Arkansas’s MyDMV Wins MarCom Gold Award
14 November 2018 - 4:39PM
Business Wire
“Skip the Trip” campaign recognized for
outstanding achievement in social media marketing
The MyDMV “Skip the Trip” marketing campaign, developed by the
Information Network of Arkansas (INA) in partnership with the
Arkansas Department of Finance and Administration (DFA), was
awarded the MarCom Gold Award in the Digital Media category for
outstanding achievement in a Social Media Campaign, announced
November 1.
As one of the oldest, largest, and most-respected creative
competitions in the world, MarCom Awards recognizes outstanding
achievement by creative professionals involved in the concept,
direction, design, and production of marketing and communication
materials and programs. Winners in the 2018 international creative
competition were selected from more than 6,500 entries in over 300
categories.
DFA and INA launched the public awareness campaign in February
2018 to promote mydmv.arkansas.gov, a new website that allows
Arkansans to “Skip the Trip” to the revenue office by completing
many driver and motor vehicle services online.
“We are very proud to be recognized for the 'Skip the Trip'
marketing campaign and our efforts to raise public awareness of
mydmv.arkansas.gov through social media,” said Walter Anger, DFA
Deputy Director and Commissioner of Revenue. “MyDMV is changing the
way Arkansans do business at the DMV; and it’s an honor to receive
this award for our work in promoting this outstanding service.”
A key component of the campaign included a steady stream of fun,
organic “Skip the Trip” posts on the Arkansas.gov social media
channels managed by INA. By targeting Arkansas.gov’s 46K+ social
media followers, these posts helped raise awareness and contribute
to driving over 99,000 visitors to the website. Additionally,
Arkansas Governor Asa Hutchinson’s press conference in which he
announced the launch and encouraged Arkansans to “Skip the Trip” to
the DMV was live-streamed on the Arkansas.gov Facebook page -
marking the first live stream video on any Arkansas.gov social
media channel.
Arkansans can visit mydmv.arkansas.gov to complete more than
eighteen driver and motor vehicle services online, including:
renewing their vehicle registration, paying vehicle sales tax,
ordering a duplicate driver’s license, changing their address,
requesting driver records, and more - all from the comfort of their
own home.
About DFA
The Arkansas Department of Finance and Administration (DFA)
serves the public, policy makers, all State agencies and State
employees. The Department serves the public by providing courteous
and professional assistance while complying with State laws. DFA is
responsible for the collection of revenues and administers and
provides driver’s licenses, vehicle titles, vehicle registrations
and related databases for the State. The Department serves policy
makers by providing revenue forecasting, fiscal reporting and
assistance with the Governor’s Balanced Budget formation and
oversight. DFA serves all state agencies, boards, commissions and
their employees by providing technical assistance and guidance on
personnel management, budget, accounting, federal
grant/intergovernmental services management, capital projects,
facility management and procurement to ensure compliance with state
and federal laws. Learn more at www.dfa.arkansas.gov.
About Information Network of Arkansas
The Information Network of Arkansas (INA) is a public-private
partnership between the state of Arkansas and the Arkansas
Information Consortium (AIC) that helps state government entities
Web-enable their information and services. Little Rock-based AIC is
celebrating its 21st year as the state’s official digital
government services partner, and is part of digital government firm
NIC's (Nasdaq: EGOV) family of companies. A local tech employer,
AIC was recently named to the 2018 “Best Places to Work in
Arkansas” list sponsored by Arkansas Business. INA operates
Arkansas.gov, the official website of the state of Arkansas, which
offers more than 900 state and local online services.
About NIC
NIC Inc. (Nasdaq: EGOV) is the nation’s premier provider of
innovative digital government solutions and secure payment
processing, which help make government interactions more accessible
for everyone through technology. The family of NIC companies has
developed a library of more than 13,000 digital government services
for more than 6,000 federal, state, and local government agencies.
Among these solutions is the ground-breaking personal assistant for
government, Gov2Go, delivering citizens personalized reminders and
a single platform for all government interactions. More information
is available at www.egov.com.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20181114005614/en/
Information Network of ArkansasBob Sanders,
501-324-8915bob@ark.orgArkansas Department of Finance and
AdministrationScott Hardin,
501-682-5339scott.hardin@dfa.arkansas.gov
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