Dell Brings Live Performances from The FADER FORT Presented by Converse to Fans Around the World During the SXSW Music & Medi...
12 März 2013 - 2:00PM
Business Wire
Dell is partnering with The FADER FORT Presented by Converse to
bring live performances from the four-day event to music fans
around the world via live stream during the South by Southwest
(SXSW) Music and Media conference. The live streaming, powered by
Dell and Intel, will broadcast performances from some of today’s
most innovative and emerging artists, including Schoolboy Q, Sky
Ferreira, Delorean, and more, on TheFADER.com/FORT on March 12 –
16.
“The FADER FORT is one of the hottest tickets in town this week,
and Dell technology and expertise are effectively opening The FORT
doors to the world,” said Fara Howard, executive director, Consumer
and Small Business Marketing, Dell. “This partnership with The
FADER is the perfect opportunity for us to showcase some of the
innovative things we’re doing with our products in the music, film
and entertainment space, and right here in our own backyard.”
Dell is making The FORT accessible to the local community by
providing technology for public viewing of The FADER FORT by
Converse live stream in popular Austin hangouts, including Birds
Barbershops and Jo’s Coffee.
The FADER turned to Dell because of the company’s established
expertise in audio engineering and video editing, including
successful live streaming of music festivals like Lollapalooza,
Austin City Limits and Jazzfest; helping visual effects companies
like Pixomondo, SohoVFX and Tippett Studio produce award winning
VFX shots; and enabling audio professionals like Paul Oakenfold’s
lead sound engineer to mix, record and produce music.
“We are excited to partner with The FADER to bring some of the
hottest performances to fans around the world,” said Neil Hand,
vice president, Tablet and Performance PCs, Dell. “With Dell’s
high-performance Dell Precision video editing and audio engineering
solutions powering the live stream, fans will have a front-row
experience, with high-quality audio and video, in their living
room, coffee shop or almost anywhere they are.”
Dell and Intel are partnering to provide a complete end-to-end
solution that combines powerful mobile and tower workstations,
high-end displays and servers to handle demanding visual and audio
experiences. The audio workflow begins with microphones capturing
sound from the stage, which is then channeled through an Allen
& Heath MixRack and iLive audio console. The signal is
processed in real time by a Waves SoundGrid® audio networking
platform controlled by a Dell Precision M4700 mobile workstation.
Two Dell Precision T5600 tower workstations with dual Intel® Xeon®
E5-2630 processors capture all channels of audio for archival
purposes. The final mix is sent from the audio console to the
TriCaster 800 where it is married with the video signal coming from
the cameras onstage.
The content is then sent to two Dell Precision M6700 Covet
Edition mobile workstations, featuring Intel® Core™ i7 Extreme
Edition processors, where it is encoded to a web-friendly format
which becomes the final content for the live stream. Editorial
content is built using a Dell Precision T5600 with dual Intel®
Xeon® E5-2630 processors and Avid® Media Composer®. Dell UltraSharp
U2713H and U2413 displays with PremierColor are used for
high-definition display and color correction and all audio and
video content is backed up locally to a Dell PowerEdge R320 server
for a true end-to-end solution.
By leveraging standards-based technology from Dell, video
editors can save up to 96.5 percent on video production tasks
versus using an Apple Mac Pro, according to a Principled
Technologies study commissioned by Dell. For example, a Dell
Precision T7600, named best video editing workstation by
Videomaker, can render and entire work area for an AVCHD four-layer
video in only 13 seconds compared with six minutes on an Apple Mac
Pro¹.
Dell Precision workstations are also designed and certified to
run the top professional digital content creation applications
including Avid Media Composer, Pro Tools, Venue and Interplay;
Autodesk Entertainment Creation Suite; Adobe CS6; Grass Valley
EDIUS Pro 6.5 and GV STRATUS Media Application Framework; and Sony
Vegas Pro 11, Sound Forge Pro 10 and SpectraLayers Pro. With Dell
Precision, video and audio pros can complete projects fast with
minimal downtime with the speed of dual socket and multi-core Intel
Xeon processors, up to 512GB² of memory, internal storage and
best-in-class professional grade graphics – all translating to more
time to focus on creativity and not technology.
Additional Quotes:
“Dell Precision workstations with dual Intel® Xeon® E5-2600
processors combined with video editing software from companies like
AVID, Adobe or Grass Valley, deliver a compelling solution capable
of handling media instantly and efficiently,” said Frank Soqui,
Workstation General Manager, Intel Corporation. “And, by adding
storage technologies like solid state drives, media and
entertainment customers can now edit film, video and file-based
footage faster than they might have imagined possible.”
"As leaders in their respective market sectors, it is natural
that Dell and Waves are partnering to bring the precise
professional studio sound of FADER FORT performances to consumers,"
stated Jack Joseph Puig, Waves Director of Creative Innovation.
"With Waves’ professional audio expertise combined with Dell’s
industry leading workstations, we can enable professional producers
and engineers in all areas of entertainment audio to do what they
do best. We look forward to continuing to work with Dell to
introduce some exciting technological innovations in audio.”
Additional Information:
- Dell on Twitter
- Dell Precision
- Dell PowerEdge
- Dell UltraSharp
- Dell Telecommunications, Media &
Entertainment
About Dell
Dell Inc. (NASDAQ: DELL) listens to customers and delivers
innovative technology and services that give them the power to do
more. For more information, visit www.dell.com.
Dell, Dell Precision, PowerEdge and UltraSharp are trademarks of
Dell Inc. Dell disclaims any proprietary interest in the marks and
names of others.
¹ Principled Technologies report commissioned by Dell, August
2012,
http://www.principledtechnologies.com/clients/reports/Dell/Dell_Precision_T7600_Mac_Pro_video_rendering_0812.pdf
² GB means 1 billion bytes and TB equals 1 trillion bytes;
significant system memory may be used to support graphics,
depending on system memory size and other factor
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