By Rex Crum, MarketWatch

SAN FRANCISCO (MarketWatch) -- Mild gains came from Amazon.com Inc. Wednesday, but the overall tech sector remained in the red as Deustche Bank cut its view on Microsoft Corp. and several other software companies.

Amazon (AMZN) shares rose 2%, to $270.70 following reports that the online retailing giant will expand its grocery delivery service, AmazonFresh, to Los Angeles. Amazon currently delivers only in Seattle. Mark Mahaney, of RBC Capital Markets, said in research note that the expansion of grocery delivery "makes strategic sense as part of AMZN's long standing efforts to expand into more consumer offerings and to take advantage of its low cost infrastructure advantage and expanded U.S. fulfillment center footprint."

The move comes one day after Amazon said it had reached a deal with Viacom Inc. (VIA) to carry programs from the Nickelodeon, Nick Jr. MTV and Comedy Central networks over its Amazon Prime Instant video service.

Netflix Inc. (NFLX), which gave up the Viacom programming in May, was up by 79 cents a share at $226.19.

Dell Inc. (DELL) shares rose 2 cents to $13.44. The battle to take the PC company private heated up, as a special committee of Dell board members said an offer by activist investor Carl Ichan falls short by $4 billion and restated its support of a $24.4 billion buyout proposal from Chief Executive Michael Dell and private equity firm Silver Lake Partners.

Microsoft (MSFT) was among the decliners, giving up almost 1%, to trade at $34.74, as Deutsche Bank cut its rating on the company to hold from buy.

VMware Inc. (VMW) shares shed 1% to $67.80. Intuit Inc. (INTU) was also down slightly, at $57.42 a share, as Deutsche Bank also cut the ratings on the software companies to hold from buy.

Losses also came from Apple Inc. (AAPL), IBM Corp. (IBM), Hewlett-Packard Co. (HPQ), Yahoo Inc. (YHOO), eBay Inc. (EBAY) and Intel Corp. (INTC).

The Nasdaq Composite Index (RIXF) fell 13 points to 3,422, while the Philadelphia Semiconductor Index (SOX) gave up almost 1%.

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