Marketing campaign encourages Colorado citizens to renew without going to the DMV office

Colorado’s Online Vehicle Registration Renewal (OVRR) marketing campaign recently took home a big honor - a Bronze Horizon Interactive Award. The leading international interactive media competition saw over 1600 entries this year, all competing for being recognized as the industry’s best in the coveted annual awards. The campaign was a collaborative effort between Colorado Division of Motor Vehicles (DMV) and Colorado Interactive, (dba Colorado.gov).

“The purpose of this educational marketing campaign was to encourage alternative services outside our offices by reducing customer volume and wait times in offices across the state.” said Mike Dixon, senior director of DMV. “We are excited to watch this campaign continue to grow and gain momentum.”

The OVRR campaign includes new counter mats for each work station, posters, window clings, postcards, pens, banners, online and social media promos, and the most popular take away item - a magnet shaped as a car with the URL printed on it. The magnet is offered in both English and Spanish. This campaign also includes cross messaging to let Colorado citizens know they can save time by renewing their Colorado Driver’s License or State ID online.

Of the 4,418,064 vehicles eligible for online renewal in 2013, 681,395 vehicle registrations were completed online. This represents a 15 percent adoption rate and a 28 percent increase over 2012.

About Colorado.gov

Colorado.gov is the official website of the State of Colorado (http://www.colorado.gov) and is overseen by the Statewide Internet Portal Authority. Colorado.gov helps State and local government entities Web-enable their services and is operated without tax funds through a public-private partnership between the state and Colorado Interactive, LLC. Colorado Interactive builds, operates, maintains, and markets Colorado.gov and is part of eGovernment firm NIC’s (NASDAQ: EGOV) family of companies.

About Statewide Internet Portal Authority

SIPA, a self-funded government organization established in 2004, serves as the oversight body of the Colorado.gov portal. Colorado.gov is the gateway to Colorado government and it is intended to be Colorado's single most comprehensive delivery channel for e-Government services.

About NIC

Founded in 1992, NIC (NASDAQ: EGOV) is the nation's leading provider of official government websites, online services, and secure payment processing solutions. The company's innovative eGovernment services help make government more accessible to everyone through technology. The family of NIC companies provides eGovernment solutions for more than 3,500 federal, state, and local agencies in the United States. Forbes has named NIC as one of the “100 Best Small Companies in America” five times, most recently ranked at No.11 (2013), and the company has been included three times on the Barron’s 400 Index. Additional information is available at http://www.egov.com.

Colorado Division of Motor VehiclesDaria Serna, 303-866-5303Communications Director

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