Dell Provides End-to-End IT Infrastructure & Consultancy Services to Help Arroware Industries Launch File Sharing Application...
15 August 2013 - 3:00PM
Business Wire
Dell is helping Canadian social networking startup Arroware
Industries Inc. change the way users connect and share social media
files through a cloud-based application. The new app, myApollo,
will be launched in fall 2013.
From a fledgling idea hatched in a basement, myApollo has
attracted millions in Canadian investment funding* used in part to
finance the company’s $2.5 million technology infrastructure
purchased from Dell.
Unlike other cloud-based file sharing services that house
content in vast data warehouses, myApollo harnesses the unused
power of its users’ hardware devices to store, sync and stream
media files. This allows users to create personal networks of
trusted devices, such as smart phones, laptops, desktops or tablets
through which they can connect and share files irrespective of
platform or location. Rather than storing the data, myApollo acts
as the facilitator to coordinate the secure flow of traffic across
each user’s network. The data itself is stored in a lightweight
manner on the unused gigabytes of space on designated
peer-networked devices. This data can then be accessed anytime,
anyplace and on any authorized device in that user’s network and
streamed as high-definition media files.
For example, after myApollo users have registered their devices,
they can watch a Blu-Ray quality movie stored on a home computer
while using a laptop at the cottage and still experience high
picture and sound quality, with no buffering, lagging or syncing
issues. Similarly, photos or movies taken on a cell phone, Android
or iPhone, can be viewed on a laptop or tablet, even if they’ve
been deleted from the original cell phone.
This file-sharing model has ground-breaking implications beyond
simply sharing media content between a user and their network’s
devices. For example, Arroware expects myApollo to become a useful
e-commerce tool for the entertainment industry, allowing artists to
sell content to other myApollo users without the expense of paying
for storage or bandwidth transmission. Content will be stored on
the network and directed as requested to a myApollo user. Arroware
also expects to generate revenue by allowing advertisers to place
highly-targeted and relevant advertising campaigns on the network,
directing advertising only to interested myApollo users.
The ability of the myApollo network to store and direct traffic
in this way is contingent upon a highly-robust, scalable technology
infrastructure. Dell worked in partnership with Arroware to design
an end-to-end platform that can immediately handle the myApollo
network and scale as it grows. The enterprise technology including
servers, storage, network appliances, security and switches from
Dell provided a complete end-to-end solution that combines energy
efficiency with flexibility, manageability, scalability and
longevity.
The technology infrastructure includes:
- Servers: Dell M1000E servers
each holding M620 blades, powered by Intel Xeon E2660
processors
- Storage: Leveraging Dell Storage
provides intelligent disk storage and allows the creation, storage
and distribution of data and associated metadata
- Switches: top of the range Dell
Force10 switches including Force10 MXL, Force10 S4810, Force10 S50N
and Force10 S60N
Quotes:
“Dell has amazing, cutting-edge hardware and was willing to work
with us during our planning phase to provide an unprecedented level
of advice, support and encouragement. We feel they truly share our
vision and excitement. As myApollo morphed from an idea through to
launch phase we have been able to deliver on the technology
infrastructure required for successful implementation. Working with
Dell, we are proud to put Canadian innovation on the map and look
forward to becoming a household name.” – Harvey Medcalf,
President and Co-Founder, Arroware Industries Inc.
“It’s in Dell’s DNA to work with entrepreneurs, start-ups and
SMBs to deliver technology solutions to enable these small business
ventures to grow and become successful organizations. We’re excited
to be a part of this process, from providing advice on technology
solutions, to optimizing the requisite hardware configurations,
installing the systems and testing the infrastructure. We look
forward to working with this innovative Canadian start-up as they
launch myApollo on the global stage.” – David Miketinac, vice
president and general manager, commercial sales, Dell
Canada.
Dell is a trademark of Dell Inc. Dell disclaims any proprietary
interest in the marks and names of others.
*The exact amount has not been disclosed
About Dell
Dell Inc. (NASDAQ: DELL) listens to customers and delivers
innovative technology and services that give them the power to do
more. For more information, visit www.dell.ca.
About Arroware Industries
Arroware Industries Inc. is a social media-focused technology
company based in Hamilton, Ontario that will launch the myApollo
file sharing application in fall 2013. myApollo is a personal and
social networking tool that allows users to create a personal super
network between their devices to experience instant access to any
file on any device on their network. For more information visit:
www.myapollo.ca
Twitter: @My_Apollo
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