnership addresses significant gaps in
healthcare access, particularly for the more than 19 million women
living in areas with limited contraceptive services. By removing
major obstacles such as high costs and logistical challenges, this
initiative provides another avenue for direct access to OTC birth
control, empowering women to take control of their reproductive
health with ease and without a visit to a doctor.
“Perrigo worked for years to bring a U.S. daily oral birth
control option over the counter, providing a solution to those
experiencing barriers like a lapse in insurance coverage and a
historic lack of effective options available without a
prescription,” said Sara Young, SVP and Chief Growth and
Transformation Officer at Perrigo, the manufacturer of Opill.
“Teaming up with GoodRx allows us to leverage its broad user base
and easy-to-use platform to make it simple for women to directly
order Opill, which is currently the most effective birth control
option available without a prescription. This partnership makes
accessing birth control more convenient for the millions of people
who use GoodRx each year.”
Leveraging deep insights into consumer health behavior, GoodRx’s
new e-commerce experience aligns with the surge in consumer demand
for more autonomy over healthcare management, a trend accelerated
by the global COVID-19 pandemic. By addressing traditional
healthcare hurdles, GoodRx is empowering consumers to manage their
healthcare more effectively and independently, and enabling
partners to improve visibility and accessibility for their
medications.
For Important Safety Information, please see Opill.com and full
Patient Information
About GoodRx
GoodRx is the leading prescription savings platform in the U.S.
Trusted by more than 25 million consumers and 750,000 healthcare
professionals annually, GoodRx provides access to savings and
affordability options for generic and brand-name medications at
more than 70,000 pharmacies nationwide, as well as comprehensive
healthcare research and information. Since 2011, GoodRx has helped
consumers save over $75 billion on the cost of their
prescriptions.
GoodRx periodically posts information that may be important to
investors on its investor relations website at
https://investors.goodrx.com. We intend to use our website as a
means of disclosing material nonpublic information and for
complying with our disclosure obligations under Regulation FD.
Accordingly, investors and potential investors are encouraged to
consult GoodRx’s website regularly for important information, in
addition to following GoodRx’s press releases, filings with the
Securities and Exchange Commission (the “SEC”) and public
conference calls and webcasts. The information contained on, or
that may be accessed through, GoodRx’s website is not incorporated
by reference into, and is not a part of, this press release.
Forward-Looking Statements
This press release contains forward-looking statements within
the meaning of the Private Securities Litigation Reform Act of
1995. All statements contained in this press release that do not
relate to matters of historical fact should be considered
forward-looking statements, including, without limitation,
statements regarding anticipated consumer savings, convenience and
accessibility; the expected benefits and value of our partnership
with Opill and GoodRx’s e-commerce feature and other offerings; and
our plans, expectations and objectives. These statements are
neither promises nor guarantees, but involve known and unknown
risks, uncertainties and other important factors that may cause our
actual results, performance or achievements to be materially
different from any future results, performance or achievements
expressed or implied by the forward-looking statements, including,
but not limited to, risks relating to our ability to achieve broad
market education and change consumer purchasing habits; changes in
medication pricing and pricing structures; our reliance on a
limited number of industry participants; and the important factors
discussed under the caption “Risk Factors” in our Annual Report on
Form 10-K for the year ended December 31, 2023, and our other
filings with the SEC. Any such forward-looking statements are based
on current expectations, projections and estimates as of the date
of this press release. While we may elect to update such
forward-looking statements at some point in the future, we disclaim
any obligation to do so, even if subsequent events cause our views
to change.
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