Everlast Worldwide Inc. Continues Strategic Licensing and Business Alliance with Contender Partners LLC, a Venture between Mark
18 Juli 2006 - 8:38PM
Business Wire
Everlast is the exclusive supplier of boxing equipment, active
wear, and athletic shoes for ESPN series, "The Contender 2,"
produced by Mark Burnett Productions Everlast(R) Worldwide Inc.
(Nasdaq: EVST), manufacturer, marketer and licensor of sporting
goods, apparel footwear and other active lifestyle products under
the Everlast brand name is continuing its strategic merchandise,
licensing and equity alliance and agreement with Contender Partners
LLC, formed by leading entertainment companies Mark Burnett
Productions and DreamWorks Television, involving the "The Contender
2," the boxing-based reality television show premiering tonight
ESPN, 7 p.m. (PST) / 10 p.m. (EST). "The Contender 2," is produced
by Mark Burnett Productions (producers of Survivor and The
Apprentice, among other hit shows) and DreamWorks Television (the
studio launched by Steven Spielberg, Jeffrey Katzenberg and David
Geffen). Sugar Ray Leonard will reprise his role in popular human
drama. As part of the agreement, Everlast will be the series'
exclusive supplier of equipment, active wear, T-shirts and shoes.
Beginning tonight, the Network will air the popular human drama The
Contender 2 through ESPN as well as ESPN2 and its other affiliates.
Additionally, The Contender will be channeled through various ESPN
original programming (i.e. Sports Center, ESPN Hollywood) as well
as its multi-media network of Internet, radio and print properties.
A replay of the show will be shown Friday nights prior to ESPN
Friday Night Fights. The two boxers left standing at the end of the
season will fight in the live finale set to air September 26th from
the Staples Center in Los Angeles, CA. About Mark Burnett
Productions One of the driving forces behind reality television,
Mark Burnett has a long history of executive producing Emmy
Award-winning television. Burnett's entrepreneurial spirit
pioneered the success of the reality "unscripted" drama series,
garnered skyrocketing ratings and introduced millions of Americans
to an entirely new television genre. Mark Burnett Productions
revolutionized television, with hits such as Eco-Challenge,
Survivor, and The Apprentice. About DreamWorks Television
DreamWorks Television is a division of DreamWorks SKG which was
founded in 1994 by Steven Spielberg, Jeffrey Katzenberg and David
Geffen. DreamWorks Television is currently in production on season
three of the hit NBC series "Las Vegas" as well as season three of
the critically acclaimed FX drama "Rescue Me," and the upcoming ABC
reality series "The Miracle Workers." DreamWorks Television
recently finished production on "Into The West" for TNT, which was
the highest rated mini-series for the season with 81 million unique
viewers. Other - DreamWorks Television projects include: "Spin
City," "Band of Brothers," "Taken," "Father of the Pride," "Freaks
and Geeks," "The Job," "Boomtown," and "Undeclared." About Everlast
Worldwide Inc. Everlast Worldwide Inc. manufactures, markets and
licenses sporting goods, apparel, footwear and other active
lifestyle products under the Everlast brand name. Since 1910,
Everlast has been the preeminent brand in the world of boxing and
is among the most dominant brands in the overall sporting goods and
apparel industries. Over the past 96 years, Everlast products have
become the "Choice of Champions(TM)", having been used for training
and professional fights by many of the biggest names in the sport.
Everlast is the market leader in nearly all of its product
categories, responsible for leading eight of the top ten boxing
equipment products in sales. In addition to producing and marketing
the equipment and accessories, Everlast Worldwide Inc. licenses its
brand to providers of men's and women's sportswear and active wear,
children's wear, footwear, watches, cardiovascular exercise
equipment, nutritional foods and gym/duffel bags to name just a few
categories. At the retail level, Everlast's licensed products
generate more than $700 million in revenues. The company's Web site
can be found at http://www.everlast.com. Statements made in this
Press Release that are estimates of past or future performance are
based on a number of factors, some of which are outside of the
Company's control. Statements made in this Press Release that state
the intentions, beliefs, expectations or predictions of Everlast
Worldwide, Inc. and its management for the future are
forward-looking statements. It is important to note that actual
results could differ materially from those projected in such
forward-looking statements. Information concerning factors that
could cause actual results to differ materially from those in
forward-looking statements is contained from time to time in
filings of Everlast Worldwide with the U.S. Securities and Exchange
Commission. Copies of these filings may be obtained by contacting
Everlast Worldwide or the SEC.
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